Ngubani omnye olungeleyo ukwenza uqeqesho lwabo kwi-sub-zero temps ?!UBen Jackson / Antarctica21 Yehlabathi Ukukhula ngokukhawuleza kwe-gym franchise Ivula iziko lokomelela eAntarctica.
Ewe-ufundile ngokuchanekileyo. Kuza kubakho indawo yokuzivocavoca kwilizwekazi elikumazantsi ehlabathi. Kwaye hayi, abaphulaphuli ekujoliswe kubo abenziwanga ngoonombombiya kunye namatywina.
Fitness behemoth Naliphi na ixesha Fitness , inkululeko enkulu yezempilo kunye neyomzimba emhlabeni eneegyms ezingaphezu kwama-4,000 ezikumazwekazi amathandathu, ibambisene nomqhubi wokhenketho ogqithileyo, Antarctica21 , ukuvula iziko lobugcisa obukumgangatho ophezulu emazantsi omhlaba, ubenze inkampani yokuqala yamalungelo okuthengisa — kulo naliphi na icandelo — ukuqhuba iflegi kuwo onke amazwekazi asixhenxe.
Bhalisa kwiNcwadana yeShishini yaBabukeli
Kutshanje sivule indawo yethu yokuqala yokuzivocavoca eMorocco, neyayiyindawo ebalulekileyo elunxwemeni ukuze sandise iAfrika iphela, kwaye sakuba sifikile kwelona nqanaba liphezulu, ndathi kwiqela lethu, 'kufuneka sibekhona kuwo onke amazwekazi asixhenxe.' iminyaka kwaye ngoku sineenyanga nje ezimbalwa ukuza nokuzisa umbono wokuba nesibindi sokuvula i-gym e-Antarctica ibe sisiqhamo, kunye nomsunguli we-Anytime Fitness kunye ne-CEO u-Chuck Runyon. Ukuqala kokuwa, Nanini na uFitness Fitness ayizukuba nje malunga nokuba sempilweni naphi na-izakuba malunga nokuqina naphi na .
Kodwa kukho ukubanjwa: uya kuba nakho ukufumana uqeqesho ngelixa ujonge kwi-Antarctic tundra ngeenyanga ezine zonyaka.
Ukusukela ngoNovemba ukuya ngoMatshi-iinyanga zasehlotyeni kuMazantsi eIkhweyitha, xa amaqondo obushushu efana ne-Minneapolis ebusika kunexesha eliphantsi le-subzero elitshabalalisa ilizwekazi elinomkhenkce ebudeni bonyaka — Umhloli weMagellan , inqanawa entsha, enobungangamsha, yomelele kangangeemitha ezingama-300, inqanawa yokuhamba ngenqanawa iya kusekelwa ngaphandle kweAntarctica Isiqithi saseKing George . Kwaye enye yeempawu zayo ezizodwa ziya kuba ebhodini ngalo naliphi na iZiko lokuFunda. 
I-Antarctica21 iMagellan Explorer iya kuba likhaya kuyo nayiphi na indawo yokuPhila 'kwindawo ebandayo.Antarctica21
Ekuqaleni, xa naliphi na ixesha esiza kuthi, bebefuna ukukhetha ubuchopho bethu kwaye bafumane ukuqonda malunga nezinto zokusebenza kunye nemiceli mngeni yokwakha umthambo kwilizwekazi; Ngokuqinisekileyo ibingumbono ongqongqo, kodwa besisebenza kwishishini lokhenketho e-Antarctic ishumi elinesiqingatha, kwaye besisazi ukuba ukumisa ubume bomzimba kwilizwekazi kuya kuba yinto enzima kakhulu-ukuba akunakwenzeka- isindululo esinikiweyo uxinzelelo lwamabango agqithileyo, izivumelwano kunye neengqungquthela ezilawula iAntarctica, utshilo uFrancesco Contini, usekela-mongameli olawulayo wentengiso kunye nentengiso yeAntarctica21.
Nangona kunjalo, xa besitsalela umnxeba okokuqala, kwenzeka ukuba kumanqanaba okuqala okucwangcisa ukwakhiwa kwenqanawa yethu entsha yokuhamba ngenqanawa, iMagellan Explorer, kwaye akubanga thuba lide ngaphambi kokuba sithathe isigqibo ukuba bekukho ulungelelwaniso oluhle phakathi kwento nayiphi na iFitness Fitness eyayizama ukuyenza kunye nokuzinikela kwethu ekuboneleleni ngezixhobo ezikumgangatho ophezulu kunye neenkonzo zethu kubahloli bamazwe abangenasibindi, wongeza uContini.
Ukhenketho eAntarctica lususwe kuphela emva kokuwa kweUSSR
Ishishini lokhenketho eAntarctic ngenene labhallo nge-1990s, emva kokuwa kweSoviet Union. Njengokuba amaziko elizwe ebhengeza, kwaye amazwe angamalungu ebhengeza inkululeko, ukuphazamiseka kwenkxaso-mali kurhulumente ophakathi kuthetha ukuba amaziko amaninzi akakwazanga ukuhlawulela ulondolozo kunye nokugcinwa kweenqwelomoya zabo zomeleleyo zomkhenkce, iinqanawa zophando ze-polar-uninzi lwazo iRussian Academy yeSayensi. Njengokuba ezi nqanawa zazithengiswa kwiifandesi, oosomashishini kwishishini lokhenketho olusemacaleni baqala ukuphinda bazise eAntarctica, bevula, okokuqala ngqa, ukhenketho kwilizwekazi elisemazantsi ehlabathi. 
Ukuwa kweSoviet Union kwakuthetha ukuba abaqhubi be-adventure banokugqibela ngokundwendwela aba bantu e-Antarctica.USandra Walser / iAntarctica21
Nangona kunjalo, ezi nqanawa zophando ezaziphinda zenziwa ngexesha leSoviet, zazingahonjiswanga ncam ngezixhobo ezikumgangatho ophezulu okanye zichongwe ngezona ndawo zokuhlala zintle — zinto ezo ezazigcina ishishini lokhenketho lobunewunewu lisesichengeni.
Ukufika apho
Kwanasemva kokuphinda kusasazwe ngokutsha iinqanawa zophando eziphinda zenziwe kwi-Southern Hemisphere, indlela yokufumana abantu kwilizwekazi ibiseyingxaki kwaye ibonakalisa ukukhula okunamandla kumacandelo asakhulayo e-eco nakwezokhenketho.
Ukufika eAntarctica, umgibeli oqhelekileyo kwakufuneka kuqala abhabhe aye eSantiago okanye eBuenos Aires, alandelwe yenye inqwelo moya yalapha eya IPunta Arenas , EChile okanye Ushuaia , EArgentina, iindawo ezimbini ezikude ezikufuphi neCape Horn kwincam esemazantsi oMzantsi Merika. Ukusuka apho, abahambi babekhwela inqanawa ibanqumle kwiNdawo iDrake Passage — iqula lamanzi eliphakathi koMzantsi Merika neziQithi zeSouth Shetland zaseAntarctica.
Inkqubo ye- Ukuhamba ngaphaya kweDrake -Kunye apho ulwandlekazi lweAtlantiki nolwePasifiki luhlangana-yenye yezona ndlela zokuhamba zikhohlisayo emhlabeni, kwaye amabali awoyikisayo abakhweli abanyamezele uhambo lweeyure ezingama-50 zamaza anobundlobongela kunye nokuphosa kumaza obushushu be-subzero (konke ngaphambi kokunyathela i-Antarctica) ukucima okukhulu kubathengi abaninzi abanokubakho. Yiya kubalo.
Konke okutshintshileyo xa i-Antarctica21 yaseChile, engomnye wabasebenzi bokuqala bokhenketho kwingingqi yeAntarctic, baphinda bayicinga le ngxaki. Ubuchule babo obukhulu yayikukuthintela ukuwela kukaDrake ngokupheleleyo. Ngokusebenzisa iChilean indawo yenqwelomoya KwisiQithi iQonce, esinye seziqithi ezikumantla kufutshane nonxweme lwe-Antarctica, inkampani yenza ukuba abahambi bayo babhabhe baqonde ngqo eAntarctica, apho enye yeenqanawa zabo ibalinde ezibukweni, iguqula into eyayikhe yangama-50 eeyure ukutsiba okumdaka kweeyure ezimbini.
Abathengi bethu bajonga iingxowa zabo ePunta Arenas, kwaye kwixesha elizayo xa bebona imithwalo yabo, ikwikhabhathi okanye isuti yabo, ngaphakathi kwinqanawa yethu, ucacisile uContini. Ukubhabha ngokuthe ngqo ukuya eAntarctica kuyivulile ngokwenene ilizwekazi lecandelo elinqamlezayo kwicandelo lokuhamba lokunethezeka. 
Nangaliphi na ixesha uFitness uza kutyala iflegi yayo yomdlalo 'Wokubaleka Indoda' kuwo onke amazwekazi asixhenxe.Naliphi na ixesha Fitness
Zilungiselele ukuchitha
Musa ukwenza iphutha malunga nalo, ukuthatha uhambo lweentsuku ezintlanu lwe-Antarctica kwi-Magellan akuyiyo i-penny pinchers. Indawo yokuhlala iqala kwi- $ 10,000 kumntu ngamnye ngeveki kwaye iipakeji zepremiyamu zinokubiza ukuya kuthi ga kwi-35,000 yeedola ukuba uthatha isigqibo sokuphuma.
Ngethamsanqa, ukufikelela kwiziko le-Anytime Fitness yenqanawa kufakiwe, simahla.
Ukuza kuthi ga ngoku, ithegi yexabiso eliphezulu ayikhange yoyike abathengi abaninzi; Ukubhukisha kweli xesha lokuvulwa kokuwa sele iipesenti ezingama-70 zigcwele kwaye ziphambi kweshedyuli, ngokweContini.
Ngalo naliphi na ixesha, iAntarctica ingaphezulu nje kwe-PR Stunt
Ngawo nawaphi na amaxesha okuQiniseka, ukhetho lokutyala isigxina emhlabeni emazantsi ehlabathi lwalungaphezulu kokulula nje ukugembula kwe-PR. Sikholelwa ngokunyanisekileyo kwimilinganiselo yenkampani yethu 'yokomelela ngayo nayiphi na indlela oyifunayo, nangaliphi na ixesha oyifunayo naphina apho ufuna khona,' kwaye ukukwazi ukuphakamisa naliphi na iflegi 'yeNdoda ebalekayo' eAntarctica yenye indlela yokubonisa ii-franchisees kwihlabathi liphela, kunye nabathengi babo, ukuba sizimisele kakhulu ekunikezeleni ukhetho lwempilo naphi na apho baya khona, wongeze nawaphi na amaQabane Fitness 'Runyon. Kwaye nje irekhodi, asipheleli apho. 
Zilungiselele nangaliphi na ixesha Fitness naphi na… ngokoqobo.Naliphi na ixesha Fitness
Abaphathi beenkampani bathembile ukuba izicwangciso zenzelwa umgangatho waselwandle nangaliphi na ixesha Fitness-enye apho indawo yokuzivocavoca iya kuhlala kakuhle emazantsi olwandle, evalelwe ngaphakathi kwigumbi leglasi elinobomi bolwandle obudada ngaphezulu, kufana nokubhiyozelwa Indawo yokuhlala e-Muraka eMaldives. Kwakhona kwimisebenzi: yokuqala yokuzivocavoca i-Anytime Fitness kwindawo engaphandle. Inkampani ibeka njani indawo yokuzivocavoca kwi-orbit isephantsi kwesongelo, kodwa isithethi senkampani sibonisile ukuba iingxoxo nabaqhubi beerokethi zabucala ziyaqhubeka.
Ngeli xesha, njengoko iRunyon ibetha iindawo ezintsha nezingaqhelekanga kwiindawo zokuzivocavoca ezizayo, emva kwiPlanethi yoMhlaba, ilungelo lokuthengisa alibonisi zimpawu zokwehla. Ukukhonza amalungu angama-4,000,000 kumazwe angaphezu kwama-30, ngo-Okthobha ophelileyo, inkampani ibhiyozele Utyelelo lweebhiliyoni ezilithoba .
