IAmazon kunye neMarike yokuTya okuThileyo yehlisa amaxabiso kumakhulu ezinto zokutya ukuze kutsalwe abathengi abatsha.USawule Loeb / AFP / imifanekiso kaFetty Ukuqala kule veki, ukuTya okuPheleleyo kuya kuqalisa ukuthoba amaxabiso aphezulu ngokungathandekiyo kumakhulu ezinto kwiivenkile zayo. Phantse iminyaka emibini emva kokuba iAmazon ihlawule i-13 yezigidigidi zeedola ukufumana ukutya okupheleleyo kwi-2017, ikhonkco lokutya kwezempilo lisaphucula indlela yalo yokutsala amalungu angengawo ama-Amazon ukuba azame izinto ezingezizo ze-GMO, izinto eziphilayo.
I-masterplan yamva nje kaJeff Bezos kunye co. Kwimakethi yokutya iphela iya kubandakanya ukongangomyinge wama-20 epesenti kwizinto ezikhethiweyo kwivenkile yonke.
Kwiindaba zayo isibhengezo , Ukutya okupheleleyo kubize ixabiso lokuvelisa utyalo-mali olukhulu, ngeUmsunguli we-Whole Foods kunye ne-CEO uJohn Mackey echaza ukuba inkampani izakuqhubeka nokugxila kumaxabiso asezantsi nasekuziseni abathengi kumgangatho abathembayo kunye nolungelelwaniso olutsha abalulindeleyo kwishishini lethu.
Ngelixa abathengi kuya kufuneka bakhangele iiphaseji ukuze basebenzise amakhulu ezinto ezisandula ukuncitshiswa, Ukutya okupheleleyo kuye kwahlekisa ukuba baya kugxila kwideals kwimveliso entsha enjeIimango ezinkulu ezityheli kwi-1 yeedola nganye, utamatisi oxutywe nge-medley nge-3.49 yepakethi kunye ne-organic bunched chard chard kwi $ 1.99 inye.
Isicwangciso sinokuba yinxalenye yesicwangciso esibanzi seAmazon ukuya kunciphisa okhuphisana naye iWalmart isabelo sentengiso yokutya. Ngokunikwa amaxabiso eWalmart afikelelekayo kunye nodumo lokutya eMelika esembindini, ukuhamba kweAmazon ukuya kwintengiso yokutya okuPheleleyo njengokutya okunempilo, ngokufanayo kwexabiso lomthengisi kuyavakala.
Isibhengezo sokuthengisa ngokusisigxina sibuye size kwizithende eziphindaphindayo zeAmazon kunzima ukuzalisekisa Ii-odolo ezikwi-Intanethi zokutya okuphela kwi-Intanethi, ezibangela ukugcwala kokufakwa endaweni ngabathengi bevenkile ye-Prime kunye nokudideka phakathi kwabathengi. Mhlawumbi iAmazon's yokuzama ukubhenela kubathengi abatsha abaqhelekileyo iya kuyinceda ikhulise imarike yayo ngaphezulu kwezo zihlamba ngeepaki ze-Prime-kuphela kunye neengcali.
Oko kwathethi, iAmazon ayishiyi amalungu ayo anyanisekileyo ngasemva xa kufikwa kulondolozo. Inkampani iya kuyandisa ngakumbi inyuselo yeNkulumbuso kunye nentando yayoliphindwe kabini inani lezinto ezinikezelwa veki nganye, ngaphezulu kokuqhubeka nokuvuza abaphathi beakhawunti enkulu ngeepesenti ezili-10 ezongezelelweyo zezinto ezithengiswayo kwi-Whole Foods. Isicwangciso siya kusebenza kwakhona, kunye nezibonelelo ezithembisiweyo kubathengi be-Whole Foods abafuna ukungena kwi-Prime prks. Umzekelo, ngexesha lenyanga ka-Epreli, abo babhalisela iNkulumbuso banokufumana i- $ 10 kwi-20 yabo yokuthenga kunye nokuthengwa kokutya okupheleleyo.
Ngokubanzi, ii-synergy zeenkampani ezimbini ziya kuqhubeka nokutyhalwa ngethemba lokutsala abathengi abatsha, ngelixa kugcinwa abathembekileyo.
