Ukukhangelwa okungu-5 okubonisa ukuba i-Bing iyamelana nezinye iinyani ezingcono kuneGoogle

Ngaba ukukhangela kwiwebhu nge-Bing kuncinci amathuba okuba ungancancisi troll yangaphakathi yomntu kwidemokhrasi eyonakalisa i-monster?

Injini yokukhangela yeMicrosoft ayibhalisi njengomthombo wezithuthi kwiParse.ly's dashboard yokulandelela Imithombo ephezulu yokuhanjiswa kwewebhu , kodwa oko akuthethi ukuba iziphumo ze-Bing zibi. Okwangoku, kukho isizathu sokwenene sokukhathazeka malunga nendlela iGoogle elawula ngayo abasebenzisi bewebhu.

Kwiveki ephelile Cola imagazini uthumele inqaku elinomdla elithetha ukuba ilungelo lezopolitiko linalo yakha uthungelwano lwewebhusayithi ukuba uthumele umxholo ofanayo nee-engile ezifanayo kwiindawo ezininzi ezahlukeneyo. Ngokuthumela ukungangqinelani okufanayo kwiindawo ezininzi, iyacacisa, ubuhlanya bujongeka bunokuthenjwa ngakumbi xa ujongwa ngelensi kaGoogle. Ukuba umsebenzisi uqhuba ukukhangela umthambo othile wezinye iinyani, baya kufumana iziphumo ezininzi ezifanayo ezinokubonakala ngathi ziyinyani. Ukuyifunda kusenze sazibuza ukuba ngaba amaqhinga afanayo nawo avelisa iziphumo kwezinye iinjini zokukhangela, ezinje ngeMicrosoft Bing kunye neFrance ejolise kubucala, Qwant .

UGoogle noFacebook bazindlela ezimbini eziphambili abantu abafumana ngazo imithombo yeendaba, njengoko besikhe saxela ngaphambili. Ayikho enye injini yokukhangela eqhuba isahlulo esibalulekileyo sokugcwala kwewebhu.

Umbhali we Cola 'Isiqwenga, uRoger Sollenberger, ungqina ukuba unamava ngokuqhekezwa kwe-SEO, ekubeni wayekhe wasebenza kwifemu encinci kwishishini elikhuphisanayo elakwaziyo ukusongela indlela eya encotsheni yeGoogle. Ubonisa ukuba xa abantu bekhangela izihloko ezibomvu zenyama ebomvu, uGoogle uhlala ebonisa uninzi lwezithuba ezifanayo ezivela kwiiwebhusayithi ezingaqhelekanga. Iposti ithi oku kuyenziwa ngokusebenzisa ubuqili benjini yokukhangela (SEO) ubuqili, njengokunxibelelana kakhulu. Akukho mntu wazi kakuhle ukuba uGoogle ubeka phambili njani kwiziphumo zophando, kodwa abantu abavavanye baphinde bazama ii-algorithms bafumene amaqhinga okwenza umxholo othile uphakame ngaphezulu kwabanye.

Ngaba amaqhinga afanayo ayasebenza nakwiBing naseQwant?

Khangela I: ulwazi olucwangcisiweyo lwe-obama

Kuqala, sazama uphando olunye olufanayo Cola wenze ukubonisa amandla e-SEO kwisithuba. Eyokuqala awayebhala ngayo yayiyinkcukacha ye-obama ehlelwe ngumgqomo. Kwavela emva kwezityholo zokuba uTrump utyhile ulwazi angalufaneleyo koonozakuzaku baseRussia. Nini Cola luqhube uvavanyo, zonke iziphumo kwiphepha langaphambili bezivela kwiindawo ezithandabuzekayo, ezinje ngeFederalist kunye neTrump Train News. Iziphumo zokugqibela kwiphepha langaphambili zikhokelela kwiPulitzer-ibhaso lokuphumelela iwebhusayithi, iPolitifact, ekuphela kwendawo efanelekileyo kwiphepha.

Sibaleke uphando olufanayo ngoMvulo, kwaye iziphumo zikaGoogle beziphantse zafana: Khangela ngoJuni 5, 2017.Umfanekiso weskrini

Kufanelekile ukuba uqaphele ukuba ayinguye wonke umntu oya kufumana iziphumo ezifanayo kukhangelo olufanayo lukaGoogle. Isiza kwakukudala safunyanwa sinombhobho wokucoca ulwelo, okuthetha ukuba kujolise kwiziphumo zento ekholelwa ukuba umntu ofuna ukuyifuna. Inkampani inakho okanye ingakhange iphinde iyifumane le nto yenye yezo mibuzo kunzima ukufumana impendulo echanekileyo.

Ngaba ke iziphumo zeBing zazifana ne-wacky? Hayi. Xa besileqa esi siphumo izolo, i-Bing iye yacebisa iindawo ezininzi eziqhelekileyo: Inguqulelo yeBing yokukhangela okuvuzayo kuka-Obama.Umfanekiso weskrini

Iziphumo zesithathu yi-CNN, isihlanu lilungu le-CBS lendawo kwaye owesibhozo ngu into evanithi ngokuthambile . Hayi, imithombo yeendaba ye-lamestream ayisoloko ilandela ibali elilungileyo kwaye ikukude nokungenakuphosisa, kodwa siyaqonda ukuba yeyiphi imigangatho yayo, isebenza njani kwaye ibambe njani le mithombo. Kuyakhuthaza ukubona ezinye iisayithi ezinesidima ezixutywe kunye nee-dittoheads zedijithali zeBreitbart kunye neFederalist.

Sifuna ukuqaqambisa iQwant ngeli bali, nangona kunjalo, kuba isebenzisa uyilo olunomdla olwahlula iziphumo zewebhu kwimithombo yeendaba nakwintlalo. Zonke zibonisa kwiphepha, kodwa kulula ukubona ukuba yeyiphi. Oku kuvakala njengokutsha okusebenzisekayo. I-DuckDuckGo yenye yeenjinjini yokukhangela eyimfihlo esakhe sayifaka ngaphambili. Iziphumo ze-Qwant zophando luka-Obama lokuvuza.Umfanekiso weskrini

Ke apha abahluli bezinye iinyani basathetha, kodwa phantsi kwewebhu, hayi iindaba. Kanye ecaleni kwezithuba zabo, iisayithi ezinje nge-CNN kunye ne-CBS zibonisa, zenza umahluko kumgangatho wemithombo. Kule meko, nangona kunjalo, ayikhangeleki ngathi iiseti ezimbini zeziphumo zijongana ngqo nesihloko esinye, nangona kunjalo. Siza kuthi kamva sifumanise ukuba i-Qwant isenokungabi semsebenzini wokucacisa ukuba yeyiphi imithombo ekufuneka ichazwe njengeendaba, nokuba. Kodwa ngumbono olungileyo.

Khangela II. ixilongo akukho bungqina bobungqina

USollenberger wayefuna ukwenza olu phando ukuze abalise ibali malunga nokuba ulawulo lukaTrump luphosa njani isigqubuthelo sokuthandabuza malunga nezityholo ezandayo zokuba uMongameli wonwabe kakhulu neMoscow. Xa wayebaleka ekhangela, wafumana iziphumo ezivela kwiRealClearPolitics kwaye Induli , kodwa ubhala ukuba akukho ndawo inye yesiqhelo kwiziphumo zakhe. Ezo ndawo zibini zibonakala zintle ngokugqibeleleyo, nokuba ayingomagama asekhaya.

Xa sasiqhuba uphando ngoMvulo, iziphumo zethu zazifana, kodwa azifani ncam. Iindaba zeendaba ibonisa phezulu. Forbes iyavela kwiziphumo zewebhu (nangona ijongeka ngathi sisiphumo esivela kulowo unegalelo, hayi umbhali wabasebenzi). UGoogle utshintshile Umgangatho weveki Umfowuneli wemihla ngemihla njengomthombo weendaba onephiko lasekunene. UGoogle kunxibelelwano lweRussia-Trump.uphando

Into enomdla kukuba, uyilo lokukhangela lweBing luyatshintsha ngokwenyani kulo mbuzo. Kuqala iziphumo zeendaba kuqala (eyokugqibela iwebhusayithi ye-intatheli ezimeleyo eyayikhe yasebenza kwi-CBS News iminyaka emininzi). Ke i-Bing iphosa ezinye iividiyo zika-YouTube embindini (ezijongeka ngokungathi ngabantu abathanda i-web cams) kwaye emva koko iphele ngokubonakala ngathi ziziphumo zewebhu xa zizonke (kodwa eyokuqala ivela kwi-NBC). Bing, akukho bungqina bokukhangela.Bing

Olu phendlo lunzima, nangona kunjalo, kuba ibeka indawo yokuthetha ekuthi kuphela ilungelo lokuxoxa, yiyo loo nto kungamangalisi ukuba kuvele iqela leziphumo ezifanayo.

U-Qwant utsarhwa ngokupheleleyo kwicandelo leendaba ngenxa yesi siphumo. Iziphumo zayo zesibini nezesithathu phantsi kweendaba zombini zivela kwiiarhente zeendaba zikarhulumente zaseRussia. Ukunyaniseka, kukuphi okubi ngakumbi? Imithombo ekhethe ngokungakhathali okanye ezo zikho ikakhulu ukuqhubela phambili i-ajenda yomnye wozwilakhe omkhulu wehlabathi? Njengoko INew York Times Umhleli wesigqeba, uDean Baquet uthe kwi-SXSW, ukuba imithombo yeendaba ayibandakanyekanga ekulandeleni inyani ngembeko, akufuneki ichazwe njengentatheli. UQwant udwelisa iziza ezibini ezinxulunyaniswe kurhulumente waseRussia njengemithombo yeendaba.Qwant

Ngokungafaniyo nokhangelo lwangaphambili, le yakutshanje ngokwaneleyo ukuba ikhanyise umsebenzi wophendlo lwentlalo kwindawo leyo, nangona ikakhulu sibona abasebenzisi beendaba zosasazo bezimisele ukusika nokuncamathisela umgca wepati. Makhe sive ngokuzimela ngaphandle koloyiko.

Emva koko, senze uphando lwethu. Sivule indawo ekhokelela ekunene, iBreitbart News, yenkuthazo.

Inqaku elonwabisayo malunga neBreitbart: indawo ipapasha intetho encinci ecaleni kwesihloko ngasinye ukubonisa ukuba mangaphi amagqabantshintshi ebali elinikiweyo elifunyenwe kwindawo kunye nakuFacebook. Yonke into ebhaliweyo kwiphepha langaphambili xa sijonga izolo yayinamanqatha amakhulu kuloo icon incinci. Namhlanje? Into enye. Sangena kwiVenkile ye-Intanethi ukujonga iphepha langaphambili kunyaka ophelileyo kwaye sabona ukuba bekungcono ngelo xesha, kodwa hayi: zonke izero nazo ngokunjalo. Kunzima ukuqonda ukuba kutheni bebandakanya lewijethi kuyilo lwabo xa ijongeka imbi kakhulu.

Sifumene ibali elinye abafundi beBreitbart abafuna ukuthetha ngalo, nangona kunjalo. Le: U-Katy Perry eManchester: 'Chukumisa umntu osecaleni kwakho' kwaye ubaxelele 'ndiyakuthanda' ukunceda 'boyise intiyo.' Ibinamagqabantshintshi angaphezu kwe-30 xa sijonge izolo, kodwa ngoku ukuya kuma-50 (nangaphezulu kwama-27,000 kwizabelo kuFacebook).

Kulungile abafundi beBreitbart. Siyakubona. Siyazi ukuba ungubani ngoku.

Khangela III: UKaty Perry Manchester

Oku kunceda ukongeza umbala kwibali elibhalwe nguSollenberger. Akukho nto malunga noku ijongela phantsi inqaku lakhe elikhulu, kodwa iyabonisa ukuba nakwizihloko apho ilungelo lizamile ukulinganisa khona, abanako ukulawula ingxoxo ngenqanaba eliphakathi lendlela kunye nomdla ongathandekiyo. Kuyamangalisa ukuba uBreitbart unebali eliphambili kumdlalo kaKaty Perry kwaye Amatye agiqekayo iphantsi phaya kwiziphumo zokukhangela, nangona kunjalo. Ukuma kwealfabhethi kunokufuna ukujonga oko.

Ngapha koko, iBing ayinayo kwaphela. Eli libali lomculo, i-injini yokukhangela ye-wannabe yeMicrosoft ibonakala ngathi iyabuyisa, kwaye Amatye agiqekayo ufumana ikhonkco elingaphezulu. Ewe! kwaye Abantu bangena ngaphambili eBreitbart ngokunjalo.

Andiyongcali kuNks Perry, kodwa oku kubonakala kufanelekile. Ukuthanda i-Bing Amatye agiqekayo ngaphezulu kweBreitbart yebali lomculo.Bing

Okokugqibela, iQwant inombono ojikeleze kakuhle kulo msitho neziphumo zawo, nangona ngandlela thile iBreitbart isesiphezulu kakhulu. Kukho into esingayiqondiyo apha, kodwa siya kuyishiya okwangoku. Bayazi ukuba abafundi beBreitbart bayamthanda uKaty Perry eFrance, naye.Qwant

Ukukhangela IV: iijaji zemithetho yokufuduka

Ibali eliphambili eBreitbart xa besivotile izolo lelinye leejaji ezazihlaziswa yindlela ababeyiyo yenziwe ukunyanzelisa imithetho yokufuduka (ngokunyanisekileyo, ibali elinzima ukulandela). Oku kubonakala ngathi kubetha amaqhosha alondolozayo, nangona kunjalo, ke sibalekile ukuvavanya.

UGoogle akabonakali ngathi ubotshelelwe ligumbi lasephiko lasekunene konke konke kule. Inamakhonkco amathathu kwiSebe lezoBulungisa kunye nelinye ukuya INew York Times. Ewe, iBreitbart ikhokelela kwiziphumo zeendaba phezulu, kodwa yayikukuphela kwendawo ebhala eli bali ngexesha lophando lwayizolo. Icebo lokucoca ulivelile?uphando

Ke i-Bing iyalutyhoboza ngokwenene olu phando, ihambisa uluhlu olubanzi lweembono ngesihloko esinzima, ikakhulu kwiindawo zentengiso ezinesidima. I-Bing igxile kububanzi kwesi sihloko somcimbi wangoku.Bing

Ngaphandle kweposti yokuqala engaqhelekanga malunga nokudibanisa ukuhlanjwa kweemoto phantsi kweendaba, uQwant uhambisa uhlobo lwe-hybride kwezi ndlela zimbini, kunye nentwana yenkcazo evela kwilumpen ephoswe phantsi kwekholamu yentlalo. UQwant uxuba iindaba nemithombo karhulumente.Qwant

Khangela uV: ukhenketho lokuhamba uk

UBreitbart naye uthumele ibali elixhaswa ngoMvulo Ikhwelo likaTrump lokuthintela uhambo emva kohlaselo e-United Kingdom. Ukuba ilungelo likwazile ukulawula incoko kwi-Intanethi, oku kuvakala ngathi kuya kuba lula ukuba ezo ndawo zilawule.

Hayi okuninzi. Eli yayilibali elikhulu ngokusemthethweni, kwaye uGoogle ebesazi kakuhle ngokwaneleyo ukuba angalijika kwiisayithi ezinjenge-CNN kunye neReuters. Umsebenzi olungileyo, ukujonga intaba. Uphi ukuphambana kwezi ziphumo?uphando

I-Bing nayo ayibonakali inomdla kakhulu ekuvumeleni igalari yamandongomane ithathe indawo ngexesha elibalulekileyo lembali. Ineziphumo ezivela kwi-ABC kunye ne-BBC, ngoncedo oluncinci lweFox News elungileyo nefanelekileyo kumxube. I-Bing ikwathatha ukondla impambano.Bing

Okokugqibela, iQwant: iziphumo zokuma apha zibonisa ukuba kubonakala ngathi i-AOL isakhubeka e-UK. Umtsalane. Ngaba basasebenzisa i-AIM kwelo gumbi leendaba? Siza kuyigcina loo nto kwisithuba esizayo. Iziphumo zokuvalwa kokuhamba kukaQwant.Qwant

Ke emva kokusebenza kwezi zintlanu zokhangelo, Cola Ityala lihlala lomelele, kodwa imeko nayo ayisiyonto imbi kangako. Ezi ziphumo zibonisa ukuba xa ilungelo likwazi ukuchaza umbono omxinwa okhuthaza isiseko sawo, inokwenene inokusebenzisa igumbi layo le-echo ukucwangcisa ukubonakala kwemvumelwano. Kwelinye icala, ayikhangeleki ngathi igumbi lamagqabantshintshi linamandla ngokwaneleyo okugqitha kwingxoxo enkulu xa iindaba zokwenyani kunye nezibakala zokwenyani zinokubakho ngokubanzi kunye nokuzibandakanya okubandakanyekileyo.

Oko kwathethi, kubonakala ngathi uGoogle unokuchaphazeleka kwisicwangciso se-SEO xa ilungelo lincike ngokwenene kubafundi bayo bokuqinisekisa. I-Bing, kwelinye icala, yenza umsebenzi ongcono wokuzama ukuxubeka kwezinye iimbono kunye nokunika ingxelo ethembekileyo, nokuba ayinakufumana mntu oqhelekileyo othetha ngayo nantoni na abafundi beBreitbart abayisebenzisileyo. Nokuba uphosa nje ezinye ezifanelekileyo ezifanelekileyo IWashington Post okanye amabali eVox anceda ukukhumbuza abantu abathengile amakhaya eCrazy Town ukuba kukho abanye abantu abaphila ubomi obusempilweni ngaphaya kwemida yedolophu.