URegina George uyabuza, Kutheni undithanda kangaka?Youtube Amaxesha ambalwa ngonyaka, urhulumente waseIran uthatha isigqibo sokuphinda esidlangalaleni ukuphindaphinda ukuma kwakhe ku-Israyeli, oko kukuthi akufuneki kubekhona. Uninzi lwexesha, impendulo yakwa-Israyeli ifana nje ne-boilerplate, kodwa kulo nyaka i-Embassy yase-US e-US ithathe isigqibo sokuhambisa i-diplomatic meme kunokuba ibe yingxelo.
NgeCawe, @khamenei_ir, iakhawunti kaTwitter ebhala ngohlaziyo kunye nezicaphuno ezivela kuAli Khamenei, kwiGrand Ayatollah okanye kwiNkokeli ePhakamileyo yaseIran, waphinda umnqweno wolawulo lwakhe wokuphelisa uhlanga lakwa-Israyeli, ngokungathandabuzekiyo ukuxhasa iMbuyekezo eNkulu yokuBuya, iphulo Uxolo kuqhankqalazo lwasePalestina kumda we-Gazan athe u-Israyeli waphendula kuwo ngenkani.
Ukuma kwethu ngokuchasene no-Israyeli yimeko efanayo ebesoloko siyithatha. # I-Israeli sisifo esibuhlungu somhlaza kwingingqi ye-Asiya ese-Asia ekufuneka isuswe kwaye ishenxiswe: kunokwenzeka kwaye kuyakwenzeka, utshilo uKhamenei.
NgoMvulo kusasa u-Israyeli uphendule, ngesipho esivela Iintombi ezikhohlakele : I-iconic uRegina George ubuza Kutheni utyhafile kum?
Ummeli wakwaSirayeli (@IsraelinUSA) Isilimela 4, 2018
Ukuthandwa kunye nokuphindaphindwa kwento kugalelwe ngaphakathi. Ngeli xesha lale nqaku, i-tweet ine-11,000 yeempendulo kunye nama-33,000 athandwayo. I-tweet, iingcali zithi, yi umzekelo ogqibeleleyo wozakuzo lwedijithali, kodwa iphakamisa imibuzo embalwa. Kuqala, ngawaphi amathuba athe wawabona u-Ayatollah Khamenei Iintombi ezikhohlakele? Akunakulungile, njengoko iifilimu zaseNtshona zivinjelwe okanye zihlolwe kakhulu ukukhululwa ngokusemthethweni kwe-Iranian.
Okwesibini, yintoni inqaku le-meme-diplomacy?
Kuyinto encinci yokwenza nokufumana ukuthanda kunye nokuphindaphinda, kunye nokunye malunga nokubandakanya uluntu ngendlela eyenza ukuba idiploma ibe yimpumelelo, UMoira Whelan , USekela-Nobhala weSekela likaNobhala Jikelele weSicwangciso seDijithali ngexesha lolawulo luka-Obama, uxelele uMbonisi. Kukho abaphulaphuli kwimidiya yoluntu abangasazibukeliyo iindaba zosasazo kwakhona, kwaye kufuneka wenze izinto eziza kukwenza ukuba uhambelane nencoko. UWhelan uthe kule minyaka imbalwa idlulileyo, imibutho yamaqhosha ngokwesiko iqalile ukuhambisa uburharha ngakumbi.
Abantu baseRussia baninzi ngakumbi. UWhelan uthi omnye wemigaqo-nkqubo yokuqala yamazwe angaphandle eyenziwe ngehlaya elisekwe kwimifanekiso ye-Twitter (yayingeyiyo meme, nganye) yeza ngo-2014, xa i-Embassy yaseRussia eya e-UAE yathumela ifoto yeetanki zokudlala, ibhala ubungqina ngokuhlekisayo. Zempahla yaseRussia ehlasele iUkraine, (into ethi ewe, ikhona obona bungqina ). I-Ofisi yoZakuzo yaseRussia e-UK yatsiba kule meko malunga nonyaka kamva, Ukunyathela urhulumente wase-Bhritane kunye no-Pepe nokusabela ngoko-Mongameli u-Barack Obama ukugxothwa koonozakuzaku base Russia ngo-2016 nge meme yedada eliqhwalelayo .
Kumaphepha anamhlanje: iingcali ziyafowuna @Theresa_May Ukuphazamisa ukubakho kweRussia-US. Akukho themba kumhlobo osenyongweni kunye nomlingane waseBritane? pic.twitter.com/4TNf9x8PCh
-Ndlu yoZakuzo yase-Russia, e-UK (@RussianEmbassy) NgoJanuwari 9, 2017
UWhelan uthe kukho isizathu sokuhlala ubona iimemes ezivela kwiiakhawunti zommeli, endaweni yeSebe likaRhulumente Jikelele okanye iiakhawunti zoMphathiswa Wezangaphandle. KaSirayeli Iintombi ezikhohlakele I-tweet yavela kwiNdlu yoZakuzo yase-Israeli yaya e-U.S. -eakhawunti enokuthi ibonwe ngabalandeli base-US-leyo uWhelan athi ayiyompazamo.
Ngokwesiqhelo, iiakhawunti zenkonzo yamanye amazwe zisetyenziselwa ukunika umgca othe ngqo, okanye umgca osemthethweni, utshilo uWhelan. Iiakhawunti zozakuzo zisetyenziselwa ukubandakanya abemi belo lizwe. Ukuba kufanelekile nokuba yinxalenye yenkcubeko ye-pop ngokuqinisekileyo kuya kwenza ukuba abantu bazi ngakumbi malunga nokuqhubekayo phakathi kwe-US ne-Iran.
Unxibelelwano lozakuzo lukwabonelela ngokwahlukana nomgaqo-nkqubo osemthethweni welizwe langaphandle. UWhelan wayibiza ngokuba yi-bank shot-i-jab encinci okanye uluvo olungaveli kubhedu oluphezulu uqobo.
Ukufumana ii-RTs ezimnandi, ezimnandi kukwayi-PR elungileyo kwa-Israyeli, onomfanekiso osokolayo kwiinyanga ezimbalwa ezidlulileyo ngenxa yokuba umkhosi wayo ubulele uninzi lwabaqhankqalazi abangaxhobanga kumda weGaza. UKhamenei, ukongeza kwisoyikiso sokutshabalalisa uSirayeli, wathembisa ilizwe lakhe liya kuqhubeka nokufuna ukutyebisa i-uraniaum ukuze isetyenziswe kwizixhobo zenyukliya. Ubunkokheli bakwa-Israyeli kunye nemikhosi baxhomekeke kakhulu kwingxelo yokuba ilizwe labo lihlala lisongelwa ukuthethelela isenzo sobundlobongela eGaza (abaqhankqalazi emngceleni, nangona kunjalo, abayityetyisanga i-uranium, okanye nemipu).
UWhelan wongeze ukuba i-dunk ye-Twitter enexesha elifanelekileyo inokuphazamisa okanye iphambukise incoko malunga nesihloko, into uWhelan athi amaRashiya ayithathela kwelinye inqanaba.
Inxalenye yomgaqo-nkqubo wezangaphandle [waseRussia] ukuphazamisa umbono wethu wento yenzekayo, utshilo uWhelan. Ukusetyenziswa kweememes kuyinto enye, kodwa loo nto yahluke kakhulu kwimizamo yaseRussia yokusebenzisa imithombo yeendaba zentlalo ukwenza inyani eyahlukileyo.
UWhelan uthe amazwe abaleka emngciphekweni wokujonga ubudenge, atyholwa nge-hashtag diplomacy, okanye anciphise imiba abajongana nayo, kodwa ngokubanzi, ukuba i-GIF-warfare iqhubela phambili i-ajenda yomgaqo-nkqubo wezangaphandle, akukho sizathu sokuba ungayisebenzisi.
Oko sikubonayo kunye ne-Israel tweet, kunye nabantu baseRussia, kukuvavanya rhoqo ukuba zingasetyenziswa njani ezi zixhobo ukuqhubela phambili umgaqo-nkqubo, utshilo uWhelan. Ukuba [ukuthumela i-tweet] kunceda ukuqhubela phambili injongo yomgaqo-nkqubo, kuya kufuneka uyenze. Ngomsindo ubiza into ethethwa yi-Iran isemgceni womgaqo-nkqubo wezangaphandle [wakwa-Israyeli], kwaye ndicinga ukuba bayifezekisile injongo yabo, ukuba ubona isixa sengqwalaselo esiyifumeneyo.
Okwangoku, uWhelan uthe ngamava akhe, kuhlala kukho ukukhawuleza kwe-adrenaline ngaphambi kokuba ubethe thumela i-tweet.
Ndiqinisekile ngeepesenti ezili-100 ukuba umzuzu emva kokuba eli qela ulithumele, kusenokwenzeka ukuba babambe umphefumlo, utshilo. Olu isengumbutho wozakuzo.
