Ixabisa malini ukulwa kwiiMfazwe eziSasazayo?

Ukuza kuthi ga ngoku, ibhokisi ye-2019 ifumene nje i-9 yeedola ekhaya. Ukuthelekisa, iNetflix iya kuchitha i-66% ngaphezulu kunaleyo kumxholo walo nyaka kuphela. Nokuba ziindawo ezingenanto ezingenamigangatho zetheyibhile okanye inkcitho yenkcitho kwinkokheli yentengiso, ishishini lokusasaza lifuna utyalomali olungenakulinganiswa nabasekeli abaxhonyiweyo. Ngelixa inkcitho enobundlobongela ingaqinisekisi impumelelo (jonga: IiJets zaseNew York), inika ukuqonda kwindlela yeqhinga lokusasaza.

Nge-2020, kuyakubakho intabalala yeqonga elingaphezulu kweliphezulu elwela ingqalelo efanayo. Isiphumo siya kuba ngaphezulu kwe-35 yeebhiliyoni zeedola ezichithwe kwimixholo kwibhodi yonke, kufunyenwe imali ebingasekho kwiminyaka nje embalwa edlulileyo. Masikophule konke ukuqikelela ukuba zeziphi ezona zinto zisikhuphisanayo eziphambili ezinokuthi zihlawule kumxholo wonyaka.

INetflix: Iibhiliyoni ezili-15 zeedola

Akukho ukuqikelela kuyafuneka apha. INetflix ityhile kwingxelo yayo yemivuzo ye-Q3 kwiveki ephelileyo ukuba inkcitho yayo yomxholo we-2019 yi- $ 15 yezigidigidi, yeyona nto iphambili kushishino. Nangona ingxelo kaJulayi isuka Ulwazi Ucebise ukuba umphathi wekhontenti uTed Sarandos wayelawula kwinkcitho yenkampani enoburharha, bonke ubungqina balatha ngokuchaseneyo. Kwiiveki ezimbalwa emva kwengxelo, iNetflix yathatha ulawulo lwe-Dwayne Johnson's $ 160 yezigidi zeebhloko ezenziwayo Isaziso esiBomvu , eye yalahlwa yiUniversal ngenxa yenkxalabo yohlahlo-lwabiwo mali. Kwinyanga ephelileyo, ifumene amalungelo okusasaza kwihlabathi liphela Seinfeld malunga ne- $ 600 yezigidi. NgoMvulo, inkampani inikezele $ 2 yezigidigidi Kwityala lokuxhasa ngakumbi umxholo wokuqala nangona kukho umngxunya we-13 yezigidigidi.

Ukusukela ngo-2015, iNetflix inyuse uhlahlo-lwabiwo mali lomxholo ngonyaka ngama-34% ngonyaka. Ukuba le meko ibinokubanjwa, iNetflix ibingaya kuthi ga kwi-20 yezigidigidi zeedola kunyaka olandelayo. Okungakumbi kuyinyani, uhlahlo-lwabiwo mali lwenkampani luya kunyuka ngepesenti encinci ngaloo mali ifakwa kwiimarike zamanye amazwe njengoko ukukhula kwekhaya kuqhubeka kumathafa.

Ngexesha lokubhalwa, iNetflix ibambe ikepusi yentengiso ye- $ 118.5 yezigidigidi.

Ividiyo enkulu yeAmazon: ~ $ 6 Billion

Kwi-2017, iAmazon ikhusele malunga ne- $ 5 yezigidigidi kumxholo, ngokwe Reuters . Iindleko ziye zenyuka kuphela ukusukela ngoko. Ngaphantsi kwentloko yesitudiyo uJennifer Salke, iVidiyo yeAmazon yeNkulumbuso iyasukela kwimpumelelo eyamkelweyo njenge Ecacileyo kwaye IMozart kwiJungle kunye nokuya kuhlahlo-lwabiwo mali olukhulu lokubaleka ekhaya njenge INkosi yeeRingi kwaye Ivili leXesha .

Isigantsontso sobuchwepheshe sihlawule i-250 yezigidi zeedola kumalungelo e-JRR. Uchungechunge oluthandekayo lukaTolkien kunye nezicwangciso zokutyala imali ejikeleze i-1 yezigidigidi zeedola ngaphezulu kwamaxesha amahlanu, okwenza ukuba ibe yeyona nto ibiza kakhulu kumabonakude kwimbali. Nangona kunjalo, ayilindelanga ukuba idlale kude kube ngo-2021. Kwenye indawo, istudiyo sachitha ngaphezulu kwe- $ 40 yezigidi kwi-Sundance Film Festival yalo nyaka Ngemva ebusuku , UBrittany Ubaleka iMarathon kwaye Ingxelo kodwa ibhokisi ebuyayo yeofisi khange iluthethelele utyalo-mali (yindlela ehloniphekileyo yokuthi bayabhomba). Kuqikelelwa ukuba malunga nezigidi ezingama-30 ze-Amazon Prime ababhalisile basebenzise iinkonzo zevidiyo zeqonga.

Ngalo mbhalo, iAmazon ibambe ikepusi yentengiso ye- $ 878.6 yezigidigidi.

I-Apple TV + : Iibhiliyoni ezi-6 zeedola

Emva kokuqala ukubeka bucala i-1 yezigidigidi kulungelelwaniso lomxholo, u-Apple uxele ukuba ulikhuphile elo nani laya kwi-6 yezigidigidi zeedola, ngokwe- Amaxesha ezeMali . Ngokubanzi, inkonzo yokusasaza ineeprojekthi ezingaphezu kwe-30 ngeendlela ezahlukeneyo zophuhliso, nangona zisithoba kuphela eziza kubakho xa iApple TV + isungula kwinyanga ezayo.

Ngaphandle kokungafani kobungakanani bethala leencwadi phakathi kweApple TV + kunye nabo bakhuphisana nayo, iindleko zayo zihlala ziphezulu kuba ixhomekeke ngokupheleleyo kumxholo wokuqala kunelayibrari yasekhaya yezinto esele zikho. Kungenxa yoko le nto i-tech-giant iphumelele imfazwe yeethenda enobundlobongela kaJennifer Aniston kunye noReese Witherspoon Umboniso wasekuseni , Idrama ekhethekileyo ekuthiwa ixabise i-300 yezigidi zeedola iziqendu ezingama-20. Ihlawulela ukuba yeyona nkampani ibaluleke kakhulu kwimbali.

Ngexesha lasehlotyeni, usekela-mongameli omkhulu ka-Apple weSoftware ye-Intanethi kunye neeNkonzo uEddy Cue wagxininisa ukuba iApple TV + ijolise kumgangatho ngaphezulu kobungakanani. Akukho nto igwenxa kuloo modeli, utshilo uCue ICawa yamaXesha xa sixoxa ngevolumu yeenketho zokusasaza, kodwa ayisiyiyo imodeli yethu. I-Apple TV + iza kuphehlelela kwihlabathi liphela ngaphezulu kwe-1 yezigidigidi zezixhobo ezisebenzayo kwihlabathi liphela, ibonelela ngenkonzo ngokungena okukhulu kwintengiso kunye nokusasazwa kwishishini lokusasaza.

Ngalo mbhalo, iApple ibambe ikepusi yentengiso ye- $ 1.09 trillion.

I-HBO Max: ~ $ 3.5 yezigidigidi

Akukho manani esidlangalaleni ngokubhekisele kuhlahlo-lwabiwo mali lomxholo we-HBO Max, kodwa siyazi ukuba iWarnerMedia esandula ukwenziwa yongeze i-500 yezigidi zeedola kwi-HBO esele ikho ye- $ 2 yezigidigidi ukuya kwi-2.5 yeebhiliyoni zeedola. Kukwabikwa ukuba i-HBO Max kulindeleke ukuba ixabise ngaphezulu kancinci kune-HBO ngoku ekhoyo ye- $ 14.99 package. Iqonga elitsha liza kutsala umxholo kulo lonke ubukhosi beWarnerMedia ukongeza ekuphuhliseni umxholo wokuqala kunye nokwazisa ngaphezulu kweeyure ezili-10 000 zenkqubo.

Imicimbi ephathekayo yelayisensi sele ibandakanya i-425 yezigidi zeedola kwiminyaka emihlanu Abahlobo kunye namalungelo okusasaza awodwa kuwo onke amaxesha ali-12 Ingcingane ekulu kakhulu ngaphezulu kwe- $ 500 yezigidi. I-HBO Max ikwajonga a Isivumelwano esinengeniso ye Amadoda amabini necala . Imvelaphi efanelekileyo yesihloko kuphuhliso ibandakanya ukushukuma kweWarner Bros. 'ezayo Iindunduma I-blockbuster, uhlengahlengiso lwenoveli ye-dystopi Isitishi ezilishumi elinanye kunye nokubuyiswa kwakhona kwee-sitcom zakudala ze studio. Inkampani yabazali bakaWarnerMedia, i-AT & T, ichithe ngaphezulu kwe- $ 14 yezigidigidi kumxholo uwonke kwi-2018.

I-HBO Max ijonge ababhalisi abazizigidi ezingama-50 kwisithuba seminyaka emihlanu ngelixa intloko yeWarnerMedia uJohn Stankey ejonge kwizigidi ezingama-70 zizonke.

Ngalo mbhalo, i-AT & T ibambe ikepusi yentengiso ye- $ 278.3 yezigidigidi.

I-Hulu: ~ $ 3 yezigidigidi

Uhlahlo-lwabiwo mali lonyaka lweHulu yi- $ 2.5 yezigidigidi, ngokwe Intatheli yaseHollywood , kodwa oko kuya kwanda ngoku njengoko iDisney inayo ithathe ulawulo olupheleleyo Ngaphezulu kwenkonzo yokusasaza. Iqonga elingaphezulu kwe-top lagqitha kubhalisi abazizigidi ezingama-30 kwangoko kulo nyaka njengemveliso yase-US kuphela. Ngelixa okwangoku kungekho nasiphi na isicwangciso sokwandiswa kwamazwe aphesheya, iDisney kulindeleke ukuba ifake inkonzo efunwayo ngenqwaba yezixhobo, kubandakanya nethala leencwadi elinomthamo omkhulu.

Umxholo wabantu abadala ovela kwi-21st Century Fox, kubandakanya umboneleli wentambo osisiseko weFX Networks, uya kubuyiselwa eHulu phantsi kweDisney. Imvelaphi ekwizinga eliphezulu kuphuhliso lubandakanya iminiseries malunga noCatherine Catherine, uReese Witherspoon kunye noKerry Washington Umlilo omncinci naphina , UMtyholi kwiSixeko esiMhlophe evela kubavelisi uMartin Scorsese noLeonardo DiCaprio, kunye a Amakhwenkwe aHardy uthotho .

Inyathelo likaDisney lokuthatha ulawulo olupheleleyo lweHulu lixabise inkampani kwi-27.5 yezigidigidi zeedola.

I-Disney +: ~ $ 2.5 yezigidigidi

Ngethuba losuku lwabatyali mali ngo-Epreli, iDisney yathi ibekele i-1 yezigidigidi zeedola kwimithombo yenkcitho ye-Disney + ukuqala kunye ne-1,5 yezigidigidi zeedola kwilayisensi yomxholo kwikhathalogu yayo. Abaphathi beNdlu yeNdlu baveze ukuba balindele ukuba uhlahlo-lwabiwo mali lwalo mxholo lonyuke luye kwi-2.4 yeebhiliyoni zeerandi kule minyaka mihlanu izayo. Inkampani yaseWalt Disney ichithe phantse i-24 yeebhiliyoni zeedola kumxholo ophelileyo kunyaka ophelileyo, nangona ixabiso lentengo lifikelela kwimidlalo yeqonga, usasazo kunye nomabonakude wentambo (i-ABC, iFreeform, i-ESPN), kunye neenkonzo ezintathu zokusasaza ezahlukeneyo (iDisney +, i-ESPN +, iHulu).

Kutheni le nto iDisney + ibonakala ngathi ibangela ukhuphiswano malunga noku? Ukuqala, iqonga liza kuxhomekeka ngakumbi kwikhathalogu yalo yangasemva yomxholo weklasikhi kunokoqobo lwexabiso. Ngamandla egama lophawu kwiMarvel, Pstrong, Lucasfilm, Fox, kunye noNat Geo, iDisney + inokukwazi ukuvumela inkqubo yayo yelifa layo ukuba ithethe xa kusungulwa. Kodwa iindleko ziya kudubula kungekudala. Kwiinyanga ezili-12 zokuqala, iDisney + iya kukhupha ngaphezulu kwe-25 yoqobo kunye neefilimu zokuqala ezili-10. Oku kubandakanya i-blockbuster Marvel miniseries, eya kuthi ixelwe phatha uhlahlo-lwabiwo mali phakathi kwe- $ 100 yezigidi kunye ne- $ 150 yezigidi.

Abanye abahlalutyi bakholelwa ukuba iDisney + inokufumana ukuya kuthi ga kubabhalisi abazizigidi ezili-15 kunyaka wayo wokuqala, ngelixa abanye bezinzile kunakuqikelelwa kwizigidi ezingama-30 ngo-2024. Ngaphakathi, abaphathi beDisney kuthiwa bazakhela phakathi kwababhalisi abazizigidi ezingama-60 ukuya kuma-90 ezigidi kwiminyaka emihlanu.

Ngalo mbhalo, iDisney ibambe ikepusi yentengiso ye- $ 239.2 yezigidigidi.

Hlala ubukele uqikelelo lomxholo weComcast's Ipikoko kunye neViacomCBS ’ I-CBS yoFikelelo lonke.