USamantha Wasser, uyilo lwe-super-chic Umlawuli wevenkile yokutyela ekhawulezileyo NGOKUTSHA., iyayazi indlela yokwenza Umzuzu ogqibeleleyo we-Instagram . Soloko efuna imifanekiso eyeyakhe iiakhawunti eziyimpumelelo kakhulu UWasser wayeyinkokheli yemidiya yoluntu ngaphambi kokuba azimanye noChloe Coscarelli, umpheki ophetheyo kunye nophumeleleyo kwinethiwekhi yokutya Iimfazwe zekhekhe , Ukuqaliswa yiCHLOE.
NdiyiNew Yorker iyonke, ndikhulele esixekweni. Kukho ingxolo eninzi, ngoko yintoni enokundenza ndiyeke kwaye ndiqaphele? UWasser uxelele uMqwalaseli ngenkqubo yakhe yokucinga ngelixa wayelungiselela ukuqhuba nguCHLOE. Njengabathengi bayo abaninzi, wayekhangela isaladi eyahlukileyo enencasa emva kokuzilolonga okunzima okanye ukukhanya, isitya se-lentil esingengumoya esingahambisi moya phambi kokuqeshwa kobugcisa besikhonkwane. Unxibe into awayeyichaza njengebhulukhwe yoHlaziyo yakudala, ephethe ibhegi encinci kwaye encokola ngomyeni wakhe kunye nezinja ezimbini, uhlala kwaye uphefumla u-CHLOE. indlela yokuphila. 
USamantha Wasser ngaphakathi koqobo nguCHLOE.U-Yvonne Albinowski woBukele
Imidiya yokuncokola yayisembindini wendawo yokutyela. UWasser uthanda imifanekiso yezitya ezithunyelwe ngabathengi. Enye intandokazi yi-quinoa taco isaladi. UWasser wayigqibezela imibala yesitya de yenziwa ngokoqobo ukufotwa.
Okwangoku, kukho izinto ezithile ezingathandekiyo ngenxa yokuba zingakulungelanga ukufota. UWasser ufunga nge-pesto meatball sub kunye ne-whisky BBQ sandwich, ethembisa ukuba zezona zimnandi kakhulu. Kukwakho nemenyu yemenyu eyimfihlo nkqu neyona inikelwe kakhulu yiCHLOE. abalandeli abayazi malunga.
Iifrimu ze-Oh So Fancy ziluhlobo lokunqwala kuDrake, uWasser usixelele iyelenqe, esongeza ukuba yinguqulelo yabo ye-In-N-Out Burger's Animal Style fries, ene-vegan chorizo evela kwisaladi ye-taco kunye ne-chipotle aioli. Kulungile ngenene kodwa kuyinto encinci, uWasser ucacisile, ngaphezulu kwematcha lattes kunye ne-chocolate-matcha babka kwiiSweets ezisandula ukuvulwa yiCHLOE.
Okulandelayo, nguCHLOE. ivula eWilliamsburg, kufutshane neSweetgreen kunye ne-Equinox. UWasser ukwangumlutha wokuzilolonga, ehlasela malunga nomqeqeshi woosaziwayo u-Anna Kaiser indlela ye-AKT eFlatiron, apho yiCHLOE. kuvulwe kwindawo yokuzivocavoca. Nangona isondlo, ayisiyiyo yonke into ekwi-CHLOE. imenyu isezantsi kwiikhalori. Yonke into isempilweni ngengqondo yokuba yenziwe ukusuka ekuqaleni kunye nezithako zizonke, utshilo uWasser, kodwa ii-burger zethu zisezizo-burgers-ngokucacileyo, ukuba nesaladi kunempilo kuwe. Iiburger zenziwe ngequinoa, iitapile kunye neembotyi ezimnyama, kodwa zinee-chipotle aioli zento engafakwanga rhoqo engafumanekiyo kwi-vegan grub engenancasa. 
Iikeyiki ze vegan zibandakanya ukhetho lwe-bacon maple.U-Yvonne Albinowski woBukele
Ngelixa uWasser ekuxabisa ukutya okwenziwe nguCHLOE., Akangomthanga. ICoscarelli yayiyeyokuqala ukubonisa uWasser ukuba izitya ezisekwe kwizityalo zinokuba ngaphezulu kokuthandeka. UCoscarelli kunye noWasser badibana xa uCoscarelli, ekuzingeleni iqabane leshishini lokucinga ngokutya okwenzeka engqondweni yakhe, Googled awona maqela abuk 'iindwendwe eNew York City, kunye nokubonakala kuka-Wasser's ESquared Hospitality. Bendingamazi nokuba ungubani xa engena, ubhengeze uWasser. Ngelo xesha, uWasser wayelungiselela umtshato wakhe ozayo.
Ndandiqala nje ukuqonda ukuba yintoni ukutya okusekwe kwizityalo, kwaye ndandisiya kwisondlo esasisenza nditye ukutya okupheleleyo. UChloe wayendixelela ukuba konke oku kutya kunokuba mnandi, kwaye into endiyityayo yayingemnandi. Baye bagqiba kwelokuba bavule Uhlobo lwe vegan lwe Shake Shack , Ngeendlela ezifanayo kodwa ukhetho olusempilweni.
Bona ezinye iifoto ezikhethekileyo ezenziwe nguCHLOE. Apha.
Inene ngokwenza ukutya kwe vegan kungcamle okuhle kwaye ungazami ukulinganisa nantoni na eyenye; kuyathandeka nje okumnandi kwaye kwenzeka ukuba ibe vegan, utshilo uWasser, ebiza abapheki bakhe ngoososayensi abaphambeneyo abenza izitya nkqu nezidlo zitya.
Ngu CHLOE. inezicwangciso eziphambili zokwandisa u-2017. Sishiye igama phambi kwe-'CHLOE. 'lingenanto ngesizathu ukuze sikwazi ukuyenza iBurger ngeCHLOE. Okanye iilekese ezibhalwe nguCHLOE., Utshilo uWasser. Besisoloko sinethemba lokuba lukhulu kuphawu lwentengiso. 
USamantha Wasser ngaphakathi kweeSweets nguCHLOE.U-Yvonne Albinowski woBukele
Indawo encinci ye-CHLOE ikhanya ngeenkcukacha ezifanelekileyo zeefoto, kubandakanya uphawu lwe-neon olubhengeza, Uyabetha uyakholelwa. UWasser uchaze uphawu njengomzuzu we-Instagram kule venkile; nganye inezayo, ngokusekwe kwindawo. Nokuba ukutya kuyilelwe i 'gram. Ngelixa uCoscarelli egxile kwiindlela zokupheka, uWasser wasebenza kwinkcazo kunye nemibala, esonga isitya kunye nendebe. Abantu bathi, 'Ukuba ndaya nge-CHLOE. kwaye khange athathe mfanekiso emva koko akwenzekanga, 'utshilo uWasser.
Ubuhlobo bukaWasser nefashoni kunye neebhlog zokutya zanceda ekusasazeni igama. Umntu weLeanderra weMed Repeller kwaye Ibhlogi yeAimee Ingoma ziqhelekile. Ekuqaleni yayindim owayesithi, ‘Ungangena ungene uze uyipose?’ Kodwa ngoku ndiyayibona nje kwi-feed yabo kuba bayayithanda ngokwenyani. Kukubekwa kwabo ngokwemvelo ngenxa yokuba bafuna ukuyixhasa.
Ngoku leyo yinto ekungekho mntu unokuyithetha malunga ne-Shake Shack.
