Sukuyenza impazamo, obu bubugqwetha ngqo.(Ifoto: LIONEL BONAVENTURE / AFP / Getty Izithombe) Kwenzekile ngomzuzu wobuthathaka-nangona bendisazi ngcono-kodwa ngobunye ubusuku ekuqaleni kwale nyanga, ndiye ndafunda uphononongo lweAmazon yencwadi yam . Ngenye indlela ndonyusa kwaye ndangcungcuthekisa i-ego yam, ndaye ndahamba ngendlela egwenxa kunye nokuphononongwa okuhle. Phakathi kwendumiso (kunye nokungathandi okukhulu), ndibambe Izimvo ezingaqhelekanga : Kukho umntu okhankanye ukuba bayayithanda le ncwadi kodwa bafuna ukwazisa abafundi malunga nokuba banokufumana incwadi yasimahla kwiYouTube.
Intoni? Ndicinga ukuba ibe yimpazamo, ndaqhubeka. Emva koko omnye umntu wayikhankanya. Ndiye ndajonga. Babenyanisile. Ukukhangela ngokukhawuleza kwiYouTube kufumanise iincwadi zam zokugqibela zeencwadi zam ezimbini zokugqibela, ezinokuhanjiswa ngokugqibeleleyo kwiYouTube, ezilayishwe ngumsebenzisi ongacwangciswanga. Ividiyo enye ye Umqobo yiNdlela , incwadi endayikhupha ngo-2014, yayiphulaphule ngaphezu kwe-16,000. Isenokungabonakali njengetoni kodwa incwadi yayithengise malunga neikopi ezingama-50 000 kwisandi- isongezo esongezelelekileyo sama-30% salo mzobo sasikhupha ividiyo enye?
Sukuyenza impazamo, obu bubugqwetha ngqo. Ividiyo yayingeyonto ingaphantsi kwefayile yeaudio yeeyure ezingama-6 endayibhalayo KwiNdlu yeBhloko I studio e-Austin ukuze zipapashwe nguTim Ferriss Umsindo , Kunye nesithonjana seqweqwe lencwadi. Kwakungekho naziphi na iintengiso zangaphambi kokuqengqeleka phambi kwevidiyo kodwa ngokuqinisekileyo zazikhona iibhanile zeYouTube eziqhelekileyo kunye neevidiyo ezixhasiweyo eziboniswe ngokuchasene nencwadi. Amawakawaka abantu abukele (okanye njengoko ndicinga, bemamele ngethebhu evulekileyo kwisikhangeli sabo ngelixa besebenza) incwadi yam endaweni yokuyithenga. 
Incwadi epheleleyo yeaudiyo yoMqobo yiyo indlela kwiYouTube.(Umfanekiso weskrini: Ryan Holiday)
Ingcebiso ye-YouTube yealgorithm yenze kwacaca ukuba ayindim ndedwa umbhali ochaphazelekayo. Ngapha koko, ukujonga okukhawulezileyo kufumene iincwadi zomsindo ezivela kubabhali UTim Ferriss , URobert Greene , URichard Branson , UJames Patterson kwaye UStephen King -Abanye banendawo yokujonga njenge-162,000+ kunye nezimvo eziyi-120. (Jonga nje kolu phando lwe-YouTube yebinzana elipheleleyo leencwadi ). Kwiiforum, ndifumene amagqabantshintshi kubabhali abanjengoDiana Gabaldon, owaziwa kakhulu ngaye Ukugxekwa uthotho, ngubani bakhalaza ngokubona Iincwadi zakhe zivela ngohlobo oluthandwayo kwiYouTube. Ndide ndabona umzekelo kwi-reddit yomsebenzisi ukunika ingxelo ukubona Iincwadi ezimanyelwayo ezi-pirated apho endaweni yombhali ebalisa, fan (okanye nabani na) ebesandula ukurekhoda inkqubo yekhompyuter efunda incwadi yonke kwaye wayilayisha.
Kukho kwakhona ngokucacileyo isixa esandayo sobugqwetha be-podcast esiqhubekayo. Nangona ii-podcast ezininzi zinikezelwa simahla kwi-iTunes okanye kwiwebhusayithi ye-podcaster, abasebenzisi abanalungelo lokuphinda bazithumele kwi-YouTube kwaye babambe ingeniso yentengiso kubo. Unga fumana isiqendu ukusuka kwimbali edumileyo kaDan Carlin yeHardcore enembono ephantse ibe li-10,000. Omnye umsebenzisi uphawule kwizimvo ekufuneka uzenzile yihlawule kwiwebhusayithi kaDan. A jonga ngokukhawuleza kwi-reddit ibonisa ukuba uDan ukhe wajongana neemeko ezifanayo kwixa elidlulileyo ngamajelo kunye neevidiyo ezithathiweyo ezaphulwayo. Kukho iziqendu ezivela kuJoe Rogan, enye ipodcast heavyweight, eneevidiyo ezininzi betha ukubonwa okungama-600,000+ . Kodwa ubuncinci kuninzi lwale miboniso, i-podcaster iyakwazi ukufaka iintengiso ngaphakathi kwi-audiofile kwaye ke ngenxalenye yenzuzo kule ndlela yokusetyenziswa.
Iincwadi ezimanyelwayo azinalo olo ncedo. Ngenxa yokuba ii-audiobooks zihlala zithengisa phakathi kwe- $ 15 kunye ne- $ 30, oku kufikelela kwizigidi zeedola zerhafu yelahleko yababhali kunye nabapapashi. Kwishishini eliye laphazanyiswa kaninzi kule minyaka ilishumi idlulileyo-ukuvalwa kwevenkile yeencwadi, ukunyuka kokuzipapasha, iincwadi kunye nokuqhushumba okukhulu kwezinye iindlela zokuzonwabisa-le yimali engenakubalwa ngababhali (kunye nabapapashi bemveli) .
Kuqhubeka ntoni ke? Kucacile kum ukuba ukunyuka okukhawulezayo kweencwadi zomsindo kuye kwagqitha ngokubonakalayo kubapapashi abakhulu nabancinci bokuhlala phambi kobugqwetha. Ndiyathetha, ngubani onokucinga ukuba nabani na angathanda ukuphanga iiyure eziyi-8 zomntu ofunda into ngokuvakalayo? Ukutyikitya isivumelwano samalungelo aliqela kwiincwadi ezimanyelwayo kunye neenkampani ezininzi, ndinokuxelela ukuba akukho zivumelwano ikhankanywa amalungelo okusasaza okanye ingeniso yentengiso. Bakhankanya ukuthengiswa kweeCD ngokwasemzimbeni kunye neekhasethi zekhasethi okwangoku, kodwa hayi icebo lokubandakanywa kwiSpotify ngenye imini.
Oko kuthetha ukuthini ukuba ukukhuselwa kobuqhetseba be-YouTube ngoku akulunganga kubabhali nakubapapashi beencwadi. Ngo-2007, iYouTube yakhupha into ebizwa ngokuba yiContentID ekrwela kuzo zonke iividiyo ezilayishwe kuYouTube ngokuchasene neelayibrari ezinkulu zabanini bamalungelo abazenzileyo. Yayiyinto entsha eqaqambileyo. Ukuba ndilayishe ividiyo enengoma kaTaylor Swift, iYouTube iyayiqonda kwaye inika abanini-malungelo ithuba lokuba bandivimbe ekwenzeni oko okanye bafumane isabelo sengeniso nakweyiphi na intengiso. Kuyafana nakwimiboniso bhanyabhanya yomabonwakude kunye nemiboniso bhanyabhanya. Akulula kangako ngeencwadi ezimanyelwayo-kwaye nokuba bekunjalo, uninzi lweekhontrakthi azenzi miqathango yamalungelo okusasaza. Kananjalo, ngengozi, abanini babapapashi abanobulunga kwimigangatho yeYouTube yokusebenzisa i-ContentID ethi ukuze yamkelwe, [kufuneka] ubenamalungelo akhethekileyo kumzimba omkhulu wezinto zokuqala ezithi zilayishwe rhoqo luluntu lwabasebenzisi be-YouTube. I-YouTube ithi iyakukugatya ukuba icinga ukuba izixhobo zayo ezizezona zilunge ngakumbi.
Kumava am, ukupapasha incwadi lishishini elicothayo ukuziqhelanisa notshintsho. Uninzi kumzi mveliso lusacinga ukuba imodeli yeshishini labo ibandakanya ukuhlawulisa izicatshulwa kwimithombo yeendaba (ezi zibizwa ngokuba ngamalungelo esiriyeli), indlela ababeqhele ukuhlawulwa ngayo xa uF. Scott Fitzgerald wayeza kuqhuba izahluko ezimbalwa Igatsby enkulu phakathi NgoMgqibelo kusihlwa okanye elinye iphepha ndaba. (Inyaniso, Umjongi ndinombhali nje obuze malunga nokusebenzisa inqaku elifutshane elifakwe kwincwadi yabo… kuphela ukuba banompapashi wabo kwaye bacele imali. Ngombulelo iintloko ezipholileyo ziye zanqoba). Okubi nangakumbi, amalungelo audiobook awahlali ephathwa zizindlu ezinkulu ezinamagama onokuthi uqhelene nawo-uPenguin, uSimon & Schuster, uHarperCollins, njlnjl. Endaweni yoko, amalungelo athengiselwa abapapashi beencwadi ezincinci phantse kanye ngendlela amalungelo okuguqulela eBulgaria kuba. Uninzi lwababhali bamagama amakhulu- kwaye oku kuyinyani kwiincwadi ezininzi ezinamaphepha endizifumene kuYouTube- zimelwe yinkampani encinci kwisandi kunokuba ziprintwe kunye ne-ebook.
Ndicinga ukuba yiyo loo nto xa ndithumela nge-imeyile iiarhente ezininzi kunye nabapapashi beencwadi ngeempendulo zeli bali, phantse bonke benqabile ukuphendula. Inani labo lalibonakala lingenalo nofifi lokuba ndithetha ngantoni. Umbutho wababhali? Abakhange baphendule nokuba-mhlawumbi baxakeke kakhulu beqhuba into engenantsingiselo amadabi nxamnye Amazon kunye neencwadi zikaGoogle (ethi ithi, ngenene yenze imali eninzi kubabhali kwaye ibancede benze ubomi babo bube lula).
Ummeli omnye endimthumelele i-imeyile uphendule-eyam (wayechaphazeleka ngokuthe ngqo bubugqwetha, emva kwayo yonke loo nto). Ndimbuzile ukuba senze ntoni. Ubuncinci, wacebisa ukuba singafaka ifayile yebango lobunikazi ngeYouTube ngokuthe ngqo. Ke ngesandla, usebenzisa ifom yeYouTube ( uyabona apha ), Ndafaka amabango ngokuchasene nazo zonke iividiyo ezaphula iincwadi zam. Kwiintsuku ezimbalwa, ndafumana impendulo: Behla. Kodwa emva kokufunda ngokubandezeleka kwabanye ababhali, ndiyazi ukuba kungekudala bazakubuyela. Ndiza kudinga ukufaka la mabango amaxesha ngamaxesha. Ndingaqhubeka nokufaka la mabango njengombhali kodwa kuba andinguye umvakalisi ophambili onomzimba omkhulu wezinto zokuqala, andinakho ukuthatha inxaxheba kwi-YouTube ye-ContentID. 
Icandelo lenkqubo yebango lobunini be-YouTube.(Umfanekiso weskrini: Ryan Holiday)
Elinye icandelo.(Umfanekiso weskrini: Ryan Holiday)
Oko kuthetha ukuba abantu abaphangiweyo ngabo ekufuneka bewenzile wonke umsebenzi-ngelixa amaqonga kunye nabasebenzisi bexhamla. UJames Tonn, yenye yeengqondo ezikrelekrele kupapasho lweaudio Indlu yokupapasha yeaudio Podium, (eyapapasha iincwadi ezifana UMartian , Ukoyika Isibhakabhaka , Isizwe sokugqibela kwaye Uhlaselo ), Ichaza imeko ngolu hlobo:
Ngamafutshane: sidlala i-whack-a-mole. Kufana nomgaqo-nkqubo we-NYC wegrafiti: ukususwa ngokukhawuleza kunciphisa inzala. Sijonga iYouTube qho ngeveki kwaye sinika ingxelo ngabasebenzisi abavinjelweyo kwaye umxholo ususwe ngokukhawuleza.
Yimeko elusizi yemicimbi kolu shishino kwi2016.Phakathi ekubhaleni eli nqaku, apho bendiqala ukucwangcisa ukuncoma iYouTube ngokususa ngokungxama incwadi yam emva kwebango lam, ndifumene enye ikopi Umqobo yindlela , ilayishwe ngumsebenzisi owahlukileyo kwaye kwafuneka athathe ikhefu ekubhaleni ukuze afake elinye ibango. Ngokumalunga nentengiso elahlekileyo? Akukho ndawo kwifom yokubuyisa loo ngeniso. Kwaye ukuba ibikhona, ibizakuya kubani? Umshicileli? Mna? 
Ukugcwalisa elinye ibango.(Umfanekiso weskrini: Ryan Holiday)
Ndikhule ndinobugebenga kwi-intanethi. Ndikhumbula usuku kwi-7thInqanaba xa umhlobo wethu wasibizela kwikhompyuter kwiklasi yesayensi kwaye wasibonisa le nto intsha intle ibizwa ngokuba yiNapster. Isabelo esihle somculo kwi-iPhone yam sasiyipiriti kule minyaka idlulileyo yokuvela kweenkonzo ezavela emva kweNapster: I-Audiogalaxy, iMorpheus, iKazaa ,, DC ++, iMule, iBitTorrent. Kwakukho nenye kwikholeji ekuthiwa ziiTunes zethu ezikuvumela ukhuphele kwithala leencwadi le-iTunes lomntu wonke okule dorm. Njengoko ndandikhula, ndaqonda ukuba obu bubudenge kwaye ayilunganga (kunye nokusetyenziswa gwenxa kwexesha) kwaye ndiye ndaqala ukuthenga wonke umculo kunye neemovie endizisebenzisileyo. Ndiyaqonda ukuba ubuqhetseba busebenza umsebenzi wokufumanisa, ngakumbi abantu abancinci. Isiqingatha seebhendi endizibonileyo kwikonsathi okanye ndathenga izikipa kuzo, mna ukufumanisa ngale ndlela .
Ayisiyo ingongoma yam leyo. Andenzi sikhalazo ngokuzonwabisa malunga nobugqwetha ngoku ngequbuliso zichaphazela isipaji sam. Ukusuka kwimbono yentengiso, bendihlala ndibambe ukuba ilizwi lomlomo ngumqhubi onamandla-unamandla kangangokuba awusoloko unamathela kwiindlela ezisemthethweni. Isihogo, yiyo loo nto kanye Ndadibana neBitTorrent ukukhuthaza incwadi kaTim Ferriss Umpheki weyure ezi-4 xa yayiyekisiwe nguBarnes & Noble. Ndikhe ndapha iziqwenga zezinto zam Pha.
Ndiyayihlonipha inyani yokuba ababhali abacinga phambili abanjengoPaulo Coehlo baye baziphanga iincwadi zabo kwaye ndibone iipikisi ezinkulu zokuthengisa ngenxa yayo. UCoehlo akazange alayishe kuphela ezakhe iincwadi kwiindawo ezinemisinga eRashiya-intshukumo eyayiqhuba intengiso yangaphandle - kodwa uyabaleka Iintengiso eziqulethe konke okubhaliweyo Iinoveli zakhe (ubuqhetseba obufuna iglasi yokukhulisa ndicinga ukuba). Kodwa, kukho umahluko phakathi kokuvezwa simahla kwi-intanethi engaphantsi kunye nenye yezona ndawo zikhulu emhlabeni zinika umsebenzi wakho ngaphandle kwemvume yakho. I-Piracy ayisosoyikiso esikhulu sijamelene nababhali, kodwa kulungile ukuba uqiniseke ukuba ayixhaphakanga kwaye iikopi ze-bootleg azikho Elula ukufikelela kunendlela yokusebenzisa intlawulo.
Umzi mveliso wokupapasha kufuneka ulungelelanise kwaye ujongane noku. Singena kwihlabathi lokusasaza-kwaye izivumelwano ziya kufuneka zihlaziywe. Bazakudinga ukulungiselela iimodeli zengeniso-ntengiso kwaye ukuba abazenzi, abantu baya kuphanga. Amasebe ezomthetho nawo kuzakufuneka asebenze nzima kwaye ngokukhawuleza okukhulu. Ngokwenxalenye yayo, iYouTube ifuna ukwenza isenzo sayo kunye kwaye inike izixhobo ngokuthe ngqo kubapapashi nakubabhali. Ubugqwetha bencwadi ye-audiobook buyinyani kwaye bukhula ngokucacileyo. Uluvo lokuba iingoma kunye nomabonwakude kunye neefilimu zonke zifanelwe kukukhuselwa kwi-ContentID kodwa ababhali abanangqondo.
I-ContentID iphantse yaneminyaka eli-10 ubudala. I-YouTube yinkampani yezigidigidi yeedola eyinkampani enkulu nangakumbi yeebhiliyoni. Iincwadi zokumamela azikho apha kuphela ukuhlala, ziya kuba yipesenti enkulu ngokwandayo yengeniso yababhali. Umbutho wababhali, iiarhente, ababhali kunye nabapapashi kunye namaqonga azakufuna ukuyidibanisa. Okanye bazakufumana elinye ihlumelo eliluhlaza ukuze ishishini linyathelwe sisicwangciso esilihlwempu kunye nokuthatha kancinci.
URyan Holiday ngumbhali othengisa kakhulu I-Ego lutshaba kwaye Umqobo yiNdlela . URyan ungumhleli-omkhulu we-Braganca, kwaye Uhlala eAustin, eTexas.
Udibanise nalento Uluhlu lweencwadi ezili-15 ukuba awuzange uve ukuba iya kutshintsha umbono wakho wehlabathi, ikuncede ugqwese kwikhondo lakho kwaye ikufundise indlela yokuphila ubomi obungcono.
