Iziko lemali mboleko yomhla wokuhlawula lelona khapitali libi.I-Pixabay Isangqa esithile sesihogo sigcinelwe abo baqhuba iinkampani zemboleko yomhla wokuhlawula. Thatha UScott Tucker . Wenza isivumelwano nomtyholi. UTucker, owayesakuba ngumqhubi wenqwelo moya oqeqeshiweyo, wakha ubukhosi bemali ebolekiweyo ngokungekho semthethweni kwaye ngoku ukhonza isigwebo seminyaka eli-16, iinyanga ezisibhozo entolongweni. Ngoba? Kuba ishishini lakhe lemali mboleko yomhla wokuhlawula i-2 yezigidigidi labutshabalalisa ubomi babantu, kuxhaphaza abathengi abazizigidi eziyi-4,5 ngemigaqo yemali mboleko ekhohlisayo kunye nexabiso lenzala engekho mthethweni. UTucker ngoku akahlali entolongweni kuphela, kodwa nakwisangqa sesibhozo sesihogo ngobuqhetseba.
Khawufane ucinge ukuba bangaphi ubomi obunokubhujiswa nguTucker ukuba wayenayo nemali mboleko yosuku lokuhlawula kwiVenkile yeGoogle Play?
Iziko lemali mboleko yomhla wokuhlawula lelona likhulu lobungxowankulu elibi kakhulu; Ixhamla kubantu abaxakekileyo nabangamahlwempu, ibutshabalalisa ngokoqobo ubomi babantu njengoko bethotyelwa kwimpembelelo yekhephu yamatyala ngenqanaba lenzala elothusayo kunye namagama athandabuzekayo. Abanye abantu bagqiba ekubeni bathathe imali eyongezelelweyo yemali mboleko yokuhlawula nje ukuhlawula ityala elalikho kwimali mboleko yomhla wokuqala wokuhlawula. Amabali amabi abuhlungu axhaphake kakhulu. Khawufane ucinge ngesihogo seKafka-esque sendoda enye othathe imali- mboleko yomhla wokuhlawula eyi- $ 2,500 ngexesha likaxakeka kwezonyango-kwaye yaphela i-50, 000 yeedola ematyaleni ngenxa yentlawulo yenzala.
Ngokuqinisekileyo ungayibhala le meko njengesihlandlo esinye. Kodwa ngokuka IZiko loMthetho weSizwe loMthengi , Esi sisiphumo esiqhelekileyo-sonke semali mboleko yomhla wokuhlawula. Ixeliwe kwiziko lengxelo ngo ukuboleka Amaxabiso enzala ngonyaka angama-300% ukuya kwi-1000%, okanye nangaphezulu, ahlala efihliwe yimeko yemali mboleko.
Ngokuthelekisa, i-APR kumakhadi etyala aqhelekileyo aqala ukusuka kwi-12% ukuya kwi-30%. Crunch amanani. Yenza izibalo. Iziphumo zilingana nolwaphulo-mthetho. Iinkampani zemboleko yemihla yokuhlawula ziyayazi kakuhle into eziyenzayo kwaye zixhaphaze abantu ngamaxesha abo aphantsi.
Ngokusisiseko, isicwangciso-qhinga seshishini semali mboleko yile: masijolise kubantu abanemivuzo ephantsi abanengxaki yokurhwaphiliza kwaye batshintshe i-1% yexabiso lenzala.
Ngaba ayikathengiswa kubunkampani beenkampani zemali mboleko zomhla wokuhlawula? Nantsi into eyathethwa nguJohn Oliver ngabo.
Njengoko ubona, iinkampani zemboleko yomhla wokuhlawula zizinto ezinyulu ezimbi, zisebenza ngeendlela ezizezinye kwaye uqikelele ukuba, ezi nkampani zineeapps. Ewe, ukuba uneshishini elinomthunzi, kutheni ungalikhupheli ebantwini? Imithetho ethile yelizwe inokuthintela olu hlobo lwexesha elifutshane, inzala ephezulu yemali mboleko. Kodwa ii-skirts zesoftware zijikeleze le nto kuthiwa yimithetho yelizwe. Inkqubo yemali mboleko yomhla wokuhlawula inokubangela wonke umonakalo wenzala yemali mboleko yomhla wokuhlawula kuye nakubani na emhlabeni ngokufanelekileyo kwi-smartphone yabo.
Kwaye, ngokumangalisayo, kuthathwe uGoogle ixesha elide ukufumana iimali mboleko zomhla wokuhlawula zizinto ezimbi. Ingxilimbela yezobugcisa kutshanje ibhengeze ukuba ibiyiyo Ukuthintela eziapps kwiVenkile yokudlala. Isithethi sikaGoogle sixelele Ijenali yeWall Street ,inkampani yayivala ii -apps zemali mboleko zomhla wokuhlawula ezisebenzisa inkohliso kunye nokuxhaphaza imigaqo-mboleko yomntu.
Kudala kulindelwe, uGoogle.
Ngo-2016, uGoogle uyekile ukubonisa iintengiso kwiinkampani zemboleko yomhla wokuhlawula. Ukucacisa ngakumbi, uGoogle uvalile iintengiso kwimali mboleko enegama lokuhlawula ngaphantsi kweentsuku ezingama-60, kunye neentengiso zeenkampani zemboleko ezinepesenti yonyaka yeepesenti ezingama-36 okanye ngaphezulu. Iintengiso zemali mboleko zomhla wokuhlawulwa zithintelwe kwinkampani elungileyo; UGoogle ukwala ukubhengeza izixhobo (ngakumbi imipu), iimveliso zecuba kunye neziyobisi zokuzonwabisa.
I-Apple, kwelinye icala, ayinalo olu hlobo lokuvalwa kwii -apps zemalimboleko yomhla wokuhlawula. Ewe okwangoku, iApple ilungile ngezi zinto. Isithethi seApple sixelele i WSJ ukuba iphonononge rhoqo imigaqo yayo yeVenkile ye App ukusombulula imiba emitsha okanye evelayo.
Ewe, iApple, mhlawumbi lixesha lokuba uphononongo oluqhelekileyo lwento engeyiyo intsha.
Omnye umba wokujongana nawo: uGoogle kunye nezinye iingxilimbela zobuchwephesha banamandla okuskraza nkqo ishishini ngokuthe nkqo, ukuba bayathanda. Banamandla okunceda ukukhuthaza utshintsho malunga neendlela zeshishini ezithandabuzekayo. Kwimeko yeapps yemali mboleko yomhla wokuhlawulwa, oko kuya kuba kukuhlawula iipesenti zabo zolwaphulo-mthetho.
Ngeli xesha, kwiminyaka eli-16 ukusukela ngoku, xa uScott Tucker ekhululwa ejele, angaqala ubomi obutsha bokuyila iinkqubo zemboleko yemini yokuhlawula iApple App Store.
