Ikamva liphethe ntoni I-Avatar: I-Airbender yokugqibela ilungelo lokushishina?I-ViacomCBS / iNickelodeon Abalandeli babeqondakala khathazekile Kwinyanga ephelileyo xa abadali boqobo uMichael Dante DiMartino kunye noBryan Konietzko bemkayo Isicwangciso seNetflix ukuziqhelanisa nokusebenza ngokuchanekileyo I-Avatar: I-Airbender yokugqibela ngaphezulu kweyantlukwano yoyilo. Kwi ileta evulekileyo ebhalwe nguDiMartino, nangona kunjalo, wabhala ukuba bazakuqhubeka nokuzibandakanya I-Avatar Indalo iphela, ishiya ucango luvuleleke kwintelekelelo ethe xhaxhe kunye nemincili phakathi kwe fanbase ekhulayo.
Ukusukela uthotho kunye nokulandelelana kwayo, Igosa likaKorra , I-premiered kwi-ViacomCBS 'uNickelodeon ngo-2005 no-2012, ngokulandelanayo, i-franchise ye-animated ibe yinto yezona zinto zithandwa kakhulu kwi-TV kwimemori yakutshanje. Kodwa ngeNetflix wankqonkqoza emva kweminyaka emibini emva kokubhengeza uthotho lwenyani, ikamva le-franchise lihlala lingacacanga. Ngelishwa kubalandeli abakhalazela iViacomCBS ukuba baphinde bafumane amalungelo kwaye bayibuyisele kuDiMartino naseKonietzko, loo nto ayibonakali iyinyani.
Akukho ndlela icacileyo, uMateyu V. Wilson, iqabane kunye nosihlalo weqela lezemidlalo kunye noLonwabo eArnall Golden Gregory LLP, apho agxile khona kwezomthetho wokuzonwabisa, uxelele uMbonisi. Ukucinga kwam kukuba iNetflix ifumene ilungelo elilodwa lokwenza uhlengahlengiso oluhambelana nelungelo lexesha elide lokwenza imali ngalo. Ubungakanani obuchanekileyo baloo malungelo abucaci, kodwa andinakucinga ukuba iNetflix iya kutyala imali kwipropathi ngaphandle kokufumana kuphela ixesha elide ekuhanjisweni.
Imodeli yeshishini yeNetflix yangoku ijolise ekudalweni komxholo kunye nobunini, utshilo uWilson. Ngelixa abadali kunye nabanini bokuqala beligcinile ilungelo lesivumelwano lokuthatha inxaxheba, ukusebenzisana kunye / okanye ukubonisana neNetflix kuphuhliso lwayo, kukhuselekile ukucinga ukuba iNetflix yayinegama lokugqibela kuzo zonke izigqibo zobuchule. Oko kubalulekile, njenge-animated I-Avatar I-franchise ikhule yaba yenye yezona ziqwengana zishushu zaseHollywood kwipropathi enomgangatho ophezulu wokuqonda.
Ukulungiswa kwakhona -Isihlanganisi esasaza umkhondo kuyo yonke imiboniso bhanyabhanya kunye nomdlalo bhanyabhanya okhoyo kwi-intanethi kubasebenzisi bayo abazizigidi ezi-2 nangaphezulu base-U.S I-Airbender yokugqibela kwaye Igosa likaKorra Isikhundla phakathi kwemiboniso yeTV ebukelwa kakhulu ye-100 ngeveki, ukuqala kwinyanga ngaphambi kokuba ngokulandelelana bongezwe kwiNetflix. Zombini izihloko zafumana ukunyuka okukhulu kukuthandwa kunye nemisinga bakuba bongeziwe kwikhathalogu yeNetflix.
Oku kuxhaswa yidatha evela Uhlalutyo lweparrot , idatha eqinileyo elandelela ukuthandwa kweTV kusetyenziswa amajelo eendaba ezentlalo, ukulinganiswa kwabalandeli kunye nobugqwirha ukufumanisa ukuba ngubani obukele ntoni. Ngokwedatha yabo, I-Airbender yokugqibela ngowama-63eyona nto ifunwayo kuthotho lwedijithali kwihlabathi kwiintsuku ezingama-60 ezidlulileyo kunye neNetflix eyisihloko sesine esifunwa kakhulu e-U.S ngelo xesha. Ngaphezulu kweentsuku ezingama-30 ezidlulileyo, Igosa likaKorra ngowama-95 isihloko sedijithali esifunwayo kwihlabathi liphela kunye nesihloko sesixhenxe seNetflix esifunwa kakhulu e-U.S. Nokuba ungayisika ngayiphi indlela, la manqaku mabini aphakathi kwezona zidumileyo ngaphakathi nakumhlaba jikelele. Oku kubaluleke kakhulu kwikamva le- Kanye , enokuba nelungelo lokuzibandakanya ngakumbi kunothotho lwabantakwabo.
Kubonakala ngathi Kanye Okwangoku iyafumaneka kwiNetflix (kunye neAmazon, uNick kunye neViacomCBS), oko kuthetha ukuba abanini bepropathi banikwe iilayisensi ezingakhethiyo kwiindlela ezininzi, utshilo uWilson. Ndingacinga ukuba oko kuthetha ukuba akukho lungelelwaniso (derivative creation) ilungelo elinikiweyo nakweliphi na iqela lesithathu. Ke, ngokuqinisekileyo, uViacom ugcina ilungelo lokwenza uhlengahlengiso olusebenzayo.
IViacomCBS iceba ukuvula kwakhona i-CBS All Access njengenkonzo ephezulu Paramount + kwi-2021 ukukhuphisana ngqo neNetflix. Ngokwenza njalo, kuya kuba sengqiqweni ukuba inkampani igcine i-IP yayo eyaziwayo ngangokunokwenzeka. Ulungelelwaniso lwenyathelo lokuphila okanye ukuhambelana noopopayi Kanye linyathelo eliqinisekileyo lokudala inkqubo ekhethekileyo enomtsalane kwisilayidi esinegama elitsha. Kodwa nganye kwezi I-Avatar abalandeli ukuba iNetflix kunye nababhalisi bayo abazizigidi ezili-180 bayila ngumthengi omtsha weViacomCBS phantsi kwendlela. Lowo ngumdlalo wexesha elifutshane ubuncinci njengoko iViacomCBS iqhubeka nokwenza izivumelwano zokufumana ilayisensi ebhankini kunye nomntu wesithathu. Kodwa ukuthathelwa ingqalelo kwexesha elide kweli xesha lokhuphiswano lwe-SVOD kungakhokelela kwisilos zosasazo ukugcina izihloko zazo ezinqwenelekayo endlwini, ngokufanayo nendlela uMarvel kunye neNetflix ababuchitha ngayo ubudlelwane babo kule minyaka idlulileyo.
Ndingalindela ukuba iViacomCBS (1) ingazihlaziyi izivumelwano zomntu wesithathu emva kokuphela kwemigaqo esele ikho, kwaye (2) ngokuqinisekileyo ayizukungena kwizivumelwano ezitsha ezifana nesivumelwano seNetflix esele sikhona, esibandakanya ukubodwa kunye / okanye ilungelo lokwenza izinto ngokulandelelana, uhlengahlengiso okanye ezinye iipropathi ezivela kwinto ethile, utshilo uWilson. Ubuncinci ngokubhekisele kwiViacomCBS (okanye nawuphina omnye umnini wepropathi enejelo lakhe lokuhambisa), iNetflix ayisayi kuphinda ibenamandla okunyanzelisa ukuthengiselana 'okwandisiweyo' kwiminyaka embalwa edlulileyo.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.
