U-Adriana Lima uhamba indlela ngexesha le-2017 Victoria's Secret Fashion Show eShanghai.UMat Winkelmeyer / Getty Phambi kokuba ndiye eShanghai, bendikhankanya nje ngokungakhathali kwisidlo sangokuhlwa malunga nohambo lwam oluzayo lokuzimasa iVictoria's Secret Fashion Show (VSFS) e China. Ndacinga ukuba kuya kubakho umona kunye nemincili evela kubahlobo bam baseMelika, njengoko ndandisazi ukuba ndizakufumana kwezam zamaTshayina. Endaweni yoko ndazamla.
E-China, i-VSFS yi enkulu into. Yinto yenkcubeko ene-capital P. Ukufikelela kumboniso isimemo-kuphela, ukanti abo babonisa isikipa babonwa bethengisa amatikiti ngaphezulu kwe-RMB 100,000 yuan (phantse iUS $ 15,000) kakuhle phambi komsitho. Ngama-akhawunti amaninzi, abathengi abanomdla bahlukane ne-350,000 yuan (i-53,000 yeedola) kwilungelo lokunikela ubungqina kwiimodeli ezifanelekileyo, ezinxitywe ngokuhlohla ezihamba kumgaqo weenqwelo moya.
Kodwa ukubonakalisa kwakungeyona nto ininzi kubaninzi, njengokuba bekuza kubonakala kumcimbi. Ukuya kwi-VSFS luphawu lwenqanaba, ukuvumela umntu ukuba atyabeke amagxa kunye nezityebi zase China kunye nodumo.
Phakathi kwabo ndibabonileyo kwindawo ye-VIP yayingoyena mntu usisityebi waseTaiwan uTerry Gou (Usihlalo weFoxconn), utyalo mali omkhulu uXiong Xiaoge, umdlali we-hearthrob waseHong Kong kunye nemvumi uWallace Chung, iinkwenkwezi zeTshayina u-Li Xiaolu noGuan Xiaotong kunye nomlawuli wefilimu uZhang Yimou. UWang Sicong, inkanunu evulekileyo evutha bhe kunye nonyana wexesha elinye elalisisityebi e-China (umnini we-AMC Theatre Chain), wayehletywa ukuba umile kulo lonke umboniso. I-Intanethi ibixakekisa ngento yokuba nonyana wesityana ebengenakufumana isihlalo kwelona tikiti lishushu edolophini. Oku kwakungeyonyani: wayehleli phambi kwam.
Emva komboniso, imithombo yeendaba zase China yayilawulwa kukukhubeka kwesupermodel yase China uMing Xi, owathi, ngexesha lakhe lesihlanu ehamba kwi-VSFS, wakhubeka kuloliwe omhlophe omgubungeleyo. Kwaqhambuka umlilo wasentlalweni. Ngelixa abalandeli bakaXi babekhuthaza ukubuyela kwakhe ebomini kwaye bemqhwabela izandla ngokugqibezela ukuhamba ngenceba, abanye bohlwaya uncumo lwakhe olusileyo kunye nokusebenza okungaphantsi. Ii-GIF zokuwa kukaXi ziphindiwe isicaphucaphu . Abanye abagqabazi batyhola ukubonakala rhoqo kumdlalo bhanyabhanya nakwiimiboniso bhanyabhanya ngenxa yobuchwephesha bakhe. Kodwa ekugqibeleni, u-Xi waphumelela ngaphezulu kwesigidi se-thumb-up sokuxolisa kwakhe malunga nokusebenza kwakhe, kuthunyelwe kwi-China's Weibo microblog. 
UMing Xi uhamba indlela ye-Swarovski Sparkles Kwi-2017 Victoria's Secret Fashion Show eShanghai.Ifoto nguLintao Zhang / Getty
Andazi ukuba babukhona na ubunye bobudlelwane phakathi kwemisebenzi kaXi ebanzi kunye nokuwa kwakhe ngelishwa, kodwa ndothuswa ngandlel 'ithile ngukugxekwa okunzima kuye, kunye neengxabano ezalandelayo. Kungekudala emva koko, iakhawunti yoluntu esidumileyo ye-WeChat Ubomi Bakhe Usebenzise i-Xi njengomzekelo ombi ukucebisa abasetyhini ngokuchasene nendlela engajoliswanga ebomini.
Abaninzi babecinga ukuba umsebenzi ka-Xi nge-VSFS uza kufikelela esiphelweni ngesiquphe kwaye nomsebenzi wakhe wokuba ngumzekelo uya kuba nesiphene ngokusisigxina. Abanye abagqabazi banethemba lokuba ingxelo yosasazo iza kusihlela esi siqendu (ndiyathemba ukuba akuyo).
Ngokwahlukileyo, uninzi lwamajelo eendaba aseNtshona babethandwa yindlela entle yokuphathwa kukaXi. Ewe! Kwi-Intanethi wamdumisa r yokufumana kwakhona njenge pro, ngelixa Abantu Iphephancwadi livuyisane noXi yokusingatha imbandezelo ehlazo ngobabalo olupheleleyo.
Ke kutheni le nto kukho ukungangqinelani kokuqonda?
U-Xi wayeyinxalenye yeqela lasekhaya leemodeli zaseTshayina ezazihamba umboniso kulo nyaka: Liu Wen, Sui He, Ming Xi, Xiao Wen Ju, Xin Xie no-Estelle Chen. Aba bafazi bathandathu bajoyinwa yimodeli yesixhenxe, u-Wang, emva kokuba uWang woyise abanye abakhuphisana nabo abangama-29 kwisiqendu sokwenyani se-10 Imodeli yaseMelika elandelayo.
Kuba i-VSFS yayiquka imodeli yokuqala yase-Asia u-Liu Wen ngo-2009, inani leemodeli zase China liye landa ngokuthe chu. E-China, amajelo eendaba axhaswa ngurhulumente ngokubanzi ngekhe azame ukuhambisa izimvo ezilungileyo okanye ezingalunganga malunga nomboniso ngokwawo, ukuyamkela ngokungacacanga njengenxalenye yoluntu oluqhubekayo. Kodwa ikratshi kwiimodeli zaseTshayina zakhelwe kwisibheno somboniso kubaphulaphuli baseTshayina. Ngokuchasene noko, ukusilela okubonakalayo kwelinye kuye kwavakala ukuba kubonakalisa ukungalunganga ebusweni ( mianzi ) welizwe.
Endaweni yokukhuthazwa yi-voyeurism ehlangeneyo, njengoko bendisoloko ndicinga, ukuthabatheka komboniso e-China kusekelwe kwikratshi elibambe abameli balo. Kwaye olu hlelo, olokuqala ukubanjelwa eShanghai, lunika ilizwe esinye isizathu sokuvuya, njengoko liqinisa indawo yase China kwimephu yefashoni yehlabathi.
Emva kweOlimpiki yaseBeijing ka-2008 kunye ne-2010 ye-Shanghai Expo yeHlabathi, le yayiyeyenye amehlo kuwo wonke umcimbi wase China. IShanghai, ebizwa ngokuba sisiXeko seMagic, ihlala ibonwa njengehabhu yaseTshayina ye-fusion aesthetics enefuthe laseNtshona.
Kodwa akunakuphikwa ukuba ngexa i-VSFS iqokelele izinto ezimangalisayo e-China, ifuthe layo liye lancipha eNtshona. Kunyaka ophelileyo, umboniso we-CBS usasazo ivelise inqanaba le-2.1 kwintengiso enqwenelwa ngabakhangisi kangange-18 ukuya kuma-49, isuke kwi-2.3 ngo-2015, nangona itsale ababukeli abambalwa: i-6.65 yezigidi, xa kuthelekiswa ne-6.6 yezigidi ngo-2015. Ukulinganiswa kuka-2015 kwakusele kwehle ngeepesenti ezingama-32 ukusuka ngo-2014. 
U-Alessandra Ambrosio kunye noLily Aldridge bahamba ngomgaqo ngexesha le-2017 Victoria's Secret Fashion Show eShanghai.UMat Winkelmeyer / Getty
Unyaka naphambi kwe-VSFS, abantu ababhinqileyo baseMelika baqalisa ukugxeka umboniso ngenjongo yokujolisa kwabasetyhini, ngenxa yomfanekiso omncinci kakhulu, onomtsalane ngemizimba yabasetyhini oyibonisayo kwihlabathi. E-China, ukugxekwa okunjalo kuphantse kube yinto encinci. Umboniso wefashoni oneminyaka engama-22 ubizwa ngokuba yiLingerie's Spring Festival Gala. Kwisiteshi sevidiyo seQQ, i-2016 VSFS ivelise ukubetha kwezigidi ezili-160.
I-VSFS ikwabizwa ngokuba ngumthendeleko wamehlo wonyaka we-Otakus (igama laseJapan elithetha amakhwenkwe asekhaya). Ngokuka-LINKIP, iqonga lophando olukhulu lwedatha, iipesenti ezingama-56 zababukeli be-webcast ye-2016 ababonisa ukuba bangamadoda, ngelixa iipesenti ezingama-44 yayingabafazi.
Into enomdla kukuba, nangona i-millennials e-US ingabonakali ukuleqa ubugcisa be-VSFS, banika ingxelo uninzi lwabaphulaphuli e-China, bagxile kakhulu kwabo bazalwe kwii-1990s (iipesenti ezingama-43) kunye nabo bazalwa ngo-1980s (40 pesenti ). Iipesenti ezilishumi elinambini zababukeli baseTshayina bazalwa kwii-1970s, kwaye kuphela yinxalenye encinci evela kwamanye amaqela eminyaka.
Ngaphandle kokumangalisa, abaphulaphuli baseTshayina be-VSFS ikakhulu babesekwe eGuangdong, eShanghai, eBeijing nakwezinye iindawo eziphucukileyo kwezoqoqosho, bebonakalisa ulwamkelo oluvulekileyo lwabahlali babo kwiimveliso zaseNtshona kunye nemibono.
Kulo nyaka, i-VSFS yamema umdlali wepiyano wase-China u-Li Yundi kunye nemvumi ye-pop uJane Zhang, ukuba bazibandakanye kwimidlalo yomculo, ebandakanya uHarry Izitayile, uMiguel, kunye Hamilton Ilitye lika-Zhang 'n' roll lika-Leslie Odom lalinomtsalane, nangona ukutshintsha kwakhe kweenwele zibe zii-curls eziqinileyo kwamenza impazamo ngo-Rihanna.
Engqondweni yam, i-VSFS yokuqala eya eTshayina ixhasa uthethathethwano olungenakuphepheka phakathi kweenkcubeko ezahlukeneyo, i-aesthetics kunye nexabiso. Uninzi lwamaTshayina aseTshayina aqaphele ukuba ngokuhamba kweminyaka, ukuthanda icala laseNtshona malunga nokuziphatha ngokwesini kuye kwancitshiswa e-China. Iimbono zaseNtshona zobuhle baseTshayina zikwanike indlela yokujonga ubuhle kwilizwe liphela, kufutshane nokuthandwa kweli lizwe.
Kodwa ayisiyiyo yonke into malunga nalo mboniso ehlangatyezwe kukunqula abaphulaphuli baseTshayina. Xa uGigi Hadid wabhengeza ukuba uzakuba yinxalenye yomboniso ebutsheni balo nyaka, kwaqhuma i-China, ebiza ividiyo evela kwiakhawunti yakhe ye-Instagram ebonisa ukumkrwaqula ngamehlo akhe kumzamo wokulinganisa ikuki emile njengoBuddha. Kwanele ukutsho ukuba amaTshayina ngokubanzi akayithandi imbonakalo yokuba namehlo amancinci, amdaka, kwaye abathandi ngakumbi xa abaseNtshona bedibanisa olu phawu kunye nobuhle obuqhelekileyo baseAsia. Abanye barhanela ukuba yile nto ibangela ukuba uHadid apheliswe ekugqibeleni kuluhlu.
Abaphulaphuli baseTshayina bakhululekile xa zizonke izinto ezinenkcubeko kulo mboniso walonyaka zikhawulelwe kwicandelo leengelosi zeBlue-and-While Porcelain Angels. Kunyaka ophelileyo, uninzi lweemodeli ezinxibe iimpahla zangaphantsi zemidlalo ezinxibe izinto zaseTshayina kwizinxibo zazo ezicokisekileyo (kubandakanya isinxibo senamba sikaElsa Hosk, isongelo esiphefumlelweyo sikaMongolian sikaLiu Wen kunye neebhutsi ze-stiletto ezihonjisiweyo zika-Adriana Lima) zadibana nokudana. 
U-Aiden Curtiss uhamba indlela ngexesha le-2017 Victoria's Secret Fashion Show eShanghai.UMat Winkelmeyer / Getty
Icebo likaVictoria's Secret e-China alikaze libe yimfihlo, kodwa iminyaka emininzi yayinomda ekuthengiseni izinto ze-brand kwivenkile yengcinga. Ingene kwimakethi yaseTshayina ngendlela ekumgangatho ophezulu ekuqaleni konyaka kwaye yavula iivenkile ezimbini eziphambili eShanghai naseChengdu. Kukho iindawo ezingama-33 kwiindawo zokuthenga eziphambili kwiidolophu ezinkulu.
Ngexesha lenkomfa yenkampani yabatyali-mali kaNovemba 2, uMartin Waters, umphathi we-International Operations of L Brands (inkampani engumzali weVictoria's Secret), wathi uphawu luya kuba neevenkile ezili-18 ezigcweleyo (iivenkile ezintathu kunye neevenkile zeemall ezili-15) kunye ne-40 Victoria's Secret Beauty kunye neeVenkile zigcina zizonke iivenkile ezingama-58 kwizixeko ezikhulu ezili-13 kulo lonke elase China ngasekupheleni kuka-2018.
Ngokweqela leMintel , Imarike yangaphantsi ephezulu yase China inenzuzo enkulu kwaye iphindaphindwe kabini kule minyaka mihlanu idlulileyo ukuya kwi-18 yezigidigidi zeedola. I-Euromonitor uqikelela ukuba kulo nyaka, intengiso epheleleyo yaseTshayina yentengiso yangaphantsi yabasetyhini iya kufikelela kwi-25 yezigidigidi kulo nyaka kwaye iya kukhula iye kwi-33 yezigidigidi zeedola ngo-2020, iphindaphinde loo nto e-U.S.
Okwangoku, imakethi yangaphantsi yaseTshayina yahlulwe kakhulu, kungekho nkampani iphambili ebambe ngaphezulu kwesabelo sepesenti ezi-3. Njengoko iimveliso zasekhaya zaseTshayina zikwanenjongo yokoyisa inkcitho ephezulu kumaqela abathengi ngokuphucula umgangatho wokunikezela kwabo, iimveliso zangaphandle ezinje ngeVictoria's Secret kufuneka zibonelele ngezinto ezintsha kunye nokwazisa kwamanye amazwe ukongeza kumgangatho.
Ndilangazelela ukubona indlela i-VSFS, ngokunxibelelana nentengiso yase China, eya kuthi ibandakanye iitalente ezininzi zaseTshayina kwimfashini nakwiziyilo zeqonga, hayi iimodeli kuphela. Ndikwanomdla wokubona, nangona kunzima kwaye kunzima, kunokuba ukukhula kwintengiso yabathengi baseTshayina kuya kuvelisa unaniselwano oluninzi ngaphakathi kwegama malunga nobuhle kunye nobuhle ababukhathaleleyo.
Ekugqibeleni, umbuzo ophakanyiswe yi-VSFS ngowokuba, ngokwenkcubeko, siyichaza njenge-sexy? Ngubani onelungelo lokugqibela? Kulo mbuzo, ababukeli baseTshayina baya kuza neempendulo zabo. Ngokuqinisekileyo abathengi baseChina abanamandla baya kuthatha isigqibo sokuba iminikelo kaVictoria's Secret iyathetha kwiindidi zemizimba kunye nokwenza inkcubeko.
Umdlalo ogcweleyo weenqwelo moya uqhuba ngoLwesibini, nge-28 kaNovemba kwi-CBS nge-10 ebusuku. ET.
UChi-Ti Jansen ngumseki weChina Happenings , iqonga lemultimedia elijolise kwindlela yokuphila yaseTshayina nakwimizi-mveliso yenkcubeko, kunye nombhali wemihlathi yeFinancial Times iTshayina Edition kunye neSotheby's.
