Eyona Ubugcisa I-LBV, iQela likaJoss Sackler, liSungula iMfashini yaBasetyhini engafakwanga liXabiso lakhe lePurma Pharma.

I-LBV, iQela likaJoss Sackler, liSungula iMfashini yaBasetyhini engafakwanga liXabiso lakhe lePurma Pharma.

Yeyiphi Imovie Ukubona?
 
Izinto ezivela kwi-LBV yempahla yokuvula.I-LBV



Ukumenywa ukuba ujoyine iklabhu yelungu eNew York ibe sisiko lokuhamba. Yazisa ukuba uyenzile, zombini ngokwemo yezentlalo kunye neendlela zemali. Kwaye ngo-2019, kukho uluntu olukhethiweyo kuzo zonke iintlobo. Kukho indlu ye-Soho yezorhwebo yemillennials enguJuul, uPhiko lwamanenekazi ( namadoda ambalwa Abatya isidlo sasemini kwiiMacBooks zabo, abakhokelela kuyo yonke indlela ukuyaICôtes du Rhône yoLawulo, isangqa sabantu abaneepokotho ezinzulu kunye neeseli ezibanzi.

UJoss Sackler ulilungu lokugqibela, ebelilungu leqela lemibutho ye wayini eyayinyinyithele incasa yakhe. Kodwa umntu oneminyaka engama-34 ubudala wayelangazelela uluntu oluza kunye nezigcawu zelungu kuphela, kunye neziganeko zolonwabo abazibambayo. Ke ugqiba kwelokuba asungule eyakhe ngo-2016, ayithiye igama I-LBV nokuthambisa into yabasetyhini kuphela. Emva kwayo yonke loo nto, iindawo azithandayo zewayini zibonisa isihlwele esikwindoda ikakhulu; abasetyhini kuphela abaya kwiidina zabo ezimnyama-ngeqhina ngabafazi kunye nezintombi.

Iqale kancinci kakhulu, ngathi abahlanu bethu beza kudibana isidlo sangokuhlwa, uSackler uxelele uMqwalaseli malunga ne-LBV, malunga nokusasazeka kweti kunye ne-ice cream yesitrobheri kwigumbi lePembroke kwiLowell Hotel. Sasenza izibini ezibini zewayini kunye nokutya okumnandi kwaye sibolekisane ngokusingatha kumakhaya omnye komnye. Ekuqaleni, yayimalunga nesihlanu, kodwa yakhula ngokukhawuleza yaya kwi-12. UJoss Sackler.I-LBV








Ubulungu bukhule kakhulu ngegama-lomlomo kwaye ngoku kukho amalungu angama-50 okanye amalungu e-LBV, kubandakanya nefashoniumyili U-Elizabeth Kennedy , igcisa CJ Hendry , USharon Bush, kunye nefashonistylist kunye utaylor Swift izilwanyana UAshley Avignon . Ekuqaleni kwaqalwa (kwaye okwangoku kusekho iqela labasetyhini, i-LBV ivumele isihlwele samadoda ukuba singene. UBill Helman, ongxowankulu venture, waba ngowokuqala ukungeniswa kwiklabhu kaSackler, elandelwa nguUmsunguli wenja UKirk Myers , igcisa Ngaba uCotton , Uzezimali waseWashington DC uBrian Jacobowski kunyeUSeth Weissman, umakhi wezindlu kunye nomtyali mali otshatele kumyili wefashoni UJoseph Altuzarra .

Amalungu, aqala kwiminyaka engama-20 ukuya kuma-70s, ahlukaniswe ngamacandelo amabini ahlukeneyo. Amalungu angama-core aqokelela i- $ 2,500 ngonyaka kwimirhumo kwaye banikwa ukufikelela kokuqala kwi-LBV ezine zokutya zonyaka. Amalungu eSekondari, akwiNqanaba lezeNtlalontle, ahlawula nje i-500 yeedola rhoqo ngonyaka kwaye bathambekele ekuthini banamathele kwiminyhadala engaqhelekanga, ebandakanya ukusebenza ngokuzimeleyo e-Dogpound, autyelelo lwangaphambi kwe-NYFW kwigumbi lokubonisa kunye nomyili uPrabal Gurung kunye newayini kunye nesidlo sangokuhlwa sokutya kunye neMicrosoft-Star Chef Gunter Seeger. Ngelixa isela egciniweyo yewayini ngokuqinisekileyo iyinto edityanisiweyo phakathi kwabasebenzi beLBV, uSackler ugcina ukuba ayifuneki ukuba lilungu.

Nangona kunjalo, zizidlo ezimnandi zezona zikhulu kakhulu kumalungu. I-LBV yayiyeyokuqala ukubamba umsitho kwigumbi labucala kumaxesha amane ahlaziyiweyo ngoSeptemba 2018. Ngelo theko, uSackler wayenombono wokuphinda ubume obunqabileyo bendlu evela kwividiyo yomculo kaFergie Enchanté, eyayidlala uKendall Jenner kwaye yeluswa nguweUBruno Ilogti. Kodwa endaweni yokuthintela inkampani enkulu yokuvelisa, uJoss waqesha umntu omkhulu kwisakhiwo sakhe saseManhattan ukwakha ubugcisa bonke. Esinye isidlo sangokuhlwa sisebenza njengovavanyo lwexwebhu leVR Ukuthatha i-Everest . Iindwendwe zinxibe ii-headsets zeVR kwaye zabukela ifilimu eluphahleni lweWythe Hotel ukubhiyozela umthendeleko wokuzukisa iinkwenkwezi zefilimu:U-Lisa Thompson, owasetyhini wokuqala waseMelika ukubamba i-K2 (olilungu le-LBV), uGarrett Madison, isikhokelo sentaba kwabo baneentliziyo ezithandekayo kunye nemali abayisebenzisayo, kunye nomfoti wevidiyo u-Andrew Tierney.

USackler uhambelana ngokugqibeleleyo neprofayili yamalungu e-LBV. Ngosuku awadibana ngalo noMbonisi, i-pert, i-blonde esencinci yayibotshelelwe kwigumbi leti le-posh linxibe ijezi ebomvu epinki kunye nejean, nomnye wabantwana bayo abancinci. Ngexesha lakhe lokuphumla, uSackler ungumntu othanda ukunyuka intaba, njengoko ekhuthazwa kwi-Instagram yakhe, kwaye unxibelelene kakhulu kwindawo yaseNew York. Ubhekisa kwingcaciso yakhe kwiilwimi esuka kwiCUNY njengendawo ekubhekiswa kuyo kwezinye izinto zobugcisa azenzileyo ngeLBV kwaye ibonakala ingaphantsi.

Unabantwana abathathu abancinci, kodwa unonophelo lokwenene malunga nokuba ngumama, ucacisile ilungu leLBV uBrian Jacobowski. Xa bebhabha bathatha iJetBlue, kuba abafuni ukuba abantwana bazive benelungelo okanye banelungelo, kodwa oko kuthetha ukuba yena nomyeni wakhe kufuneka babhabhe iJetBlue!

Ukuba igama lokugqibela uSackler livakala liqhelekile, mhlawumbi kungenxa yokuba uve malunga nomfoti Uqhankqalazo lukaNan Goldin eGuggenheim ekuqaleni kukaFebruwari. Isenzo sokuchasa somzobi sasetyenziselwa ukubonisa iimvakalelo zakhe kusapho olucekeceke nolusisipho ngokubanzi Sackler usapho olwakha ubukhosi ngokuseka iPurdue Pharma-inkampani eyaziwa kakhulu ngokudala i-OxyContin, ipilisi yeentlungu eyenze ingxaki ye-opioid eqhubeka ngoku ilizwe. UJoss utshatile noDavid Sackler, umzukulwana womnye woosolusapho abathathu owasungula iPurdue, ngoku ohleli kwibhodi yabalawuli yenkampani.

Ngaphandle kokuduma kwegama losapho lakwaSackler, akukho nto ingako malunga nobomi bobuqu bukaJoss noDavid kwi-Intanethi, gcina izinto ezimbalwa abazikhankanyileyo fIimbonakalo zothando eNew York kunye nezangqa zefashoni kwaye zezabo Imbinana yamakhaya ezigidi zeedola Kuzo zonke iindawo eziqheleneyo zemali. Izinto ezivela kwi-LBV yempahla yokuvula.I-LBV



Kodwa amalungu ebengaxubushi kakhulu ngewayini, izindlu nomhlaba okanye iingxaki zempilo zesizwe malunga ne-champagne ngo-1. ngolwesiThathu. Umxholo owawukuyo ngokwenene yayiyibhulukhwe emfutshane yebhayisekile. Yayinjalo imeko ngomhla wokugqibela weVeki yeFashoni yaseNew York xa uSackler wangenela uluhlu lwakhe lokuqala lwefashoni.

Ngokuqinisekileyo, uSackler unjalo ingqokelela ye-couture enomdla kodwa loo nto ayenzi ukuba umntu athandwe ukuba angene kwindima yomyili wefashoni. Oko kuphakamisa imibuzo ethile. Njengokuba, ingaba uluhlu lweemikhono ezimthubi ezimthubi kunye neziketi zelace zihambelana ngqo neklabhu yentlalontle? Kwaye ngubani oyila ingqokelela yeLBV?

Yonke into ekwiLBV yenzelwe ukuba ithi amalungu afuna, utshilo uSackler. Ndifuna ukunika ilungu ngalinye elona thuba lihle, ke liyatshintsha rhoqo. Isiqwenga sokuqala awasenzela amalungu yayiyikristale enesingxobo segolide esenziwe ngegolide eyi-18, eyenzelwe ukusebenzisana nayoUkuqokelelwa kweCaliber(ukuyauphawu lwentsimbi oluvela kwilungu le-LBV uJessica Mindich) ukuba abe luhlaziyo lwe-chic kwincasa yesiko enxitywa ngokwesiko entanyeni yamalungu oluntu lwewayini-le yeza nephetshana lamaxabiso le- $ 3,500. Okulandelayo yayiyitayi yewayini, ewe. Kodwa oku kwakungeyiyo i-standard bag-th-bag ye-tote bag-Sackler wayefuna ukwenza ibhegi yesikhumba ehloniphekileyo ukuba amalungu akhe aphethe kakuhle aya kuba neqhayiya ukuyiphatha kwenye yeziganeko ze-LBV ze-boozy. Izinto ezivela kwi-LBV yempahla yokuvula.I-LBV

Ngokuphathelele umgca wempahla, kakuhle, uSackler wayifanisa nomfaniswano weklabhu, wacinga ukuba i-LBV ayinayo i-clubhouse yangempela yokubiza eyabo. U-Sackler naye wayenobuqhophololo malunga nokuchaza ukuba ngubani owamncedayo ukuba ayile uluhlu, ngokutsho nje ukuba iziqwenga ziyeilungu leLBV elinemvelaphi eyomeleleyo kuyilo. Aba babini beza kunye ukuzisa umbono kaSackler wee-silhouettes zangaphandle ezinepolish ebomini. Oko kukhokelele kuninzi lweeon ezimfutshane ezimthubi nezimnyama zespandex, uninzi lweziketi zelace ezingafakwanga ezinamaqhosha amhlophe amakhulu, iihempe ezi-sweatshi ezilingana nobude ukusuka ekunqunqeni ukuya emadolweni kunye neebhulukhwe. Phantse yonke into yayifakwe isitampu kunye nelogo yeLBV, ihanjiswa kwifonti elula ngaphandle kweserif. Ngokumalunga nezinto ezincedisayo, bekukho oobhaka be-boxy ngobuninzi beeluphu zetsimbi kunye neeklip, kunye nesipaji sangokuhlwa esenziwe ngetyathanga legolide. Ayisiyonto imanyanisiweyo yefashoni, kodwa ngokuqinisekileyo iyabetha amanqaku xa kufikwa kwinqanaba lezemidlalo-uyazi, uhlobo olukhupha ngokungakhathali loo nto yokuba ulahle imali eninzi kwiibhulukhwe.

Izinto eziphefumlelweyo kwezemidlalo zazingumsundulu omkhulu kuSackler, ngubani onomdla okhwele onyukele kwezi ndibano zisixhenxe. Ndifuna ngokwenene ukuba izinto zenziwe ngobuchwephesha, njengokumelana namanzi, kunye neebhatyi endifuna ukuzinxiba entabeni okanye kwiiBarney, ucacisile. Uye wabhekisa kwindima yakhe njengonina wabathathu njengomthombo wokhuthazo, ochaza izixhobo ezisebenza kakuhle koobhaka kunye nokulala kwetote. USackler uzibona ephethe ezo zinto ziya kusihlwa kusasa esikolweni. Ingxowa evela kwingqokelela yokuvulwa kweLBV.I-LBV






Ziya kuba yexabiso elingakanani ezi zinto zithengiswayo? Kuyafana neVictoria Beckham okanye amaxabiso eCéline, utshilo uSackler. Kwaye uluhlu aluzukubekwa nje kumalungu e-LBV, kodwa luya kunikwa kwiwebhusayithi yeklabhu kwaye yenziwe njengeshishini elijolise ngqo kubathengi. Ukuqhubela phambili, icebo kukukhupha ingqokelela ezimbini ngonyaka, kunye nokuhla okungahambelaniyo ngokuhambelana nemodeli yeshishini lempahla yasesitalatweni.

USackler sele ecwangcisela ikamva, naye. Sele ndiyazi into endifuna ukuyenza ingqokelela elandelayo: yi-rodeo cowboy. Kudala ndinyuka nalo mnqwazi weenkomo ulusu, kwaye [xa] amatye awayo isikhumba kunzima ngokwaneleyo ukukhusela, njengesigcina-ntloko. Uyilo luya kufana nendoda yaseMarlboro, kodwa ndifuna ukuba ibe yeyomfazi waseMarlboro, enomsele kunye nengxowa enkulu, utshilo. Ndiyathemba ukuba izakubhangana ngcono newayini emnandi kunokuba neon emthubi isenza.

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