Musa ukucinga ngaphandle kwebhokisi. Yiya ebhokisini uyokuthenga. Qhubeka uzama ngapha nangapha de ufumane enye ekhuthaza ukucinga kwakho. Ibhokisi elungileyo ifana nophawu lwendlela emendweni. Sisinyanzelo esikhulula. -UDan noChip Heath, Yenziwe ukuba inamathele: Kutheni ezinye iiMbono ziyasinda kwaye ezinye ziyafa
Kula maxesha otshintsho olukhulu apho imeko yezorhwebo isoloko itshintsha, ezinkulu nezicothayo azinakukhuphisana nabancinci nabangacacanga. Kodwa ukuba mncinci kwaye ungacacanga akukho ngaphandle kwemiceli mngeni. Uya kudinga ukuqonda ukuba ungayitshintsha njani imeko yengqondo yakho emgceni, uzivumele ukuba ucinge kwizikali ezibonakalayo. Uya kudinga ukuqonda ubuchwephesha kunye nezixhobo zokuqhuba utshintsho. Eyona nto ibaluleke kakhulu, kuya kufuneka uyisombulule iphazili yezinto ezintsha. Ngokukodwa, uhlobo lwezinto ezintsha zihlala zivela ngokungapheliyo ekukhuliseni izimvo kunye nezenzo zabanye. Ukuba uxhomekeke kwizinto ezintsha kuphela ngaphakathi kwenkampani yakho, ufile. Kuya kufuneka ubambe isihlwele ukuze uhlale ukhuphisana.
Mhlawumbi eyona nkampani inenkqubela phambili kwihlabathi, uGoogle, unemigaqo esibhozo yokulawula izinto elawula iqhinga labo. Ngaphandle kwamathandabuzo, le mithetho ingundoqo kwimpumelelo yakho njengosomashishini obonakalayo. Ingcebiso yam kukuba uzibhale eludongeni lwakho, uzisebenzise njengecebo lokucoca uluvo lwakho lokuqalisa olulandelayo, kodwa ngaphezulu kwako konke, ungazihoyi-zinika ezona zinto zinamandla zokuvuselela izinto ezikhoyo ezikhoyo. Makhe sijonge ngokukhawuleza:
1. Gxila kumsebenzisi.
Akufuneki sijonge ngaphaya kukaLarry Page noRichard Branson xa sifuna imizekelo yokubaluleka kokwakha amashishini ajolise kubathengi. Yiyo le nto iVirgin Atlantic yayiyinqwelomoya yokuqala ukubonelela ngeTV ezihlala simahla, ukubhucungwa kwibhodi, igumbi lokuphumla le-cocktail, inqwelomoya egxunyekwe ngeglasi, kwaye kutsha nje, abahlaziyi bokuma. Ngaphandle kokuba ungumthengi, ucacisa uBranson, usenokukwazi ukwenza into entle, kodwa awuzukuphila. Imalunga nokufumana zonke iinkcukacha ezincinci ngokuchanekileyo.
2. Vula kuya kuphumelela.
Kwilizwe eliqhagamsheleneyo elinamaxabiso amakhulu entsalela yokuqonda, kubalulekile ukuba uzivule kwaye uvumele isihlwele ukuba sikuncede wenze izinto ezintsha, wakhelane ngezimvo zomnye nomnye. Esi sisicwangciso esichaseneyo neenkampani ezinkulu, ezinemigca ephezulu, ezinolwakhiwo lwehlabathi-elidala kunye neenkqubo ezinqumamisa amandla abo okuzisa ngokukhawuleza iimveliso ezintsha. Endaweni yeeseshoni zokuyilwa kweminyango evaliweyo nasemva kwentengiso yokuhamba, yonke into oyenzayo kufuneka ibonakale kwaye ivuleke.
3. Izimvo zivela naphi na.
Kutheni le nto yonke indawo yokugcwala kwezihlwele ibaluleke kangaka koosomashishini ababonakalayo? Ukuhanjiswa kwabantu abaninzi kunokubonelela ngezimvo ezintle, ukuqonda, iimveliso kunye neenkonzo. Inkqubo ye- INew York Times Umbhali wemihlathi uThomas Friedman wayibeka ngolu hlobo: Unentsingiselo yengcinga ngoku. Unokufumana umyili eTaiwan ukuyila. Umzekelo ungafumana eTshayina. IVietnam unokuyifumana ukuba yenziwe ngobunzima. Kwi-Freelancer banokwenza i-ofisi yakho yangasemva, ilogo yakho njalo njalo. Ndiyinyani, nyani-ngoku unokuba ngumfo omnye ohleli egumbini elinamawaka ambalwa eedola kwaye umva kwikhadi letyala ungakha inkampani yezigidi zeedola.
4. Cinga kakhulu, qala kancinci.
Isibonelelo sokuqala encinci kukuba kunciphisa ilahleko yokungaphumeleli kwangoko. Ke, xa olunye ulingelo lwakho oluncinci lubamba, unamandla kunye nezixhobo zokuxhasa amandla akho owakhileyo. Ungaqala inkampani ngoSuku lokuqala echaphazela iqela elincinci, kodwa ujonge ukuba nefuthe elihle kubantu abaliibhiliyoni kwiminyaka elishumi.
5. Ungaze usilele ukusilela.
Ukuzama izimvo eziphambeneyo kuthetha ukuba uluvo lweengcali kwaye uthathe umngcipheko omkhulu. Kuthetha ukungoyiki ukusilela. Kuba uyakusilela. Indlela eya kwisibindi igangathiweyo kukusilela, kwaye oku kuthetha ukuba nesicwangciso esiliqili sokujongana nomngcipheko kunye nokufunda kuwo. Ukubaluleka kokukhawuleza ngokukhawuleza: Ukusilela rhoqo, ukusilela ngokukhawuleza, kunye nokusilela phambili.
6. Qalisa kwangoko kwaye uphindaphinde.
Umgaqo wonke wokuqalisa okucekethekileyo usekwe kolu luvo. Njengosomashishini une-luxury yokwenza oku. Ubukrelekrele-Oko kukuthi, ubundlongo-luphawu olucalucalulo oluchasene nenkulu kunye nomgca. Ungaze usilele ukukhawulezisa ngokukhawuleza imibono yakho.
7. Yiba liqonga, udade zonke izikhephe.
Jonga ezona nkampani ziphumelele ukufumana amaxabiso ezigidi zeedola… i-AirBnb, i-Uber, ne-Instagram. Zizinto eziguquke ngokupheleleyo kuyo yonke into esikholelwa ukuba iyinyani malunga nokukhulisa amashishini amakhulu. Uninzi lwenkulungwane yamashumi amabini, ukonyusa amashishini anjalo kufuna utyalomali olukhulu kunye nexesha. Ukongeza abasebenzi, ukwakha izakhiwo, ukuphuhlisa iimveliso ezininzi ezintsha - akumangalisi ke ukuba amacebo okuphumeza atyhubela iminyaka ukuya kumashumi eminyaka. Ezi nkampani zintsha ziyimidlalo yeqonga. Ngaba yeyakho?
8. Yenze ibaluleke.
Mhlawumbi ibaluleke kakhulu, ngaba inkampani oyiqalayo yakhela phezu kwenjongo yenguqu enkulu? Xa ukuhamba kunzima, ngaba uza kuqhubeka okanye unikezele? Umnqweno ubalulekile kwinkqubela phambili. Kwintetho engacingelwanga eyanikezelwa kwinkomfa yokusekwa kweYunivesithi eSingularity, uLarry Page wema phambi kwabaphulaphuli babanye ababekho kwaye wathi: Ndinendlela elula kakhulu endiyisebenzisayo: Ngaba usebenza kwinto enokutshintsha umhlaba? Hayi okanye ewe? Impendulo yeepesenti ezingama-99.999 zabantu ayikho. Ndicinga ukuba kufuneka siqeqeshe abantu ngendlela yokutshintsha umhlaba.
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Ngelixa umgaqo olandelayo ungekho kuluhlu lwantlandlolo lukaGoogle, ndifuna ukucebisa ngokongezwa kwayo njengenqununu yesithoba. Ngokoluvo lwam, njengoko kungqinwa zizenzo zikaGoogle, oku kugqibezela uluhlu lwabo:
9. Qhutywa ngedatha.
Esona siqalo siphumelele namhlanje siqhutywa yidatha. Balinganisa yonke into kwaye basebenzise ukufunda komatshini kunye neealgorithms ukubanceda ukuba bahlalutye loo datha ukuze benze izigqibo.
Siphila kwixesha lezinto ezintsha rhoqo. Nabani na oqhuba ishishini-kwaye oku kuya kuzo zombini iinkampani zokuqala kunye neenkampani zelifa-iinketho zimbalwa: Nokuba uyazivuselela okanye wenze omnye umntu.
USteven Kotler ngumbhali othengisa kakhulu Intabalala kwaye Ukunyuka kweSuperman . Incwadi yakhe, IBHAYIBHILE: Uyenza njani iNkulu, wenze iBhanki, kwaye ubengcono kwiHlabathi , Ehlola ikhonkco phakathi kweyona ngxaki inkulu kwihlabathi kunye namashishini amakhulu ehlabathi, iphume kwiphepha elibhalwe ngoFebruwari 23.
