U-Rich Chigga, aka UBrian Imanuel.(Ifoto: Courtesy of Rich Chigga.) Uyayikhumbula ividiyo ye-rap oyenzileyo xa wawune-16? Mhlawumbi bekungakulungelanga ukuba nomtsalane Ghostface Killah, Desiigner, Flatbush Zombies kwaye ngubani na owona magama makhulu kwihip-hop yanamhlanje.
UBrian Imanuel, umrepha oneminyaka eli-16 ubudala ofundiswe ekhaya ovela eJakarta, eIndonesia, enokubanga imbeko kwividiyo yomculo we-batshit awayenzela ingoma yakhe ehlekisayo ethi Dat $ tick.
[youtube https://www.youtube.com/watch?v=rzc3_b_KnHc&w=560&h=315]
Kwividiyo eposwe kutshanje ngu Ukunyuka , Ukuphehlelelwa kungekudala, indawo esekwe kwidijithali esekwe eBrooklyn ebalisa ibali lenkcubeko entsha yaseAsia, rapers Ghostface Killah, Cam'ron, Desiigner, Tory Lanez, Flatbush Zombies, GoldLink, Jazz Cartier, Madeintyo, 21 Savage nokunye indumiso eninzi kwi-gem etshisayo ka-Imanuel.
Ukukhumbula i-hyper-millennial gangsta rap nihilism ye Ingxaki kaDenzel Curry (isenguye kuphela ingoma yakhe emameleyo) kunye ne-vibe eqwengwe kwisikolo samva nje se-West Coast esenza izixhobo zokubetha ezincinci ukuya kwisiphumo se-stratospheric ( IVince Staples , YG ), U-Imanuel uhambisa into ephepheni ekufuneka ivakala ngathi ayisiyonto ingaphezulu kwe-paint-by-numbers zamapolisa zeradio rap rap, enye enye Umtsi, okanye u-Jumpman ka-2016, IPanda eDesiigner .
Endaweni yoko, uImanuel ngokungagungqiyo uqhekeza ubusuku obumnyama ukuya esitratweni-ubomi obunomtsalane njengayo nayiphi na kwezi ndlela zikhankanyiweyo-kwaye oko kuthetha ukugqobhoza ihempe yePolo epinki, ibhulukhwe emhlophe enombala omdaka kunye nepakethi yomnyhadala kaReebok.
Ngaba ndikhankanyile ukuba wakhokela ividiyo yomculo, weza noluvo olusisiseko lokubetha kwaye waqalisa ukudlwengula kunyaka ophelileyo?
[youtube https://www.youtube.com/watch?v=-KMBELyZ_sM&w=560&h=315]
Kwakunesiqingatha esinzulu, U-Imanuel uxelele uHype Trak kudliwanondlebe . Kwividiyo yomculo, bendiza kunxiba njenge rapper, njenge Post Malone kunye ne A $ AP Rocky. Nangona kunjalo, bendinombono wokutshintsha ngomzuzu wokugqibela kwaye ndingafuni ukuba ubukeke ngathi ngumntwana waseAsia onamaqhinga ozama ukuba nzima nokuba ngumgulukudu-ke ngoko ndakhetha isinxibo esibi. Kodwa nangona kunjalo, kusekho abantu abangayifumaniyo.
Ukuva inkcazo ka-Imanuel yevidiyo ewela kwindawo ethile phakathi kwe-Odd future-ish ithatha i-hip-hop egqithisileyo kunye nokuqaliswa kakubi kwe-frat, akumangalisi ukufunda ukuba u-Imanuel waqala ukuvela njengelizwi elihlekisayo kwi-Intanethi, esika amazinyo akhe zinging-liners enye kwi-Twitter kunye nokukhulula iividiyo ezimangalisayo ezifana ne-satirical Umlutha wam ongaqhelekanga ividiyo avumayo kuyo ulikhoboka le-kush .
Yintoni ethe chatha ngokungaphaya kokungathobeli ividiyo yomculo nangona iyimicimbi yolwabiwo lwenkcubeko kunye nokunyaniseka. Ingoma ngumbungu wendlebe onyanisekileyo, kodwa kufanele ukuba uImanuel aphose ajikeleze igama elithi N ngokungathi yinyama, nokuba kungumxholo obhiyozela nokuchitha ihip-hop kunye nosaziwayo, kufanelekile ukugwetywa?
U-Imanuel uyasiqonda isizathu sokuba abanye beve ingoma yakhe njengolwabelo lwenkcubeko olubi. 
U-Chigga osisityebi.(Ifoto: Courtesy of Rich Chigga.)
Ndifumana ukuba kutheni abantu bekhubekile, kwaye andifuni ukuvakala ngathi ndiyinyani kodwa injongo yam kukunceda ekupheliseni iziphumo ezibi zegama elithi 'N'. Ndifuna abantu abaninzi bazi ukuba lixesha lothando kwihip-hop kunokuba ibe yinto enobuhlanga xa amagcisa angengomnyama ayisebenzisa. Ngokubeka into eyenza ukuba abantu bathi, ‘Andiqinisekanga ukuba ndilungile. ngale nto kodwa ayinamsebenzi, 'kunye nokubona ipesenti encinci yokungathandwa xa kuthelekiswa nokuthandwa kwividiyo, ndicinga ukuba iyasebenza.
Ukwabiwa kwenkcubeko, ewe, akukho nto intsha kumculo.
Iimvumi ezimhlophe zaseMelika bebe izithethe zomculo zamakhoboka ase-Afrika-aseMelika ngaphezulu kwenkulungwane kweli nqanaba, kanye njengokuba iBritish Invasion yasebenza ngeminyaka yoo-1960 njengeeBeatles, iRolling Stones kunye ne-Who cribbed their sonic identity from African-American blues records ukusukela kwii-1920s, '30s kunye nee-40s.
Kukho nembali ende yolwabiwo lwenkcubeko kumculo we rock wasentshona ngamaqela avela Peru ukuya Zambiya , yejazz ziimvumi ezimhlophe… kuyo yonke indawo, njalo. Ukanti asimameli lo mculo ngokuzithoba; Ukwazi ukuba iimvumi ezidlalayo ayingabo ookhokho-kodwa ngabalingisi abanyanzelweyo ngabathandi bokwenyani-ayikuthinteli ukuqala kwengoma okanye amandla ayinqobo logama nje ihlonipha imbeko yayo, ayibacaluli abo babesele bejongelwe phantsi bayidalile, okanye bangcolisa imbali yabo.
Ngo-2016, kuthathelwa ingqalelo ukuqhubekeka kwehlabathi kunye nokwanda kokufikeleleka kwenkcubeko ye-hip-hop yaseNtshona, ukuba umntu ongenguye omnyama ubhengeza isangqa, izandi, ii-clichés kunye nemifanekiso ye-hip-hop kodwa esenza ngokuthembekileyo, echitha inkcubeko yesiqhelo, ehambisa ezabo ezizodwa isazisi kunye namava, singoobani thina ukuba sibange ukuba ngandlel 'ithile iyabelwe okanye ayibi? 
U-Chigga osisityebi.(Ifoto: Screen shot / Twitter.)
Izandi ze-rap zengingqi ziye zangena kwinkcubeko ngokubanzi ngezinga elothusayo kule minyaka ingama-30 idlulileyo. Into eyayisakuba sisizinda segumbi lokubetha abenzi kunye namagorha endawo ngoku ngumbulelo kuyo yonke indawo kubuchwepheshe bokurekhoda obufikelelekayo kunye nokwabelana ngomculo kwi-Intanethi.
Iidolophu kunye nemimandla eyahlukeneyo yayihlala ineendlela ezahlukileyo zokudlwengula kunye nee-sonic clichés, kodwa ngentando yesininzi yomxholo nge-intanethi, umculo womculo okwi-intanethi wabalandeli abathandwayo kunye nokukhuphela ngokungekho mthethweni, kule minyaka ilishumi idlulileyo iyodwa ibone ukukhula okukhulayo kwesandi kuyo yonke i-rap . Sukujonga ngaphaya kwe-A $ AP Rocky ethandwayo yomxube we-2011, Phila. Uthando. Ngokukhawuleza okudibene nokungxama , eyadibanisa ii-sonics ze-Houston chop kunye ne-screw, zakudala uGqirha Dre-esque G-funk kunye ne-East Coast gangsta rap kunye nokwahluka kwentloko yoluhlu lwadlalwayo lwangoku lwe-YouTube oluneminyaka eli-15 ubudala.
Isityebi seChigga ngokufanayo sifunxe ukuthanda kunye nefuthe kubunzulu obufikelela kude kunye nokuhamba rhoqo kolutsha kuphela ngo-2016 abanokuhlangana. Ngokutyibilika kwihip-hop eqiniswe kukuthanda okwangoku njengoko kunjalo ngezandi ezazisa ngembali yayo, iDat $ tick yingoma enkulu enjalo ekunyanzela ukuba uphinde ucinge umbono wakho wobunyani kunye nolwabiwo kwi-rap, umceli mngeni feat ngaphakathi nangokwayo ngo-2016, oqhawule umtshato kwimbono yobuhlanga kunye nohlobo, kodwa ikwayindlela elula ebambekayo.
Into ephambili apha yimeko.
[youtube https://www.youtube.com/watch?v=lblbs7V7pwA&w=560&h=315]
Ukuza kwilizwe apho i-rap ubukhulu becala ingathandwa, ilizwe elahlukileyo ngokobuhlanga njengelona lizwe linabantu abaninzi emhlabeni, ilizwe apho i-EDM kunye Dangdut Ngaba zizinto ezithandwayo zomculo, ngaba sinokugweba ividiyo yomculo eyenziwe ngumntwana oneminyaka eli-16 ubudala osuka ekhaya ovela eJakarta owafunda ukuthetha isiNgesi ngokubukela iYouTube njengolwabiwo lwenkcubeko?
Ukuphinda uphinde, yile mpumelelo yamanye amazwe kummeli weshumi elivisayo ejongeka ngathi ngo-2016.
- Dat $ uphawu lomculo wevidiyo: 4.8 yezigidi zokujonga.
- Ukuphila iphupha lomculo wevidiyo: 845,000 ukubukwa.
- Abalandeli be-Twitter: ngaphezulu kwe-140,000.
- Ingxoxo yolwabelo olungelulo lwenkcubeko kumculo wakho ngopapasho lwaseNew York, kwaye ukuqonda, ewe, Kulungile, mhlawumbi, kinda, kodwa hayi, ayifani ne-Iggy Azalea, kwaye, umxholo , bantu, rhoqo umxholo , kwaye ekugqibeleni ndihlala nje: EWE NDINGU-CIS WHITE-GUY MIDDLE-CLASS MUSIC JOURNO OHLALA E-BROKOKLYN (UG) KODWA OMG LE. INGOMA. NGU. ENCREDIBLE.
