Akukho nto iHollywood iyithandayo ngaphezu kokombiwa kweelayibrari zayo kumxholo ongaphezulu.UHelen Sloan / HBO Kule veki, iNetflix ibhengeze ukuba iphuhlisa i-prequel spinoff kuthotho lweengcinga zikaHenry Cavill Witcher , ethi ibango lokusasaza yenye yezona ngcelele zawo zibukeleyo zangaphambili. Kwangoko kule nyanga, u-HBO Max ubhengeze uthotho lwe-Gotham-centric olwenzeka kwindalo yonke njengoRobert Pattinson ozayo IBatman. Izokujoyina umsasazi Iindunduma spinoff esele kuphuhliso. Kwixesha lesibini leDisney + UMandalorian , esele yenzekile kwifayile ye- Idabi leenkwenkwezi Indalo iphela, umboniso uza kwazisa uhlobo lwentsebenzo yomlingiswa othandwayo ngu-Ahsoka Tano ngaphambi kokuba afumane ukuhleba okwakhe.
Ezi ntshukumo zibonisa umkhwa omkhulu wokurhwebelana nomabonakude-iblokhbusterization yeHollywood apho ipropathi enomgangatho ophezulu wokuqonda kunye neempawu esele zikho ziyindlela ekhuselekileyo neyona ithembekileyo yokuhambisa umxholo omtsha. Ukuba sinyanzelwa ukuba siphile kwihlabathi elingenabo obo buqalo, sinokuzixhobisa ukuba sihambe ngokuchanekileyo.
Ngokwedatha evela Uhlalutyo lweparrot -Inkampani ehamba phambili yokufuna umxholo we-analytics kwishishini leTV elinamaqonga amaninzi elihluza kwimithombo yeendaba zentlalo, umlinganiso wabalandeli, kunye nobugqwetha ukubona ukuba ngubani obukeleyo- sinokuthi sichaze ukuba loluphi uthotho oluvuthiweyo olunokubakho kwi-franchise. Ifemi imisela oku ngothotho lweemetriki ezilinganisa i-footprint yomboniso wehlabathi, amanqanaba okuzibandakanya, kunye nokukhula, kodwa izinto ezintathu eziphambili zibandakanya:
- Franchisability: Ibonisa ubungakanani beefranchise kunye nokukhutshwa kwesihloko ngokusekwe kubomi bayo obude kunye nokwamkelwa, kulungelelaniswe nesihloko esiphakathi.
- Ubude bexesha: Umyinge wenqaku lencopho yetayitile kwiimfuno zalo eziphakathi, iphindaphindwe lixesha okoko ikhutshiweyo, ebonisa indlela egcinwa kakuhle ngayo imfuno ekuhambeni kwexesha. Iitayitile zinokuhlelwa ngokweelebheli ezinje nge-ephemeral okanye ezingaphelelwa lixesha.
- Ukwamkelwa kweNtengiso eThagethi: kubonisa inqanaba lokwamkelwa kwesihloko kwintengiso iyonke enokulungiswa (TAM). Isekwe kwinani labemi behlabathi elibonisa imfuno yetayitile, ekhokelwe kulwamkelo lohlobo oluthile.
Unoko engqondweni, nantsi imiboniso eneyona nto iphambili yokufumana ilungelo lokuthengisa.
- Imidlalo yeethrone
- Ingcingane ekulu kakhulu
- Usapho lwale mihla
- Abahamba befile
- Ngaphezulu
- I-Pokemon
- Ifleshi
- Uluhlu oluMnyama
- Utolo
- IiViking
Uninzi lwezi ngcelele sele luvelise ii-spinoffs okanye zikwinkqubo yokuphuhlisa enye. Kukho iikhonsepthi ezininzi zokujikeleza ze Imidlalo yeethrone ejikelezayo, kunye nochungechunge lwe-prequel yeTargaryen-centric Indlu yeNamba sele iyalelwe ukuba uthotho kwi-HBO. I-CBS sele icinezele i-hit prequel, Sheldon oselula , ngaphandle kwe Ingcingane ekulu kakhulu . I-AMC yayisetelwe ukuqala okwesithathu Uhamba efile uthotho ngo-Epreli ngaphambi kokuba ubhubhane uphazamise ezo zicwangciso. Kusaza kubakho abathathu abakhokelwa nguRick Grimes Uhamba efile Iimuvi ngokunjalo. I-CW ngaphambili yayigqithile ekukhetheni izinto ezimbini ezinokubakho Ngaphezulu spinoffs, kodwa ukurhawuzelela kwakucacile apho.
I-Pokemon ikhona kumajelo amaninzi kwaye, njengeyona franchise yemithombo yeendaba ephezulu kwimbali, isenokuxhasa indalo ye-cinematic ngaphandle kolwamkelo oluqinisekileyo Umcuphi uPikachu . Ifleshi Sele iyi-quasi-spinoff ye Utolo njengoko bobabini bekwisikrini esinye esincinci ekwabelwana ngaso esibandakanya oko kubandakanya Supergirl, Umbane oMnyama kwaye Iintsomi Zangomso . I-NBC izamile ukucudisa Uluhlu oluMnyama kwipropathi yejusi engaphezulu nge Uluhlu oluMnyama: Intlawulelo, eyarhoxiswayo emva kwexesha elinye. Okwangoku, iNetflix iphuhlisa i-spinoff kwi-History Channel's IiViking .
Isihloko ekuphela kwaso kwi-10 ephezulu engekadibanisi nokwakha i-franchise, Usapho lwale mihla , ngokucacileyo washiya umnyango uvulelekile ngenxa yokujikeleza okanye ukuvuselelwa kwisiphelo sawo sokugqibela. Ayinamsebenzi nokuba ululuhlu olukhulu lwebhloko ye-blockbuster esekwe kwi-IP eyaziwayo kwihlabathi liphela, inkqubo yenethiwekhi, okanye i-sitcom. Ukuba ubamba abaphulaphuli, kunokwenzeka ukuba ufumana i-spinoff ngexesha elithile okanye elinye.
