Ngaba Lo Mnquli wamaQweqwe 'Yimifuno' Emitsha? I-Sweetgreen ibheja kwiFama kuyo

Kungekudala, ndizifumene ndinemifuno entsha: hayi intsha kum, kodwa inoveli. Uhlobo olutsha. Yayisisikwashi sasebusika esibizwa ngokuba yiRobin's Koginut, kwaye sasimalunga nobungakanani bokubekwa, kunye nemilo ye-cuboid etyhafileyo kunye namagophe amnandi awayekhumbuza imveliso ye-Apple. Xa ndayohlula phakathi, inyama yayo yayixinene kwaye yayi-orenji ngokuqaqambileyo. Yosiwe, yajika yathamba, yathandeka, kunye nesitrasi kancinci, ngokungathi yayinongwe ngandlela ithile endleleni nge-orenji. I-squash yayiyingqondo ye-Row 7, inkxalabo entsha yokuthengisa imbewu eyasekwa ngumpheki owaziwayo uDan Barber, umfuyi wemifuno ogama linguMichael Mazourek, kunye noMatthew Goldfarb, indoda eyimbewu. Kwaye ukuba kukho into efana nayo imifuno, iSweetgreen, ikhonkco lesaladi eliphakamileyo, ukubheja ukuba yiRobin's Koginut Squash yiyo.

Umqolo we-7 imifuno ixhomekeke kwindawo elula yokuthengisa: I-Mazourek ibazalisile ukuze bandise incasa kunye nesondlo, endaweni yokuqwalaselwa njengesivuno kunye nokufana okulawule loo mizamo kumashumi eminyaka. Phakathi kweempawu ezizodwa zeKoginut, umzekelo, sisikhombisi sokuvuthwa esakhelwe ngaphakathi, nesikwashi esijika siluhlaza saya kwigolide kumdiliya xa sele silungele ukukhiwa, esinceda ukuqinisekisa ukungqinelana kwencopho yencopho. Umqolo wesi-7 usungulwe eluntwini kule nyanga iphelileyo ka-Februwari ngesilayidi sesisixhenxe esingazange sibonwe ngaphambili: isikwashi sasebusika esinee-flavour ezahlukeneyo kunye neencasa, kunye ne-Badger Flame beet (Cheeto-orenji kwaye imnandi kakhulu), ipepile iHabanada (yonke I-flavour ye-habanero, ngaphandle kobushushu), i-potato eninzi yase-Upstate (ibhotolo engaqhelekanga), kunye nevumba elimnandi kodwa lingabizwa ngokuba yi-7082 cucumber. Ngoku yayilixesha lokuba zikhule ngesikali.

Njengokuba uninzi lweeprojekthi zikhokelwa nguDan Barber-umpheki kunye nomnini-ndawo we-Blue Hill yokutyela, ophumelele iwonga kwizangqa zokutyela ngokutshata i-haute cuisine ngendlela ecingisisayo ngendalo kunye nolondolozo-ilizwi likaRow 7 lihamba kwilizwe lokutya Ngokukhawuleza, kwaye wayefikile kwiiofisi zaseCalifornia zaseSweetgreen kwangaphambi kokumiselwa ngokusemthethweni kwenkampani. Aba babini benza isibini sendalo. Umqolo 7 wawukwishishini lokwenza imifuno inqweneleke; I-Sweetgreen, efumana uninzi lwezithako ezisetyenziswa kwiivenkile zayo ezingama-90 ngokuthe ngqo ukusuka kwiifama, yenze impumelelo yokugquma kokutya ukutya kwabo sele bethengisile kwimarike yokuthengisa i-cheeseburger ye-kale.

Rhuma kwiNcwadana yeNkcazo yemihla ngemihla

Ngaphandle kwento yokuba isikwashi saseKoginut sasikhuliswe kuphela kwiifama ezimbalwa emantla mpuma, ikhonkco lesaladi laphuma lilungu kwaye lazibophelela kumyalelo wembewu eyi-100,000 ngexesha lokuyityala kwiifama ezintandathu kwilizwe liphela ngentwasahlobo ephelileyo. Into esiyenzayo nesikwashi seKoginut sisesichengeni kunokuba sihlala sithatha, kwaye indlela engaphezulu komngcipheko kunayo nayiphi na indawo yokutyela esikalini yethu, utshilo umsunguli womlingani weSweetgreen uJonathan Neman. Umqolo we-7 weRobin's Koginut squash, egcadiweyo.Umqolo 7

Ukuqala nge-1 kaNovemba, abathengi beSweetgreen kwilizwe liphela baya kuba nakho ukungcamla iziphumo: iKoginut Squash nguDan Barber isitya, esidibanisa isikwashi esosiweyo nesipinatshi esingumgquba, irayisi yasendle, amapere, ilemon fennel, ibasil entsha kunye netshizi yebhokhwe. Apha, endaweni yentloko yentsimbi okanye yenkukhu eyosiweyo, iKoginut iya kuba yinkwenkwezi yomboniso. Kwanangaphambi kokuba isitya sihlasele iivenkile, inkampani sele iphindwe kabini kwiRow 7 ngokutyala isityalo seBadger Flame beet-eya kuthi inike into emnandi, enezinto ezininzi ezinokusetyenziswa kwiibhotile eziluhlaza ezisebenzisa iSweetgreen kwimenyu yazo, kwaye kulindeleke ukuba zivele iivenkile ngoJanuwari.

I-Sweetgreen ayisiyiyo kuphela indawo yokutyela ethatha izinto ezintsha ukuya kwinqanaba lesithako. I-Dig Inn, enye indawo engcono yokutya okungaqhelekanga kunye neendawo ezingama-23 eNew York naseBoston, idibene kunye neminyaka emibini edlulileyo kunye ne-non-profit yendawo ebizwa ngokuba yi-Seedshed esebenza ukukhuthaza i-agrobiodiversity. Kunyaka ophelileyo, bobabini babhangisene kwityala lokulibala uhlobo lwe-escarole; kulo nyaka, batyale iintloko ezincinane zelettuce, ezifuyelwe incasa kunye nokumelana nobushushu, abathengi abaya kuzifumana kuphela kwimenyu ye-Dig Inn.

Imifuno yeThenda, esekwe emazantsi eCalifornia kodwa kutshanje ibeke iingcambu eMantla mpuma, kungekudala izakutyhila ubambiswano neCrop Trust, umbutho wamazwe aphesheya onemishini efana neSeedshed's. Abapheki beeThenda zemifuno sele beqalisile ukuvavanya iiresiphi ngefowunio-ingqolowa eneeprotein ephezulu eyinzalelwane yaseAfrika kunye nokukhumbuza iquinoa- eya kuvela kwimenyu kwikota yokuqala yonyaka olandelayo. Iimbotyi ze-Tepary, ezikulungele ngokukodwa ukufudumala kwemozulu, zilapha phezulu ngokulandelayo. Umsunguli weTender Greens u-Erik Oberholtzer uthi uyakholelwa ekubeni ukusebenza nezi zinto zintsha nezingaqhelekanga kuyakuba ngumahluko kwivenkile yokutyela, kungekuphela nje ngendlela yokutya, kodwa ngokwenjongo ephezulu enxibelelana ngayo neendwendwe.

Zonke ezi zinto zintathu zisebenzisanayo zithetha ngendlela umgangatho wokuziphatha wasefama oye wehla ngayo ukusuka ekutyeni okulungeleyo ukuya kwintlawulo yemihla ngemihla; Kwiminyaka elishumi okanye emibini eyadlulayo, xa iinkonzo zokuphikisa zazifana neemenyu zedola kwaye zikhuthaza abathengi ukuba baphakamise iodolo yabo yeesenti ezingama-25 ngaphezulu, umbono wokuba iivenkile zokutyela ziya kukhuphisana kwiimpawu ezizodwa zemifuno yabo kunye neenkozo ezipheleleyo bezingacingi . Ukuqala kukaNovemba 1, iSweetgreen's 'Koginut Squash nguDan Barber' isitya siza nesipinatshi esinganyangekiyo, irayisi yasendle, amapere, ifennel, i-basil entsha kunye netshizi yebhokhwe.Iswiti eluhlaza

Ukuveliswa okungapheliyo okunjalo kubonisa, kwakhona, into efunekayo ukugcina umda kushishino lokutyela olunokukhuphisana kakhulu namhlanje. Inani leziko lokutyela eMelika likhule malunga liphindwe kabini inani labemi , ngelixa ukugcwala kwabantu ngokubanzi kwiivenkile kumile okanye kuncipha. Umlo wabathengi awuzange ube ngqwabalala. Imanyano efana naleyo iphakathi kweSweetgreen kunye nomqolo we-7 zenza isicwangciso sentengiso se-canny, kungekuphela nje kokubonelela ngemifuno ye-gotta-have-it, kodwa edibanisa ezimbini zokutya ezinamandla kwihlabathi. I-Sweetgreen ngokuqinisekileyo iyaliqonda ixabiso: Igama likaBarber liyinxalenye yesitya esitsha seKoginut, emva kwayo yonke loo nto, kunye nemizamo yebrand yokuyithengisa ifake isetyhula esilinganayo esine-Row 7 ezivenkileni, ibali elivelileyo elicwangcisiweyo ividiyo , kunye nesidlo sangokuhlwa kwinyanga ephelileyo ebibanjelwe yiSweetgreen kubahlobo kunye nabaphembeleli kwindawo yemisitho yabucala e-Blue Hill e-Stone Barns, kwindawo yokutyela yaseBarber ePocantico Hills, eNew York. Ukuphelisa amandla, i-Koginut iya kuvela kwisitya esecaleni, ekhawulwe ngu-Barber, ebizwa ngokuba yiFrys squash Fries, eza netshizi yebhokhwe etshayiweyo, i-buckwheat ethosiweyo kunye ne-lime emnyama. Kwaye abathengi baya kuba nakho ukuthatha eyabo iKoginut yokupheka ekhaya.

Ukuba ishishini lefashoni nakuphi na ukubonakalisa, sinokulindela ukubona uninzi lwala mahlakani evelayo kwilizwe lokutya. Ivenkile yokunxiba ithathe intsebenzo esezantsi ukuya ebhankini oko i-Target yasungula ingqokelela eyenziwe ngu-Isaac Mizrahi ngo-2003; yaba yimpumelelo emangalisayo, kwaye eso sicwangciso sandile kulo lonke ishishini ukusuka I-H & M. ukuya Uniqlo kwaye ngaphaya ngaphaya . Konke malunga nabaphulaphuli abatsha, uyachaza u-Becca Parrish, umthengisi wentengiso emva kokutya-kwehlabathi ukuthengisa ngokuqinileyo i-BeccaPR. Xa isebenza kwaye ingaziva ngathi iyintsinanana kulapho kukho ulungelelwaniso lophawu lwendalo ngokwenyani, kwaye ibali liyavakala. Xa abaphulaphuli besuka kwisizwe esinye.

Yenziwe kakuhle, umanyano olufana nolu luvumela uphawu lweemarike ezininzi ukwakha i-cache, kunye ne-esoteric yokwandisa ukufikelela kwayo. Isitya seSweetgreen esigcotshwe nguDan Barber sinika icebo leBlue Hill kwabo bangenako ukufikelela kwimenyu yeedola ezingama-258; isaladi nganye, okwangoku, izisa inkampani yembewu entsha yeBarber isondele kancinci kwesiqhelo.

Inqaku elipheleleyo lokwazisa iRow 7 yayikukuthatha umbono wokuba besisebenza kule minyaka ilishumi, siyikhuphe kwicawa emhlophe yelaphu etafileni, kwaye siyenze inxenye yokutya kwemihla ngemihla, uBarber wandixelela. I-Sweetgreen ngumzekelo woko kwenzekayo kwakamsinya kunokuba besiphupha.