Iphepha elingasemva, eliliqhezu lobungakanani beCraigslist, kuphela kwendawo ethandwayo eshiyekileyo ikulungele ukubamba iintengiso ezihlawulelweyo kunye neerubhi zomzimba ezihlala zigqunyiwe ngenxa yehenyukazi. Kwinyanga ephelileyo emva kokuba uCraigslist evalile iinkonzo zerotic phantsi koxinzelelo lweCongress kunye negqwetha likarhulumente ngokubanzi, i-Backpage yanandipha isiqingatha sesigidi sabatyeleli kwezothutho, ngokwe-Quantcast, kwaye yaba ngumshicileli ongu-1 wokuhambisa iintengiso kwi-Intanethi. Iqela le-Aim, inkampani ecebisa imithombo yeendaba, eqikelelwa ukuba ngoJanuwari, i-Backpage izise i-2.1 yezigidi zeedola kwingeniso evela kwiinkonzo ze-erotic yodwa.
Ngokwenqununu yokuseka iqela u-Peter Zollman, u-Backpage, ongaphendulanga kwizicelo zokuphawula Umjongi khange aziphikise iingxelo. Sicinga ukuba kungenxa yokuba siyijongela phantsi kakhulu, utshilo uMnu Zollman . Ukuba bafuna ukuyicelomngeni, kuya kufuneka basixelele ukuba benza malini ngenene.
Umnumzana Zollman uthe iVillage Voice Media (VVM) ibinxibelelana ne-ofisi yakhe kube kanye, ngegqwetha layo, elathi iintengiso zokuhambisa ezibekwe kwiphepha elingasemva zivunyelwe phantsi komthetho we-Federal Communications Decency. Iqela le-Aim libanga ukuba li-agnostic kumba wobuhenyu, kwaye lide lagxeka amagqwetha ngokubanzi azama ukuvala iisayithi, kodwa kulula ukuqonda ukuba kutheni i-VVM inokuziva ikhusela. Ingxangxasi yomoya ubuyile ngexesha elibalulekileyo, inceda inkampani ukuvala ukuvuza kwisigwebo esikhulu somthetho kwaye igcine iqhubeka.
Ngaphezulu kweminyaka engamashumi amabini, umhleli wesigqeba seVillage Voice Media uMike Lacey usebenzise isicwangciso esilula, esihlala siphumelela ngokufumana ulawulo lweshishini elingelinye leveki: fumana iphepha lasekuhlaleni, unciphise iindleko zokuhlela amasebe akhangela inyani), impompe iphepha elizele ngumxholo wokudibanisa ilizwe kwaye uchithe isiqwenga sophando lwasekhaya kwikhava. Isebenza ngathi ngumtsalane kude kube ngo-2004, xa esan Francisco I-Bay-Guardian wamangalela iVVM's SF ngeveki Ngokusebenzisa amaxabiso entengiso ngeenzame zokugxotha iphepha elichasayo kwishishini. Ngokombhalo wenkundla, uMnu Lacey uxelele abasebenzi ngomhla wakhe wokuqala njengomnini SF ngeveki ukuba le yayiyinjongo yakhe kanye.
