Bacinga ntoni abaSeki beCouture abaCinga ngokuVuselelwa kweBrand?

Ngaphezudlwana konyaka odlulileyo, eLondon IVictoria kunye neAlbert Museum baqhuba umboniso weenyanga ezili-10 ongagqitywanga: Imbali emfutshane yeZambatho zangaphantsi, ezivavanye indima yokuhanjiswa kwefashoni ukusukela kwinkulungwane ye-18 ukuya phambili. Ukumangaliswa kunye nokuzonwabisa komntu wonke kuyo yonke indawo, ii-curators zikhethe ukwenza-slash-immortalize i-bubblegum-pink velor Iitraki zendlela emnandi ehonjiswe ngombala oluhlaza okalika-intshukumo ekhawuleze yathatha i-buzz, izihloko eziphambili ezithandwayo kunye nokufumana umxholo olingana namalungu alinganayo nostalgic- kunye ne-facetious.

U-Pamela Skaist-Levy noGela Nash-Taylor, abasunguli beJuice Couture kunye nee-OGs ezinxibe iisuti, bayifumana ngomsindo . Kwakumangalisa ukuhamba kuloo mboniso kwaye ubona i-tracksuit yeJuicic entle, u-Nash-Taylor wahleka. Yayikufutshane nesuti yolonwabo ye-YSL, kwaye yayingakholeleki.

Ayikholeleki, ewe, kodwa kwangaxeshanye, iapropos ngokupheleleyo-kuba zimbalwa kakhulu iimveliso ezinokuzingca ngokuhambisa into echazwe kwishumi okanye emibini. Ngaphantsi bambalwa abanamandla okukuhambisa ubuyele kumzuzu othile ngexesha. I-Juice Couture yenze zombini kwi-90s nakwii-aughts zakuqala, ngokusebenzisa iiseti zayo ezinemibala yeelekese enikezela intuthuzelo, yanika oomama into epholileyo (cue Amy Poehler's-liner in Iintombi ezikhohlakele , Andifani nomama oqhelekileyo, ndingumama opholileyo), kwaye ndazisa intshukumo yembaleki, ngaphambi kokuba iimbaleki nokuba ziyinto.

Kungenxa yoko ukuwa kweJuice Couture kwakubuhlungu ngokukhethekileyo kuSkaist-Levy noNash-Taylor, abagalela uthando kwi-brand yabo kwaye bayakha ukusuka emhlabeni ukuya phezulu, ukuqala nge-200 yeedola ngo-1997 kwaye beshiya ngasemva i-dollar eyi-empire. Ulawulo olutsha ngo-2003 lukhokelele kubume obudibeneyo kunye neyantlukwano yoyilo kwiJuice, kodwa aba babini babambelela okwexeshana, bade bemka ngo-2010. Uphawu lwaqala ukuduma, ngokurhoxa ngokukhawuleza kwayo yonke into eyasebenza nzima kangaka ukuze iphumelele. , gqibezela nge Ukuvalwa kwevenkile ngo-2015 . UPamela Skaist-Levy kunye noGela Nash-Taylor.Ngobubele uPam & Gela

Kwakumnandi kakhulu; yayilelona lizwe lomlingo, ubukumkani bethu babungakholeleki, kwaye yayiliphupha eliyimpumelelo lazaliseka. Kwaye ukuyenza ne-bestie yakho, uhleka yonke imihla kwaye ubenosuku olumnandi-leyo yayiyinkcubeko yethu, iSkaist-Levy ikhumbuza. Kwakunzima ukubona iivenkile zivala, ewe, kuba yayiziindawo ezimnandi zokuzonwabisa kunye nobubi. Kodwa sahlala apho ixesha elide, sathengisa ishishini lethu, kwaye yayilixesha lokuba siqhubeke.

Izithembiso ze-duo azikrakra ngayo nayiphi na kuyo; Bacinga ukuba bobabini abasunguli kunye nabalandeli bohlobo. Oku kusizisa kumhla wethu, kunye nokubuya kweJuice Couture entsha-ekhokelwa ngusaziwayo owayengusomashishini oguqukileyo-ongumlawuli wokuyila uJamie Mizrahi.

Siyamthanda uJamie ngumlawuli woyilo. Sicinga uyayibulala. Kumnandi kakhulu. Kuyamangalisa, utshilo uSkaist-Levy. Sinabahlobo bobabini, kodwa asikaze sidibane. Sijonge nje umsebenzi wakhe, kwaye sicinga ukuba mhle. Kumnandi kakhulu ukubona ukuvuseleleka [kweJuice Couture].

UMizrahi wenza umbono wakhe ngeJuice entsha ngexesha lemiboniso kaSeptemba kwiVeki yeFashoni yaseNew York, ngomboniso wegadi ophahleni ophethe imilo eqaqambileyo yomnyama ebonisa ulonwabo, ngaphandle kwemvula. Ukufafazwa phakathi kwe-onesies eziphekiweyo ezipinki kunye ne-velor sweatsuits eyayihlonipha ngokufanelekileyo kwiJuice yakudala, bekukho imivumbo ebindayo, isikhumba esiminye-esomeleleyo-iziqwenga, i-demure polka dot-print-blouse-and-skirt sets, kunye neentyatyambo ezi-floral-print print, konke oku kwalatha kwicala elitsha, langoku. Kwaye kubonakala ngathi libali lempumelelo yemvuselelo, njengoParis Hilton, Katy Perry, Sasha Lane, Ashley Benson, no Lorde sele benxibe iziqwenga zeJuice entsha. IJuice entsha yeyangoku, kodwa isonwabisa.Imifanekiso kaGetty

Kufuneka kubekho ibhalansi yamandulo, iziqwenga ezingathandekiyo kunye nezimvo ezintsha, (kodwa ke leyo yinxalenye yokonwaba yokuba kuhlobo olunjengolu, iMizrahi uxelelwe Vogue . Xa ndibuza abahlobo bam malunga ne-tracksuit yabo yokuqala, bonke bayayikhumbula ukuba yayiyiJuice. Zininzi iinkumbulo [ezinxulumene nophawu], kwaye ndisazama ukubhenela kwabo bafazi baqala ukuthandana nalo emva phaya. Ndicinga ukuba iJuicy yayiyimpahla yam yonke — ndiyikhumbula itracksuit yam yokuqala enithiweyo, ilokhwe yam yosana ebalekisiweyo, nezikipa zam zemizobo. IJuice yenze le fantasy. Kwakufana nentsomi, kwaye ezo ziimvakalelo ezifanayo endinazo namhlanje.

Uyilo lwantlandlolo lwababini bakwaneleta ilebhile ye-buzzy du jour, iVetement, ngokuba yindawo yokuphehlelela ukubuyela ngempumelelo kweJuice Couture, ngakumbi xa umyili uDemna Gvasalia ebonisa ukuthatha kwakhe ii-velor jumpsuits zeklasikhi, ene-iconic Juicy ebhalwe emazantsi.

Besikhala phezulu nasezantsi xa sibona ingqokelela yeVetement, utshilo uNash-Taylor, onekratshi ngokujonga ngqo. Yayiyinyani yokwenyani ebuyisa iJuice kwaye yayenza yangoku kwaye ngendlela ye-90s. Kwakuqaqambile.

Iminyaka, baninzi kakhulu abalubhalileyo uphawu njengesixhobo sexesha elidlulileyo. Into yile, wonke umntu unebali leJuicy, wanyanzelisa uNash-Taylor, obeka uphawu kwindawo ekhethekileyo, ngakumbi kule mihla i-90's-centric, nostalgia eqhutywa yimozulu. I-90s inomzuzwana kwaye iJuicy yayiluphawu lwee-90s-IJuice yazisa umkhondo welizwe ngendlela eyayithetha nabasetyhini kunye namantombazana ngendlela ephambeneyo, ephambeneyo ngokweemvakalelo, uyachaza. Kukuqiniseka ngee-‘90s kunye nee-2000s ezitsalwa ngabantu. Ihlabathi esiphila kulo ngoku liyothusa kancinci kwaye abantu bajonge kwimpahla kunye nemibala yokunyusa imood yabo. Ngeminyaka yo-90, kwakumnandi, kumnandi, kumibalabala.

Inkuthazo yokuqala yethrekhi yaqala ngombono wokunethezeka okungaqhelekanga kunye nokutyeba ngombala, kunye nokulungiswa kokulunga. Abaqulunqi bafumene ilaphu elingenako ukuhla kunye nokunxiba kuphela, kodwa lifunxe yonke imibala onokuyicinga, njenge-tangerine, i-pink eshushu kunye ne-navy. Yayiyinto enqabileyo-kwakulula kwaye wonke umntu wayebonakala elungile kuyo, u-Nash-Taylor uqhubeke. Xa ujonga emva kwimifanekiso yabantu abadumileyo, njengoCameron Diaz, uKim Kardashian, uChristina Applegate, yayifana ne-Instagram yangaphambi kwe-Instagram, kunye namantombazana ngemibala eyahlukeneyo kwiitracksuits zabo. Kwakumnandi kakhulu, ubuhule befashoni. Nditsho nabafana bafumana ii-velor jumpsuits.Imifanekiso kaGetty

Ukushiya kwabo iJuice Couture, i-duo yaqalisa UPam kunye noGela , umgca weembaleki ogcwele iziqhekeza ezinesitrato-ezinxitywa ngokulula, ezahluliweyo ezahlulayo kunye noyilo oluphakamileyo olungelelanisa izinto ezithandwayo kunye nee-silhouettes zakudala. IJuice ukuya kuthi ga kwinqanaba elithile, kodwa kumbindi wayo, yahluke ngokupheleleyo.

Imnandi yinto esiyenzileyo ngelo xesha, utshilo uSkaist-Levy. Kwaye into esiyenzayo ePam & Gela yile siyenzayo ngoku.

Inyani yile, awuboni abantu behamba ezitalatweni ngentloko-to-toe baby blue kunye ne-pink pink, wongeze uNash-Taylor. Sihambile senza into esiyenzayo, kwaye uPam & Gela baye baba ngumkhondo wokulandela umkhondo ngoku. Siyayithanda ukuba iJuicy ifumene ukuphindukuzalwa okuyimpumelelo-besibuhlungu xa sithatha indawo yokuntywila kwaye yayingekho kuyo yonke indawo. Siyavuya kakhulu ngu kuyo yonke indawo kwakhona.