Itshantliziyo elinxibe njenge-CEO yeAmazon uJeff Bezos ujoyine uqhankqalazo ngaphandle kwesakhiwo iAxel Springer ngoAprili 24, 2018 eBerlin, eJamani.Ifoto nguSean Gallup / Getty Izithombe Nabani na ocinga ukuba iAmazon isisa kakhulu ngembuyekezo kunabathengisi bezitena nodaka, kuya kufuneka uyazi ukuba uJeff Bezos uqale iAmazon ngokuthengisa iincwadi ngokuyinxenye kuba iincwadi zazinjalo (kwaye zisenjalo) ubuncinci obunokubuyiselwa Kuzo zonke iimveliso ze-e-commerce.
Ngoku iAmazon ilwandisile uluhlu lwemveliso yayo ukusuka ezincwadini ukuya kuyo yonke into onokucinga ngayo, kubandakanya iimveliso ezinamazinga aphezulu okubuyisa (njengempahla nezihlangu), ithathela ingqalelo into oyithumelayo, kaninzi kangakanani kwaye kutheni. Ukuba ubuyisa ukuthenga rhoqo, iAmazon inokuvala iakhawunti yakho ngokulungileyo — kwezinye iimeko ngaphandle kwezilumkiso.
Eli bali alikho ntsha. Iingxoxo ezikwi-Intanethi malunga nokuvalwa kweakhawunti emangazayo yeAmazon inokulandelwa kude kube ngo-2008. Kutshanje, abathengi beAmazon abaliqela baxelele Inkqubo ye- Ijenali yeWall Street ukuba iiakhawunti zabo bezicinyiwe ngaphandle kwengcaciso. Omnye wabathengi ubuyise into enye kunyaka ophelileyo.
Okwangoku, akukho mntu uqinisekileyo ukuba zingaphi iimbuyiselo zininzi kakhulu.
IAmazon ayiseteli umda kwinani leemveliso umthengi anokuzibuyisa, ukuba kungokwesizathu esivakalayo. Nangona kunjalo, ayikunyamezeli isimilo esihlukumezayo nenkqubo yayo yokubuya, njengokuthumela umva izinto ezisetyenzisiweyo okanye ezonakeleyo, okanye izinto ezithengwe kwenye indawo. Ngokomgaqo-nkqubo wokubuya, iAmazon yamkela izinto ezininzi ezingavulwanga ngaphakathi kweentsuku ezingama-30 zokuthengwa.
Kodwa, kuthekani ukuba imveliso yonakele kwasekuqaleni? Emva kwayo yonke loo nto, iAmazon idwelisa into enesiphene okanye imveliso eyonakeleyo njengeenketho zenkcazo kwifom yesicelo sokubuyisa.
Ngo-2016, umprogram wekhompyutheni owazivuma njengomlutha wase-Amazon wayevinjelwe kwisiza emva kokuthumela izinto ezingama-37 kwizinto ezingama-343 ezithengiweyo. Uxelele UMgcini ukuba izinto awayezithumele zibuye zineempazamo, zonakala okanye azichazanga njengoko kuchaziwe.KodwakwiAmazon, indlela yakhe yokubuya inokuvela njengemeko yokuxhatshazwa.
Ukuxela indlela yokuziphatha gadalala ngaphandle kwembuyekezo esemthethweni yezinto ezingalunganga, iAmazon icela uncedo lobukrelekrele bokuzenzela. Njengamanye amaqonga ajongene namakhulu ezigidi zabathengi mihla le, iAmazon isebenzisa iialgorithms ukubonisa izinto ezithandabuzekayo zabathengi kwindawo ngaphambi kokuba abasebenzi bavavanye le misebenzi kwimeko nganye.
Umzekelo, ukuba umthengi uthi into ayifikanga njengoko kuchaziwe xa ngaphezulu kweepesenti ezingama-99 zabantu ababuyise into efanayo bathi abayifuni nje, iakhawunti inokufumana iflegi.
Ukuba indlela oziphethe ngayo ihlala ingaphandle kwesiqhelo, awululo uhlobo lomthengi abalifunayo, uJames Thomson, owayengumphathi omkhulu eAmazon, uxelele Ijenali .
Sifuna wonke umntu akwazi ukusebenzisa iAmazon, kodwa kukho amaxesha anqabileyo apho umntu ayisebenzisa gwenxa inkonzo yethu ixesha elide, u-Amazon uxelele uMbonisi kwingxelo. Asikaze sizithathe kancinci ezi zigqibo, kodwa ngaphezulu kwe-300 yezigidi zabathengi kwihlabathi liphela, sithatha inyathelo xa kufanelekile ukukhusela amava kubo bonke abathengi bethu.
