Eyona Indlela Yokuphila Sizamile iklabhu yokucheba iDollar, iHarry kunye neGillette-Omnye wayecacile ukuba ngoyena ubalaseleyo

Sizamile iklabhu yokucheba iDollar, iHarry kunye neGillette-Omnye wayecacile ukuba ngoyena ubalaseleyo

Yeyiphi Imovie Ukubona?
 
Ukusuka ekhohlo ukuya ekunene, uGillette, iDollar Shave Club kunye neminikelo kaHarry.(Ifoto: UBrady Dale woMqwalaseli)



Ndikuthiyile ukutsheva.

Phakathi kokungayithandi ngokubanzi imisebenzi yempilo, intshebe erhabaxa kunye nolusu olubuthathaka, ukucheba yeyona nto imbi kakhulu ebomini bam. Ngokubanzi, andenzi nje. Ubuso bam bungenza ngokucheba imihla ngemihla, kodwa endaweni yoko andifane ndizikhuphe kabini ngeveki. Ngamanye amaxesha ndiyayiyeka ikhule de abantu bandixelele ukuba bayazithanda iindevu zam. Ayizizo iindevu. Ndiyonqena nje. Ndonqena ke, enyanisweni, ukuba ndinento yokucheba iindevu ukuze ndikwazi ukuyibuyisela ngokukhawuleza kwinto enje ngeendiza zeentsuku ezimbini endaweni yokucheba nje, kuba andikuthandi ukuhamba-hamba kwimvakalelo elandelayo ngokungathi ndibethwe ngempama amatyeli amaninzi, yiyo loo nto ukucheba kwenza ulusu lwam luzive.

Phakathi kwezinto zokucheba ndizithiyile kakhulu: ukuthenga iiradrid cartridges kwiCVS zeGillette Mach yamNantoni na, kuba amaxabiso abo ahlala endibetha ngokungakholeki. Kangakanani? Kule bhokisi incinci? Ingenzeka njani loo nto? Ndingacinga.

Ekuzikhuseleni kwenkampani, nangona kunjalo, ndiyakhumbula i-1998 xa yazisa iMach3, inkqubo yokuqala enkulu yesitshixo. Ngaphambi koko, bendikade ndisebenzisa ii-blade cartridges ezimbini, kwaye (njengesidenge njengoko oku kuvakala), ikhatriji enamacala amathathu yayilunge ngokwenene. Inkampani iba sisidenge ngeendlela zayo, kodwa iimveliso zayo ezisisiseko zisebenza kakuhle. IMach3 inqumle eli hlathi ebusweni bam ngokutyibilikayo, ibangela iintlungu ezingathethekiyo (kusenzakalisa) kunye neembumbulu ezimbalwa (Ndihlala ndifumana ubuhlanti). USchick wabanyusa ngeQuattro kwiminyaka emihlanu kamva, kodwa andizange ndibekho kuyo kuba yayivale ngokukhawuleza. Xa i-blade ezintlanu uGillette Fusion yaphuma, umntu othile wandithumela isiphatho simahla kunye nesampulu yekhatriji, kwaye kwabonakala ngathi kungcono kancinci kuneebhleyidi ezintathu.

Kodwa ipakethi yeekhatriji ze-Fusion ezisibhozo eAmazon zibaleka zijikeleze i-30 yeedola, evakalelwa ngokungathi yi- $ 15 kakhulu. Kubi kakhulu kwivenkile yeziyobisi, apho ndazifumana khona iireyiza zam. Kwimpuma yasezidolophini, iikhatriji ziyathandeka kangangokuba iivenkile ezininzi ziyazigcina ziphantsi kwenkqubo yokhuseleko. INew York Times ubhale malunga ne-razor cartridge hustle kule mpelaveki iphelileyo Ukucebisa I-razor endala yokhuseleko ngaphezulu kweenkqubo zecartridge ezithengiweyo. Ichaza ngokuchanekileyo ukuba ukuthenga i-blade enye eyi-30 ebamba isitshixo esinye kunokusindisa abathengi imali eninzi kubomi babo bokucheba. Kwaye neekhatriji ziyinkcitho.

Zonke ziyinyani.

Nangona kunjalo, ekukhanyeni kwenyani yokuba Iklabhu yokutsheva ngeDola ithengiselwe u-Unilever Iibhiliyoni zeedola ngaphambili kweli hlobo, yinto encinci kubathengi ukuba ibali alikhange lijongane nemodeli yokubhalisela abathengi ngokuthe ngqo, apho iiradrid cartridges zitsibela iivenkile zentengiso kwaye zibiza kakhulu. Njengoko kusenzeka, uMqwalaseli wayesele esebenza ekuzameni iinkonzo zokuhambisa iileta ezintathu ezahlukeneyo xa le mpelaveki yayibaleka, ke siza kongeza oko bekuphosileyo.

Enye yeeklabhu zokucheba ezintathu ngokucacileyo yayiyeyona ibalaseleyo. Oku kukuzithemba ngakumbi kunangaphambili.(Ifoto: Getty Images)








IHarry

Inkampani yayineendaba zayo ezimbalwa ehlotyeni, xa yabhengeza intsebenziswano neThagethi Ingabeka iimveliso zayo ezivenkileni, kubandakanya ne-intro kit ye- $ 5.

IHarry yayiyeyona mpazamo icacileyo kule mjikelo kum. Ndifumene iseti yabo yasimahla yesilingo, enesiphatho, isitshetshe esinye, into yokuhamba encinci ukuyibeka ngaphezulu kwencakuba kunye nogwebu lwabo lokucheba.

Inkampani ishiye okuninzi ukuba inqweneleke ekupheleni kwenkonzo yabathengi. Kuqala, iphakheji yam yolingo yaya kwindawo engeyiyo. Oku kunokuba yimpazamo yam, kodwa andicingi ukuba yayiyiyo. Ndihlala ndithunyelwa eofisini yam (eManhattan), nangona idilesi yam yokubhalisa iseBrooklyn. Kuyabonakala ukuba ibhokisi yam yetyala yaya kwidilesi yesitalato saseManhattan eBrooklyn, kodwa xa iposi yayibuyisayo, abasebenzi bakaHarry abazange banxibelelane nam. Endaweni yoko, ndafumana i-imeyile isithi ndiza kuthunyelwa ngenyanga yokuqala.

Ke ndiphendule ndathi ityala lam alikaze lifike. Kulapho ndafunda khona nge-SNAFU. Ndikrokrela ukuba impazamo ibingelilo ityala lam, kuba xa bendithumelela isaziso malunga nokuyikhupha kwakhona ibhokisi yam yolingo, idilesi kwakhona iyalathise kwidilesi engekho eBrooklyn. Ndiyibambile, azange.

Andizange ndichukumiseke. Kwakhona, kwiwebhusayithi yabo, ayitsho nje ukuba kuya kuthini ukuthunyelwa kube kanye. Ithi ufumana iikhadibhodi ezisibhozo ze- $ 1.87 inye. Kwafuneka ndingene kwiwebhusayithi yabo kwaye nditsibe kwiindidi ezahlukahlukeneyo zokufumana inombolo nokuba yeyiphi na into enengqondo enokuthi ifune umntu: zii-15 zeedola ngenqanawa nganye (hayi i-14.96 yeedola, yiyo loo nto izibalo zisebenza kuyo). Yi- $ 27 ene-13.5 oz yegwebu lokucheba.

Ngokuphathelene nokucheba: inkqubo yabo ye-blade ezintlanu yaziva ingabizi. Isibambo sikaHarry yiplastiki kunye nokukhanya okungaphezulu. Andiyithandi igwebu (andiyithandi igwebu lokucheba ngokubanzi-ungandihoyi ukuba awuthandi iigels zokucheba). Ukucheba kwakulungile, ndiyaqikelela, kodwa yayingamava amnandi ngokubanzi. Umbono wento eyenza iklabhu yokucheba itshintshe ngokwenene ngexesha.(Ifoto: UHarry Todd / imifanekiso kaFetty)



Iklabhu yeGillette Shave

Ekupheleni konyaka ophelileyo, UGillette wamangalela iklabhu yokucheba iDola ngaphezulu kwelungelo elilodwa lomenzi wechiza, ngaphandle kwamathandabuzo ubona isoyikiso kumvukeli.

Ke ngoku uGillette uphendule aba bantu bakhuphisana nabo ngokuthe ngqo-kubathengi malunga ne-OK. ukujongana nemirhumo kwi-Intanethi, apho ibonelela ngezicwangciso kwiinkqubo ezintathu ezahlukeneyo zesitshetshe . Ndi-odole ukuthunyelwa kwelinye ixabiso lesicwangciso esiphakathi, esiza nesiphatho sabo samva nje, ezine zeFrid ezinamaqhekeza amahlanu eebhokisi kunye netoti enkulu yejeli yabo egwebu. Ixabise i $ 23.95 ngaphambi kwerhafu.

Xa kuthelekiswa nezinye iinkonzo ezimbini ezikolu luhlu, ixabiso liyaphambana.

Oko kwathethi, kufuneka ndiyamkele mhlawumbi yeyona nto ichetywa kakuhle. Into endiyithandayo ngokukodwa kukuba eneneni inebhleyidi yesithandathu, ekugqibeleni, kulungile ukufumana ezo ndevu zincinci ziphazamisayo zijikeleze impumlo yakho. Yonke into malunga nenkqubo yakhiwe kakuhle kwaye yomelele. Ngaba kufanelekile ukuhlawula ngaphezulu kokuphindwe kane kwexabiso lentengo phantse kwimveliso efanayo evela kukhuphiswano? Nantso umnxeba wakho.

Sizame iqela leeklabhu 'zewayini yenyanga', nazo

Ukulunga, isicwangciso sayo seMach3, kufuneka ndikhankanye, sisebenza kwinto efana ne- $ 17.50 nge-5-cartridge yokuhambisa, ekhuphisana nexabiso likaHarry le-5-blade.

I-foam yabo yejeli yayingeyonto imbi njengekaHarry, kodwa isaphuphuma amagwebu kwaye andiyithandi.

Kwakhona, uGillette unemicimbi emininzi efanayo yeenkonzo zabathengi njengoHarry. Iiplani zayo ezintathu ezahlukileyo zokucheba azidwelisi ixabiso elithe tyaba ngokuthunyelwa, zidwelisa ixabiso lentambo nganye. Ke phuma kwiikhalityhuleyitha zakho ukuba ufuna ukwazi. Ngapha koko, ngokungafaniyo nekaHarry, nasemva kokucofa ujikeleze andizange ndikufumane. Andikwazi nokufumanisa ukuba ndingawususa njani umrhumo wam. Ndikurhoxisile ukuthunyelwa okuninzi kangangokuba oku kulandelayo kucwangciselwe u-Agasti wonyaka ozayo, kodwa akukho nto apha ethi nantoni na malunga nokuyicima.

Ndincamile ndabathumela i-imeyile ukuba bacime. Isebenzile. UHarry, ngasendleleni, wayelula ngokwaneleyo ukuba angarhoxisa. Ixesha lokucheba amagwebu.(Ifoto: UHarry Shepherd / imifanekiso kaFetty)

Iklabhu yokutsheva ngeDola

Ukubhengezwa: xa ndandinikwa eli bali, ndandisele ndingumbhalisi we-DSC ngaphezulu kweminyaka emine, ndaguqulwa emva kokubukela ividiyo yabo yentsholongwane engakholelekiyo . Le vidiyo intle kangangokuba ndaye ndayibukela kwakhona ndaza ndayihleka ixesha leshumi elinanye xa umsunguli we-DSC ekhwaza, Jonga kakuhle, pop-pop! Ndikhumbula iintsuku apho inkampani yayithumela i-imeyile kumalungu malunga nophuhliso oluncinci, njengaxa bathenga iprinta yelebheli yokuhambisa ngokukhawuleza. Ngamanye amagama, ndinobudlelwane obuncinci negama.

Kwangoko, i-DSC yenze isivumelwano esikhulu ngenxa yokuba ibonelela ngee-blade ze- $ 1 ngenyanga. Ndihlala ndihlala ndikrokrela ukuba le tier ibiyinto ebomvu ebomvu, bambalwa abakhethayo icebo labo lamawele eedola eli-1 kodwa iincakuba ze- $ 1 ngenyanga zenzelwe ukuthengisa kakhulu. Oko kwathiwa, icebo labo le- $ 6 likunika ipakethi yeencakuba ezine ezineebhleyidi. Yiloo nto bendihlala ndiyisebenzisa. Ngapha koko, xa ndiyifumana qho ngenyanga, yayizizigaxa ngakumbi kunokuba bendifuna ukucheba rhoqo, kwaye baqala ukuqokelela. Ndithenge isiphatho esongezelelweyo kwaye inenekazi lomhlobo wam liqala ukuzisebenzisa ukuzicheba.

Kule mihla, ndisebenzisa isicwangciso sobuso babo somntwana, esindithumela ngenqanawa yonke enye inyanga. Kuhle ukuba bacinge ngokwaneleyo malunga nenkonzo yabathengi ukuze baqonde ukuba uninzi lwabasebenzisi babo aludingi iipakethe ezininzi.

I-DSC ikhuphe inani lezinye iimveliso ezintsha apha endleleni amalungu anokongeza kuthumelo lwawo lwenyanga kwi la carte. Ndizamile uninzi lwazo. Uninzi lwabo ndinokuhlala ngaphandle, kodwa zimbini endizithandayo. Okokuqala, uGqr. Carver's Daily Shave Butter wabo yijeli ebonakala ngathi iyazithambisa iindevu zam eziqaqadekileyo ngcono kunayo nayiphi na into yokuthambisa ye-whisker endiyifumeneyo. Ayikhuphi gwebu ngokungacacanga. Ku- $ 8 kwibhotile nganye, ithelekiswa ne i-Alba Botanical Shave Gel endikuthandayo ngenye indlela, kodwa kulungile ngokwaneleyo ukuba ndithenge iibhotile ezimbalwa unyaka nonyaka. Ngokungaqhelekanga, ndafumana ibhotile yokuqala kaGqirha uCarver yasimahla ngeKlout kwiminyaka embalwa edlulileyo (ngaphambi kokuba ndisebenze kwijenali), kodwa ndiyayithanda.

Okwesibini, i-Big Cloud Daily Moisturizer ine-SPF engama-25, elungileyo. Ndiyathanda ukusebenzisa i-sunscreen yonke imihla. Ii-DSC zisebenzisa into enye elungileyo kunye nenye embi (i-zinc ilungile; i-octinoxate imbi) ukubonelela ngokhuseleko, ethi engqondweni yam iyenze ibe mbi kunee-sunscreen ezixhomekeke ngokupheleleyo kwizithako ezimbi. Ngelishwa, iQela eliSebenzayo lokusiNgqongileyo lishiye ngaphandle isikhokelo sabo sonyaka selkscreen (ewe, ndicinga kakhulu malunga nelanga).

Kuba wonke umntu uphelelwa ziincakuba ngaphambi kokuba aphelelwe yijel yokucheba, i-DSC ayinyanzeli ukuthambisa i-lubricant kwimpahla yakho yokuqala.

Ukucheba iincakuba ezine kulungile. Iikhatriji ziyenza kuphela ngokucheba isibini kum ixesha elininzi, kodwa amaxesha ngamaxesha njengoko ndicheba, kulungile. Ndinqwenela ukuba iCartridge yabo enamacala amane ibenento ehlelayo uGillette anayo, kodwa inkqubo yabo enamacala amathandathu, i-Executive, injalo, ndiye ndatshintshela kuloo nto (eli lixesha lokuqala ndicinga ngobuhlobo bam ne-DSC ixeshana).

Amaxabiso ayo onke acacile kwaye awacacanga, akukho nanye kwezi khatriji kuphela i-2.17 yeedola nganye. Ibonisa intengo ethe tyaba yarhoqo ngenyanga ngenqanawa nganye kwisicwangciso okanye kwimveliso nganye, kwaye onke manani ajikelezayo.

Kumava am, inkonzo yabo yabathengi iphezulu. Umzekelo, xa bendifudukela eNew York ndisuka ePhiladelphia, andizange ndayihlaziya idilesi yam kwaye emva koko khange ndiqaphele iinyanga kuba bendinezincakuba ezininzi. Xa ndaye ndayiqonda ingxaki bavele babuyisa konke ukuthunyelwa kwam okudala okuye kwidilesi yam yakudala kwaye bandilungisa kwakhona. Nithini na manene?(Ifoto: Iifoto zeFox / imifanekiso kaFetty)






Isigqibo: Iklabhu yokucheba iDola

Ke, ngokoluvo lwam, akukho khuphiswano apha: kwixabiso kunye nenkonzo, i-DSC iphumelele ngokucacileyo. Iindleko zikaHarry ngaphezulu komgangatho ongaphantsi (kodwa Inayo imagazini ). Kungekudala ndiza kuzama umgca we-DSC ophezulu kwaye ndibone ukuba ubambelela njani kuGillette. Uqikelelo lwam kukuba i-Gillette's isengumgangatho ophakamileyo ngokubanzi, kodwa loo nto ayizithetheleli amaxabiso abo obugeza. Eyona nto ndiyifunayo kukuba i-blade blade, kunjalo.

Andikaze ndizame i-razor yakudala yokhuselo, enje Isikali sokukhusela iMerkur , ukuba Ixesha kucetyisiwe. Ndikrokrela ukuba inkqubo ye-blade enye ayinakusebenza kakuhle nasesilevini sam. Lo mfo unentshebe engqindilili naye , nakwidemo yeYouTube uthi enye yeebhanyabhanya eyoyikekayo itshehla ngcono kuneenkqubo zethu zangoku zeplastikhi kunye nentsimbi. Ndingaziva ndonwabile ngokunikela nge-junk encinci ekugcwaliseni umhlaba. Ndikuthandabuza nokuba zonke izinto zokubopha zentsimbi ezingenanto ezingenanto ezingenanto zinokuqhekeka zibe ziqhekeza ukuba ndiyilahlile, njengoko zombini i-DSC kunye nekaGillette zinazo. Ke mhlawumbi kuya kufuneka ndizame?

Okwangoku, nangona kunjalo, ndiza kubambelela kwi-DSC. Isicwangciso sabo esibiza kakhulu sixabisa kakhulu kunexabiso eliphantsi likaGillette. Masibe nethemba lokuba ingqalelo yenkampani kwiinkcukacha kunye namaxabiso ayitshintshi ngoku ngoku sele ijoyine iqumrhu elikhulu.

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