Disney ngokuchasene neNetflixIfoto nguPascal Le Segretain / Getty Izithombe Umsebenzi wenziwe: I-Disney ithenge ii-asethi eziphambili zeTV kunye nefilimu kwi-Twenty-First Century Fox ye $ 52.4 yezigidigidi ukuba ngumboneleli omkhulu womxholo kwihlabathi. Ngelixa wonke umntu eqala ukuphendula kukucinga ngeMagneto efaka inkunkuma yentsimbi kwiHulk kwiMarvel Cinematic Universe, eyona nto ibaluleke kakhulu kwesi sivumelwano iya kushukumisa ishishini lokonwaba ngonaphakade. Ngokufanelekileyo, isiphumo sayo kwiimfazwe eziqhubekayo zokusasaza.
Ukusukela oko uBob Iger waba yintloko yeDisney ngo-2005, iMouse House kunye neFox ziye zadibanisa isabelo semarike sokukhutshwa sonyaka se-28.5 yeepesenti kunye ne- $ 3 yezigidigidi ngonyaka kwi-ofisi yebhokisi yasekhaya (sans Iimfazwe zeNkwenkwezi: IJedi yokugqibela , eya kuthi kuphela ukumpompa la manani phezulu ngakumbi ), kuba Ukuzalwa .Miboniso bhanyabhanya, ukufa . Oku kubalulekile kuba ukuhlawulwa kwengeniso yeTV-ilayisensi yomxholo kumaqonga anjengeNetflix, iHBO, iHulu kunye neAmazon- inelayisensi njengepesenti yebhokisi yeqonga yeofisi. Njengoko indawo ephumayo ibonisa, oko kuthetha ukuba iDisney / Fox ilawula ngaphezulu kweepesenti ezingama-25 zentengiso, iya kuthi ilawule ngaphezulu kweepesenti ezingama-25 zendlela yefilimu yedijithali / yobhaliso.
Elo lixabiso malunga nomxholo ovela kumthombo omnye, ngakumbi xa ukhumbula ukuba ezi studio zintandathu ziphambili zikhupha iifilimu ezili-150 ukuya kwezili-175 ngonyaka, xa kuthelekiswa neminyaka engama-200 edityanisiweyo kwiminyaka engama-20 eyadlulayo. Ukwahlulahlulwa kwendlu ye-Arthouse kuhlatywa ngasekhohlo nasekunene kwaye ulungelelwaniso lokubalisa amabali sisoyikiso sokwenyani ngoku njengoko wonke umntu ejonge embindini. Ukunciphisa inani lee studio ezinkulu kuphucula kuphela loo nkxalabo.
Kodwa njengoko ii studio zisaqhubeka ukugxila ngakumbi nangakumbi kwi Ubudala be-12 ukuya kwi-39 yabantu ngokusekwa komxholo we-franchise-iimovie zakwangoko zenza kuphela iipesenti ezingama-50 okanye ngaphantsi kwengeniso iyonke, nge-BDD nganye- kunye nokuphelisa ifilimu yohlahlo-lwabiwo mali lwangaphakathi, iNetflix iyaqhubeka nokujolisa kwaye inikezele ngolunya kubaphulaphuli abangahoywanga ngezinto ezahlukeneyo. Kungenxa yoko le nto inkampani ichitha ukuya kuthi ga kwi-8 yezigidigidi kumxholo kwi-2018, ukugcina nokukhulisa i-100 yezigidi-kunye nababhalisi behlabathi liphela ngenjongo Iifilimu zoqobo ezingama-80 kunye nenani elandayo lwendlu ye-TV yangaphakathi.
Kodwa ukuhanjiswa kweenkonzo zentengiso kusondele malunga nokuncipha okukhulu.
KwiDisney, [isivumelwano] senza i-galaxy yenkqubo entsha yokunyanzela ababukeli ngelixa bezama ukubhabha ngesiqhwithi sentshukumo yabaphulaphuli ukuya kusetyenziso lwedijithali kunye nabangeneleli abatsha abavela kubuchwephesha bezinto eziphezulu kunye nabaphumeleleyo abafuna ukugungqa kulawulo lwaseHollywood, u-Eric Schiffer, u-CEO we Umbutho woBhishophu omkhulu noSihlalo we Abacebisi kuLawulo lwegama , uxelele uMqwalaseli. Inika indlela yokuba iDisney ibambe umzimba kwiNetflix njengoko isungula ukusasaza kwayo ngokuthe ngqo ukuya kubathengi ukunxibelelana nabantu abancinci abaphumelela kwisatellite nakwintambo. Igcina iDisney ilungelelaniswe kwicala lasekunene lotshintsho 'kumandla' wemillennial ekhokele iishifti kwimidiya.
I-Disney iceba ukumilisela eyayo inkonzo yokusasaza kwi-2019 kwaye iya kutsala uninzi lomxholo wayo ukusuka kwiNetflix ngaphambi kokuphakanyiswa kwayo. Inkampani ikwaphucula isenzo sokuphila Idabi leenkwenkwezi Umabonwakude kuphela osasazelayo ukunceda ukutsala ababhalisile bokuqala. Nokuba i-Disney iya kukhetha i-Hulu kunye nayo 12 yezigidi kunye Ababhalisi abakhoyo emva kokufumana i-Fox's 30 yeepesenti kwinkampani (kunye neepesenti zabo ezingama-30) ukunqanda isigaba sokuqala ukuqala ukuqala ukubonwa. Kodwa okucacileyo kukuba ukuthengwa kweFox kaDisney kwangoko kubonelela ngokusasaza kwilayibrari yomxholo onokuphikisana nokunikelwa kwalo naliphi na iqonga, kubandakanya iNetflix.
I-Disney ibona ukubhalwa ngesandla eludongeni lwabathengi behamba behambisa iinkonzo kwaye konke kungena kumxholo. UFox khange abe ndlongondlongo kule nto kwaye ubona ithuba lokufumana idola ephezulu kwiiasethi zayo. Incinci encinci egxile kwiNews Corp ingagxila kwiindaba nakulwazi nakwezemidlalo, apho uthando lwabo lulele khona, uMike Kelly, i-CEO ye UKelly Newman Ventures , usixelele
I-Disney-eyakha iMarvel, i-Lucasfilm kunye ne-Pstrong-kudala ifuna abantwana kunye nabantu abadala abancinci kwishishini labo elikhulu ngelixa i-Fox inikezela ngenkqubo ethile yokuphikisa ngohlobo lwabantu abadala abenza iifranchise ezinje ngokuqalisa ngokutsha Iplanethi yee-Apes prequels kunye Kumkani uthotho. Esinye seziphumo ezinokubakho kwesi sivumelwano kukuba iDisney ikhuphe i-20th Century Fox kunye neFox Searchlight kunye Ukukhetha ngesandla iipropathi ezithile eya kusongwa kwi-Disney brand ( X-Amadoda I-franchise kunye neepropathi ezine eziMangalisayo kunye nefayile ye- I-Avatar uthotho). Kwenye indawo, inkampani inokuguqula ezinye ii-IP ezinje ngeRidley Scott's Umphambukeli I-franchise, esebhokisini inkxaso kwi-ofisi yobomi, Imiyaka yomkence kwaye Inzima Kumabonwakude kunye neeprojekthi zokusasaza ngelixa usonwabela imisebenzi yangaphambilini yesikrini esincinci seFox. Oku kunceda ukuthintela naziphi na iingxoxo ezichasene nokuthembana xa kufikwa kwisabelo sentengiso esiyinkampani ngoku ibambe ngelixa igcina nesicwangciso sayo somdlalo weqonga ongaphantsi.
Ivumela iDisney ukuba ibe neephothifoliyo yeemveliso ezibanzi kububanzi, uJim Fosina, CEO we Iqela leNtengiso leFosina , uxelele uMqwalaseli. I-Disney iyazi ukuba abaphulaphuli ngabaphulaphuli beNetflix kwaye sele benxibelelana nabo iminyaka. Ngoku lixesha lokuba inkampani isebenzise iprofayile yayo (amava omthengi amangalisayo) kunye nokwakha ulwandiso kunye nabathengi abakhulele kwipotifoliyo yeDisney engaphezulu kokukhuphisana kwimveliso kunye nembono yokukhetha xa ithelekiswa nabakhuphisana nabo kwibala ... Intloko entloko kunye neNetflix kunye nabanye, iDisney ingaphezulu kwepony enye. Bachitha iminyaka besondela kubathengi babo kunye neemfuno zabo. Ndiyarhana ukuba iyakuba yile nto kugxilwe kuyo eza kubanceda kule nzame.
Ukusasaza kukutya yonke into onokuyitya kunye nendlela yokwenza eyakho-ye-sundae. Ivumela abathengi ukuba bakhethe kwaye bathabathe oluphi uthotho kunye neefilimu kunye namajelo awufunayo ngaphandle kokufumana inqwaba yeenethiwekhi ezilibalekileyo ezixineneyo emqaleni. Kodwa intsimi ayikho ngaphandle kwezithintelo njengoko iindleko ezidityanisiweyo zamandla okusasaza avelayo-iNetflix, iAmazon, iHulu, iApple, iYouTube ebomvu, njl.njl. IDisney ifuna iqonga layo ukuze ibe nemveliso ekufuneka iye kuyo kwindawo exineneyo nenokhuphiswano kwindawo yentengiso, enceda ukucacisa ezinye zezizathu ezibangela ukuba kwenziwe isivumelwano. Ukongeza kulo lonke ishishini lomdlalo bhanyabhanya, iMouse House ngoku ngabanini abanekratshi kwii-franchise eziphambili zeTV ezinje IiSimpson , Sithi aba kwaye Usapho lwale mihla , Ungasathethi ke ngomxholo ofanelekileyo kumabhaso kwiFX. Oku kunokwanela ukuphazamisa ibhalansi yangoku yamandla.
Ngelishwa, oku kuya kukhokelela ekwehleni okuthe kratya kwintengiso yetikiti lemidlalo yeqonga kunye nezitudiyo ezingakumbi ezikhetha ukusasazwa okusasazwayo, ekusenokwenzeka ukuba yile nto iDisney inayo engqondweni ixesha elide. Into ephambili sele ithengisile ngamalungelo aphesheya kwi Uhlahlo lwabiwo-mali olukhokelwa ngu-Natalie Portman okhokele kwindalo Ukutshatyalaliswa (ekukholelwa ukuba ibize malunga ne- $ 55 yezigidi) kwiNetflix ukunqanda Imbaleki yeBlade 2049 imeko yeofisi yebhokisi. Ayizukuthatha thuba lide ade amalungelo asekhaya kwiiprojekthi ezithile anyuke nawo. Le ntengiso iphawula ukujika kwidabi leenkcubeko kunye nabaphazamisi.
Ubungakanani obukhulu kwimithombo yeendaba kubalulekile ngoku kwaye azonelanga izinto ezinkulu zokuthenga ukuze zenzeke, utshilo uSchiffer. Kukuhamba okuqaqambileyo ukuphuma ngexesha elifanelekileyo kwimbali ye-21st Century.
Ikwayinkqubo ye-inshurensi yeDisney ebaqinisekisa ngesiseko sabalandeli esandisiweyo kunxibelelwano oluninzi kwizizukulwana ezizayo. I-studio ye-1 ayifuni nje ukuba yinkokeli yentengiso, ifuna ukuba bubukhosi obunobukhosi obungapheliyo.
Xa iDisney ikwenza oku kubalwa, ngokucacileyo babona indlela yokudityaniswa kukonyuka kwexabiso lemarike leasethi ngokudibanisa ukungena kwabo kunye nokuzibandakanya nesizukulwana esitsha (iMillennial, uGen X, uGen Y, uGen Z) abakhule bonke Ukwamkela iimveliso zeDisney, utshilo uFosina. Le ntshukumo ibavumela ukuba bahlale bebandakanyekile nabaphulaphuli babe ngabantu abadala kunye nokuba ngumzali. Yi kakhulu Isilumko esivela kumbono weDisney-ukuba ixabiso lilungile.
