Abathathu baseSweden abasungula ivenkile yeelekese yeBonBon ngenketho yabo entsha ethambileyo kunye negloves epinki ye-ice cream, imbeko ku-Ali G, iiglavu ziya kwi-Planned Parenthood. L ku-R: uSelim Adira, uRobert Persson kunye no-Leo Schaltz.UNina Roberts Abathandi beelekese abazithengisayo Ipipi , ivenkile yeelekese edlamkileyo yaseAllen Street eAllen Street eManhattan, inokuzifumana ikwimeko etshintshileyo yolonwabo ejikelezwe yimigqomo yeelekese zaseScandinavia. Njengomculo waseSweden odlala umculo, abanini venkile, benxibe iifaskoti zomqhaphu, banesiphatho esinebhombu enetyuwa, iPeyinti iPeyinti, okanye iRambo Twist ekubambeni kweesampulu zabathengi.
Abaphambukeli baseSweden uRobert Persson, uSelim Adira noLeo Schaltz bavule iBonBon, ephethe iintlobo ezili-160 zeelekese, ekuqaleni kuka-2018. Njengokwenza iitshokholethi yetshokholethi kunye nonyango lwe-marshmallowy kwimbala ye-pastel.
Bhalisa kwiNcwadana yeShishini yaBabukeli
Icandelo elikhethekileyo lomgqomo linikezelwe kwilicorice emnyama, eyaziwa nje ngokuba yi-licorice eSweden (i-waxy, iplastikhi-y ebomvu ilayisensi ayikho), enokuba iswiti, ithambile, ineziqholo okanye ityuwa.
Iishelufa ezipeyintwe ngomzobo othandekayo kaKumkanikazi uSilvia zigcwele itshokholethi yaseSweden, iingxowa zobugcisa Ikhabhoni emnyama iilekese, kunye nokunyanga okuvela eDenmark naseFinland, kunye neFazer Geisha itshokholethi kunye neebhegi ze Ipepile yaseTurkey , eguqulela kwiPelepele yaseTurkey, ilekese yelayisensi enencasa, enongwe kunye neetyuwa.
Ukongezwa kwangoku kwi-repertoire ye-BonBon yinto epholileyo yokukhonza i-ayisikrimu ekhonza kunye ne-accoutrements yaseSweden, ukusuka kwi-hazelnut sauce ukuya kwi-sprinkle crunchy.
Iglavu epinki ye-ayisi khrim inokuthengwa ngeesenti ezingama-50 kwaye imali iya kwiPlanital Parenthood. Kukuzithoba kukaBonBon kuAli G, umlinganiswa weTV odlalwa nguSacha Baron Cohen, ngubani ndabeka iglavu yomkhenkce njengeshishini kuDonald Trump kwiminyaka eyadlulayo kwaye wagxothwa ngokukhawuleza.
Ngaphambi kokufika kwelekese yaseSweden, abasunguli abathathu bakaBonBon babesele behlala kwisiXeko saseNew York ngaphezulu kweshumi leminyaka. Basebenza kumashishini anjengezezimali, ukuhambisa ngenqanawe, ukusebenza kobomi bobusuku, ulawulo lweSweden / iEthiopia eyisitya uMarcus Samuelsson's Aquavit kunye neRed Rooster, kunye nemveliso yomnyhadala kwi-UN.
Ngenjikalanga yakutshanje, njengoko abahlali basekuhlaleni bengena bephuma evenkileni, aba bantu baseSweden bahlala phantsi ebhentshini ngaphandle kwevenkile epeyintiweyo ephantsi kweflegi yaseSweden. Bacacisile ukuba kutheni bevula ivenkile ethengisa iilekese ekhaya, kubandakanya ilicorice, incasa engcoliswe ngabaninzi e-U.S.
Kuqala, nadibana eSweden okanye apha kwisiXeko saseNew York?
URobert Persson: Mna noSelim saya kwisikolo samabanga aphakamileyo kunye eMalmö, sadibana noLeo apha eNew York kwiminyaka eli-10 eyadlulayo.
Unemvelaphi yobungcali eyahlukeneyo, akukho nanye ibandakanya iilekese. Kutheni uvula ivenkile yeelekese yaseSweden?
RP: Ukuvula ivenkile yeelekese bekukho kwipleyiti ukusukela oko safudukela kwesi sixeko. Mna noSelim besikhe saxoxa ngayo, besineetshaneli ekhaya kwaye emva koko uLeo wangena ebhodini. Sifumene le ndawo yokuthengisa ngokukhawuleza, eye yanceda inkqubo nayo.
Selim Adira: Ukuthengisa iilekese kumnandi nje. Ndisebenze kwilizwe lokutyela ixesha elide, abantu banokuba nomsindo kakhulu ukuba balinde itafile, ukutya. Wenza konke onokukwenza, kwaye abasonwabanga. Ukuya kwihlabathi leelekese, kuyafana, ngubani! Abantu bangena babone ilekese, bayonwaba, nawe wonwabe.
Ilayisensi sisiseko seswiti yaseSweden kwaye abantu apha bathande ukuyithiya. Ngaba ukhathazekile ngokuvula ivenkile ethengisa ilayisensi?
U-Leo Schaltz: Ngethamsanqa, khange sivule ivenkile ethengisa nje ilayisensi. Kwaye, kumzamo wokufumana abantu baseMelika malunga nelayisensi, siye savelisa isimilo esibizwa ngokuba nguMnu Licorice onxibe umnqwazi ophezulu nesigqubuthelo sobuso. Sinesitya esincinci sokunambitha esiqala nge-licorice emnene kakhulu efakwe kwi-caramel kunye netshokholethi yobisi emva koko iqhubela phambili kwizinto ezinzima.
RP: Iba phantse ngumceli mngeni, sinokuguqula njani? Iilayisensi ezixutywe kwitshokholethi yinto esiyibiza ngokuba sisiyobisi esangweni.
KU: Sijike abantu abaninzi abangena kwivenkile yethu ekubeni ngabangabathandi beelayisensi, ukuyithanda nokubuya.
Ndiyayithanda ilicorice, kodwa ndinike iilekese zelayisensi yaseFinland kubahlobo apha kwaye bayikhafula phambi kwam.
LS: Nathi siyayifumana loo nto, sikulungele ukwenza oko ngalo lonke ixesha sondla nge-licorice ebantwini. Ndiphantse andabinaye umntu ongayithandiyo i-ice cream yethu ye-licorice nangona.
KU: Senze inkuthalo yethu efanelekileyo, sathetha neenkampani zeelekese emva eSweden kwaye seva indlela amaMelika angayithandi ngayo. Kodwa asizange sithandabuze, sasifuna ukuba yinyani yaseSweden, ivenkile yaseScandinavia. Ngaphandle kwelayisensi…
RP: Asizami ukuyifihla nathi, siyazingca ngayo! Siphantse sicinge ukuba uyamangalisa ukuba awuyithandi i-licorice, kuyinto eqhelekileyo kuthi.
Ukuthengisa kuyabiza, kutheni kuvulwa ivenkile yezitena nodaka kuthelekiswa nje ne-e-commerce?
LS: Sine-e-yorhwebo, malunga neepesenti ezili-15 ukuya kwezingama-20 zentengiso ezikwi-Intanethi, ezivela kwiwebhusayithi yethu okanye kwiiPostmates, eGrubhub naseUber Eats. Kodwa kubalulekile ukwakha isazisi esifanelekileyo sokuthengisa. Ukuze ivenkile igcineke, kufuneka senze amava, siyenze indawo ekuyiwa kuyo nge-Instagram-enobuntu kwaye ifanele abantu 'ngelixa.
RP: Sasisazi kakuhle ukuhla kweentengiso eziza kule nto, kodwa into endiyiqapheleyo kukuba abantu bahlala bedibanisa ivenkile yeelekese kunye nomzuzu oqinisekileyo-utatomkhulu wakho angakuzisa apho njengomvuzo wento ethile. Kulungile ngokuchasene nokungena kwivenkile kwaye uthenge ihempe, Owu, ayihambelani.
Andinawo amanani ngqo, kodwa ndifuna ukuthi inqanaba lokuguqulwa kokuthenga abathengi likwiipesenti ezingama-90. Kunqabile kakhulu ukuba umntu angene athi, ndijongile nje. Hayi, hayi, hayi, ufumana ibhegi yeelekese, ngokuqinisekileyo! [ehleka]
Senza iminyhadala, ibha kunye ne-bat mitzvahs, amatheko okuzalwa, imitshato.
Ngoobani abathengi beBonBon?
LS: Malunga nama-50 ekhulwini ngabantu baseScandinavia, inkoliso yabantu baseSweden; abanye ngamaFinland, amaDanes namaNorwegi. Iipesenti ezingama-50 eziseleyo ngamaMelika okanye abakhenkethi abasuka kwamanye amazwe. Siyaxhamla kwiihotele ezili-10 ezikwi-radius yebhloko ezintathu.
RP: Kuyahlekisa ukuthetha, kodwa uninzi lweemodeli eziphezulu [ezenza iikowuti zomoya] zingene apha.
LS: Zizona modeli zibalaseleyo, akukho mfuneko yokuba [yenza iikowuti zomoya].
RP: Kulungile, ziimodeli ezinkulu zeVictoria's Secret ezinkulu, kwaye konke abakutyayo yilekese!
Ngaba abathengi bakho bayifumana njani iBonBon, uyabhengeza?
LS: Ukuhamba kweenyawo kunye nelizwi lomlomo. Kwicala le-B2B, siyazifikelela. Sikholelwa ngokuqinileyo kwinkqubo yokunaniselana, sijikeleza kwiihotele kwaye sishiya isampulu yeephakeji; bathumela abakhenkethi kwiindawo zabo zokutyela evenkileni. Siphinde saqesha umntu olungileyo we-PR, uLauren [Monroe].
Iqhube njani ishishini?
LS: Si-odola malunga neetoni ezintathu zeelekese rhoqo kwiiveki ezintandathu okanye ezisixhenxe. Sitshisa iilekese ezinzulu.
RP: Ndicinga ukuba esinye sezizathu zempumelelo yethu kukuba xa sithetha ngeelekese kunye nabathengi, ayisiyontengiso yokuthengisa.
KU: Sithengisa into esikhule ngayo, esinomdla kuyo kwaye siyayithanda. Eyona nto yenza umahluko kwindlela othengisa ngayo.
Ngaphandle kwemveliso ebonakalayo, ingaba umphambukeli ovela eSweden ulakhe njani ishishini lakho?
LS: Ukusuka eSweden, sihlala simile kancinci, kodwa siyithathele ingqalelo e-U.S. Kwinkonzo yabathengi-nantoni na enokusonjululwa-entliziyweni. Ke siyaqinisekisa ukuba umthengi ulungile, kodwa asoyikisi okanye siyacaphukisa.
KU: Ukuba nomxube weenkcubeko ezahlukeneyo kunika iindlela ezahlukeneyo zokujonga kunye namandla xa kuziwa kwishishini. Ndazalelwa ndaza ndakhulela eSweden, kodwa ke abazali bam ngabaseMorocco; bafudukela eSweden ngasekupheleni kweminyaka yama-60.
Isixeko saseNew York sasidla ngokuba nenani elikhulu labemi baseScandinavia, ngoku lincinci. Ngaba kuya kufuneka uchaze iSweden kubathengi?
LS: Eyona nto iphosakeleyo exhaphakileyo kukuba bacinga ukuba yiSwitzerland. Kodwa ndiyekile ukulungisa abantu! [bahleke] Bathi, Owu, uneetshokholethi ezinkulu. Ndithi, Ewe sinazo iitshokholethi ezinkulu, siyazenza!
Le Q&A ihleliwe yaze yahlelwa ukuba icace.
