Umphathi we-Dkt. Praeger u-Larry Praeger uthetha malunga nokuqhuma kwintengiso yokutya kwezityalo.UGqirha Praeger Akukho mathandabuzo ukuba i-mania engenanyama ilapha ukuhlala. Njengoko iziqalo ezinje nge-Beyond Meat kunye ne-Impossible Foods zibonisile, kukho imeko yoluntu ebonakala ngathi ayisoze iphele (kunye nomtyali-mali) yemveliso ezizezinye zezilwanyana okwangoku.
Kodwa ngaphambi kokuba uqalo lwe-hip oluxhasayo luthathe iimveliso ezintsha ezisekwe kwizityalo, kuphela ngabavelisi abambalwa abakhathaleleyo kule nxalenye yabemi. Olunye lweempawu ezizodwa zi Ukutya okuSengqiqweni kokutya kukaGqirha Praeger , otyikitye i-veggie burger osele uyibonile kwindawo yakho yokutya kwindawo yokugcina ukutya efriziwe.
Eyasungulwa ngo-1994 ngabagqirha bentliziyo uDkt Peter Praeger kunye noDkt Eric Somberg, inkampani yenza ukutya okulungele ukutya ukutya okunengqiqo-into eyayiyintengiso ngexesha lokusungulwa kukaDkt Praeger.
Namhlanje, ishishini elinabanikazi losapho likhokelwa ngunyana ongasekhoyo uPeter Praeger, uLarry Praeger, kwaye uyakonwabela ukubakho kumatyathanga esizwe, kubandakanya nokuba ngu-1 okhenkcekileyo weveggie burger e Ukutya okupheleleyo . Inkampani, esekwe emantla eNew Jersey, isavelisa malunga ne-98% yezinto zayo kwiziko elikufutshane nekomkhulu layo.
Umbonisi kutsha nje uthethile kwi-CEO malunga nendawo yendalo yokutya okusekwe kwizityalo kunye nendlela uGqirha Praeger axhamle ngayo kwimakethi ekhulayo elamba ngakumbi kunangaphambili kunokhetho olungenanyama.
Uthathe njenge-CEO kaGqirha Praeger ngo-2013. Sixelele ukuba bekunjani ukuthatha izintso, kanye njengokuba ukuthandwa kokutya okutyalwa kwizityalo kwaqala ukunyuka.
Ndibe nenkampani ngaphezulu kweminyaka engama-20, ndiqala kwikholeji. Yindlela endazihlala ndixakekile ngayo ehlotyeni, ndisebenza kwaye ndifunda malunga neshishini. Emva kwekholeji, bendisebenza ikakhulu kwintengiso, nto leyo ethetha ukuba ndithethe naye nabani na oza kumamela ngokuthwala iimveliso zethu.
Kwiminyaka esixhenxe eyadlulayo, xa utata wam waswelekayo, ndathatha isikhundla sokuba yi-CEO. Ukusukela ngoko, sikhule kwinani labasebenzi ngokuzisa abathengisi kunye nabathengisi abangaphezulu, ngaphaya kwamalungu osapho. Saqala nokuqesha abantu abangakumbi bophando kunye nophuhliso ukwakha imveliso yethu.
Ukusukela ngoko, sikhawulezise ukukhula kule minyaka mihlanu idlulileyo. Namhlanje, inkampani izisa imali eyi- $ 100 yezigidi.
Ewe namhlanje izinto ezingenanyama zikuyo yonke indawo kwaye ziye zaba yinxalenye enenzuzo kudidi lokutya kwezempilo. Kodwa xa ugqirha uPraeger waqala kwiminyaka engama-25 eyadlulayo, ii-veggie burger zaziwa ngokuba yinto eyenzeka emva kwexesha kwiimenyu ezininzi nakwiishelufa zevenkile. Luluphi uhlobo lokutshintsha kukhetho lomthengi kwinkampani yakho kwiminyaka edlulileyo?
Ngokuqinisekileyo kuncedwe ukuba ngumkhwa owaziwayo ngaphezu kweminyaka engamashumi amabini. Kuba silungiselela lonke usapho, kubandakanya izinto zabantwana kunye nezinto zabantu abadala, sinabanyanisekileyo abathengayo uphawu. Umzekelo, abazali abebengene kwiimveliso zethu baya kuqala ukuthengela abantwana babo izinto kumgca wabantwana.
Kithina, lo mdla ubumkhulu-ngakumbi isixa sokwazisa esiza kudidi. Siyaxhamla kwilizwi lomlomo kwaye sibe nethamsanqa lokuba sikubone ukukhula okoko kwaqalwa umtshangatshangiso, kuthathelwa ingqalelo ezinye zeempawu ezindala ezikudidi lwekhephu ziye zehla.
Ukumisela ukwamkelwa kwegama kunye nesiseko sabathengi esele sikhona ngokuqinisekileyo sisibonelelo kule marike izele ngokukhawuleza. Ngaba ukuba sisikolo esidala semveliso yemifuno kuluncede njani utshintsho kweli xesha litsha leemfuno ezingenanyama?
Ukudala iimveliso ezintsha ezinomdla ngokuqinisekileyo yenye. Ukuhlala kwethu ixesha elithile kuthetha ukuba abathengi bazimisele ukunika izinto ezintsha esikhe sizame ngazo. Sigxile ekutyeni okusempilweni nokunesondlo, obekusoloko kuyinjongo. Ngokukodwa kuba emva kumhla esasiqala ngawo, icandelo elinomkhenkce lalinokutya okulungiselelwe okwenziwe ngamanqatha netyuwa.
Ukuqalisa izinto ezintsha ezinobungozi ngakumbi, njengeemveliso zethu zenyama-enye yindlela esiye sazivumelanisa ngayo nale ntshukumo yakutshanje. Kutshanje siye saqala ukubonelela ngezitya esele zilungiselelwe abantwana kunye nabantu abadala, kunye neendlela zokutya ngokubanzi, njenge-gluten-free and free-free. Sizama ukubonelela ngokutya kwiindawo ezahlukeneyo zemini, hayi nje ixesha lesidlo sasebusuku.
Nangona kunjalo, sigcina iDNA kaGqirha Praeger kwezi ndlela zokupheka zintsha, oko kuthetha ukuba sisebenzisa kakhuluucoceko, izithako ezinemithambo enzima.
Njengoburger bakho obutsha, yeyiphi impendulo yakho kuhlobo olungenakwenzeka kwiBurger?
Ewe, eyethu ibizwa ngokuba yi Ugqibelele Burger kaGqirha Praeger , esayisungule kweli hlobo.Isebenza endaweni yenyama esempilweni kwaye ipheka njengenkomo yenkomo kwi-grill okanye kwisitovu-phezulu.Kodwa njengayo yonke into esiyenzayo, kunjalokufakwe imifuno, kubandakanya ibhatata, ibutternut squash, beet kunye neekherothi.
Izinto ezihamba phambili ziyindlela elungileyo yokwazisa abathengi kwi-brand, kodwa ukuphela kosuku, abathengi baya kuqhubeka nokufunda ngasemva kwebhokisi ukujonga amaxabiso ezempilo. Kungenxa yoko le nto sisebenzisa ukuqinisekiswa kweqela lesithathu, umzekelo. Ayisiyonto nje yokuba yinyama engenye. Kukwangokunikezela abathengi ngendlela yokwenza ukhetho olungcono ngokulula kunye nokongeza imifuno kwizidlo zabo zemihla ngemihla ezikhoyo.
