Musa ukucaphuka xa efaka iintyatyambo ozifumeneyo.Clen Onojeghuo / Unsplash Iingcali ze-PR ziingcinga ezicwangcisekileyo, abanxibelelanisi abagqwesileyo, kwaye babalasele kwinto abayenzayo. Kodwa ukukwazi kwabo ukuqaqambisa kwikhondo labo lomsebenzi kuhlala kungaqondwa kakuhle xa kufikwa kumba wokuthandana. Ukuba unomhla odweliswe kunye nomfazi osebenza kwi-PR, qiniseka ukuba ufunda oku kuqala.
1. Uhlala ethelekisa ubudlelwane bakho neemeko zabathengi. Amantombazana e-PR aphila kwaye afe ngomsebenzi wabo. Ngelixa usuku lwemihla yengcali ye-PR ingalungiswanga, ukukhwela komthengi omtsha kulungelelaniswe kakhulu. Kungumsebenzi wethu ukuthatha ibali lobomi lomntu wonke kwaye uwenze abe yimithombo yeendaba. Musa ukumangaliswa xa eqala ukuthetha ngenqanaba lokukhwela kubudlelwane bakho obutsha okanye malunga nokuseta umbono kunye neenjongo zokukhula ngexesha lokuqala. Kungumsebenzi wethu ukwenza imeko yokuphela kwaye siyibuyise injineli ngocwangciso lobuchule be-PR. Ke, siqala ukucinga ngaloo ndlela ngayo yonke enye into ebomini bethu-kubandakanya ubudlelwane obutsha.
Unoburhalarhume. Abapapashi abenzi umhlaba kubathengi kumajelo eendaba esizwe ngokuhlala ngokuzolileyo. Amandla ethu okulwela umxhasi kunye nokwenza ukuba abantu babone abathengi bethu ngendlela entsha yiyo esenza ukuba silunge kwinto esiyenzayo. Musa ukumangaliswa ukuba intombazana ye-PR oyithandanayo inohlobo A, indlela esebenzayo kwizicwangciso zakho zokuthandana. Akunjalo ukuba awukwazi ukwenza izicwangciso ngokwakho, kungenxa yokuba unesicwangciso esikhulu engqondweni-kwaye uya kwenza ukuba kwenzeke.
3. Ulindele impendulo ngoko nangoko. Amantombazana e-PR ahlala ehlala kwiifowuni zawo. Nokuba sikwiholide, sihlala sisebenza. Singabantu abaninzi abaphezulu. Singaba nezincoko ezili-10 ezahlukeneyo ngalo naliphi na ixesha, kwaye silindele ukuba nawe ukwazi ukwenza okufanayo.
4. Uyathanda xa uthetha ngokulunywa sisandi. Amantombazana e-PR ayazi kakuhle imithombo yeendaba kwaye aqeqesha abathengi bawo ukuba bathethe ngokulunywa kwesandi. Ukuba ukubuza umbuzo kwaye impendulo yakho inde kunemizuzu emibini, uyayigxeka impendulo yakho entlokweni yakhe kwaye acinge indlela yokuyifutshane. Ubuzaza bubalulekile kunye nabasetyhini kwi-PR.
5. Ungumbhali obalaseleyo. Unokubhala iinoveli kwakhona kwizicatshulwa zakho. Ukuze abhale abahleli abanamandla, kufuneka abe nonxibelelwano oluhle kunye nezakhono zegrama. Ulindele okufanayo nakuwe. Ukuba ubhala eyakho endaweni yokuba ukwisicatshulwa, uyakukubiza ngayo. Akakwazi ukunceda.
6. Uqala ukuyila ii-angles zentsimbi xa kuphuma iindaba. Ukuba nobabini niyakutya kwaye kuphuma ibali eliphukayo, lindela ukuba alahle yonke into. Indlela aziphendula ngayo iindaba ayifani nantoni na owakha wayibona. Umzekelo, ukuba kukho iindaba ezothusayo zengozi yesitimela ngenxa yokuba umqhubi kaloliwe ephefumla ubuthongo, usenokuthi, Kubi kakhulu oko. Uya kuthi, Umthengi wam yingcali yokuphefumla xa elala kwaye kufuneka abeke iingcebiso malunga nendlela yokufumana iimpawu zokuqala zokuphefumla kokulala ukunqanda ukuphazamiseka okuzayo. Ngelixa ufunda nje iindaba, uhlala ecinga ngendlela yokufaka umxhasi wakhe ebalini.
7. Uligqwetha elingcono kunawe (nangona engazange aye kwisikolo somthetho). Iingcali ze-PR ngabathethathethwano abanezakhono. Rhoqo, usenokuzibuza ukuba ingaba uthandana negqwetha kusini na endaweni yomntu obhengezayo. Abantu be-PR baqeqeshiwe kunxibelelwano lweengxaki, kwaye iinjongo zabo kukuba amajelo eendaba abone ibali kuwo onke amacala. Ukuba uphikisana naye, uya kuba nokuchasana okukhawulezayo ngamanqaku amathathu ukuya kwabahlanu okuthetha ukubuyisela ibango lakhe.
8. Udliwano-ndlebe nawe. Imihla yokuqala kunye nomntu osebenza kwi-PR unokuziva ngathi uncinwa ngenkani. Iingcali ze-PR zisetyenziselwa ukwenza udliwanondlebe nabaxumi ukuze bakhuphe izitshixo eziphambili ezahlula abo bakhuphisana nabo. Baya kwenza okufanayo nakuwe. Baza kuhlala bemba bade bafumane into abanokuyisebenzisa njengesikhonkwane, emva koko bembe ezinye. Le yindlela esebenza ngayo ingqondo-ayisiyonto yobuqu.
9. Ulindele ukuba ube nemincili xa abathengi bakhe besezindabeni. Lindela ukufumana izikrini ezingahleliwe kunye nokunxibelelana kwabaxumi bakhe kwimidiya imini yonke. Ngezihloko zamanqaku ezinje ngeeNdlela ezi-10 eziPhezulu zokuFumana iSmile esiMhlophe eKhanyayo okanye indlela yokuPhucula ukuSebenza, uya kuhlala ungazi ukuba kuthetha ntoni na oku okanye kutheni uthunyelwa amakhonkco angahleliwe. Le yindlela yakhe yokudibanisa kunye nokwabelana ngomsebenzi wakhe nawe.
10. Uyakhawuleza ukunxibelelana nawe kwimidiya yoluntu. I-PR kunye neendaba zosasazo ziyahambelana. Xa singabhali, senza abathengi bethu bezinto zokuthengisa kumaqonga eendaba ezentlalo. Sidibanisa nabantu ngokwamanani ngendlela efanayo sisela amanzi-luhlobo lwesibini. Lindela intombazana ye-PR ukuba ikongeze ku-Facebook okanye ikulandele kwi-Instagram ngaphambi kokuba uye kumhla. Ufuna ukwenza uphando lwangasemva kwaye ahlalutye umkhondo wakho wedijithali. Kwaye ulindele ukuba nawe wenze okufanayo.
11. Yena ucinga malunga neefoto kunabantu abaninzi. Amantombazana e-PR anezakhono ezomeleleyo zentlalo yoluntu. Sichitha ixesha elininzi sicinga iindlela zokwenza amacandelo kunye nemimango ibonakale ngakumbi kubavelisi nakwabahleli, ke lindela ukuba nathi senze okufanayo. Musa ukumangaliswa ukuba intombazana yakho ye-PR itshintsha iitafile kwindawo yokutyela iye kwindawo enobuhlobo ngakumbi kwi-Instagram. Kwaye ungaze ucinge ngokutya isibheno sakho de abe uyifotele ibali lakhe le-Insta.
12. Ufuna ingcaciso. Musa ukumangaliswa ukuba uyabuza, Ke, iyaphi le nto? Amantombazana e-PR asetyenziselwa ukukuva oku kubathengi yonke imihla. Iyaphi lento? Liza kulinceda njani ishishini lam? Isithatha njani lento ukusukela kwindawo A ukuya kwindawo B? Ngamaxesha onke kufuneka siphinde siqinisekise isikhundla sethu kwaye sibonise ixabiso lethu. Ngenxa yokuba siqhele lo mgca wokubuza imibuzo kubaxumi, amantombazana e-PR ngamanye amaxesha ayeke oku (ngempazamo) kuchaphazele ubudlelwane. Bafuna ukwazi umbono wakho, icebo, kunye ne-KPI ngaphambi kwe-dessert.
13. Wazi wonke umntu. Abapapashi banxibelelene kakuhle. Luhlobo lomsebenzi. Sukoyikiswa ukuba uyamkhupha kwaye abantu abahlanu baya kuye ukuze bamange. Naphi na apho uya khona, uya kuhlala esazi abantu abaninzi.
14. Uhlala eceba iyelenqe. PR lishishini elinzima. Emva kokuba ufumene umthengi ngokubekwa kwindawo yeendaba, bafuna ukwazi ukuba leyo izayo iza nini. Akukho nto ilunge ngokwaneleyo. Musa ukumangaliswa ukuba le ngqondo ichithele kubudlelwane bakho. Sisoloko sizikhupha ngaphandle kwaye singqina ukubaluleka kwethu kubaxumi, kwaye siyathanda xa amadoda esenza okufanayo nakuthi.
Ingcinga yakhe yexesha ijijekile. Ngexesha leTV, ukuba awuphenduli kumvelisi kwimizuzu emihlanu, sele bebhukishe undwendwe olwahlukileyo kwicandelo. Ngokufanayo, musa ukumangaliswa ukuba intombazana ye-PR oyithandanayo sele ihambile emva kwemizuzu emihlanu. Ingcinga yakhe yemizuzu emihlanu kunye nembono yakho yemizuzu emihlanu ayifani.
Ufunwa kancinci . Amantombazana e-PR ayayazi into ayifunayo kwaye aya kukhupha zonke iindawo zokumisa ukuze ayifumane. Yile nto ibenza baphumelele kangaka kwikhondo labo lomsebenzi. Amantombazana e-PR awanangxaki yokuvakalisa izimvo zawo. Musa ukwenza impazamo ngokufuna kwakhe ukuba abe kulondolozo oluphezulu.
17. Uqhele ukondliwa nokutya - kodwa hayi ngokuba ucinga bani. Ukuba ucinga uyakothusa intombazana eyi-PR ngokumsa kwindawo yokutyela eshushu, edolophini, cinga kwakhona. Amathuba okuba mhlawumbi wayegcinwe ukuba enze isidlo sangokuhlwa semithombo yeendaba kwaye ameme abachaphazeli kuyo kungekudala ngaphambi kokuba wazi ngayo. Musa ukukhathazeka xa ekhwaza zonke izicwangciso zakho.
18. Uyakuthanda ukucwangcisa kwangaphambili. Abaphengululi bahlala becelwa ukuba babonise ixesha leenyanga ezili-12 kubathengi. Sicinga malunga nemijikelezo yephulo lenyanga kunye nokuhanjiswa kwabaxhasi. Sisebenza ngcono ngesakhiwo nesicwangciso. Silindele ukuba amadoda esijola nawo abe nesicwangciso ukuze sikwazi ukubona apho izinto zikhokelela khona. Ayikuko ukuba sifuna ukutshata ungaphelanga imihla emibini, kungenxa yokuba ukuba asinacebo, siziva siyintlanzi ngaphandle kwamanzi.
19. Ufumanisa kunzima ukuphumla. Abantu be-PR bahlala behlalutya kwaye bahlolisisa izixa ezikhulu zolwazi kwaye bafumanisa indlela yokuziqinisa. Nokuba ngeempelaveki, ujonga amaqela akhe e-Facebook ku-Facebook ukubona ukuba abahleli bafuna imithombo yokuhlangabezana nomhla wokugqibela. Musa ukukhathazeka ukuba uhlala ekhona. Akanakunceda. Inxalenye yomsebenzi.
20. Ucinga ngeendlela zokuphucula umfanekiso wakho. Ukuba uthandana nomfazi kwi-PR, ungakhathazeki ukuba ubonakala egxeka kakhulu. Abasetyhini be-PR bahlala bejonge ukwenza imifanekiso yabathengi babo ibengcono, kwaye ihlala ichithela kubudlelwane babo. Ukuba unxibelelana naye kwi-LinkedIn, ungothusi xa ekunika iinombolo zabafoti abahlanu abanokuthatha i-headshot engcono kuwe. Ukuba umele ugqirha wamazinyo kwaye uthumele iifoto zoncumo usuku lonke kwi-Instagram, ungothuki xa eqala ukujonga amazinyo akho ngexesha lesidlo sangokuhlwa kwaye ngequbuliso uluka i-Invisalign kwingxoxo. Abasetyhini be-PR bajolise kwisisombululo-banokuphakamisa izisombululo kwimicimbi ongazange wazi nokuba unayo.
21. Uyazi malunga nolwazi oluninzi kwiinkalo ezahlukeneyo. Njengabapapashi, ngumsebenzi wethu ukuba ziingcali kumashishini abaxumi bethu. Musa ukumangaliswa ukuba unolwazi oluninzi kakhulu malunga nolwazi olungenanto olungenanto yokwenza ne-PR. Umzekelo, la juice ye-orenji uyisela rhoqo kusasa? Lindela ukuba ahambe kwi-tirade ukuba umele ugqirha osoloko ethetha ngomxholo weswekile kwijusi yeorenji kwaye kutheni amanzi ecoconut lukhetho olungcono. Ngaba usebenzisa i-deodorant? Ungazi njani malunga nezithako ezingama-50 ezingezizo ezomzimba kwaye zinokubulala? Intlama yakho yamazinyo? Awazi ukuba ukutsalwa kweoyile yeyona nto intsha? Ngelixa oku kunokubonakala ngathi kukugxeka, qonda ukuba uyawuthanda umsebenzi wakhe. Ujonge nje okona kulungileyo kuwe — nangona isenokungavakali njalo. Kwakhona, ungamangalisi ukuba iimveliso ziyalahleka apha endlwini. Unyanisekile ngokugqibeleleyo. Ukuba umele umntu okhuphisana naye we-shampoo yakho, iya kuba kudoti. Ayisiyomntu, luhlalutyo lwe-SWOT kuphela. Ukusebenzisa uphawu oluvela kumntu okhuphisana naye kufana nokumgwaza.
UKris Ruby yi-CEO yeRuby Media Group, ubuDlelwane boLuntu kunye Imidiya yokuncokola Iarhente. U-Kris Ruby uhlala esenza inkcazo nge-TV kwaye uthetha kwimidiya yoluntu, iindlela zobuchwephesha kunye nonxibelelwano lweengxaki. Ngolwazi oluthe kratya, ndwendwela www.rradia.com okanye www.krrubibi.com
