Ijaji yomdibaniso ivumile ukuthengwa kwe-AT & T yeXesha lokuLumkisa.Tim Boyle / imifanekiso kaFetty) Ukufunyanwa kwe-AT & T ye- $ 85 yezigidigidi ye-Time Warner kuvunyiwe yijaji yomdibaniso uRichard Leon kwaye izakuvunyelwa ukuba iqhubeke, yabhengezwa ngoLwesibini. Iintloko, lungiselela ukuziqengqa.
Ukulandela ityala leeveki ezintandathu, uLeon unike isigwebo sakhe izolo kulandela inkcaso evela kwiCandelo lezoBulungisa le-Antitrust Division. I-DOJ yatsho ukuba ukujoyina inkampani enkulu yesizwe yezonxibelelwano kunye nomnini we-DirecTV kunye neTime Warner elayibrari ebanzi yolonwabo ekugqibeleni kuya kukhokelela ekunyuseni amaxabiso abathengi. Ngokucacileyo, uLeon waziva ngokwahlukileyo, kwaye evela ngaphandle ejonge ngaphakathi, ukudibana akuyi kunciphisa ukhetho lomxholo okanye umgangatho kubaphulaphuli.
Isandulela sibeka isiseko sokuqhubela phambili kwinqanaba losasazo nge I-Disney ye-52.5 yezigidigidi zokufumana i-20th Century Fox phezulu ngokulandelayo kwidokethi.
Ubona olona suku lukhulu kule nkulungwane kukudityaniswa kwemithombo yeendaba enkulu ngokusasazwa okukhulu, u-Eric Schiffer, u-CEO we-Patriarch Organisation kunye nosihlalo we-Reputation Management Consultants, uxelele i-Braganca. Kwimizi-mveliso, oku kuthetha ukuba umxholo onje ngeTro udibana nokusasazwa okufana neHulk.
Olu dityaniso lwaphuma kolona khuphiswano lokuzonwabisa kunye nemarike yemithombo yeendaba kwimbali yayo nayiphi na imboni; Ukhuphiswano luye lwasasazeka ngendlela engazange ibonwe ngaphambili kwaye luyothusa ngokunyuka kokusasazeka kunye namanye amaqonga edijithali. Ukudityaniswa kwe-AT & T kunye neWarner Warner kwafikelelwa kuba iinkampani zifuna ukuphuculwa komxholo weqonga lomgangatho, ukukhuthaza kunye nokusasaza iindlela zokuhlala kumdyarho. Yinyani yokusinda kwindalo yanamhlanje yolonwabo.
Zombini i-AT & T kunye neWarner Time kufuneka ukuba baphonononge ubume bendawo kwaye baqonda ukuba enye yezinto ezimbini izakwenzeka: nokuba zidityanisiwe okanye iTime Warner ngokuthe ngcembe ithengise iziqendwana zayo kumashishini amakhulu ngokuhamba kwexesha ukuze iqhubeke. I-status-quo ayisengokhetho olunokubakho; ukuba inkampani iye yahlala ingatshintshanga, ngekunyanzelekile ukuba iphule izahlulo zayo ngexabiso elincitshisiweyo ekugqibeleni njengoko yawa ngasemva, elilishishini nje elibi. Kungenxa yoko le nto bakhethe ukwenza intshukumo ngoku endaweni yamva.
Oku kusenokwenzeka ukuba kutheni iiMurdoch zithengisa iiasethi zokuzonwabisa zeFox.
Ngaphezulu kwexesha elide, inkampani ayinabungakanani bomxholo okanye izixhobo zokuhambisa eziyimfuneko ukubamba ugqatso lwengalo yaseHollywood kwaye ihlale inenzuzo. Iindlela zokusetyenziswa kwabathengi ziguquka ngokukhawuleza okukhulu, ngelixa iinkampani ezinje ngeDisney zifunxa imithombo yemixholo exabisekileyo njengoPstrong, Marvel noLucasfilm. Ukusukela oko uBob Iger waba yintloko yeDisney ngo-2005, iMouse House kunye neFox ziye zadibanisa isabelo semarike sokukhululwa sonyaka se-28.5 yeepesenti kunye ne- $ 3 yezigidigidi ngonyaka kwi-ofisi yebhokisi yasekhaya.
Ngesigqibo sikaLeon, uFox uba nomtsalane ngakumbi kubalambisi abalambileyo abafuna ukulinganisa.
UFox unyuka ngenzala ngenxa yesi sigwebo ngeComcast enoburharha engafuni kubuya umva, utshilo uSchiffer. [Bob] Iger uzakukhupha i-lightabers ukukhusela i-Fox kwaye kungcono aphulukane nengalo yasekunene kaMickey Mouse kunokuba aphulukane noFox aye eComcast.
Ukuqhubekeka kweentengiso ezinkulu kungakhokelela ekubeni ngoku kubekwe umzekelo wezomthetho kwezi ntlobo zokudityaniswa kwamakhulu.
IVerizon ngoku iya kwimowudi enkulu yokuzingela, kwaye ukubopha kwe-CBS Verizon yinto enokwenzeka. Amathuba esivumelwano se-Sprint kunye ne-T-Mobile esiba namandla ngakumbi, uSchiffer wongeze.
I-5G kwifowuni yakho inokuvumela ukusasazeka okucacileyo kwekristale, okunokubonisa ukuba kuluncedo olukhulu kwi-AT & T kunye neqonga layo lonxibelelwano elikhokelayo kunxibelelwano esele limiselwe ngokuqinileyo. Inkampani kudala inesandla esikhulu kuthungelwano lweselula kunye nentambo, ngoku banomxholo ophezulu kakhulu. Icandelo leWarner Bros. icandelo leefilimu lihlala liphakathi kwezitudiyo ezintathu eziphezulu ngokwexabiso lonyaka, kunye Uluhlu lwe-IP exabisekileyo luyamangalisa ( Ihlabathi leWizard I-Harry Potter, i-DC eyongeziweyo, Okudibanayo ilungelo lokushishina, njl. njl.).
Kwicala likamabonwakude, i-HBO ayilahlekanga ngababhalisi ngexesha le-Netflix's boom kule minyaka imbalwa idlulileyo kwaye ngoku izakufakwa kwizibonelelo ezininzi kakhulu kunangaphambili. Isibini esithi ngokudityaniswa kweDisney-Fox njengoko iMouse House isungula eyayo inkonzo yokusasaza kwaye ithathe indawo yokulawula eHulu, kwaye abaninzi bakholelwa INetflix inokuba ikhuselekile okokuqala kwiminyaka elishumi.
Nangona kunjalo, uSchiffer akaboni kangako ngaloo ndlela.
Esi ayisosongelo kukhuphiswano kwiNetflix, utshilo, kuba iiasethi zomxholo weTime Warner zivela kwimithombo eyahlukeneyo, zisenza kube nzima ukubamanyanisa bonke kwiqonga lokusasaza elilodwa. Kananjalo, ujonga inkampani entsha njengongenamandla okumisa isantya seNetflix.
Isixhobo esikhulu sokusasaza siza kutyala imali ezibhiliyoni zeedola eziyi-8 kumxholo kwaye sikhuphe i-1,000 yasekuqaleni ukuphela kwe-2018 kwaye sinomyinge ophantse ube zizigidi ezine zababhalisi abatsha ngekota nganye. Ngegumbi elaneleyo lokukhula phesheya kolwandle, iNetflix isekwimo entle ngokubanzi ngaphandle kwemiceli mngeni ezayo, nangona kufanelekile ukuba bajonge ebaleni.
Nokuba sithini na isiphumo sokusasaza esi sivumelwano, kuyacaca ukuba indibaniselwano ye-AT & T-Time Warner iya kusebenza njengesixhobo sokutshintsha utshintsho kumzi mveliso wokuzonwabisa. Abathengi kufuneka bazilungiselele ukuhlangana ngokudibeneyo kunye nokufumana izinto njengoko umdyarho weengalo zomxholo waseHollywood uqhubeka nokuvela.
