I-HBO Max's Kukhuliswe Iingcuka .ICoco Van ivula / iWarnerMedia Emva kokuphehlelelwa kancinci kunokuba bekulindelwe ekuqaleni kwalo nyaka, i-WarnerMedia's HBO Max inokuba ibetha umda wayo ngexesha elifanelekileyo. Ngelixa i-Disney ilawula iintloko kunye nokukhula kwayo okusasazekayo kunye neNetflix iyaqhubeka nokwandisa ukukhokela kwayo njengenkokeli yentengiso, i-HBO Max izolile ngokuthe cwaka ngokuhamba kweqhinga eliphambili. I-WarnerMedia ibhengeze kusasa ngoMvulo ukuba i-HBO Max izakuqala ukusasaza kwizixhobo zokusasaza iAmazon Fire TV, iTV TV Fire Edition kunye neepilisi zomlilo ngoLwesibini. (Oku kuza emva kokubhengezwa kwiveki ephelileyo ukuba uhlaziyo olutsha lwe-Roku ye-OS 9.4 lwenze ukuba kuxhaswe iApple AirPlay 2 kunye neKhayaKit, evumela iimodeli ezithile zeRoku ukuba zenze i-HBO Max kwizixhobo zazo zeApple ziye kwiiseti zeTV).
Sonwabe kakhulu kuba abathengi baseAmazon ngoku bazokwazi ukonwabela eyona nto ikumgangatho ophakathi ohlala kwiHBO Max, utshilo uTony Goncalves, iNtloko yeNtengiso kunye noHanjiso lweWarnerMedia. Injongo yethu eqhubekayo kukwenza ukuba i-HBO Max kunye nomxholo wayo ongenakuthelekiswa nanto ufumaneke kubathengi kuzo zonke izixhobo abazithandayo. Umlilo weTV uyintandokazi phakathi kwabathengi kwaye sijonge phambili ekusebenzeni neqela laseAmazon ukuba sizibandakanye kwaye sikhulise isiseko sababhalisi bethu ngokubonisa konke okufuneka kubonelelwe yiHBO Max.
IAmazon ibonelela ngezixhobo zeTV yoMlilo ezizizigidi ezili-100 kwihlabathi liphela nakwizigidi ezingama-40 zabanini bezixhobo zomlilo e-US kuphela, nangona ukukhutshwa kweendaba kusitsho amashumi ezigidi zabathengi beAmazon. Oku kuyandisa kakhulu indawo ye-HBO Max yempembelelo njengoko umsasazi okwangoku eqhayisa nge-8.6 yezigidi zabasebenzisi abasebenzayo kunye nasemantla e-28 yezigidi zokubhalisa. IAmazon ibonelela ngamathuba okukhula kwinqanaba lokuphambili kwenkampani ukuya phambili.
Umahluko ophambili apha, ngokuka-Andrew Rosen, umbhali weendaba zeendaba ze-PARQOR, yiAmazon Prime Video Channel. Kutshanje nje kwiminyaka emibini eyadlulayo yayiquka naphi na phakathi kwe-50% ukuya kwi-75% yababhalisi be-HBO Ngoku, ukuyenza ukuba ibaluleke kakhulu kwisikali se-Amazon Prime Video. Oku kuthetha ukuba i-HBO Max kufuneka ixhomekeke kwiiChannel zeVidiyo yeAmazon ukuqhuba ababhalisile, okubandakanya ukurhweba okungakhathalelwanga kwidatha yomsebenzisi.
Oku kuthetha ukuba ibali elikhulu elifihliweyo nantsi indlela imvumelwano yokugqibela yokujongana namajelo kunye nedatha yomsebenzisi, utshilo uRosen. Ukukhutshwa kweendaba kubonakala ngathi kwahlulahlula isiseko sabathengi (1) ababhalisi bangoku be-HBO ngokusebenzisa iiVenkile zeVidiyo zeAmazon, abazokwazi ukungena kwi-app ngaphandle kwendleko, (2) abathengi abatsha abanokubhalisela i-HBO Max ngqo kwi usetyenziso, kunye (3) nabathengi beHBO Max 'nokuba babhalise njani eqongeni.'
Idatha yomsebenzisi ibalulekile ekusasazeni iinkonzo kuba inokunceda iinkampani ukuba zenze izigqibo ezinobuchule ezinomtsalane kubathengi bazo kunye nokuthintela ubuqhetseba, okanye inqanaba lokurhoxa ngaphakathi kwexesha elinikiweyo njengesiphumo sokudinwa kunye nokudinwa kobulungu. I-algorithm edume kakhulu yeNetflix ngumzekelo wendlela iinkampani zokusasaza ezisebenzisa ngayo ukusetyenziswa kwedatha yomsebenzisi. Konke malunga nokuqonda okunzulu kwabathengi kwezi ntsuku. Kananjalo, yinto engaphantsi kwesi sivumelwano, esisibonelelo sexesha elide seHBO Max esiza ngendleko.
Injongo yokuma bekungekho mahluko phakathi (1) kunye (2) no (3) kwipateni yokubamba ngenxa yothethathethwano, utshilo uRosen. I-HBO Max ifuna ukuba nayo yonke idatha. Kuba umahluko usesekhona, kusengqiqweni ukucinga ukuba iWarnerMedia kuye kwafuneka ukuba ivumelane nale nto, kodwa kude kube ngoku ayikacaci.
URosen uqikelela ukuba idatha yomsebenzisi yenani eliqingqiweyo labasebenzisi-eliqikelela ukuba lingaphantsi kwe-10% yababhalisi abazizigidi ezingama-38 be-HBO Max, kubandakanya ne-HBO subs-mhlawumbi kwabelwana ngayo neAmazon njengenxalenye yesi sivumelwano. Ekugqibeleni, luphumelele-kuwo omabini amaqela njengoko kulindelwe imvume.
Ukukhutshwa kweWarnerMedia kuphawula ukuba ababhalisi be-HBO bangoku abanokufikelela kwi-Prime Video Channel yeAmazon-Iitshaneli zivumela ababhalisi beAmazon Prime bathenge izicwangciso ezithile zokusasaza kumaqonga athile- baya kuba nakho ukungena kuMax ngaphandle kwendleko ezongezelelweyo. Inkqubo ye-HBO kwiTV yoMlilo kunye neetafile ziya kuhlaziya ngokuzenzekelayo kwi-HBO Max, ke ulwazi lwangoku lokungena kwi-HBO luya kwamkelwa. Ngoku, ingqalelo iya kujikela kwiingxoxo eziqhubekayo zikaWarnerMedia kunye noRoku (emele abanye abasebenzisi abanokuba zizigidi ezingama-40) ngaphambi kwexesha leholide.
