Ngaba ikamva lebhola liyasasazeka?UKaitlyn Flannagan / uMqwalaseli Ngemigca yokulwa etyaliweyo, ukhuphiswano lwahlulwe lwaba ngabachasi ababini abakhohlakeleyo. Kwelinye icala, umatshini ophumeleleyo, oneoli eninzi usonwabela umboniso onomtsalane wokugqwesa okuzinzileyo kule minyaka ingamashumi amabini idlulileyo. Kwelinye, i-underdog engcungcuthekileyo ejwayele ukophuka kwentliziyo kunye nokusilela kwindlela eya kwindawo engazange ibonwe ngaphambili.
Ukugqithisa ngaphezulu kunye nomda weShakespearean, ewe, kodwa yindlela umlandeli wezemidlalo onengcinga egqithisileyo anokuchaza ngayo iSuper Bowl yonyaka ophelileyo: UTom Brady kunye neNew England Patriots, abaphumeleleyo kwiSupp Bowls ezintlanu ukusukela ngo-2001, xa kuthelekiswa neCarson Wentz- ngaphantsi kwePhiladelphia Eagles , Ababanga indebe yabo yokuqala yeLombardi Trophy kwisizini ephelileyo. Amaqela angqubanayo amele isigxina segolide seNFL kunye nobuso bekamva laso.
Rhuma kwiNcwadana yeendaba yoMbonisi
Kodwa unokufaka inkcazo efanayo kwingxabano eqhubekayo phakathi kokusasaza kunye nomabonakude wendabuko. Kule mzekeliso-hamba nje nayo-ishishini lokusasaza eliphambili zii-Eagles, ziyonwabile imidlalo yokudlala kunye nokufumana amanqaku ngokuchasene nomlindi wakudala kamabonwakude, iiPats. Kodwa ngelixa i-New England izifumana ikwi-Super Bowl kwakhona kulo nyaka, abaphathi bakamabonakude abasemgceni banokujamelana nenyani eyoyikisayo yokubandezeleka okungapheliyo (uhlobo olufana neqela labalandeli beWashington abanyamezelayo).
Umabonakude wesiNtu kutshanje uphulukene nelahleko enkulu yokubhalisela kwimbali, njengoko ngaphezulu kwesigidi sabathengi abahlawulayo bekhethe ukusika intambo. Ngokhuphiswano kwindawo yayo yokusika, abadlali bemizi-mveliso kunye nababukeli banomdla wokuba iinkonzo zokusasaza zingenza umdlalo onobuzaza kwelinye lamaxesha okugqibela ethemba: amalungelo okusasaza e-NFL. Uninzi lwezivumelwano zeligi zangoku ziphelelwa lixesha ekupheleni konyaka we-2022, kwaye iingxoxo phakathi kwamaqela anomdla kulindeleke ukuba ziqale kwiinyanga ezili-12 ezizayo. 
UTom Brady, weNew England Patriots, kunye noDrew Brees, weNew Orleans Saints.Ifoto ngu-Elsa / Getty Izithombe
Ngokufana nokuthembeka kukaKevin Hart, abaphulaphuli bakamabonwakude bancipha ngesantya esothusayo. Unyaka ka-2017 yayilixesha lokuqala ukuba inani lababukeli abathi babukela umboniso wabo abawuthandayo kwi-Intanethi lalikhulu kunenani labantu ababukela umabonakude ohlawulelwayo, ngokwe Indawo , ebilandele indlela abathengi abafumanisa ngayo kunye nokubukela iinkqubo ezintsha zeTV kule minyaka mihlanu idlulileyo. Kunyaka ophelileyo, ukutshintshela ekubukeni kwi-Intanethi kuphindwe kwakhona, ngeepesenti ezingama-56 zababukeli besithi babukele bonisa i-intanethi kunye neepesenti ezingama-44 besithi babukele kwibhokisi ephezulu yeTV.
Okwangoku, ukusasaza kuyaqhubeka nokunyuka kwayo. INetflix (eqhayisa phantse ababhalisile abangama-60 ezigidi e-US), iAmazon (eqikelelwa kwizigidi ezingama-26 zabasebenzisi beVidiyo yeNkulumbuso yase-US) kunye neHulu (25 yezigidi ababhalisile) iyaqhubeka nokukhula, kwaye iDisney, iApple, iWarnerMedia kunye neComcast ziya kuzisa ngqo- iinketho zokusasaza abathengi kungekudala. Et tu, kuFacebook?
Njengokujonga ngaphezulu kwe-top (i-OTT) iyaqhubeka nokufaka iselfowuni kumabonakude (yep, isasebenza kunye neanalogies zebhola), i-NFL ihlala iphumelele kakhulu kuthungelwano losasazo. Ukulandela i-skid yokulinganisa iminyaka emibini, ukubukwa kweNFL ngeli xesha kuphinda kwavela ngepesenti ezintlanu ukusukela kunyaka ophelileyo. Ngo-2018, NgeCawa ebusuku ibiyi Okwesibini-kujongwe kakhulu Inkqubo yeTV ngokujonga okuphakathi, kutsala abaphulaphuli abazizigidi ezingama-19.6. Zintlanu kwezona zilishumi zilungiselelwe uninzi lwababonwa ngo-2018 Inxulumene neNFL .
Kwithiyori, ngoku lixesha eligqibeleleyo lokuba enye okanye ezininzi zeenkonzo zokusasaza ngemali zijongane nokubethwa kumabonwakude.
Kuya kufana nokubukela umlo ombi wobuntshatsheli wangaphambi kokuba awele kwilaphu elinophahla, U-Eric Schiffer, ongusihlalo wenkampani yabacebisi abaphambili yeRefutation Management Consultants, uxelele i-Braganca. Khangela oko besikuthethile ngaphambili-ngoku lonto NguShakespearean.
KwiWall Street, ukuwa [kosasazo lokuphulukana namalungelo e-NFL] kuya kuba nzima, wongeze uSteve Birenberg, umseki we-Northlake Capital Management, kwinto enokuba yeyona nto ichubekileyo ukuza kuthi ga ngoku kulo nyaka. 
UAndrew Luck we Indianapolis Colts.Ifoto nguAndy Lyons / Getty Izithombe
Nangona kunjalo, ngelixa iinkonzo ze-OTT zigungxulwa zizixhobo kwaye zihlasela ngenkani ukhuphiswano uGregg Williams- isitayile, ngaba intsebenziswano epheleleyo phakathi kweshishini lokusasaza kunye ne-NFL iyavakala kumacala omabini ngoku? Ukusasazwa kwedijithali yemidlalo yeNFL inyuke ngepesenti ye-86 kwi-2018, nganye Imidlalo ye-Yahoo , kodwa ii-simulcasts zaseAmazon zisenokubonisa nje ababukeli abangama-500,000, ngokuka Ubudala beNtengiso .
Ndicinga ukuba omnye wabasasazi angenza ibhidi, utshilo uBirenberg, kodwa ndicinga ukuba kungekudala inikwe 1) isaphulelo kumanqanaba kulo nyaka; 2) abanini baya konwaba ngabasasazi kunye nokufikelela ababonelelayo; 3) kusekho imiba ethembekileyo enemilambo, nangona incipha ngokukhawuleza; kunye ne-4) ukulibaziseka kwexesha lokusasaza ngumba wokubheja kunye nokonwaba.
I-Schiffer ithelekisa i-NFL yenza utshintsho olupheleleyo ekusasazeni ngoku ukuzibulala komlandeli. (Ewe. Kwaye sicinge Inwele kaMark Davis yayimbi ngendlela efika ngayo.)
Ngaba i-NFL iya kuhlala ihleli emva koko?
Ndicinga ukuba ibhidi ye-combo iyavakala, kunye nosasazo ekwabelwana ngalo kunye nesiphumo sokusasaza, utshilo uBirenberg. Abasasazi bagcina isiganeko esibalulekileyo apho uninzi lwabantu lusazokubukela iminyaka embalwa, ngelixa abasasazi banokubuyela kwiindleko zemveliso kunye nexabiso, kwaye bafundele ikamva lexesha elide apho banokuthi balawule khona imigca kunye namalungelo edijithali.
Abalandeli bebhola ekhatywayo okwangoku bayonwabela ingxelo yolo seto enkosi kwii-simulcast, kodwa ukwanda kokugubungela ngokwamanani akuphumi kumbuzo wokuqhubela phambili.
Kuba Iveki , Iigobolondo ze-NBC zikhupha ngaphezulu kwe- $ 1 yezigidigidi ngonyaka kwi-prime-time NgeCawa ebusuku amalungelo, kwaye i-CBS ihlawula ipremiyamu efanayo kwimidlalo yangeCawa emva kwemini. Kunyaka ophelileyo uFox wahlutha i-NFL NgoLwesine iBhola ekhatywayo rights (eyilinganisa neAmazon) yokubetha $ 3 yezigidigidi Ngamaxesha amahlanu alandelayo okuncoma ulungelelwaniso lwasemva kwemini ngeCawa, esele ibuyisela umva ngaphezulu kwe- $ 1 yezigidigidi ngonyaka.
Ngeli xesha, i-ESPN ene-Disney, ebisoloko ibhalisela ukopha kule minyaka ilishumi idlulileyo, kudala ibonwa njengomgqatswa wokuyeka i-2 yezigidigidi zeedola ngonyaka NgoMvulo ebusuku Ibhola amalungelo anikwe imbuyekezo encinci kwimali yotyalo-mali $ 285 yezigidi kwingeniso yentengiso. Ukuba ukungcakaza kusemthethweni, iindleko ezipheleleyo zamalungelo osasazo e-NFL aqikelelwa ukuba atsibe iipesenti ezili-18 ukuya ngaphezulu $ 9 yezigidigidi ; loo nto iphantse yaphindaphindeka kabini kumnini weDallas Cowboys umninimzi kaJerry Jones. 
UHezekile Elliott weCallboys yaseDallas.Ifoto nguTom Pennington / Getty Izithombe
Ngenxa yeendleko eziphakamileyo kakhulu, umntu unokubona ukuba kutheni uthungelwano olukhulu lunokucinga ngokurhoxa kumalungelo alo okuqhekeza e-NFL. Ngokuchaseneyo, ixabiso lentengiso elinokubukeka linokubonakala lithandeka ngakumbi kumaphepha okuphulukana nenzuzo ye-streamers ezinzulu-iApple inentengiso yentengiso esondela kwi-1 yezigidigidi zeedola, emva kwayo yonke loo nto-ekungafuneki ukuba ixhalabe malunga nokulinganisa. Ngaphandle kokudibana neViacom (ebonakala ngathi ikumakhadi), i-CBS isesichengeni ngenxa yokuba ityale imali kakhulu kwinkonzo yayo yokusasaza, i-CBS All-Access. Emva kokuthengisa ulwahlulo lwayo lokuzonwabisa kwiDisney, iNew Fox iye yehla kakhulu, nangona yonke imodeli yayo yeshishini izakujikeleza iindaba kunye nemidlalo, kungoko iyakulwela ukufa ukugcina ibhola (qaphela IAl Pacino's Naliphi na iCawa enikeziweyo intetho) . I-ESPN kunye neABC zixhaswe yiDisney, kwaye i-NBC ineComcast-ezimbini ezinamandla kunye nezixhobo ezikhuselekileyo zokukhusela ezi thethwano zecingo liphezulu.
Andazi ukuba umsebenzi uza kusebenza njani, kodwa ndiyarhana ukuba abo bakwizikhundla zabo banefestile ekhethekileyo yohlobo oluthile kwiiphakheji zabo zangoku, utshilo uBirenberg. Emva kwemini ngeCawa kubonakala ngathi ziya kusasazwa ngenxa yobume bendawo yokujonga. NgoLwesine, ngeCawa, nangoMvulo ebusuku kubonakala ngathi kunokwenzeka ukuba kutshintshwe isenzo.
IRoma ayizange yakhiwa ngosuku, Ukugcina kunye neeKardashians isekhona ngandlela thile emoyeni kwaye uCleveland Browns ufuna iminyaka engama-20 enzima ukunika abalandeli bayo nayiphi na into efana nethemba. Ezi zinto zithatha ixesha. Nangona ukusasaza kungabinakho ukuxhotyiswa ukuphatha amalungelo e-NFL kumabonakude ngokukodwa, kwaye iligi isenokungavumi ukuncama ubumnandi bokufikelela, asinakukhanyela ukuba ikamva lokonwaba kwescreen esincinci lilonke lisiya kwi-Intanethi .
Kumgca wexesha elaneleyo, kunokwenzeka kakhulu ukuba i-NFL isasaze kuphela, utshilo uSchiffer.
Nje ukuba kufike ixesha lokuthetha-thethana, ngaba ukusasaza ekugqibeleni kungoyisa utshaba olungene ngokwembali njengeFiladelphia Eagles eyenziwe kwi-Super Bowl LII? Ngelixa kungabonakala kungathandabuzeki ngeli xesha, sifikelele kwinqanaba apho, ubuncinci, ithemba alikho lithembisa Mncome uMariya.
