Inkohliso yeAmazon: Amacebo aBucala aMisela njani iSigaba soLawulo lweHlabathi

Enye yeencwadi ezifundwayo nezicatshulweyo malunga nesicwangciso somkhosi kunye namaqhinga kuthiwa Ubugcisa beMfazwe ibhalwe nguSun Tzu, injengele yase-China, isithandi sobulumko kunye necebo lomkhosi owasweleka ngo-496 BC. Olunye uluvo lukaSun Tzu oludumileyo kukuba Yonke imfazwe isekwe ekukhohlisweni. Nangona kungenjalo emfazweni ngokwendlela yesiko, indawo yokuthengisa e-US iyachaphazeleka ngohlobo lwenkohliso njengoko abathengisi abakhulu bempahla bayilwela ngenxa yesabelo sentengiso kunye namalungelo okuqhayisa. Malunga neveki nganye, amaqela onxibelelwano asuka eWalmart, eKroger, eAlbertsons nakwezinye iivenkile ezithengisa ukutya akhupha iingxelo ezibhalwe ngobunono ezibonisa ubuhle benkampani kunye nokomeleza abathengi ukuzinikezela kwabaphathi kunye nabo banxulumene nabo ukuhlangabezana neemfuno zabo.

Abahlalutyi beshishini bavela kwi-CNBC, iFox kunye nezinye iinethiwekhi zokuxoxa ngemveliso yokutya phantse yonke imihla kwaye intatheli ezivela kupapasho olukhulu zihlala zibhala amanqaku malunga nabathengisi bokutya. Ukuthengisa ukutya kwakhona sisihloko esinomdla kubantu abaninzi, kubandakanya nam. Umceli mngeni yile: Uninzi lwezimvo ezivela kubahlalutyi kunye namanqaku amaninzi abhalwe ngababhali beendaba kunqabile ukuba asekwe kwinyani. Endaweni yoko, uninzi lwezinto ezithethwayo nezibhaliweyo lusekwe kulwazi olunqongopheleyo, ulwazi oluphindiweyo okanye uluvo olungqongqo. Endaweni yokubonelela ngokucacileyo, ukudideka kuyanda.

Bhalisa kwiNcwadana yeShishini yaBabukeli

Oku kuyinyani ngakumbi xa kufikwa kwiAmazon kunye neenjongo zayo zokutya okoko zafumana ukutya okupheleleyo ngoJuni 2017. Ngenxa yokukhula okubonakalayo okungenakuthintelwa kweAmazon, ukucinga phakathi kwabahlalutyi abaninzi kunye nabaphathi bezinto zokutya yayikukuba iAmazon iya kuba nefuthe kwangoko kushishino lokutya. Ingqikelelo yajika yabubuxoki. Kuphantse kube yiminyaka emibini okoko iAmazon ifumene ukuTya okuPheleleyo, kwaye inkampani ayibonisi kangako malunga ne- $ 14 yezigidi yokufumana. Abahlalutyi abaninzi kunye neentatheli sele beqalisile ukubuza ngokungafihlisiyo ukuba iAmazon yenze impazamo ngokufumana ukutya okupheleleyo. Abaphathi eWalmart, eKroger nakwabanye abathengisi abakhulu begrosari bafumene inqanaba lokuzithemba lokuba iAmazon kunye nokutya okupheleleyo akunabungozi obukhulu njengoko bekholelwa njalo.

Ngokuphathelele iAmazon, abathethi kakhulu malunga nokutya okupheleleyo. Kwiingxoxo nabaphathi kunye nabahlobo eAmazon kunye nokutya okupheleleyo, andifumani nqanaba loloyiko okanye inkxalabo. Ngoba? Kuba njengemfazwe, lonke ishishini lisekwe kukukhohlisa, kwaye akukho nkampani ibhetele ekukhohliseni kuneAmazon. Ngokubonelela ngolwazi oluncinci kangangoko kunokwenzeka, iAmazon kunye ne-CEO yayo uJeff Bezos baqinisekisa ukuba inkampani igcina abo bakhuphisana nabo kwikamva kwaye balinganise.SAUL LOEB / AFP / Getty Izithombe

Yintoni iAmazon ukuya kuyo?

I-CEO yeAmazon uJeff Bezos okanye iCFO yaseAmazon uBrian Olsavsky ngokulula angabonelela ngeplani eneenkcukacha kumaphepha-ndaba echaza isicwangciso sayo sokuthenga. Ngaba iya kuba bubulumko ukwenjenjalo? Hayi ngokweSun Tzu:

Yonke imfazwe isekelwe ekukhohlisweni. Ngenxa yoko, xa sikwazi ukuhlasela, kufuneka sibonakale ngathi asikwazi; xa sisebenzisa imikhosi yethu, kufuneka sibonakale singasebenzi; xa sisondele, kufuneka senze intshaba ikholelwe ukuba sikude; xa ukude, kufuneka simenze akholelwe ukuba sikufutshane.

Ukuba iAmazon iyasichaza esidlangalaleni isicwangciso sayo sokutya kwangoko, abo bakhuphisana nabo baya kuya kwangoko emsebenzini bequlunqa izicwangciso zokulwa ukunciphisa amathuba okuphumelela eAmazon. Ngokubonelela ngolwazi oluncinci kangangoko kunokwenzeka, iAmazon iqinisekisa ukuba igcina abo bakhuphisana nabo kwikamva kwaye balinge. IAmazon inokuba yinduli, kodwa kwishishini lokutya, i-Whole Foods iyalela kuphela iipesenti ezimbini zesabelo sentengiso. Kwisakhelo sesalathiso, uKroger ulawula iipesenti ezilithoba kunye neWalmart ilawula iipesenti ezili-17 zentengiso. Inyani yile: IAmazon isesichengeni xa kufikwa kumba wokutya. IAmazon iya kuba bubulumko ukulandela ubulumko bukaSun Tsu:

Ukuba utshaba lwakho lukhuselekile kuzo zonke iindawo, zilungiselele. Ukuba unamandla aphezulu, mphephe. Ukuba umchasi wakho unomsindo, funa ukumcaphukisa. Zenze ngathi ubuthathaka, ukuze azikhukhumeze. Ukuba uyahlala ngokukhululeka, ungamniki ukuphumla. Ukuba imikhosi yakhe imanyene, yahlule. Mhlasele apho angalungiselelwanga khona, vela apho ungalindelanga khona.

IAmazon ayinakukhetha ngaphandle kokukhohlisa. Nangona kunjalo, ngasemva kwemiboniso, iAmazon ivavanya ngokubonakalayo uninzi lwezinto onokukhetha kuzo kunye neendlela ezinxulumene nokutya. IAmazon ayifumananga Ukutya okupheleleyo phantse i- $ 14 yezigidigidi ukugcina imeko ikhoyo. Akunjalo. IAmazon yenza ukuthengwa okanye ukungena kwiindidi ezinokubala. Musa ukwenza impazamo- iAmazon inokulinganisa ukuTya okuPheleleyo. Nangona kunjalo, ngaba iAmazon ingaba yinkokeli kwishishini elinabantu abaninzi abakhuphisana nabo? Ewe, ndicinga ukuba banako, kwaye le yindlela endikholelwa ukuba bazakuyenza. Okwangoku, i-Whole Foods isebenza kwiivenkile ezingama-500; Uninzi lwabahlalutyi bezinto zokutya luqikelela ukuba iAmazon iyakudinga ukusebenza phakathi kwe-1,500 ukuya kwi-2,500 iivenkile ukuze ibe yinkokeli ekuthengiseni ivenkile.Ifoto nguScott Olson / Getty Izithombe

Ukutya okupheleleyo kukuQala, ayisosiphelo

Ngeevenkile ezingama-500, i-Whole Foods incinci xa ithelekiswa neKroger (iivenkile ezingama-2,764) kunye neWalmart (iivenkile ezingama-4,177). Ukuze ube ngumdlali ophambili kwivenkile yokuthenga, iAmazon kuya kufuneka yongeze iivenkile ezininzi. Uninzi lwabahlalutyi bezinto zokutya luqikelela ukuba iAmazon iyakudinga ukusebenza phakathi kwe-1,500 ukuya kwi-2,500 iivenkile ukuze ibe yinkokeli ekuthengiseni ivenkile. Ingxaki yile-ngenxa yokutya okupheleleyo kugxile kwiimveliso zezinto eziphilayo kunye namaxabiso aphezulu abathengisi, iAmazon ayinakokwakha kuphela iivenkile zokutya konke. Endaweni yoko, ndiqikelela ukuba iAmazon iyakulinganisa uphawu lokutya luphela ukuquka iifomathi ezahlukeneyo. Umzekelo:

► Ukutya okupheleleyo

Gcina imodeli yeshishini yangoku kunye nokuhluka kweemveliso. Qhubeka nokwakha iivenkile zokutya okugcweleyo apho ubuchule, ngelixa kugcinwa okuninzi okwenza i-Whole Foods yahluke, njengomgaqo-nkqubo wenkampani wokungathengisi iimveliso ezinezithako ezingaqhelekanga.

► Ukutya okupheleleyo kunye

Kuphela yipesenti encinci yabathengi eyitya kuphela iimveliso zendalo. Endaweni yoko, abathengi bakhetha ukutya iintlobo ngeentlobo zokutya ukusukela kwiziqhamo kunye nemifuno ukuya kwiitshiphusi zetapile, iikuki njalo njalo. Isithende se-Achilles se-Whole Foods kukuba kuba ayizukuthengisa kwaye ithengise i-CPG enophawu (iimpahla ezihlanganisiweyo zabathengi)Iimveliso ezinje ngePepsi, iCoke, iCheetos kunye nokunye ukutya okutyiwa, inkampani ineentengiso ezincinci kakhulu kunezimbangi zayo ezinkulu. Ndiyakholelwa ukuba isisombululo seAmazon kukwazisa iivenkile ze-Whole Foods Plus eziza kubonelela ngeyona mveliso intle Kaninzi isitokhwe kwaye uthengise iimveliso eziphambili zeCPG.

► Ukutya okupheleleyo

Ezi ziya kuba ziivenkile ezincinci zefomathi ezigcinwe ngokudityaniswa kwemveliso ye-organic, engeyiyo eyendalo kunye neyophawu lweemveliso zeCPG. Ezinye iindawo zinokuba nezikhululo zokubasa. Ngenxa yobungakanani bazo obuncinci, iivenkile zinokuvulwa ngokulula ngokugqitha eU.S.

Ndiyayithanda imbono yeAmazon isebenzisa uphawu lwento yokutya iphela kunye neefomathi ezongezelelweyo zokulinganisa ishishini lokutya. Nangona kunjalo, iAmazon akufuneki ixhomekeke kukutya okupheleleyo. Ngapha koko, iAmazon inokuqhuba ngokutya okupheleleyo njengenkampani eyahlukileyo yokutyala imali kuphela apho kukho imfuneko yokwakha iivenkile ezininzi.

Olunye ukhetho olunokuthi lukhethwe yiAmazon kukuvula iivenkile zokuthengisa ezinophawu. Umzekelo, iAmazon Prime Grocery, Prime Grocery yiAmazon, okanye iivenkile ezinamagama eAmazonFresh. IAmazon ayifuni ukuba ngumthengisi wentengiso. IAmazon ifuna ukucinga kwakhona ngamava okutya. Ndiqinisekile ukuba iAmazon iza kuzakhela izitolo zayo phantsi kwegama layo, njengoko ukwenza njalo kuya kunika iAmazon ulawulo olupheleleyo kuzo zonke iinkalo zamava abathengi. Ngokuvula iivenkile zayo phantsi kwegama laso, iAmazon iya kuba nolawulo olupheleleyo kuyo yonke imiba yamava abathengi.UDavid Ryder / Getty Izithombe

Ukugcinwa kwexesha elizayo

Kwi-2013, ndibhale iphepha lophando elinesihloko, Indlela entle yokuGcina uWoolworths , apho ndisebenzise khona ithiyori yomdlalo kwishishini lokutya lehlabathi. Kweli phepha, ndenza ingxoxo yokuba iAmazon kufuneka ifumane ukutya okupheleleyo njengoko uninzi lwabathengi lukhetha ukuthenga ukutya evenkileni hayi kwi-Intanethi. Uphando lwam luye lwandiqinisekisa ukuba intengiso ye-intanethi yegrosari iyakuba ngama-15 ukuya kuma-20 eepesenti kuphela kwintengiso yegrosari ngowama-2025. Umthengisi ophambili kwihlabathi kwi-Intanethi, iAmazon, kuya kufuneka aguqukele kwaye amkele ixabiso lecebo lezitena kunye neendawo zokugcina udaka ukuba ngenene ufuna ube yinkokeli kwivenkile yokutya. Ndithumele iphepha kwi-LinkedIn ngoMeyi ka-2016 (iAmazon yafumana ukutya okupheleleyo ngoJuni 16, 2017), kwaye iphepha laba yintsimbi yangoko nangoko.

Ndenze nengxoxo kwiNdlela eNhle yokuGcina iWoolworths yokuba iAmazon kufuneka yakhe iivenkile zokutya usebenzisa uyilo ngokungafaniyo nolunye uyilo olusetyenziswayo. Ukunceda iAmazon ibone ixabiso lombono, ndichaze ivenkile ekwaziyo ukuhlangabezana neemfuno zabathengi ngeendlela ezintathu ezahlukileyo: Ivenkile yokutya, uku-odola ukutya kwi-Intanethi kunye nokuzalisekiswa, kunye noku-odola ukutya kwi-Intanethi kunye nokuthathwa. Ndayila igama elithi 'ivenkile eneefomathi ezininzi' ukuchaza injongo yoyilo olutsha. Apha ngezantsi sisishwankathelo yoyilo:

• Yakha iivenkile eziphakathi kwe-10,000 ukuya kwi-20,000 iinyawo zenyawo;
• Kumgangatho wokuqala wevenkile, thengisa kuphela inyama, ubisi, amaqanda, iziqhamo, imifuno, izinto ezibhakiweyo, iimveliso zobisi, utywala;
• Nika abathengi ukutya okuphekiweyo okanye ukutya okulungiselelwe abathengi abanokuya nako ekhaya ukufudumeza;
• Nika abathengi ithuba loku-odola izidlo kwi-Intanethi eziza kulungiswa kwaye zisiwe kwivenkile; kwaye
• Nika abaqhubi beAmazon Flex ukuba benze ukuhambisa ngokomyinge wemizuzu engama-30 kubathengi abayalela ukutya kwi-Intanethi.

Umgangatho wokuqala kugxilwe kwiimveliso ezintsha kunye nokunye ukutya okuthe ngqo kubathengi. Abathengi bafuna 'ukuhlola nokukhetha' iigrosari ezinokonakala, ke ngoko ukwenza umgangatho ube yeyona nto ibalulekileyo. Ivenkile eneefomathi ezininzi ngaphezulu kokuhlangabezana neemfuno zabathengi ngokubonelela ngemifanekiso eqingqiweyo yesikwere ukubonisa nokuthengisa iimveliso ezinokonakala.

Eyona nto inomdla kuyilo lwevenkile kukuba ndize nombono wokudala inqanaba lesibini kwivenkile apho izinto zokugcina iivenkile (iitawuli zamaphepha, iphepha langasese, izinto ezinkonkxiweyo, ukutya kwezilwanyana zasekhaya, njl.njl. Kuba iivenkile bezingayi kubulingana nobukhulu bevenkile zokutya zemveli, inani elipheleleyo leemveliso ezigcinwe evenkileni ziya kuba mbalwa. Nangona kunjalo, izinto ezihanjisiweyo ziya kuba zezona zinto zivelisa eyona ntengiso. Abathengi banoku-odola izinto zokugcina izinto besebenzisa iifowuni zabo. Inkqubo yokufezekisa okuncinci endiyenzileyo iya kuzalisekisa ngokuzenzekelayo ii-odolo ezingenayo. Xa abathengi bekulungele ukuphuma, izinto zokutya ezithengwe kumgangatho ophezulu ziya kuthotywa ngokuzenzekelayo kumthengi olindileyo.

Ngokusekwe kwiingxoxo ebendinazo ngaphakathi namalungu eqela elilawulayo leAmazon elijongene neAmazonFresh kunye nokutya xa bendisebenzela iAmazon ukusuka ngo2015 ukuya ku2017, kwaye ngenxa yeengxoxo endisandula ukuba nazo nabaphathi kunye nabahlobo eAmazon nakwiWhite Foods, ndiyakholelwa uyilo endilwenzileyo luya kwakhiwa yiAmazon. Andikwazi ukuthatha ikhredithi ukuba iAmazon iyayakha indawo yokugcina ikamva. Ndiveze nje umbono, kodwa iAmazon iya kuwenza ngcono umbono.

Nangona kunjalo, ndingatsho ukuba uyilo lweefomathi ezininzi luvelise iingxoxo kwihlabathi liphela kubathengisi bokutya kunye nabaqulunqi abanomdla kolu luvo. Inkampani egama linguAlert Innovation idale oopopayi ababonisa uyilo lwabo KwiNovastore ephantse ibeyikopi ngqo yoyilo endiluchazayo ngeNdlela entle yokuGcina iWoolworths . Ndiyathemba ukuba iiNovastores zakhiwe.

Kukhulu Kunokutya

Njengoko benditshilo ngaphambili, iAmazon ayinqweneli ukuba ngumthengisi wentengiso. IAmazon ijolise ekudaleni amava abathengi apho iivenkile ziyinxalenye, kodwa ayizizo zonke, zezinto ezikhoyo. Oku kuya kubandakanya ukuvula iivenkile zomzimba ezidibanisa ukutya, iimveliso zelebheli zabucala zaseAmazon, ukuthengisa ngokubanzi okuthengiswayo, izinto zombane, ukhathalelo lwempilo, ikhemesti kwaye ndikrokrela amagumbi okudlala. Ngelixa iAmazon izokwandisa ukugxila kwayo kwiivenkile ezibonakalayo, isicwangciso sexesha elide seWalmart kukunciphisa inani leemveliso zentengiso kwiivenkile zalo ezininzi ngokuqesha indawo ezibhedlele, oogqirha, abanyangi, abagqirha bezilwanyana, iindawo zokuzilolonga, iivenkile zokutyela, isondlo sokutya nokunye . Kutheni le nto iWalmart ifuna ukutshintsha isicwangciso sayo? Ukuzalisekisa iimveliso ezininzi kwi-intanethi kwaye ukhuphisane ngcono neAmazon.

Ukufezekisa injongo yayo yokusebenza ngakumbi kwiivenkile, iAmazon inokwenza ukufunyanwa okongeziweyo ukuqhubela phambili ukonyusa indawo yokugcina ivenkile. Phakathi kwezinto onokukhetha kuzo iAmazon zezi zilandelayo:

1. Fumana i-Kohl's. Ndiphakathi kwabokuqala ukucebisa ukuba iiKohl kunye neAmazon kufuneka zisebenzisane. Ngokusekwe koko ndikubonile, iAmazon iya kuba bubulumko ukufumana iiKohl's. Iivenkile zeAmazon / zeKohl zexesha elizayo zinokunika umxube onomdla wokutya kunye nezinye izinto ezithengiswayo.
2. Fumana i-Menards yokuzenzela ngokwakho. Iindlela zeAmazon Idepho yasekhaya kunye neLowe kudidi lokuzenzela. Ukufumana iMardard kuya kutshintsha i-equation. IAmazon inokongeza ukutya kwiMortard yemveliso eyahlukeneyo. Inketho ebhetele iya kuba kukufumana i-Whole Foods okanye iivenkile ezinophawu lweAmazon ezikufutshane nendawo zeMenard.
3. Fumana iithagethi kwaye uvule iiMarike zokuTya konke ngaphakathi kwiivenkile ekujoliswe kuzo.
4. Fumana iindawo zokugcina iivenkile zeSears kwaye uvule iivenkile zokutya kunye neevenkile zentengiso.

Ukuba nenani elifanelekileyo levenkile zentengiso licebo. Iivenkile ezininzi kakhulu ezinemifanekiso engaphezulu kwesikwere inokubulala umthengisi. Bonke abathengisi banamhlanje abakhokelayo balwa ukunciphisa inani leevenkile abazisebenzisayo okanye baphonononge ukhetho lokunciphisa i-square footage ngaphakathi kwiivenkile zabo ukuze basuse iimveliso.

Umbuzo endihlala ndibuzwa wona ngulo: Ngaba iAmazon iya kuba ngumdlali ophambili kwivenkile yokutya? Ngokusekwe kumava am eAmazon kwaye ndisebenza njengomcebisi wabathengisi abakhulu begrosari kwihlabathi liphela, ndiqinisekile ukuba ukuba iAmazon yenza utyalomali olufunekayo ekwakheni / ekuqeshiseni / ekuthengeni ezinye iivenkile phakathi ko-2027 no-2030, iAmazon inokugqitha iKroger. Phakathi kuka-2030 no-2035, iAmazon inamandla okudlula kwiWalmart njengenkokeli kwintengiso yokutya.

Inkohliso iyaqhubeka

IAmazon yenza iintloko zamva nje xakwaziswaiceba ukutyala i-800 yezigidi zeedola ukuguqula ukuhanjiswa kwenkulumbuso simahla kweentsuku ezimbini ukukhulula ukuhambisa ngenqanawa usuku olunye. Abakhuphiswano beAmazon babeke ubuso obukhaliphile malunga nendlela nabo abaya kuba nakho ukubonelela ngenqanawa enye kubathengi babo. Abahlalutyi beshishini bathethe ngokuqaqambileyo ngendlela iAmazon eyaphinda yayinyusa ngayo ibha. Nantsi ingxaki ngesibhengezo seAmazon: Ukuhanjiswa simahla kusuku olunye akuyiyo injongo kwaye akuzange kube njalo. Endaweni yoko, injongo yeAmazon ibisoloko ikukudala uthungelwano oluphambili lwezixhobo kunye neendawo zentengiso ezibonakalayo apho uluhlu lweempahla lunokusasazwa ngokukhawuleza nangeendleko ezifanelekileyo ukuhlangabezana neemfuno zabathengi ngemizuzu, hayi iiyure okanye iintsuku.

Isakhono seAmazon sokukhohlisa abo sikhuphisana nabo ngenye imini iya kuba sisifundo esimele sifundwe. Isicwangciso esisetyenziswe yiAmazon sifana nesicwangciso sangaphambili soMongameli uRonald Reagan esetyenziselwa ukunyanzela indawo eyayisakuba yiSoviet Union ukuba ichithe iibhiliyoni zeedola ukulungiselela uhlaselo olungazange lwenzeke. Isimemezelo sikaReagan ngo-1983 sokuba i-U.S iya kutyala imali ekuphuhliseni ikhaka elingenakudlula, iSicwangciso soKhuselo soKhuselo (i-SDI), ukukhusela i-US ekuhlaselweni kwemikhosi yaseSoviet, yanyanzelisa iSoviet Union ukuba iphinde icinge ngesicwangciso sayo sonke somkhosi. Iinkokheli zeSoviet Union kunye nemikhosi zichithe iminyaka kunye neebhiliyoni zeedola bezama ukwenza iqhinga elingcono. I-SDI ayizange isetyenziswe, kodwa inkohliso iphumelele kwisiphumo esifunekayo, inceda ukukhawulezisa ukuwa kweSoviet Union.

Abo bakhuphisana neAmazon baya kutyala imali eninzi kwaye basebenze ngobushushu ukufezekisa ukuthunyelwa kwemihla ngemihla SIMAHLA. Inqaku: Akukho nto inje ngokuhambisa simahla kusuku olunye okanye nayiphi na into yokuhambisa ngenqanawe. I-Walmart iya kuba yeyokuqala ukubanga ukuba iphinde yabamba iAmazon (mhlawumbi nge tweet ), Kwaye inkampani izakuzama ukwenza ingxoxo yokuba uthungelwano lweevenkile zayo lunika iWalmart ithuba elingaphezulu kweAmazon. Iqela elilawulayo leWalmart lindikhumbuza uAndré Maginot, oyena nobangela ongoyena ndoqo kwezembali, Umgca weMaginot . Ngokutsho kombhali-mbali wase-Bhritane u-Ian Ousby:

Ixesha liphatha izinto ezimbalwa ngolunya ngakumbi kuneengcinga zexesha elizayo zezizukulwana ezidlulileyo, ngakumbi xa zizalisekisiwe ngokwenyani kwikhonkrithi nakwintsimbi. Ukujonga ngasemva kuyenza icace gca into yokuba iMaginot Line yayiyindlela yobudenge yamandla xa yayikhulelwa, isiphazamiso esiyingozi sexesha kunye nemali xa yayisakhiwa, kunye nokungathandeki okulusizi xa uhlaselo lwaseJamani lwalufika ngo-1940. kwiRhineland kwaye washiya umda we-400 yeekhilomitha eFrance Bheljiyam engonwabanga.

Qaphela kwiWalmart: Iivenkile zakho suku ikunike ithuba kwiAmazon, njengoko iAmazon inokunyusa ngokulula inani leendawo ezisasazwayo ezingaphezulu kokubala kwevenkile yakho kwaye inokwenza oko ngeqhezu leendleko. Zive ukhululekile ukuthumela i-tweet ukuba awuvumelani.

Njengayo yonke inkohliso, ngaxa lithile inyani iyaziwa. Ndiqikelela ukuba kwisithuba seminyaka emithathu iAmazon iyakubhengeza ukubanakho kwenkampani ukuzalisekisa ii-odolo kubathengi kwimizuzu, kubandakanya ukutya kunye nokuthengisa ngokubanzi, kuninzi lwaseMelika IAmazon iyakwenza njani oku? Ngokwakha uthungelwano olukhulu noludityanisiweyo lwezothutho eMelika 'Ngokudityaniswa' ndithetha ukuba iAmazon iphumeza iqhinga apho uluhlu lwezinto luya kubanjelwa kwizakhiwo zeeflethi, izibhedlele, uphuhliso lwendawo yokuhlala, izakhiwo zeeflethi, iipaki zeofisi, amaziko okufezekisa ngokukodwa, ngokukodwa yenzelwe amaziko okusasaza okusetyenziswayo okutya, amaziko okusasaza ngesathelayithi, izikhululo zokuhambisa, uluhlu lwezithuthi, izikhululo zeenqwelomoya ezikhawulezayo ukufumana nokuhambisa iindawo, njalo njalo. Yonke inkqubo ngaphakathi kwetyathanga lokuzalisekisa iodolo iya kwenziwa ngokuzenzekelayo. IAmazon iya kuphakamisa ubuchule bayo beenkcukacha ukwenza ikhonkco lonikezelo lokuphila elilindelekileyo ukuba lenze kube lula kwiAmazon ukuhlangabezana neemfuno.

Abaphathi kwii-Amazon ezikhuphisanayo baya kuzama ukubeka ubuso obukhaliphile, kodwa ngaphakathi ngaphakathi, inyani iya kwaziwa-iAmazon iphumelele. Isakhono seAmazon sokukhohlisa abo sikhuphisana nabo ukuba babe ngabadlali abaphambili behlabathi kwintengiso ngenye imini iya kuba sisifundo esimele sifundwe.UThomas Trutschel / Photothek ngokusebenzisa imifanekiso kaGetty