UJohn Varvatos. UJohn Varvatos wayengenakubanjwa exubana ngeeveki zentlalo zentlalontle okanye i-champagne ejijayo kwindawo eseHamptons. Intshatsheli yesitayile somninimzi oyiDoc Holliday kunokwenzeka ukuba ifunyanwe isenziwa iscouting entsha amaqela kwiHook Hook. Lo nguSvengali owaguqula indawo yangaphambili ye-CBGB wayenza ivenkile / umyuziyam kwaye wenza iisuti ezintle kangangokuba no-Iggy Pop wakhetha ukunxiba kube kanye. I-Iggy vibe igcwele uphawu lweVarvatos. Izambatho zomfana othi, xa athe wanikwa ithuba, abe nokuhamba ze ebusuku aze ajoyine iqela.
Wonke umntu ufuna ukuba lilitye elincinci kunye nokuqengqeleka, utshilo uMnu Varvatos, encokola naye Umjongi emva kohambo oluya eLondon. Kwimpahla yethu, banokuziva bepholile ngaphandle kokuzama, ukanti banobungcali ngokupheleleyo.
Kwisithuba nje esingaphezulu konyaka, le nto yokunxiba impahla yamadoda yaseNew York ivule iivenkile ezili-10, isizisa i-17, kwizixeko ezibandakanya iBoston, iHouston, iBal Harbour neMexico City. Enkosi kutyalo-mali oluninzi yiLion Capital, eyathenga izabelo zeVF Corp kwiminyaka emibini edlulileyo, uJohn Varvatos usendleleni yokuba ngumthengisi ophambili wamazwe aphesheya. Ehlotyeni kuzise ukuvulwa kwe-10,000-square-foot ngeflegi yomhlaba jikelele kwisithili saseLondon saseMayfair. ILondon liziko lendalo iphela namhlanje, utshilo uMnu Varvatos. Kukho unxibelelwano kuMbindi Mpuma, eRashiya, China kunye neMpuma Ekude, ke nanjengoko sisanda singena eYurophu nakweminye imimandla, sisiteyitimenti esihle nendawo enkulu yokungena ukubonisa ukuba siyintoni na.
Impumelelo ayothusi, inikwe into yokuba uphawu lwempahla yamadoda uMnumzana Varvatos wasungula ngo-2000 fuses isimbo esiqhelekileyo kunye nokungabi nantlonelo okufumaneka ikakhulu kwiimvumi, okanye ubuncinci phakathi kwabo banokunika ukwazi. Iisuti zakhe ezinxibe kakuhle ezinxibe iibhatyi zemigca emide kunye neebhulukhwe ezinqeni, iijean ezicekeceke, iibhatyi zesikhumba kunye neenkukhu ezithulisiweyo zenza isiseko se-wardrobe yendoda yanamhlanje eyoyikekayo, kodwa ilungisiwe kwaye icokisiwe. Wonke umntu ovela kuAndrew Garfield ukuya kuSir Ian McKellen ufuna ukunxiba uJohn Varvatos. I-Ringo Starr, eyona isikiweyo kwaye kusolwa ukuba yeyona ye-tattoo ibalaseleyo, ziinkwenkwezi kwiintengiso zangoku zebrendi.
Njengoko umyili weCephalonia owazalwa ekhula-uneminyaka engama-48 ubudala - uphawu olungene kwiingcambu zedolophu yaseManhattan lukhula, nalo. Ngo-Matshi, inkampani ilandele inkokeli yayo yaza yafudukela kwivenkile yokuqala kaJohn Varvatos e-Upper East Side, kwi-765 Madison Avenue- ngokuqinisekileyo yeyona dilesi ye-un-punk enokwenzeka. Ivenkile enkulu eNew York, ehlanganisa i-4,200 yeenyawo zenyawo, inenkqubo eyenziweyo yokulinganisa kwaye ijoyina indawo yedolophu eStreet Street nakwindawo endala ye-CBGB kwiBowery, apho isaphosa iikonsathi kanye ngenyanga. UPaul Stanley we rock band uKiss uhamba umgaqo kunye noMnumzana Varvatos eMilan ngentwasahlobo ephelileyo. (Ifoto nguCatwalking / Getty Izithombe)
Umnumzana Varvatos uthathe isigqibo kwivenkile yaseMadison emva kokufudukela apho ukuze abantwana bakhe bafunde kwizikolo zasekuhlaleni, emva koko bafumanisa ukuba abakhenkethi nabamelwane bathenga iimpahla zakhe eBarneys okanye eBloomingdales endaweni yokuhamba edolophu.
Ivenkile yaseMadison Ave ifanekisela ukukhula kwebhrendi, kwaye ayisiyiyo nje imbono yobudala. Ingakumbi kukuba siye savela senziwa yibrendi yokuphila enabemi abaninzi kwiminyaka kunye nengeniso, utshilo uMnu Varvatos. Sisenazo iingcambu zerock & roll kodwa iMadison [Avenue] iyajika yaba yinto ekhethekileyo kuthi.
Kule mihla, uphawu luphela malunga nezinto ezininzi. Kukho ingqokelela yamagama kaJohn Varvatos, ebonisa iimpahla zemidlalo kunye nesuti yamadoda eyenziweyo, kunye neebhanti, iibhegi, izihlangu, izambatho zamehlo kunye neewotshi zohlelo ezinqunyelwe kunye nevumba elimnandi. Kukho ingqokelela encinci, ehleliyo kaJohn Varvatos Star-USA, kunye nentsebenzo ephumeleleyo eqhubayo ne-Converse enikezela ngeenguqulelo ezichaziweyo zeklasikhi uChuck Taylor All Star noJack Purcell sneaker. Ekwindla ngo-2006, ubuhlakani bukhokelele ekusungulweni kwengqokelela epheleleyo yeembaleki, i-punk kunye nezambatho zemidlalo eziphefumlelweyo zamadoda.
Yongeza enye into kuluhlu olusoloko lusanda. Umnumzana uVarvatos uthatha eyona nto yakhe inkulu ukusukela oko wasungula ishishini lakhe: leyomvelisi werekhodi. NgoFebruwari, wasungula eyakhe ilebheli ngentsebenziswano noMculo woMculo. Unethemba lokufumana italente ethembisayo elityeni, kwilizwe nakwiblues. Igcisa lakhe lokuqala elityikityiweyo sele liyinkwenkwezi ephumeleleyo yokurekhoda nangona igama lihlala liphantsi kwemisongo kude kubekwe imihla yokukhutshwa.
Ndifuna ukuya kufuna iGuns N 'Roses okanye iiKhendi eziMnyama, okanye uAmy Winehouse olandelayo. Abantu abangafanelekanga kwifomula yenkampani yokurekhoda okanye abaziwa ngenxa yokuba abanalo ulawulo olufanelekileyo, utshilo uMnu Varvatos. Ubona umculo oqikelelwa kuma-50 ukuya kuma-60 ebonisa unyaka, kubandakanya, kutshanje, iZac Brown Band eFenway Park, kunye neqela elitsha laseCalifornia elibizwa ngokuba yiReignwolf elisandula ukuvulela iSabatha emnyama kwiZiko leBarclays eBrooklyn. Wayekhe wabona iqela elidlalayo kubusuku obudlulileyo kwindawo yomculo yaseWilliamsburg Baby's All Right. Ngamanye amagama, ikhredithi yakhe yamatye izuzwe kakuhle.
Kukho ukuthanda kukaJohn nokuba kungokuqokelelwa kwakhe, umculo, okanye okona kubaluleke kakhulu-usapho lwakhe, olungagungqiyo, utshilo uKevin Harter, usekela-mongameli kumkhombandlela wefashoni yamadoda eBloomingdale. UJimmy Page, uPelle Almqvist, uNiklas Almqvist, u-Iggy Pop, uRandy Fitzsimmons noRingo Starr babhiyozela ukuvulwa kweflegi kaMnu Varvatos waseLondon ekuqaleni kwale nyanga. (Ifoto ngu-David M. Benett / imifanekiso ka-Getty kaJohn Varvatos)
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Inzalelwane yase Detroit, Mnu Varvatos ubukhulu becala nefuthe kwimbali yesixeko yokunyibilika kweMotown, blues, jazz, rock kunye ne-funk. Kwasebuncinaneni bakhe waye wachazelwa ixesha elichaza umculo onje ngo-Who, Led Zeppelin, Alice Cooper noBob Seger. Kwi-1984, wajoyina iPolo Ralph Lauren eqhuba ishishini elithengisa indawo yonke yaseMidwest ngaphambi kokutshintshela kwiqela loyilo eNew York. Ngo-1990 wayezingelwa nguCalvin Klein kunye nentloko ethanjisiweyo yoyilo lwempahla.
Apho, wayejongile ukumiliselwa kwengqokelela yamadoda kunye nophawu lweCK olunempembelelo. Ngo-1995, wabuyela kuRalph Lauren njengentloko yoyilo lwempahla yazo zonke iimveliso zePolo Ralph Lauren, kwaye wenza iilebhile zeRRL, iBlack Label kunye nePolo Jeans. Yayilixesha elinomdla kuye kodwa waziva ukuba umbono wakhe ulahlekile kwimarike yempahla. Kwandithatha iinyanga ukumqinisekisa uRalph ukuba andiyeke, utshilo. Ekugqibeleni uRalph wathi, 'Ukuba ucinga unento entsha oza kuyithetha, ndiyakuxhasa.'
Umnumzana Varvatos wasungula igama lakhe elingaziwayo ngo-2000, kwaye kwakuloo nyaka mnye lavunywa liBhunga labaDayisi beFashoni baseMelika (i-CFDA) ngeBhaso likaPerry Ellis loMyili weMpahla eNtsha. Ufumene iMbasa yeCFDA yesibini kuMyili weMpahla yoNyaka ngo-2001. Ngo-2005, waphinda waziwa njengoMyili weMpahla yoNyaka. Kwiminyaka kamva uRalph wandazisa ukuba ndinento entsha endinokuyithetha kwaye kwakungekho nto incomekayo emhlabeni kunokuba umcebisi wakho athi uphume wenza into ekhethekileyo, utshilo uMnu Varvatos.
UMnu Varvatos uzigcina exakekile kuyo yonke imisebenzi yakhe, kungaphelelanga apho ukukhulisa ishishini lakhe. Kodwa njengamadoda anxiba iimpahla zakhe, uyigcina isezantsi, emamela umculo, ehamba ngephenyane xa enexesha, kwaye xa kufuneka eye kwitheko lefashoni ngamanye amaxesha, wenza ngendlela yakhe.Ndikhumbula kanye xa uJohn wayevela kwiQela le-GQ eMilan kunye namalungu ebhendi uKiss, utshilo uMnu. Ndancuma malunga naloo nto kangangeentsuku.
