Ingaba wenze kanjani Umfazi omangalisayo ngo-1984 yenza kwi-ofisi yebhokisi nakwi-HBO Max.I-Clos Enos / ™ kunye ne-DC Comics Andikwazi ukunceda kodwa ndicinge indlela edideke ngayo intlanzi yokuqala ekwaziyo ukunyuka kulwandle olukhulu kwaye yaya emhlabeni. Yonke into ngeyayintsha kakhulu, yahlukile kwaye kunzima ukuyazi. Ayifani tu kwaphela nale ndawo sikuyo Umfazi omangalisayo ngo-1984 Okwangoku, ifilimu emele ukukhula okungafaniyo kohlobo lwayo kwiithiyetha kunye nokusasaza.
IWarner Bros. ikhutshiwe Umfazi omangalisayo ngo-1984 Kwiithiyetha (malunga ne-35% yababonisi basekhaya bavulekile ngoku) nakwinkonzo ye-HBO Max e-United States ngo-Disemba 25. Phesheya kolwandle, umboniso bhanyabhanya wabetha zonke iithiyetha ezivulekileyo njengoko uMax engekasebenzi kwimimandla yamanye amazwe. Akuzange ngaphambili umboniso bhanyabhanya wobukhulu kunye nesikali yenziwe yafumaneka kwiithiyetha kunye nevidiyo yokusasaza kwimfuno (SVOD) yenkonzo ngaxeshanye ngobuninzi.
Kwiintsuku ezilishumi kamva, sisazama ukuvavanya ukuba ingaba le modeli ye-hybrid isebenze okanye ayisebenzi. Masiyiqhekeze.
Kwi-HBO Max
Ngoku ka I-ANTENNA idatha, Umfazi omangalisayo ngo-1984 (HBO Max) kunye Hamilton (Disney +) zezi zimbini ezona mpembelelo zininzi zikhutshwa yi-SVOD zonyaka, ngokubhekisele ekufumaneni kwababhalisi ngeempelaveki zokuvula. Ngokukhula kwe-U.S. Umfazi omangalisayo ngo-1984 Uqhube nge-40% ngaphezulu kokudibanisa kwi-HBO Max kwikrisimesi yakhe kunokuba Hamilton yenzelwe iDisney + ngaphezulu kwesaphetha sayo se-4 kaJulayi, nge-ANTENNA nganye.
Ngokwedatha evela kwinkampani yophando yentengiso i-Apptopia ibonelelwe IBloomberg Kuqikelelwa ukuba ngama-554,000 asayinelwe i-HBO Max app ukusukela nge-25 kaDisemba (ngolwesiHlanu) ukuya nge-27 kaDisemba (ngeCawa), enerekhodi yokubhalisa engama-244,000 ngeCawa kuphela Oku kuphela kweakhawunti yezixhobo eziphathwayo kwaye akubandakanyi iiTV ezikrelekrele, iRoku, okanye ukubhaliswa komlilo kwiAmazon.I-Disney +, efumaneka phesheya kolwandle ngokungafaniyo ne-HBO Max, yaqokelela i-2.3 yezigidi zokukhuphela usetyenziso lwefowuni kwimpelaveki yeKrisimesi Umphefumlo Ukukhululwa , kwingxelo efanayo.
Ukusukela nge-8 kaDisemba, i-HBO Max yayine-12.6 yezigidi zokuvula. Ukusukela nge-22 ka-Okthobha (i-8.6 yezigidi) ukuya ku-Disemba 8 (i-12.6 yezigidi), i-HBO Max ifumene i-4 yezigidi zeerandi ezisebenzayo (+ 46.5%). Ngokukhawuleza nangokukhululekileyo izibalo zeballpark apha, kodwa ukuba uMax unyuka ngenani elifanayo okanye ipesenti kwithuba elifanayo leeveki ezisixhenxe, ijonge phakathi kwe-16.5 yezigidi-i-18.5 yezigidi ezisebenzayo ngoFebruwari. Ukuba sibala into Umfazi omangalisayo ngo-1984 ukonyusa, idatha ye-ANTENNA ebonakala ngathi iyangqina, iqonga linokugqitha ukusebenza kwe-20 yezigidi ngengxelo ye-AT & T ye-Q4 yokufumana umvuzo ngoJanuwari 17. I-WarnerMedia ikwafikelele kwizivumelwano ezifunekayo zokusasaza iAmazon Fire kunye neRoku kwezi veki zidlulileyo, ezidibanisa ukusebenzela 80 yezigidi zabasebenzisi baseMelika . Ipayi yokubhalisela enokubakho iyakhula.
I-HBO eyiyo kunye ne-HBO Max idityanisiwe yababhalisi abazizigidi ezingama-38 ukusukela ngo-Novemba, inyuke kancinci ngaphezulu kwe-5% xa kuthelekiswa ne-2019, ngenzuzo ye-AT & T. Kananjalo, singatsho ngokukhuselekileyo ukuba kusekho amashumi ezigidi zee-HBO subs ezingakhange ziguquke ziye kuMax ngaphandle kwendleko ezongezelelweyo. I-WarnerMedia ngokuqinisekileyo ifuna ukuguqula isiseko sabathengi se-HBO ngelixa utsala imali entsha.
Oko uWarnerMedia wayethetha ngako Umfazi omangalisayo ngo-1984
Nge-27 kaDisemba, iWarnerMedia yabonelela ngeenkcazo ezingacacanga ze Umfazi omangalisayo ngo-1984 Impumelelo yokusasaza. Kwiphepha lokushicilela, inkampani yathi phantse isiqingatha sababhalisi be-HBO Max babukela ifilimu ngomhla wokufika kwayo, kunye nezigidi zababhalisi abathengisayo abanokufikelela kwi-HBO Max ngentambo, ngaphandle kwamacingo okanye enye inkonzo yamaqabane.
Ababhalisi abathengisayo ngabasebenzisi ababizwa yiWarnerMedia okanye umntu wesithathu kwinkonzo yangaphakathi nohlelo, njengokubhalisela iApple TV. Ihowuliseyili iza ngokusasaza ngokubanzi, njengokungena kuMax ngokusebenzisa iziqinisekiso zentambo. Ukwenza intsebenzo ziintengiso zentengiso kunye ne-wholesale subscript ezingena kwi-HBO Max, ngokwenza njalo 'kusebenze.'
USekela Mongameli oLawulayo kunye noMphathi Jikelele, WarnerMedia Direct-to-Consumer u-Andy Forssell uthe kwingxelo Umfazi omangalisayo ngo-1984 waphule iirekhodi kwaye wagqitha kulindelo lwethu kuzo zonke izinto zethu eziphambili zokujonga kunye nomrhumo weemetrikhi kwiiyure zakhe zokuqala ezingama-24, kodwa khange abonelele nangakumbi.
I-Verge U-Julia Alexander ubonelele ngoqikelelo olukhawulezayo lwezibalo kubabukeli kwiveki ephelileyo kwi-Twitter ngokusekwe kwisibhengezo se-WarnerMedia nondescript.
Ke ukuba sithatha malunga neepesenti ezifanayo (kwaye oku kuyinkolelo enkulu njengoko kunokuba njalo ngenxa yeendaba zamva nje), emva koko ~ 42% ~ ye-12.6M yi-5.3M. Phantse isiqingatha sababhalisi bevenkile kaMax babukele ngosuku lokuqala, malunga ne-2.65M?
(Oku akubandakanyi zonke ezinye izibonelelo, ke ichibi elincinci kakhulu)
-Julia alexander (@loudmouthjulia) UDisemba 27, 2020
I-Samba TV, ethi ikhuphe idatha esekwe kubasebenzisi bayo be-Smart TV abazizigidi ezingama-35, iqikelela ukuba ngamakhaya azizigidi ezi-2.2 aseMelika. Umfazi omangalisayo ngo-1984 Kwi-HBO Max kwimpelasonto yokuqala yokukhululwa.
Oko kuthethwa lolunye uphando
Ngokwedatha ebonelelwe kuMqwalaseli ngu Ixesha leTV ,Iqonga leqela, indawo yokulandela umkhondo yeTV yezigidi zabasebenzisi abasebenzisa usetyenziso ukulandelela kunye nokuphendula kwikhebula, usasazo, kunye ne-OTT bonisa ukuba bajonge, Umfazi omangalisayo ngo-1984 yayiyeyona movie ibukelwe kakhulu phakathi komsebenzisi wayo wase-US ukusukela nge-25 kaDisemba-nge-28 kaDisemba, ngaphambi kweDisney + Umphefumlo .
Uninzi lweeMovie eziBukelweyo ( 12 / 21-12 / 28) phakathi kwabasebenzisi beXesha baseMelika baseMelika
- Umfazi omangalisayo ngo-1984
- Umphefumlo
- Isibhakabhaka saphakathi kobusuku
- Ekhaya ndodwa
- Emva kokuba sidibene
- Indlela iGrinch eyigcine ngayo iKrisimesi
- Ixesha elonwabisayo
- Ixesha leKrisimesi 2
- IPolar Express
- Umgaqo
Ngokophando lweNjini yeScreen iziphumo zinikezelwe Intatheli yaseHollywood , Umfazi omangalisayo ngo-1984 yayiyeyona bhanya-bhanya ye-SVOD ebukele kakhulu kwiveki yayo yokuqala ye-2020, iphuma Hamilton kwaye Umphefumlo KwiDisney +. Ngelixa oku kuvakala kunokwenzeka ukuba WW1984 yeyona bhanyabhanya inkulu eyakha yenziwa yafumaneka ngokuthe ngqo kusasazo, kufanelekile ukuba uqaphele ukuba uphando luyehluka kwiimethrikhi zedatha. Ithemba kukuba uphononongo, apho iimpendulo zomthathi-nxaxheba azinakuhlala ziqinisekisiwe, zinokumela iindlela zokujonga ezinkulu kwaye zikhokelele kukongezwa okungasetyenziswa kubemi abaninzi.
Nokuba yeyiphi na imethrikhi okanye idatha yedatha oyisebenzisayo ukusuka kwi-Intel engentla, kukhuselekile ukucinga ukuba Umfazi omangalisayo ngo-1984 ibe yimpumelelo kwiHBO Max.
Umceli mngeni wokuqhekeka emva Umfazi omangalisayo ngo-1984
Eyona nto ibaluleke kakhulu kwi-HBO Max yokuqhubela phambili iya kuba kukugcina kuthelekiswa ne-churn, eli inani labathengi abarhoxisa umrhumo wabo ngexesha elinikiweyo.
Le mizobo ivela kwi-ANTENNA Idatha ibalaselisa ukunyaniseka kwabathengi okugcinwe ziinkonzo zokusasaza ezikhokelela kwimarike ezinjengeNetflix. Ukuba i-HBO Max ingathoba i-HBO esele ikho kwi-5%, kufutshane INetflix kunye neDisney +, iya kuba kwisimo esihle. Umyinge wecandelo le-churn rate uhlala malunga ne-6%.
Faka enye indlela, ingaba igcina njani ababhalisi abatsha ukuba babukele Umfazi omangalisayo ngo-1984 ngaphakathi kwindalo yayo? Zeziphi iziqwenga zomxholo ezenza ukuba isibonelelo esitsha sinamathele kwixesha elide?
Inkqubo yoqobo yeyoncedo oluninzi lokuqhuba ukubhalisa okutsha kwindawo yokuhambisa. Indawo ye-HBO Max isaphuhliswa yiyo loo nto ibiyiyo into ephambili ngasemva kwesigqibo sokutshintsha iWarner Bros. Inkqubo enomtsalane yelifa, njenge Bahlobo, yeyona nto inceda ukugcina amaxabiso e-churn asezantsi kwaye i-HBO Max inethala leencwadi elinomxholo okhoyo kwangaphambili onokukhetha kuwo.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.
