Emva kokuba i-Univision ithenge iGawker Media, uHulk Hogan waba ngoyena mntu ubolekisa kakhulu ngee-Gawker's bankruptcy estate. Ukuthengiswa kweempahla ze-Gawker eziseleyo kubaluleke kakhulu kwinqanaba lokugqibela eliseleyo phakathi kwamaqela onke.UPaul Kane / Getty Izithombe NgoLwesine, nge-12 kaJulayi, ilokhari enamathambo eGawker.com -yabulawa isebenza, ngokungathi kunjalo, ukupapashwa kwayo kwe-sextape ehamba ze ngokupheleleyo yomlwi we-Hulk Hogan-iyakuba yifandesi kowona mntu uza kubiza ixabiso eliphezulu.
Ifandesi kwiiofisi zeRope kunye neGrey LLP kwisiXeko saseNew York kwizintsalela zeGawker-ezibandakanya ngaphezulu kwamagama e-domain angama-50, ugcino lwamaqaku angama-200,000, iiakhawunti ezimbalwa zosasazo zasekuhlaleni ezinabalandeli abamalunga nezigidi ezi-2, ilungelo lokushicilela kwincwadi epapashwe ngo-2007, iimpawu zorhwebo zikaGawker kunye nezinye iibhloko zeebhloko ezingafaniyo — ziya kugqiba ngento emayenziwe kukuwa kwebhlog yamandla. Ngaba iya kuthengwa njengohlobo oluthile lwexesha elidlulileyo le-intanethi? Ngaba uphethwe ngumntu onomdla okanye utshaba olufungelweyo? Ngaba umvakalisi wokuqala uza kuzama ukuyiguqula ibe yinto entsha? Ngaba ubukhosi obukhulu bamajelo eendaba buya kuyithenga kwaye buzame ukubeka inyama emathanjeni buvuselele isidumbu?
Ukuthengiswa kukaGawker kuya kuphawula ukuphela komfuziselo wendawo yokuhlanjululwa ngenxa yokuchithwa kwemali apho i-brand yangaphambili yeendaba ezizimeleyo ichithe iinyanga ezingama-24 ezidlulileyo. Ngokucacileyo engekhoyo kwifandesi iya kuba ngabantu ababini abaxabanayo abayizise apho, umsunguli we-Gawker kunye nomnini wayo uNick Denton, kunye nosozigidigidi uPeter Thiel, owayeququzelele imfihlo, phantse iyelenqe elide ngokuchasene neGawker eyayibuleleyo.
Ukuphinda ubuye ngokukhawuleza kokuwa kweGawker
Ukuba ndingaphinda ndiphonononge: Ukuqala ngo-2011, uThiel waqala ukuphanda kunye nokufihla inkxaso-mali egwenxa ejolise ekutshatyalalisweni kwe-Gawker, ngokuziphindisela ngokumkhupha njenge-gay kunye noko wayekukholelwa ukuba yayikukukhuselwa ngokubanzi kwesi siza. Ngo-2012, waqesha UCharles Harder (ngoku igqwetha likaMongameli uDonald Trump) ukuba aqale ukugcwalisa amatyala ngokuchasene noGawker, eyokuqala yayiyimali eyi- $ 100 yezigidi zeedola egameni likaTerry Bollea (AKA Hulk Hogan), emva kokuba uGawker epapashe itheyiphu yesini ebiweyo yomntu owayekade elwa.
Kwiminyaka eliqela elandelayo eli tyala, kunye nabanye abambalwa, bonzakele indlela yabo ngenkqubo yezomthetho ngaphandle kwempambano enkulu. UGawker akazange alithathe ngokungathí sina ityala likaHogan, kubonakala ngathi liza kuhlala lihleli njengoko ityala elifakwe ngumdlali weqonga u-Eric Dane noRebecca Gayhart babenalo , kwaye ubunkokeli bayo babanjwa bango-2016 xa bazifumana bephambi kwabathandathu abaqhelekileyo basePinellas County, ejaji yaseFlorida. Babekwisangqa sam, uHogan undixelele xa bendinodliwanondlebe naye malunga nencwadi yam emfazweni kaThiel neGawker . Ukufika phambi kwabantu bokwenyani. Kulapho bajija khona. Isigwebo sabuya emva kweeyure ezingaphantsi kweeyure ezintandathu: i-140 yezigidi zeedola ku-Hulk Hogan-kubandakanya i-60 yezigidi zeedola zokufaka uxinzelelo lweemvakalelo.
Ngenxa ye-quirk kumthetho waseFlorida, ukubhengeza isigwebo esikhulu kangako bekuya kufuna ukuba uGawker athumele ibhondi yeedola ezingama-50 ezigidi. Ngokufutshane kwemali, uNick Denton kunye noGawker baphoqeleka ukuba babhengeze njengongenamali. Ityala lathatha ithuba lasendle xa indima kaThiel kwityala yatyhilwa ngu Forbes kwaye Inkqubo ye- INew York Times ngoMeyi 2016 , kodwa laligqithile ixesha kuGawker. Banyanzelwa ukuba bafumane umthengi weGawker Media (Univision, nge-135 yezigidi zeedola) kwaye beze kuhlala noThiel noHulk Hogan.
I-Univision ayithenganga i-domain yeGawker.com, inikwe impikiswano kunye noxanduva olunokubakho, kwaye njengenxalenye ye Ukuhlawulwa kwemali eyi-31 yezigidi zeedola kunye noThiel noBollea, uHulk Hogan waba ngoyena mntu ubolekisa kakhulu nge-Gawker's bankruptcy estate. Ukuthengiswa kweempahla ze-Gawker eziseleyo kubaluleke kakhulu kwinqanaba lokugqibela eliseleyo phakathi kwamaqela onke.
Ukuhambahamba kuTyikitywa kweeMpahla zeGawker
UWilliam Holden, ingcali yokuhlengahlengisa kunye nokuguqula imeko, waqeshwa nguGawker ekuqaleni kwehlobo lonyaka we-2016 ukuhamba ngendlela yokupheliswa kwempahla yenkampani. Idomeyini ngokwayo ayinakuba yeyona ibaluleke kakhulu kwizinto zenkampani. U-Holden wayekholelwa ukuba uDenton kunye noGawker babenamabango asemthethweni nxamnye noThiel ngokungenelela kabuhlungu kwishishini likaGawker. Impikiswano: Gawker Media ngexa elinye lixabisa phantse i $ 300M , kwaye yayithengiswe ngaphantsi kwesiqingatha emva kwetyala. Isizathu kuphela saloo nto yayikukuphazamiseka ngabom kukaPeter Thiel.
Njengoko Inkqubo ye- Ijenali yeWall Street ingxelo ngoMeyi , amabango aphononongwa, njengoko kwakunokubakho ukuthengwa kwezo mabango kumagqwetha okungaqhelekanga okanye kubaxhasi bezemali. UDenton ngokucacileyo wonwabile ngamathuba okufumana ithuba lokwenza uThiel oko uThiel akwenzileyo kuye, ebhala kuyo iposti yebhlog ebhekiswe ngqo kuThiel .
Thina, nabo ubathumele edabini ngokuchasene nathi, sikhululwe ze, iitekisi zethu, izingxoxo ezikwi-Intanethi kunye nezemali zivezwe kumaphephandaba nakwiinkundla; Kwisigaba esilandelayo, nawe uya kuba phantsi kwethamo lokungafihli nto. Nangona kunjalo ukuthanda kwakho injongo yakho, kwaye uyikhathalele uyilo, iinkcukacha zokubandakanyeka kwakho ziya kuba mbi.
Nangona kunjalo, le suti ayifumananga bathathi, mhlawumbi kuba bambalwa abaxhasi bezemali abanokufuna ukuxhasa ityala ngokuchasene nesigidi ... Ukanti nengcinga yokuba kwisiphelo sokufumana incwadi yokudlala uThiel ngokwakhe awayeyisebenzisile ngokuchasene noGawker yayanele ukubangela ukothuka kuThiel nakubameli bakhe. 
Ingcali yohlengahlengiso kunye notshintsho ikholelwa ukuba uGawker wayenamabango asemthethweni nxamnye noPeter Thiel ngokungenelela kabuhlungu kwishishini likaGawker.Ifoto nguAlex Wong / Getty Izithombe
Yena neqela lakhe baba nokujonga ngakumbi kudliwanondlebe. A incoko yomlilo phakathi kwakhe nam e-SXSW e-Austin ngo-Matshi 2018 yachithwa ngenxa yobume beengxabano zomthetho eziqhubekayo. U-Thiel, owayengazange abonakalise umdla wokuba ne-Gawker (ngaphandle kwencoko malunga nokuyithenga kunye no-Facebook owayengu-billionaire u-Sean Parker ekupheleni kwexesha), wamangalisa wonke umntu entwasahlobo ka-2018, ngokuba ngumthengi ohamba phambili wegama likaGawker.
U-Thiel akayonto ukuba ayilolucwangco kwaye ukusola kwam kukuba ibhidi likaThiel ngegama le-Gawker.com -into uDenton kunye nabaninzi ababesebenza eGawker abafunyenwe bengenakunyamezeleka-yayiyindlela yokufaka uxinzelelo kuGawker ukuba alahle amabango abo nxamnye naye. Eli nyathelo libonakala ngathi lisebenzile, kuba ngo-Epreli, kwenziwa inkqubela-phambili kwisivumelwano phakathi kwala maqela mabini.
Ulwimi lutyhila ukuba omabini amacala abonile ukuba bajongisene.
AmaQela amaThiel avakalise umnqweno wokuthatha inxaxheba kwintengiso yee-Asethi ze-Gawker.com, kwaye uMlawuli weSicwangciso ukholelwa ekubeni anganakho ukufumana inzala enkulu kunye neebhidi ezingaphezulu kwabanye abathengisi ukuba amaQela kaThiel ayabandakanywa ekuthatheni inxaxheba Inkqubo yentengiso kwaye, ke ngoko, icele amaQela amaThiba ukuba angathathi nxaxheba kwinkqubo yentengiso…
Isivumelwano sokuma phakathi kukaThiel noGawker, esityikitywe nge-24 ka-Epreli, sichaza ukuba uThiel akazukuzisa okanye axhase ngemali ukuziswa kwalo naliphi na ibango okanye isenzo ngokuchasene neGawker ngayo nantoni na ebhaliweyo okanye ethethwayo ngaphambi komhla wesivumelwano, kwaye akazukuzama ukwenza iphazamise ubukho boovimba abagciniweyo bakaGawker bamanqaku adlulileyo. Ukubuya, uGawker uvumile ukurhoxisa iingxoxo ezahlukeneyo ngokuchasene noThiel kwaye wambhalela ileta eyazisa ukuba iphelisile lonke uphando ngalo mbandela.
Ukubhida kwiBhlog: I-Ins kunye neeOuts zeGawker Auction
Oku kusizisa kule ndawo sikuyo namhlanje-okanye mandibe kule veki izayo, xa abo bahendi bahlanganisanayo e-1211 Avenue yaseMelika ngoJulayi 12 bezokuthatha isigqibo sokuba yeyiphi na iGawker efanelekileyo. Ukubhida kuya kuqala kwi-1.3 yezigidi zeedola, ngexabiso elifanayo njenge-La.com ( othengise i $ 1.2 yezigidi ngo-2016) kunye neSumo.com ( ethengise nge-1.5 yezigidi zeedola ngo-2017 ).
Umthengi wehashe okhoyo ngoku nguKevin Lee, umphathi weDidit, arhente yentengiso yedijithali. U-Lee wakhe into ayibiza ngokuba liPlatform yokuPapasha yokuXhobisa uPhuculo (usaziwayo okanye umphembeleli wenza umxholo kunye nemali efumanekayo kwisisa) kwaye ukwimakethi yesizinda esineprofayile ephezulu ukuyivula. Kutshanje, yena Kukhutshwe iGothamist.com yiWNYC .
U-Didit wabeka ibhidi kuba ndeza nombono wokuguqula iGawker endala ibe yiGawker ngokulungileyo. Ngeli xesha besicinga ngokubhida, ndiye ndancokola nabo bobabini uElizabeth Spiers noJames Del (Gawker alumni). U-Elizabeth noJames bafuna nje umntu ukuba abize uThiel, kwaye babelungile nge-pivot yokuhlela njengesahluko esilandelayo esifanelekileyo kwi-saga yeGawker. Siza nebhidi sayifaka… Kwaye nantsi ke, siguqulwe sabangumthengi wamahashe ozingela ngenxa yokuzinza kukaThiel nokushiya phakathi, utshilo uLee.
Kwelinye icala, umbono wokuba igama lophawu ngaphambili beliya kuba nexabiso eliphantsi libonakala lingaqhelekanga. Ngaba inkampani ye-porn ibingakwazi ukwenza imali ngegama? Ngaba inkampani enkulu yemithombo yeendaba ayinakwenza imali ngokudlulileyo ngokwenza amanqaku amadala kunye noluhlu? Kwelinye icala, into yokuba abasebenzi bakaGawker bangaphambili babenjalo Ukwazi kuphela ukufumana i-90,000 yeedola kwizithembiso zokuzama ukuthenga indawo ngeKickstarter ($ 410,000 mfutshane kwinjongo yabo), utsho ngenye indlela.
I-univision ithengile Gawker.com Iiasethi kunye nenye [yenkampani], yeedola ezili-135m, kwaye yalikhaba Gawker.com Iimpahla, uCharles Harder undixelele nge-imeyile. Ixabiso le- $ 0 ngokwe-Univision, kwaye yayilungile emva kokuba uGawker eyekile ukupapasha. Ngoku sekuyiminyaka emibini emva kokuba iGawker.com ihambe mnyama. Ndiyamangaliswa ukuba umntu azimisele ukuhlawula i $ 1.3M ngayo. Onke amabali aneminyaka emibini ukuya kweli-12 ubudala.
Akaphosisi. Uxwebhu lokuthengisa olunikezwe ngamagqwetha kaGawker (afakwe apha ngezantsi) lubonisa amanani ezothutho ngasekupheleni kukaJuni 2016. Ngenxa yokuba uGawker ebeseneenyanga ezimbini zokuphila ehlotyeni, nokuba wayeza kunikwa ingqalelo kwimithombo yeendaba ngenxa yesilingo kunye nolonyulo oluninzi , kwaye xa sinikwe isigwebo, i-nostalgia yeGawker yayomelele, sinokuthi siqwalasele loo manani njengophawu oluphezulu lwamanzi eGawker. Namhlanje, amanani alusizi kancinci. Ngelixa uxwebhu lokuthengisa lubonisa ukugcwala kwetrafti yezigidi ezili-15 zenyanga ngenyanga ngoJuni 2016 ngeQuantcast, ngokukhawuleza ukuya ngoMeyi 2018, elo nani, ngokweedatha zikaGoogle zohlalutyo, liye lehla kwaye limi kwisigidi esi-1.2. 
IGawker.com Uxwebhu lokuthengisa.Iqela leBoathouse, LLC
YayinguDenton owakhe wakhankanya ukuba phantse kuyo yonke indawo, le saga phakathi kweGawker kunye neHogan, iThiel kunye neGawker, ithathe ezona miboniso zecinematic nezingaqhelekanga. Umzekelo, omnye wabathengi kwangethuba kwisizinda seGawker.com yayiliphiko lasekunene likaMike Cernovich, owanikela nge- $ 500,000 ngayo ngoJanuwari. Ibhidi yakhe ayiphumelelanga, kwaye wayengonwabanga ngokukodwa ngaloo nto. Yonke le nkqubo yayi-rigged, utshilo, ekholelwa ekubeni isicelo sakhe asikhange siqwalaselwe ngokufanelekileyo. Ukwalile ukungabikho kokucaca kwinkqubo ngokwayo. ‘Yayiyifandesi eyimfama.’ Kutheni ungenayo ifandesi kawonke-wonke? uthe.
Isizathu sokuba ingeyiyo ifandesi kawonke-wonke kukuba oku kuyintengiso yabucala. Uninzi lwengeniso luye kwiGawker Media LLC kunye neGawker Hungary, amaziko aphantsi kukaDenton kunye nabatyali mali bakhe. Iipesenti ezingama-45 ezisele zentengiso ziya kuTerry Bollea, ngo-2016 wokugqitywa kwesigwebo phakathi kwakhe noGawker. Ngelixa oku kuye kumnike abanye bathi kwinkqubo, kunye noGawker umsebenzi othile wokunyaniseka kuye, ekugqibeleni, isigqibo sisezandleni zabanini ngoku.
Ngesi sizathu, umnini omtsha weGawker ayizukuba ngoyena uhlawula kakhulu, kodwa ke, njengoko amaxwebhu asemthethweni echaza awona aphezulu okanye kungenjalo okona kulungileyo Ibhidi ingeniswe ngu Umniki-maxabiso olungileyo Ngexesha lefandesi ngokokugweba kweshishini elifanelekileyo egameni loMtyali (umgodi woxinaniso). Kukho into ebonakalayo, utshilo uHolden kum, ukuba asithengisi kwaphela.
Nangona uDenton eza kuhamba nemali engabalulekanga kwintengiso, kubonakala ngathi uyayilandela le nkqubo. Ukusukela ukuba mna naye saqala ukuthetha kwi-2016, uhambe umhlaba: eAmsterdam, eSingapore, eThailand, eSwitzerland naseBrazil. Xa ebuzwa ukuba yintoni angathanda ukuyibona isenzeka kwifandesi, uDenton wathi kum, ndingathanda ukuba [iGawker] ibekhona nje njengokuba injalo-ikhenkcezisiwe ngexesha. Kodwa andicingi ngayo kangako. Isikhundla esibonisa ukuba liqela lakhe eliqondakalayo elibuhlungu, kunye nendlela yefilosofi ebomini.
Ngesi sizathu, iikhontrakthi zangoku ziqulathe eli gatya lilandelayo:
Amaqela ayavuma kwaye ayavuma ukuba ngaphambi kokuvalwa, uMlawuli weSicwangciso
okanye
Nawuphi na uMthengisi unokukhetha ukugcina uLondolozo lweeNkcukacha eziBalulekileyo… okanye inxalenye yayo, ngokunika iziko lesithathu okanye iqonga (iNkonzo yoLondolozo lweeNkcukacha) ilayisensi yokupapasha ooVimba ngokungagungqiyo ngohlobo ezikhoyo ngalo mhla. Ukugcina ixabiso lokwenziwa kweinjini yokukhangela koovimba kwindawo yoqobo ukuze kuxhamle umthengi, umnqophiso wabathengisi kwaye bayavuma ukuba baya kuqinisekisa ukuba i-canonical URL kwiphepha lewebhu ngalinye elibandakanyiwe kwindawo yogcino-zincwadi iyalela indawo yokuqala yeGawker efakiwe Izinto ezithengiweyo (i-Original Gawker URL), kubandakanya, ngaphandle komda, ngokuthatha, okanye ukubangela ukuba uMlawuli weSicwangciso athathe, la manyathelo alandelayo ngaphambi kokwabelana ngoVimba, okanye ikopi yayo, naye nawuphi na umntu wesithathu.
Nabani na othenga i-Gawker banokwenza le nto bayifunayo ngethambeka, kodwa oovimba bayakuphila, bakhenkcezwe ngexesha ngandlela thile, bafikeleleke kwizazi ngembali, intatheli okanye abalandeli abanqwenela ukubhekisa kwingxelo yayo. 
Umsunguli we-Gawker uNick Denton uza kuhamba nemali engabalulekanga evela kwintengiso.ISUZANNE CORDEIRO / AFP / imifanekiso kaFetty
U-Lee, kwelakhe icala, sele ephumelele, nokuba ukhutshiwe ngumntu oneepokotho ezinzulu okanye intengiso ayiqhubeki, unikwe lonke ulwazi alufumeneyo kwinkqubo. Ngokuqinisekileyo andinakukhalaza malunga ne-PR. Ke, siphumelele okanye siphulukane, siyaphumelela. Isicwangciso sethu siphinde sabeka i-Didit njengearhente yabaphathi kunye namalungu eqela enza izinto ezintsha, kwaye anyamekele, okokuqala malunga nokuphumelela kwabaxumi, kodwa nakwihlabathi ngokubanzi. Ukuba singaphulukana, ngomnye nje umqobo endiwusebenzisayo njengokhuthazo, ndiza kufumana enye indlela, kwenye indawo, utshilo. Okona kuncinci, njengomthengi wehashe onqabileyo, unelungelo lokufumana imali yokuqhekeka ye- $ 100,000 ukuba omnye umntu uthenga iGawker.
Uya kuba lapho ngesiqu kwinqanaba lokugqibela lefandesi, kunye nabanye ababhidi abafanelekileyo abangena kwifandesi, abaya kuba sele benentambo yediphozithi elungileyo, bafake isicelo sokuthenga indawo, kwaye bavuma ukuba abanayo idityaniswe nabaphi na abanye abathengi okanye iqela lesithathu. Iibhidi ziyakwenziwa ngamanani ongekho ngaphantsi kwe- $ 25,000 ngaphezulu kweyona bhidi iphezulu eya kwifandesi. Ophumelele ibhidi uya kugqitywa kwinkundla ye-10 nge-17 kaJulayi.
Ithetha ntoni ukuThengiswa kukaGawker kwikamva leMidiya yeDijithali?
Mhlawumbi elona candelo linomdla kule ntengiso kukuba luvavanya umbuzo kwinqanaba le-Thiel's crusade (okanye i-vendetta) yokutshabalalisa iGawker. UThiel wandichazela kwi-2016 ukuba wayekholelwa ukuba iGawker yayiyimveliso eyodwa yexesha elikhethekileyo kunye nendawo kwi-intanethi, engenakho-kwaye ngokokubona kwakhe, akufuneki- kuphendulwe. Intsingiselo, ukuba iGawker ibinokutshatyalaliswa ngokusemthethweni, ngekhe kwenzeke ukuba enye indawo ene-ethos efanayo ithathe indawo yayo.
Ngokuqinisekileyo umbhali we-Gawker, abahleli kunye nabalandeli abavumelani nale mbono, bebambelele ngokunyanisekileyo ukuba uGawker wayeyinxalenye ebalulekileyo kungekuphela kwendalo yemithombo yeendaba kodwa yenkcubeko ngokubanzi njengomntu othetha inyani engacocwanga. Ukusukela ukuwa kukaGawker, iiSpires bezisebenza kuQhushululu, ethi wabhengezwa ekuqaleni njengeBreitbart yasekhohlo , kodwa ukusukela oko wabhenela kwinkampani yezopolitiko. UTom Scocca, owayesakuba ngumhleli weGawker, iyasebenza Hmm Yonke imihla ,ethembisa ngokuchasene nayo yonke into INew York Times icandelo lezimvo limele. Univision yabela uninzi lwababhali abaseleyo beGawker ukuba uphawu olutsha olubizwa ngokuba yiSplinter egubungela ukubetha okufanayo neGawker yakudala. Impumelelo yalo naliphi na kula malinge isabonakala.
Kodwa ukuba i-Gawker yayixabisekile kwaye ibalulekile, kwaye uThiel akazange akwazi ukuphazamisa ukuthengwa okunokubakho, kwakutheni ukuze omnye usomashishini osasazo angayithengi kwaye abuyisele iqela elidala? Okanye uqeshe iqela elitsha kwaye ubanike umsebenzi ofanayo?
Siza kufumanisa kungekudala. Ophumeleleyo kwifandesi yeGawker.com iya kuba, ngaloo ndlela, ivoti phakathi kweembono ezimbini ezikhuphisanayo zikaDenton kunye noThiel, abantu abathanda iGawker kunye nabantu abayithiyileyo. Kuya kuphendula umbuzo wokuba ingaba umhlaba kufuneka ube nesiza esifana neGawker okanye hayi, kwaye yintoni abantu abazimisele ukuyenza ukulandela loo mbono.
URyan Holiday ngumbhali othengisa kakhulu Iyelenqe: UPeter Thiel, uHulk Hogan, uGawker, kunye neAnatomy yoChuku , eyiphi INew York Times ndibize enye ye-helluva-Turner kunye I-Sunday Times yaseLondon ibhiyozelwa njenge-riveting… iyelenqe losasazo lamajelo eendaba elifundwayo elimnandi.
