UAlden Ehrenreich njengoJohn Savage kwiPeacock Ihlabathi elitsha elinenkalipho .USteve Schofield / Ipikoko Okwangoku kwiimfazwe zokusasaza, iHulu ilawule ividiyo yentengiso kwimfuno (AVOD) yentengiso ngenxa yokukhula okuzinzileyo kunye nokungabikho kokhuphiswano. Iimbangi ezinkulu zokusasaza iNetflix, iDisney +, iVidiyo yeAmazon yeVidiyo, iApple TV + kunye neHBO Max okwangoku azisebenzisi tiers ezixhaswe ziintengiso kwaye endaweni yazo zibhalise ngokupheleleyo. Okwangoku, phantse I-70% yabasebenzisi bakaHulu Sebenzisa imodeli yayo exhaswa yintengiso kwaye ngelixa umsasazi usenokungabi mkhulu njengeNetflix okanye iDisney +, inokuxhomekeka kwingeniso ethembekileyo ngenxa yentengiso yentengiso. Ngoku, iComcast kunye neNBCUniversal bafuna ukuthatha imodeli inyathelo eliya phambili ngenkonzo yokusasaza yePeacock.
IPeacock, ebisebenzela abathengi beComcast kunye neXfinity iiveki kwaye izokwazisa ngokubanzi nge-15 kaJulayi, yayenzelwe ukwenza ukungena okuthe ngcembe kugqitywe ngelayibrari enkulu yemvelaphi kunye nokudibana neOlimpiki yaseTokyo. Kodwa, ngenxa yobhubhane we-coronavirus, inkonzo iya kuhlala izindlu zokuqala ezisithoba xa kusungulwa ngelixa ii-Olimpiki zaseTokyo zimiselwe elinye ixesha. Ngaphandle kwezithintelo, isicwangciso esiliqili sePikoko asitshintshanga.
Ngokungafaniyo nabanye abasasazi, uPeacock uza kubonelela ngolwakhiwo olwahlukileyo olubandakanya inkonzo yasimahla yokuxhasa intengiso kunye neetali zokubhalisela ezibonelela ngaphezulu kwe-600 bhanyabhanya kunye ne-400 uthotho, kunye nomxholo wokuphila kunye nokufunwayo kwiindaba, ezemidlalo, ebusuku kakhulu inyani. Iya kubandakanya imvelaphi ekhethekileyo, inkqubo esele ikho yelifa, iifilimu ze-blockbuster kunye neendlela zokusasaza. Amanqanaba athile aqhekeziwe aba yiphakheji yasimahla yokubukela exhaswa yintengiso elula, ipakeji yePeacock Premium exhaswa yintengiso ye- $ 4.99 ngenyanga, okanye ipakeji yePeacock Premium engenazintengiso ye- $ 9.99 ngenyanga eyakha malunga neeyure ezingama-20,000 zomxholo. . (Abathengi beComcast abakhoyo baya kufumana iPikoko ngaphandle kwentlawulo.)
UMat Strauss, usihlalo wePeacock kunye ne-NBCU Digital Enterprises, uxelele Ezahlukeneyo kwaye nangaphambi kokuba kuqhambuke i-COVID-19, bekukho imiqondiso yokudinwa, utshilo. Kwaye kukho le nkolelo kushishino yokuba abantu abafuni ntengiso okanye abayithandi intengiso. Oko nje akuyonyani. Umxholo okhululekileyo, oxhaswa yintengiso udlala ngamandla ethu, kwaye kulapho siye sagxila khona.
IComcast NBCUniversal inethemba lokuba umnikelo wePeacock ohlawula iindleko uza kulukuhla abantu baseMelika abanemali phakathi kokudodobala kwezoqoqosho kwihlabathi jikelele okukhuthazwe ngulo bhubhane. Kuqoqosho olungazinzanga, ithathwa ngentsingiselo eyahlukileyo. Ngoku ifanelekile ngoku kunalo naliphi na elinye ixesha, utshilo uStrauss. Nangona kunjalo, kubalulekile ukuba uqaphele ukuba ingeniso yentengiso yeTV kunye neenkonzo ze-AVOD ziye zaqhekeka ngexesha lobhubhane.
Ngaphambili uHulu wayeyigqibile inkonzo yasimahla yokubukela ngo-2016, esenza uPeacock into enqabileyo phakathi koonondaba kunye nabasasazi abazixhasayo. Ke kwakhona, njengoyena mntu ungenayo wokugqibela kwiimfazwe zokusasaza ezixineneyo, i-NBCU kufuneka izame into eyahlukileyo yokwahlulahlula ipakethi.
IComcast kunye ne-NBCU babambisa ukubheja kwabo ngePeacock, bayithumela ukomeleza ukwehla kweshishini labo lokuhlawula umabonakude ngobambiswano nobuchule kunye neminikelo. Ngokungafaniyo neNetflix, iPeacock ayizinikelanga kuphela ekukhuleni kokubhalisa okutsha ukwenza ingeniso; Inkampani engumzali ingathanda ukuqhuba ngakumbi inzala ibuyele kwishishini layo eline-peacock. Ayikufane ne-colossus yepivot njengoko iDisney kunye neWarnerMedia besenza namashishini abo ngokuthe ngqo kubathengi. IComcast izakutyala imali ezibhiliyoni zeedola kwi-Peacock ngaphezulu kwe-2020 kunye ne-2021, esecaleni lokukhanya Iindleko zokusasaza kukonke.
Ngelixa isicwangciso se-Peacock se-hybridi simele umnikelo owahlukileyo phakathi kwabahambisa kakhulu, kuhlala kubonakala ukuba kuya kusebenza njani ekutsaleni abasebenzisi kunye nababukeli. Yinto efanelekileyo, inkampani ilindele ukugqobhoza ngo-2024 nge-30 yezigidi-ezingama-35 zabasebenzisi abaqikelelweyo, kwivenkile nganye.
