Isambatho esitsha saseMelika sijongeka njenge-iteration endala yohlobo.Ngesiqhelo seZambatho zaseMelika Isinxibo saseMelika sikulungele ngokusesikweni ukubuyela kwilizwe jikelele. Ewe, uphawu olusekwe ngu-Dov Charney ongathandekiyo, osonge i-hipsters nge-shiny, e-close-fit spandex kuyo yonke i-aughts, wabhengeza ukumiliselwa kwakhona kwihlabathi namhlanje.
UCharney waqala Izambatho zaseMelika ngo-1991 njengeshishini elithengisa yonke into ebolekwa nguyise; Kwiminyaka elishumi kamva, uphawu lwaluqhuba iivenkile ezingama-250 kumazwe angama-20. Kodwa phakathi kwentengiso yeetanki kunye nezityholo zokuhlaselwa ngokwesondo, uCharney wayenjalo wagxothwa njenge-CEO nosihlalo Ngo-2014. Kwiminyaka emithathu kuphela enamatye kamva, ngoJanuwari 2017, American Apparel yafunyanwa kwifandesi nguGildan Activewear , Inkampani yaseCanada yokunxiba ezemidlalo, ixabisa i-88 yezigidi zeedola. Ngokukhawuleza uGildan waluvuselela uphawu; Ngapha koko, bahamba ngokukhawuleza babenakho ukuyivula ngokusesikweni inkampani e-US ngo-Agasti waloo nyaka.
Ekuboneni kokuqala, akukho nto ingako itshintshileyo kwiZambatho zaseMelika okoko utshintshe ubunini-kwaye luhlobo lwendawo leyo.
Tnalu uthando olunzulu ngophawu, zombini le mveliso kunye nokuba yayiyintoni ekuphakameni kwayo, ucacisa uSabina Weber, umlawuli wentengiso kwiAmerican Apparel. Uqhubekile eneenkcukacha zokuba abathengi abavela kwihlabathi liphela baya kuyenza njani i-DM ngohlobo lwe-Instagram, becela ukuba ibuyele kwintengiso. Abalandeli be-Avid e-UK naseKhanada baya kuthumela imifanekiso yabo ye-hoodbare hoodies, babuze ukuba bangazitshintsha nini, ngelixa abanye bethumela imiyalezo ukuba uCharney kungenzeka ukuba uyifumene.
Omnye umfana angasithumela ii-DMs, 'Hei American Apparel, ndihamba ze. Uza kubuya nini? ’Iimpahla zakhe ezindala zaseMelika zaziwela kuye, uWeber uyakhumbula.
Kanye njengakwiminyaka yayo yozuko, iwebhusayithi yebrand kwihlabathi liphela isenekratshi leebhokhwe ezingafakwanga zigqunyiwe ziifutshane ezimfutshane, iimodeli ezinxitywe ngokunxitywa kwii-disco ze-disco ezolulekileyo kunye nezo ziphu i-zip-up ezazinganakuphepheka. Indawo iye yagcina ubuchwephesha obunobunkunkqele obukwi-American Apparel buyelelene. 
Isambatho esitsha saseMelika sinje njengokuba usikhumbula.Ngesiqhelo seZambatho zaseMelika
Ke, yintoni entsha ngokwenene apha? Ewe, enye, zonke iimodeli eziqeshwe yiAmerican Apparel ngoku zingaphezulu kwe-21 kwaye aziphinda ziphinde ziphinde zenziwe. Kwaye nangona le mifanekiso isemagqabini, banokusweleka ngokwesini ngokungathandabuzekiyo iifoto zaseMelika zeZambatho ezazifudula zinazo.
Kwaye yonke loo nto yenziwe kwi-USA? Ngokucacileyo ayisiyiyo eyona nto kugxilwe kuyo.
Senze uphando lophawu, kwaye kukho isiphumo se-halo yento engena-sweatshop, kodwa ayenziwanga 'Ayenziwanga e-USA,' amanqaku kaWeber. Olu phononongo lwalufana nokulinga, olwenziwe ngengqokelela yecapsule encinci eyenziwe kwiindlela ze-USA. Zathengiswa kunye neziqwenga ezifanayo ezazenziwe kwenye indawo emhlabeni, kodwa ngamaxabiso abonisa iyantlukwano kwiindleko zokuvelisa-izinto ezenziwe nge-stateide zazinexabiso eliphantsi, nangona zombini zazenziwe kwiindawo ezingenazithuku. Ngokuka-Weber, kwakungekho nto iphambili ekuthengiseni iziqwenga ezenziwe e-US, ke oko kwaqinisekisa iingcinga zabo ngesihloko. Ngoku iAmerican Apparel ayithembisi kuthobela i-U.S., Basebenzisa iifektri kuMbindi Merika, kwiRiphabhlikhi yaseDominican naseBangladesh.
Enye into ekujongwe kuyo yi-American Apparel entsha. Kwixesha elidlulileyo, iimpahla zabo zibaleke zincinci kakhulu-ngokwengxelo ka-Fitbay ngo-2014, phantse iipesenti ezingama-40 zabathengi ababhinqileyo kwakufuneka bathenge ubungakanani obunye KwiZambatho zaseMelika. U-Weber waqinisekisa uMbonisi ukuba uphawu luqalisile ukusebenzisa imodeli efanelekileyo yokulinganisa, oko kuthetha ukuba ubukhulu ngoku buza kufutshane nomndilili wecandelo.
Nangona kunjalo, uphawu oluthembisa ukugxila kulwakhiwo lomzimba, ukubandakanywa kunye nokwahluka, ababonakali ngathi bayaphila kweso sithembiso. Kwiindlela ezininzi ezinikezelwa kwindawo yeAmerican Apparel, ubukhulu obukhulu yi-XL, nangona izinto ezimbalwa, ezinje ngee-hoodies, zinikezelwa kwi-2XL. Kude kuqatsele? Ezinye izinto zinikezelwa nje ngobukhulu obulingana nazo zonke, esaziyo sonke ukuba aziyi kulungela yonke imizimba. Ngokuka-Weber, ngelixa bekukho iingxoxo malunga nokwazisa uluhlu lobungakanani obongezelelweyo, ngekhe kwenzeke kwixesha elizayo.
Ndiyazi ukuba yinto esithetha ngayo. Itshintsha imodeli yeshishini lakho kwaye ichaphazela onke amacandelo okusebenza, kungoko kutyalo-mali ukusuka kumbono wexesha kunye nemali, uqaphele.
Kodwa uphawu lunaso isicwangciso esiqinileyo sokujongana neyantlukwano ngokuziswa okuzayo kwengqokelela yeze. Ukunikezelwa kwii-hues ezi-9 ezahlukeneyo, iitoni ezininzi zolusu ziya kumelwa kulo mgca weebras, iisuti zomzimba kunye nempahla yangaphantsi. Kwakhona, gcina iliso ujonge ukuqokelelwa kwekratshi, ixesha lokumilisela le ntwasahlobo.
Ngokuqinisekileyo, isenokungabi sisinxibo sinye saseMelika obusikhonza kwikholeji okanye minyaka le kwiiveki ezintathu ezikhokelela kwiHalloween, kodwa kunokuba yinto entle leyo. Kuvakala ngathi le nguqulo intsha kwaye ihlaziyiweyo yenkampani inesazela.
