U-Pepsi ukwindawo yokuzikhusela kulandela intengiso entsha enokuphikisana no-Kendall Jenner. Ifilimu emfutshane, ebizwa ngokuba yi-Live For Now, ibonisa imodeli yokuthatha ifoto xa ibona uqhanqalazo ngaphandle (unobangela awuchazwanga-eneneni, imiqondiso yoqhankqalazo ngokuhlekisayo ). UJenner ukhulule iwigi yakhe emhlophe, ayinike umfazi omnyama omi kufutshane kwaye ayokujoyina. Uthatha inkonkxa yePepsi kwindawo epholileyo, yaza indoda emnyama yayibetha. Uye emva koko aye ngaphambili kwimingcelele yoqhanqalazo aze anike isoda kwipolisa elirhuqa imipu, nelincuma emva kokuphunga okokuqala — konke kuxolelwe!
Intengiso ngoko nangoko yabangela ingqumbo kumnatha wonxibelelwano-abantu abaninzi batyhola uPepsi ngokuhlekisa ngoqhanqalazo lweMicimbi yaBantu abaMnyama, ngakumbi ifoto yentsholongwane ka-Ieshia Evans ejongene namapolisa amabini aseBaton Rouge. Wayengabaniki isoda.UJonathan Bachman / Getty Izithombe
Abanye, nangona kunjalo, basebenzise le vidiyo ukufundisa isifundo (ngokuqinisekileyo, kuba yile intanethi). Abasebenzisi abaliqela be-Twitter bongeze iincwadana ezinxulumene noPepsi kwiifoto zamalungelo oluntu, eziqaqambisa into yokuba uMartin Luther King Jr. kunye noMalcolm X babesilwela ngaphezulu kakhulu kwento enesoda. Kwaye intombi kaKumkani uBernice yajoyina:
Akwaba utata ebesazile ngamandla we #Pepsi . pic.twitter.com/FA6JPrY72V
-Kuba nguKumkani (@BerniceKing) Ngomhla wesihlanu ku-Epreli, 2017
'Ngoku linda nje elinye ipolisa.
NdinePepsi. ' pic.twitter.com/NW0sddKOOI
-Philip Lewis (@Phil_Lewis_) Ngomhla wesihlanu ku-Epreli, 2017
'Ndiye entabeni, kukho umatshini wePepsi' pic.twitter.com/40vV6HjeEF
-Charles J. Moore (@ charles270) Epreli 4, 2017
Xa amapolisa esiza kwaye uneCoca-Cola efrijini kuphela pic.twitter.com/GWWO67bkMm
-Ira Madison III (@ira) Epreli 4, 2017
ukuba nje abanike ipepsi pic.twitter.com/rVM8jkJrG4
- fan fan yedada emnyama (@vmochama) Epreli 4, 2017
'Ewe… xelela uJesse ukuba athathe iipakethi ezi-6 zePepsi aze nazo kuSelma. Ndiza kuchaza kamva… ' pic.twitter.com/5VElyQqC0W
-Usge Night Shyamalan (@B_Effin_G) Ngomhla wesihlanu ku-Epreli, 2017
'Kendall nceda! Mnike iPepsi! ' pic.twitter.com/IntFNmCpTr
- Zito (@_Zeets) Epreli 4, 2017
Ngaphandle koku kubuya umva, uPepsi ekuqaleni wayekhusela urhwebo olunempikiswano.
Esi sisibhengezo sehlabathi esibonisa abantu abavela kwiindawo ezahlukeneyo beza kunye ngomoya wemvisiswano, kwaye sicinga ukuba ngumyalezo obalulekileyo ukudlulisa, Utshilo uPepsi kwingxelo .
Kodwa ngolwesiThathu emva kwemini, inkampani ibhengeze ukuba ibiyiyo ukutsala intengiso ngaphandle komoya kwaye uyisuse kwi-YouTube.
Ngokucacileyo siluphose uphawu, utshilo uPepsi kwenye ingxelo . Sitsala umxholo kwaye simisa nakuphi na ukukhutshwa.
