Ezinye zezigidi zeglasi, mhlawumbi. (Ifoto ngeWarby Parker) UWarby Parker waziwa ngexabiso eliphantsi-kodwa-chic lamehlo kunye ulutsha , kumnandi Iiprojekthi ezinje ngokusebenzisana kwayo kutshanje ne-supermodel Karlie Kloss.
Kodwa inkampani nayo ine-streak enkulu yokupha. Ngapha koko, namhlanje babhiyozela inyani yokuba banikele ngaphezulu kwesibini sezibuko zeglasi kubantu abasweleyo.
Ngokufana nenkampani yezihlangu uTom, uWarby Parker unikela ngeglasi yazo zonke izinto ezithengwa ngabathengi bazo. Inkampani iyaya ngaphaya komrhumo ngokuxhasa izibonelelo zoncedo ezifana UmbonoSpring , oqeqesha oosomashishini kumazwe asaphuhlayo ukuba benze iimviwo zamehlo kunye nokusasaza iiglasi.
Ke iminikelo yethu ayincedi nje abantu ekufumaneni iiglasi abazidingayo, kodwa ikwadala imisebenzi kwaye idale inkuthazo yezoqoqosho kwaba barhwebi ukuba babonelele ngeglasi kwixesha elide, utshilo uNeil Blumenthal uxelele iBetabeat.
IWarby Parker iphakamisa inani lamaglasi amayeza kunye nee-shades abathe bazithengisa, emva koko benza umnikelo kwiVision Spring okanye elinye lamaqabane abo angajonganga nzuzo ngaloo mali yokunxiba. Amaqabane aqeqeshe amadoda angama-18,000 kunye ne-omen ukunika iimviwo zamehlo, kwaye baye bahambisa iiglasi kumazwe angama-36.
Omnye wemiceli mngeni emikhulu yokupha izinto simahla [kukuzinza], utshilo uMnu Blumenthal. Ukuba unika nje iiglasi zombini simahla, bekuya kwenzeka ntoni ukuba umntu ebephulukene neziglasi okanye wazaphula okanye utshintshelwe i-odolo yakhe?
Umnumzana Blumenthal usebenze noMbono weNtwasahlobo ngexesha lesithuba phakathi kwekholeji nesikolo seshishini, utshilo. Usemhlabeni kunye noosomashishini ngokuthe ngqo okanye ngezinye izinto ezingenzi nzuzo zalapha, utshilo. Yindlela yokuhlela ukwenza olo lonikezelo kunye nokubonelela ngokufikelela ngendlela ezinzileyo.
Xa yena nabaphathi bakhe, uDavid Gilboa, uJeffrey Raider noAndrew Hunt, beyila umbono kaWarby Parker kwiiklasi eziphakathi kwelebhu yeekhompyuter yeWharton Business School, bayazi ukuba bafuna ukuthatha amaxabiso eglasi ukusuka kwi-500 ukuya kwi-dollar engaphezulu kwe- $ 95 ngokuthengisa kwi-Intanethi endaweni yokurenta indawo yokugcina. Kodwa bafuna ukunceda abantu abazizigidi ezingama-700 kwihlabathi jikelele abangenako ukufikelela kwiiglasi nangona bezidinga, utshilo.
Okona kubalulekileyo kukuba umntu angabinakho… ukubona ngoku kwaye abe nemveliso ngakumbi kwaye enze igalelo ngakumbi kuluntu lwabo, utshilo uMnu Blumenthal. Ngaphambi kokuba sisungule kwaye xa uWarby Parker wayeyimibono nje, sagqiba kwelokuba sizibophelele ekuhambiseni isibini esithengisayo.
Abasunguli bathathe inkuthazo kwiinkampani ezinje ngePatagonia, uBen noJerry kunye neMethod.
Sifuna nje ukwakha inkampani enokulinganisa, inokuba yinzuzo, inokwenza okuhle kwihlabathi-ngaphandle kokubiza ipremiyamu, utshilo. Sasicinga ukuba ngumbono onamandla lowo kwaye yinto efanelekileyo ukunikezela ngobomi bethu.
Iinkulungwane zeminyaka ezincinci ziyaziwa (ngabathengisi, ubuncinci) ngokuba nengqondo eluntwini. Sibuze uMnu Blumenthal ukuba ucinga ukuba oko kuyamnceda na uWarby Parker.
Andicingi ukuba [injongo yethu yentlalontle] sesona sizathu sokuba abantu bathenge kuthi - kodwa ndicinga ukuba ngoyena mqhubi uphambili kubuchule bethu bokufumana nokugcina italente ephezulu, utshilo. Ndicinga ngakumbi kunakuqala, abantu bafuna ukusebenza kwinkampani eyenza okuhle emhlabeni.
Emva koko, uWarby Parker uza kugxila ekubetheni isigidi esilandelayo ngokukhawuleza, utshilo. Ekupheleni kosuku, kwizigidi ezibini zeglasi, isigidi sabantu sakhonza, isehla nje ebhakedeni xa ujonga kubantu abazizigidi ezingama-700 abangenako ukufikelela kwizipili. Esi sisiganeko esibalulekileyo, kodwa linyathelo lokuqala nje kuphela lohambo olude.
