UShane Burgos ubetha ngenqindi uEdson Barboza waseBrazil ngexesha lomlo wabo we-featherweight kumnyhadala we-UFC 262.UCarmen Mandato / Getty Izithombe Kwasekuqaleni kwe-2019, sivavanye ukubakho kwamalungelo osasazo e-NFL Ukufudukela kusasazo ngendlela ebalulekileyo, etshintsha umdlalo. Ewe, kwiminyaka emibini kamva kunye neAmazon Prime Video likhaya elikhethekileyo NgoLwesine iBhola ekhatywayo Ngelixa iParamount + kunye ne-ESPN + ziya kulingisa imidlalo yeNFL kuwo onke amaqonga abo ukuya phambili. Utshintsho lubonisa ukutshintsha kwemikhwa yokubukela kunye nokubaluleka kwenkqubo yomnyhadala wezemidlalo kwimidlalo engapheliyo yokufuna ingqalelo yabaphulaphuli.
I-Peacock yayenzelwe ukwazisa ngokudibeneyo nee-Olimpiki zaseTokyo zango-2020 kwaye yehla i-1 yezigidigidi zeedola ukuze ibe likhaya elikhethekileyo leWWE. I-NHL kunye ne-Turner Sports kutshanje ibethe isivumelwano seminyaka esixhenxe samalungelo osasazo esiya kuzisa iHockey kwiHBO Max. Iinkonzo zokuzonwabisa zePremiyamu ezinje ngezi ziye zanda kwimidlalo ebukhoma ukuze zikhule, zonwabe kwaye zigcine iziseko zababhalisi. Kodwa ke kukwakho nokudlala okucocekileyo kweenkonzo ze-SVOD ezimele ukwahlulahlula iimfazwe zokusasaza. 
Isabelo semidlalo ye-SVOD yaseMelika yemirhumoI-ANTENNA
I-ANTENNA ibona idatha yokuthengiselana kwizigidi zabathengi baseMelika (ngokungachazwanga ngokunganyanzelekanga). Sebenzisa le datha, inokuxela xa abantu besayinile, xa beyekile, xa betshintsha iinkonzo njalo njalo. Ayisiwo umfanekiso wokujonga ukubonwa kwamanqaku, kodwa inika isikhanyiso sokuphumelela kwesiqwenga somxholo ekutsaleni abathengi abatsha kwinkonzo ye-SVOD. Ngokubhekisele kwimidlalo ebukhoma, i-ANTENNA ifumanise ukuba icandelo lezemidlalo le-SVOD liphantse laphindeka kathathu ngokukhula phantse ngama-200% ukusuka kwi-2018 ukuya kwi-2020.
Xa isaphulelo siphumelele kakhulu Disney inyanda (I-Disney +, i-ESPN +, i-Hulu) kunye nokuvavanya i-ESPN + njengemveliso ezimeleyo, i-ANTENNA ifumanisa ukuba le nkonzo iphindaphindwe kane kwisiseko sababhalisi bayo ukusuka kwi-2018-2020. Iqonga lenza ngaphezulu kwesiqingatha sokukhula kweminyaka emibini yodidi. Ukukhula okumileyo kwe-ESPN + kuqhutywa ikakhulu yimisitho ye-UFC PPV eqala ngo-2019. Inkonzo ye-WWE's-top-top (OTT) iphindaphindwe kabini ngeli xesha linye ngaphambi kokunikezelwa kwamalungelo ayo ngokukodwa kwiPeacock.
Njengokuba i-ESPN + (ababhalisile abazizigidi ezingama-13.8) ikhule njengemveliso ezimeleyo, inyanda yeDisney isasebenza ngaphezulu kwesiqingatha sesiseko sababhalisi beenkonzo. Umgca we-ESPN ubenababhalisi abophayo iminyaka kwaye ucofe imali eninzi I-MNF amalungelo osasazo anengeniso encinci yokuyibonisa iminyaka eli-15. Kuhlala kubonakala ukuba ibaluleke kangakanani indima iNkokeli yeHlabathi liphela kwezemidlalo eya kuyidlala kwi-Disney yexesha elide.
I-Super Bowl LV kwi-CBS All Access (ngoku eyiParamount +) yayingowona msitho mkhulu wokubhalisa wosuku olunye olinganiswe yi-ANTENNA. Ukusasazwa kwePeacock ngo-Epreli kweWrestleMania 37 yayingoyena mqhubi ubhalisela inkonzo ukusukela oko yaqalwa.
I-ANTENNA ikwaqwalasele i-68% yezinga lokukhula ukusuka kwi-2018 ukuya kwi-2020 yeenkonzo ezijolise kumdlalo omnye okanye kwiligi. 
Isabelo semidlalo ye-SVOD yaseMelika yemirhumoI-ANTENNA
I-ANTENNA ilandelela ngokuthe ngqo ukubhaliselwa kwe-OTT ngokuthe ngqo kubathengi (inyanga nenyanga, ixesha lonyaka, unyaka nonyaka) kwaye hayi intengiselwano yomdlalo omnye okanye ividiyo yeenkqubo ezininzi zokuhambisa ividiyo. Ngokusekwe kwidatha engentla, i-HBO Max ayinakuhambisa mfuneko ngamalungelo e-NHL. Ekugqibeleni, iTurner Sports inokufuna ukuqala uthethathethwano ngokuhambisa imidlalo ye-MLB kunye ne-NBA kwinkonzo yokusasaza ngokunjalo.
Nge-ANTENNA, i-DAZN yayikukuphela kwenkonzo yezemidlalo ye-SVOD ukubona ukwehla kwimirhumo yonyaka yase-US ukusuka kwi-2019 ukuya kwi-2020, njengoko beqhubeka nesicwangciso esigxile kwilizwe liphela. Ngelixa i-DAZN ifumana impumelelo kwi Indawo yentengiso yamalungelo ezemidlalo yaseYurophu , yiyo ukuphulukana nenyakatho ye-1 yezigidigidi zeedola ngonyaka. Njengokudityaniswa, ukufunyanwa kunye nokudityaniswa kuyaqhubeka kumthengi kushishino losasazo lokonwaba, iinkonzo ezinje nge-DAZN ziye zaxutywa malunga neethagethi ezinokubakho kwiinkampani ezinkulu.
Inkqubo ebhaliweyo enje UMandalorian kwaye Izinto ezingaqhelekanga kunye neefilimu ze-blockbuster ezinje nge Godzilla vs. Kong kwaye Umkhosi wabafileyo Iyaqondakala imunxe yonke ioksijini kwincoko yokusasaza. Kodwa ezemidlalo zihlala ziyinto ephambili kubo bobabini abanemigca yokubaluleka kunye ne-SVOD yokwanda kokufakwa kuko konke ukuzonwabisa kwescreen esincinci. Ukulandelela ukuvela kwayo kubonelela ngemephu encinci yendlela engafakwanga kwindawo.
