Izizathu ezi-3 zokuba nexhala malunga neApple TV +

Kwangoko kule nyanga, uApple wabhengeza ukuba inkonzo yokusasaza ezayo, iApple TV +, iya kuxabisa i4,99 yeedola ngenyanga kusungulo lwayo lwangoNovemba 1. Ilula ngokulula kwiimbangi zayo eziphambili zeNetflix ($ 12.99), iAmazon ($ 12.99), iHulu ($ 11.99), kunye neDisney + ezayo ($ 6.99), enika iApple enkulu amandla amaxabiso . Njengeshishini eliqhutywa yintengiso yemveliso kunye nezixhobo ezininzi ezikhoyo, iApple inesibonelelo senkxaso yomntu wesithathu-ukusasaza ayisiyiyo eyona nto iphambili kwinkampani. Njenge, iingcali zilindele I-Apple TV + ibe yimpumelelo ehambelana ngqo nomthengi. Kodwa zisekhona izizathu zokuxhalaba.

1. Inkqubo

I-Apple TV + izakuqalisa ngokusesikweni Imiboniso esithoba iyafumaneka ngokusasaza kwangoko kunye nomxholo omtsha ongezelelweyo rhoqo ngenyanga. Oku kubandakanya umdlalo omtsha Umboniso wasekuseni , uthotho lwe-sci-fi Yabona kwaye Lonke Uluntu , kunye namaxwebhu Indlovukazi yeNdlovu . Thelekisa loo nto nabanye abafikayo njengoWarnerMedia's HBO Max, eya kuthi ibeke ii-10,000-kunye neeyure zomxholo ekusungulweni, kunye nePeacock yeNBCUniversal, eya kuqhayisa nge-15,000-plus, kwaye uyakubona ukungangqinelani okungathethekiyo. Ngokungafaniyo neNetflix kunye neAmazon okanye istudiyo esixhaswe sisitudiyo, iApple ayinayo ilayibrari yenkqubo yokubuyela umva kwaye, ngokusekwe kumagqabantshintshi akutshanje osekela mongameli weSoftware ye-Intanethi kunye neeNkonzo uEddy Cue, ayivakali ngokungathi inkampani ijonge ukufumana inkampani yemidiya ukujongana naloo ngxaki.

I-Apple ibonakala iyayiqonda into enokubakho kwicala eliphantsi yiyo loo nto iza kubonelela ngerhafu yasimahla yeenyanga ezili-12 kwi-Apple TV + ngokuthengwa okusha kwe-iPhone, i-iPad, i-Apple TV, i-iPod Touch okanye ikhompyuter ye-Mac. Umbono kukuguqula abathengi be-Apple babe ngababukeli beTV + kwaye ndiyathemba ukuba ukukhutshwa komsasazi kunyaka wokuqala kwanele ukubagcina xa amakhadi etyala aqala ukuhlawuliswa.

Kodwa ngenxa yokuba iApple ingenayo ikhathalogu yangasemva, kuyakufuneka ivelise ubutyebi bomxholo wokuqala. Okubaluleke ngakumbi, ukuba umxholo kufuneka ubenomtsalane kakhulu. Esi sisithembiso esikhulu sokuba ukunyuka okuphezulu akufuneki kukujongele phantsi. Kukho iinkonzo zokusasaza esele zikulo mdlalo iminyaka kwaye okwangoku zivelise umlinganiso wokubetha onomona. Olo celomngeni luya kuwela kwiintloko zenkqubo uJamie Erlicht noZack van Amburg.

2. Amava

U-Apple ngaphambili wayecinga ngokudala iseti yakhe kamabonakude kunye nokuthenga okanye ukusebenzisana nenkampani yeTV ehlawulayo ukuphuhlisa izikhokelo ezitsha ezikwisikrini. Akunakulindeleka nokuba namabhongo. Utyalo-mali olubalulekileyo lwe-Apple kweli candelo ibe sisixhobo se-Apple TV, isixhobo esikhulu esifana neRoku kunye neAmazon Fire TV. Ngaphandle kwalonto, isigebenga esisezantsi epokothweni asinanyathelo lonyawo kulo mmandla. Ukwenza abaphulaphuli kumabonwakude akakhelwanga kwimilinganiselo efanayo yokufumana inzuzo kunye nelahleko enokuthi ithengise ii-iPhones.

I-ID yesazisi se-Apple TV + kubonakala ngathi ijolise kumgangatho ogcinwe ngononophelo, i-niche HBO ibisoloko ikhula kangangeminyaka engamashumi amabini, eqhotyoshelwe kuluhlu lwamagama e-A. Kodwa igama-lamandla lilodwa alonelanga ukubasa i-injini yempumelelo kukhuphiswano lweempuku oluqhutywa yi-IP lwanamhlanje.

UJennifer Aniston kunye no-Reese Witherspoon's $ 300 yezigidi Umboniso wasekuseni ibonakala iyidrama enyanzelisayo, kodwa ayizukuba luthotho lweflegi ngendlela efanayo Izinto ezingaqhelekanga , Imidlalo yeethrone okanye Ibali lesicakakazi . Hailee Steinfeld UDickinson ijongeka njengokucinga kwakhona, kodwa ngaba uthotho ngombhali osele efile ngaphezulu kweminyaka eli-100 uza kutsala abaphulaphuli abaninzi? Kukho isizathu sokuba i-Prime Prime yaseAmazon ivuleke kwizinto ezincinci ezibonakalayo ezingathandekiyo ukuya kutshintsho lwasekhaya. Asazi kwanto malunga nomxholo oxhaswe ngu-Oprah Winfrey u-Apple ocwangcisileyo kunye nothotho olutsha oluvela kuSteven Spielberg noJJ. Abrams zisekhona iinyanga.

Imali kunye nodumo azonelanga ukwenza umxholo onyanzelisayo nonomtsalane oya kondla uthungelwano lwehlabathi. I-Apple inokufuna ixesha lokufunda eso sifundo ngendlela enzima.

3. Umdla oKhuphisanayo

U-Erlicht no-Amburg ngabantu abakrelekrele abaphuhlise irekhodi elomeleleyo kwi-TV ye-Sony ngaphambi kokutsiba kwi-Apple. Kodwa baninzi kangakanani ulawulo kwisilayidi sophuhliso abanalo ngokwenene?

Sele zikhona iingxelo ezahlukileyo zokuba abaphathi be-Apple baligqithisile iqela lokuyila izembe elinokubangela ukwahlulahlula izinto. Isicwangciso sokusasaza kubikwa ukuba siyalondolozwa kwaye sihanjisiwe ngaphandle komdla kumxholo obandakanya isini, iziyobisi kunye nobundlobongela. Awudingi ukuba ezo zinto zivelise inkqubo, kodwa ayiloncedo ukuzifaka ngaphakathi.

Esi sicwangciso sixelwe ukuba sikhokelele kwi-Apple CEO uTim Cook emisa ukuphuhliswa komboniso wokuqala osekwe kubomi be-hip-hop mogul uGqirha Dre. Uthotho lwe- # MeToo-themed ukusuka kuWhitney Cummings nalo luye lwaliwa ngelixa uthotho lwe-M Night Shyamalan's thriller uthotho luye lwabeka iliso kwi-Apple execs.

Ukuzonwabisa kukuzithoba ngenxa yoko, ekupheleni kosuku, akukho mntu waziyo nantoni na. Ukubetha kunye nokuphoswa konke kuyacaca xa ujonga ngasemva kodwa, ngalo mzuzu, akukho ndlela ifanelekileyo yokusombulula ingxaki. I-Apple TV + iya kuba nexesha elide kunye nethuba elaneleyo lokuphumelela. Kodwa oko akuthethi ukuba ukuthandabuza akuqinisekiswanga okwangoku.