Abantu bahamba ngaphandle kwesitolo sefenitshala enkulu yaseSweden i-IKEA eDelft, eNetherlands.UROBIN UTRECHT / AFP / Getty Izithombe Kumashumi eminyaka okoko i-IKEA iguqulwe ukusuka kwishishini elincinci loku-imeyilelwa kwi-juggernaut eneendawo ezingaphezu kwe-400 zeecavernous ezimiweyo kwihlabathi jikelele, ifanitshala kunye nezinto zasekhaya ezithengiswa ngophawu lwesiSweden zizokumela uhlobo olungacacanga lwe-stasis. Enoba uthenga njengomntu omdala osemdala okanye umntu omdala ekukhanyeleni, iimveliso ze-IKEA zihambelana nokuzibophezela kwabo ekulula, ukufikeleleka kunye nokutsha kombutho. Kwakukho i Ektorp isofa kwigumbi lakho lokuqala, i Ektorp isofa kwindlu katata wakho kwaye abantwana bakho mhlawumbi baya kuhlala kwi Ektorp isofa xa besenza amalungiselelo omngcwabo wakho.
Njengokuba bekukho kude kube ngu-Agasti 2018, xa i-IKEA ikhuphe ikhathalogu yayo yonyaka ngokudibeneyo neziphumo ze uphando yamakhaya kwihlabathi liphela. Kuninzi okwenzekayo kwi-IKEA ngenye indlela yokwazisa ngentengiso yeemveliso ezintsha kunye neenjongo ezibanzi zenkampani, kodwa eyona nto ithunyelwa kuyo ngumyalezo yile: Ubuncinci bokusebenza kwehlabathi ezenza isiseko sefilosofi ye-IKEA ithande ukubagxininisa abantu, ngenxa yoko abasayi kuyenza kwakhona.
Olu luvo lunokubonakala ngathi alubalulekanga, kodwa uphawu olwenziweyo, ukuhlala okuncinci kugcwele ukugcwala kwabantu, yinto eyothusayo nenenkani kumthetho wesithathu weNewton esque paradigm ukubona imodeli yekhathalogu yasekhaya IKEA ibhengezwa ngovuyo njenge isithuba apho ngaphezulu kuninzi.
Kwi-IKEA ufakelo oluzivelelayo Kwindawo engummelwane weSoHo eManhattan, le ndlela yokwamkela ubuninzi yayibonakala naphi na apho ujonga khona: 
Imodeli yokuhlala ye-IKEA.UHelen Holmes
Ifomathi ye-IKEA.UHelen Holmes Umzobo wobugcisa babantwana ngokungathandabuzekiyo babhala iindonga zendawo yokutyela ezele zizitya ezikhululekileyo kunye neenkamba; Oonodoli baseRussia kunye neebhotile zeglasi zigxininise kwigumbi lokuhlala elalenzelwe isibini esinento engama-40… ukuthanda ukutya, ukhenketho kunye nenkcubeko; I-raincoat yohlobo lwe-IKEA-brand raincoat yayiyi-oh-so-evasayinwe ngaphezulu kwesitulo somthi esimhlophe. Ukungabinamthungo ngobunyani kuyapheliswa ngenxa yokungaqiniseki okuyinyani komnqweno wokuhlangana. 
Igumbi lokudlela lomzekelo we-IKEA.UHelen Holmes
Ehlabathini lonke, iipesenti ezingama-27 zabantu bacinga ukuba uluntu lubeka uxinzelelo kuthi ukuba siphile kancinci, isishwankathelo sophando lwe-IKEA. Kwaye iipesenti ezingama-49 zabantu bathi oyena nobangela weengxabano zabo zasekhaya zibangelwa ziimvakalelo ezahlukeneyo malunga nokungqubana. Sifumanise ukuba ukuthenga izinto ezizukisa amava kunokusinceda sijonge izinto zethu ngokuchanekileyo, kwaye zisincede siphathe izinto zethu ngcono.
Ngamanye amagama, ukubonakala okukhoyo kwindalo yonke, kwinkulungwane yekhulu leminyaka eyenza i-IKEA ibe nengeniso eJapan njengoko kunjalo kwisiXeko saseNew York ihlaziswa ngomnye umntu ngaphandle kwe-IKEA uqobo. Endaweni yezitulo zeofisi-yeofisi, bafuna ukuba uthenge (kwezinto zonke) ikink-cracks .
Umfanekiso opapashiweyo kwindawo yenkampani engaphantsi kwentloko Intsomi yeminimalism ithatha indoda esele ikhulile igcwalisa idrowa ye-IKEA ngesitokhwe esikhulu seerekhodi ezindala, ishiya ngolonwabo ulindelo loluntu lokugcina ikhabhoni yakhe encinci. UMarie Kondo Ingangcangcazela, kodwa mhlawumbi utshintsho lwentliziyo yaseSweden ekugqibeleni aluphazamisi nakancinci. Izinto ezininzi onazo, izinto ze-IKEA ezingakumbi kuya kufuneka uzigcine zonke.
