Iingcebiso ze-PR: Fumana ishishini lakho lifakwe kuShicilelo loshicilelo

Ukucinga ukuba uza kupapashwa njani kupapasho olushicilelweyo, kodwa ungaqiniseki ukuba ungayenza njani ngaphandle kwengcebiso kunye nonxibelelwano lwangaphakathi? Njengengcali kubudlelwane boluntu, ndikhusele ukubekwa okuninzi kwabahleli. Apha ngezantsi, ndibilise iminyaka yokufaka kunye nokukhusela ukubekwa kwindawo yokufumana ibali lakho kwaye liboniswe kwiimagazini ozithandayo.

1. Yenza iwebhusayithi ebukekayo eqhutywa ngumfanekiso. Indlela yokuphila yeentatheli kunye nabahleli baya kuqala kwiwebhusayithi yakho xa bethatha ingqalelo yokugubungela ishishini lakho kumaphepha abo acwebezelayo. Ayisiyiyo kuphela ukuba bajonge ukukujonga njengeshishini elinokuthenjwa, kodwa bajonge ngamehlo omlawuli wezobugcisa kwimifanekiso yakho yequmrhu. Ngaba inkampani yakho ubuncinci bethambeka lokuwa kwemifanekiso emihle yokuma okuphezulu ekulungeleyo ukuhamba entsha kunye nentsingiselo? Qiniseka ukuba usebenzisa umboniso, sukuxela isaci xa kufikwa kwimifanekiso yophawu. Ngenhlanhla, kukho iinkqubo ezilula ezikhoyo kuwe namhlanje, ngoko akudingeki ukuba uqonde ikhowudi ukuyila indawo ekhangayo.

2. Veza imidiya yakho. Impazamo eqhelekileyo eyenziwa ngoosomashishini kukulibala ukwenza imithombo yeendaba zabo ngaphambi, ngexesha, nasemva kokuzibandakanya kwabaxhasi. Ukuthimba imultimedia (imifanekiso, iividiyo, ii-memes, kunye nemisinga ephilayo) kubaluleke ngakumbi kunakuqala xa kufikwa kwintengiso yedijithali. Zonke ezi asethi zinokubonelela ngobungqina obuxabisekileyo kumhleli wesizathu sokuba ungoyena ulungileyo kwinto oyenzayo. Ke, qiniseka ukuba uxoxa malunga nokubamba imithombo yeendaba kunye nabathengi bakho ngaphambi kokuba uqale iprojekthi yakho elandelayo ukuze ukwazi ukuyifumana kwinkqubo yokumisa.

3. Qesha umfoti. Ngaba ufuna ukuhambisa umhleli wemagazini ngemifanekiso yakho? Jonga ngaphakathi kupapasho olunqwenela kakhulu kwaye ujonge iikhredithi zeefoto. Ngaba ukhona umfoti ophumelele amabhaso eli phephancwadi alisebenzisa liphindaphinda? Qasha umfoti umfoti xa kuza kuthathwa ifoto. Emva koko, sebenzisa imifanekiso kwaye wabelane ngayo namajelo eendaba ngexesha elizayo xa becinga ukukugubungela.

4. Thumela imifanekiso kwifomathi echanekileyo : Jpeg? Tiff ifayile? Indawo ephezulu? Ubume obuphantsi? Hayi, ayilolwimi lwasemzini olu; Iifomathi eziqhelekileyo zokuthumela imifanekiso. Imifanekiso enesisombululo esiphakamileyo iyafuneka kupapasho oluprintiweyo, kodwa iifayile ezinkulu zinokuvala-okanye zitshaye-ibhokisi yemiyalezo yomhleli, ke cinga ukuthumela imifanekiso ngeDropbox okanye ezinye iisayithi zokwabelana ngamafu.

5. Yenza uphando lwakho ngemithombo yeendaba kwaye uphawule ngokufanelekileyo . Ukujolisa kwimidiya ngokuchanekileyo bubugcisa: kuthatha ixesha elininzi kunye nophando oluchongiweyo. Yenza uphando olunemvelaphi yolunye ulwazi lwasekhaya, lwengingqi kunye neeblogi ofuna ukuba ishishini lakho livele kulo. Khumbula ukugxila kwimakethi yakho ye-niche kwaye ufumane upapasho olugubungela kakuhle iindawo zakho zobungcali.

6. Chonga umhleli ofanelekileyo kwaye usebenzise i-imeyile. Inqaku! Unoluhlu loshicilelo ofuna ukuvela ukulungele ukuya. Okulandelayo, lixesha lokumisela ababhali kunye nabahleli kwiphephancwadi ngalinye abaza kugubungela ibali lakho. Injongo kukufumana iqanda legolide: idilesi ye-imeyile. Ngelixa oku kunokuvakala kulula, abahleli banobuchule ngakumbi ekugcineni iidilesi zabo ze-imeyile ziyimfihlo. Yiyo loo nto iifemu zePR zihlawula imali eninzi ukuze zifikelele ngokukhawuleza kuphando lweendaba kunye neenkonzo zokuhlanganisa, ezinje ngeCision. Ngapha koko, abahleli badume ngokuxakeka kwaye abanalo ixesha lokufunda yonke into epapashiweyo kunye ne-pitch eza kubo. Abaphengululi banobuchule bokwenza izinto ezinemigca, imfutshane yemigca yezifundo ze-imeyile ezithi ziqwalasele abahleli abaphezulu.

7. Kuthekani ngokuba wedwa? Yimithombo yeendaba engabhalwanga 'hayi-hayi' yokubeka ibali elifanayo kwiindawo ezininzi. Amaphephancwadi amabini akhuphisanayo awafuni ukubonisa ishishini lakho usebenzisa i-angle efanayo yebali. Ke, nikeza umbono webali lakho kunye negalari yemidiya ehamba nayo njengeyokuqala kuphela. Ukuba ufumana imbeko 'hayi enkosi,' yiya kwiqela lokupapasha elilandelayo ngelixa uqhubeka nokucokisa i-pitch yakho ngalo lonke ixesha.

8. Musa ukutsiba ungenele ukhuphiswano. Ngelixa ungenela ukhuphiswano lobuchwephesha kunokubonakala ngathi kuthatha ixesha kwaye kungabalulekanga, musa ukulihambisa ithuba. Uyilo amabhaso kunye namathuba amabhaso obuchule eza nebhonasi yokwazisa simahla ukuba uyaphumelela. Nokuba awuphumeleli ibhaso, abahleli bagcina uluhlu lweengcali ezizayo kunye neengcinga zabo zokuqwalaselwa kwebali elizayo.

9. Ukwahlulwa kwecawa norhulumente. Musa ukudibanisa iintengiso kunye nomhleli. Uninzi lwexesha (ngaphandle kwaxa kubhengezwa), intengiso kunye nokuhlela ngamasebe ahlukeneyo entsonkothileyo kupapasho ngalunye.

10. Imidiya yoluntu kunye nokudityaniswa komxholo. Sebenzisa i-multimedia oyenzileyo kunye neeprojekthi zakho ukulungiselela imibhobho engaguqukiyo yokuthumela imiyalezo kunye nokuzibandakanya kwabathengi ngamajelo eendaba ezentlalo, iibhloko kunye newebhu. Abahleli bengingqi bahlala bejonga okwenzekayo kwimidiya yoluntu, ke kufuneka uqiniseke ukuba uhlala ubandakanya ii-hashtag ezisetyenziswa kwalapha ekhaya kwaye uzibandakanya kwiincoko ezikwi-Intanethi nabanye oosomashishini basekuhlaleni, abachaphazeli kunye nemithombo yeendaba.

11. Kuthekani nge-PR yalapha? Khumbula, abahleli bagubungela ukubetha okanye iindawo. Umzekelo, ukuba ishishini lakho lingaphandle kommandla omkhulu waseWestchester County, emva koko unokuchitha ixesha lomhleli ukuba ubabeka ibali elingaphandle kwendawo yabo yokugubungela. Qiniseka ukuba umhleli uyazi kwangoko ukuba ishishini lakho libekwe ngaphakathi kwemephu yokuhlela. Unokufumana umbono ongcono wendawo yokupapasha ngokucela ikiti yemidiya kwisebe labo lentengiso. Ngokwesiqhelo ifunyanwa ingcwatyelwe ngaphakathi kwiwebhusayithi yopapasho (kwaye inokukhutshelwa njengePDF), izixhobo zemagazini zibandakanya ulwazi lokuvula amehlo kubalo lwabafundi, iinkcukacha zesithuba sentengiso kunye nekhalenda yokuhlela ebaluleke kakhulu.

12. Buza ikhalenda yokuhlela yokupapashwa. Unyaka nonyaka, iimagazini zikhupha ikhalenda entsha yokuhlela, ebalaselisa iinkalo ezithile abaza kuzigquma kuhlelo kunye neempawu ezithile zentengiso. Qiniseka ukuba ubeka ixesha lakho kwindawo yakho esele beyigubungele ukuba ufuna umhleli ukubonisa ishishini lakho. Le khalenda ichaza umxholo wenkupho nganye kwaye yindlela elungileyo yokwenza iqhinga lemikhankaso yakho yeempawu kunye neepaki.

UKris Ruby yi-CEO yeRuby Media Group, ubuDlelwane boLuntu kunye Imidiya yokuncokola Iarhente. U-Kris Ruby uhlala esenza igalelo kumabonwakude womoya kwaye uthetha kwimidiya yoluntu, iindlela zobuchwephesha kunye nonxibelelwano lweengxaki. Ngolwazi oluthe kratya, ndwendwela www.rradia.com okanye www.krrubibi.com