INetflix iphinda ichaze udumo ngelixa itshintsha inkqubo ye-cinematic ecosystem.UBetina Strauss / iNetflix Kwiminyaka elishumi nganye, abantu bakhalaze ngokudityaniswa kwamandla ngaphakathi kweenkampani ezimbalwa kwishishini. Ke into ihlala ihleli ukuza kuphakathi kwaye itshintshe imeko yangoku. Iiphakheji zekhebula ezinobungakanani ngokuthe chu zinikezela ngendlela yosasazo lwedijithali; imithombo yeendaba zentlalo ifakwa kwimisonto ye-imeyile; iselfowni yasityhalela ekuthumeleni imiyalezo endaweni yokufowuna. Inqaku lelokuba ukwenziwa kwezinto ezintsha kuhlala kunjalo kwaye inqanaba kunye noloyiko lwanamhlanje luya kusasazeka njengoko imbonakalo yomhlaba iguquka kwaye utshintsho luthathelwa indawo yenye into.
Namhlanje, xa sixoxa ngomzi mveliso wokuzonwabisa, siyakuthanda ukugxila kwi-bogeyman yokwenyani okanye eyaziwayo. INetflix ayisiyiyo enye yazo.
Ngaphandle kwexhala INetflix iyakuguqula ibe yodwa kunye nolawulo lwayo ngaphezulu imveliso, ukuhanjiswa, kunye nokuthengiswa kwakhona izisa ukusweleka okucothayo kweHollywood, umququzeleli omkhulu uzise utshintsho oluninzi. NgoLwesithathu kusasa, iNetflix ikhutshwe Kubo Bonke Amakhwenkwe: PS Ndisakuthatnda , Ukulandelelana kwe-2018 ngokumangalisayo kunye nokuthandwa komdlalo othandana noLana Condor kunye noNowa Centineo (esekwe kuthotho lweencwadi). Uthande okanye uyithiye le nto yokuthandana kwesikolo esiphakamileyo, obona bukho bethuba elilandelanayo lithetha lukhulu malunga nokwahlula phakathi kokusasaza kunye neqonga lemidlalo yeqonga. Ukuthandwa, udumo kunye nokuzinza kuthathe iimetrikhi ezintsha kwaye iNetflix ibikhokele kolu hlaziyo lutsha lwehlabathi.
Inkampani ethe ngqo-kubathengi yenze i-cinematic ecosystem, ngelixa iqaphela ixabiso lomxholo waBantu abaDala, eyenza into elula njengebali lothando lokufikisa lize liye kwi-franchise yayo ekwisikrini. Oko ngekhe kwenzeke ngendlela yemidlalo yeqonga kwezi ntsuku-ezoqoqosho zemidlalo bhanyabhanya yemveli ayizukuyixhasa. Imidlalo yokulamba yaba yeyokugqibela kwisikrini se-megabucks franchise yokuphehlelela ngempumelelo, kwaye Ibhabhalaza I-trilogy yayiyeyona mali yokugqibela yamahlaya yokwenza umsebenzi. IiRom-coms bubugcisa bokufa obujongwa njengomngcipheko wezemali kuninzi lwezitudiyo ezingakhetha ukutyala imali kwimveliso yeentente. IWarner Bros. ' Ngaba ayisiyothando ($ 31 yezigidi kuhlahlo-lwabiwo mali, i-49 yezigidi zeerandi zebhokisi yeofisi) kunye neeLionsgate Ukudubula ixesha elide ($ 40 yezigidi, $ 53 yezigidi) bobabini babephethe imida yempazamo encinci kunezibuko lokukhupha i-Death Star.
INetflix ayisebenzi phantsi kwemida efanayo, njengoko wonke umntu sele esazi. Xa ususa ukuthembela kwintengiso yetikiti ukwenza inzuzo, ukhululekile ukutyala imali kuwo nawuphi na umxholo ababaphendulayo ababhalisile kuwo. Kwaye i-Netflix ye-160 yezigidi yababhalisi kwihlabathi liphela kumazwe e-190 aphendula iinkwenkwezi zasekhaya ezinje ngeCentineo, iCondor kunye neenkwenkwezi ezihlekisayo u-Ali Wong.
Ngandlel 'ithile, iNetflix imamele inkqubo yeenkwenkwezi yaseHollywood yakudala (ngokuqinisekileyo ngaphandle kwazo zonke izinto zokufihla nokuziphatha okubi kunye namagama obuxoki kunye nemvelaphi) ngokutyala imali kunye nokuphuhlisa italente entsha yokuyila. I-Condor ifumene malunga ne-5 yezigidi zabalandeli kwi-Instagram kwiiveki ezine emva koko Kubo Bonke Amakhwenkwe Endibathandileyo Ngaphambili 'Ukukhululwa ngelixa uCentineo, osele ethweswe isithsaba njengowokugqibela umfana we-intanethi , wabona ukuvuvukala kwakhe okulandelayo ukusuka kuma-800,000 ukuya ngaphezulu kwesigidi se-13. Amabhaso e-Q amanqaku, ibhokisi yeedola zeofisi kunye nokusasazwa kwemagazini, molo kwimidlalo yeendaba ezentlalo. Ezi nkwenkwezi zijamelene nokutsha kubonakala ngathi ziyalonwabela uhlobo lwamanqanaba okuvunywa kwangoko anyusa ukubabulala bonke abagqatswa beDemokhrasi.
Iparadigm yempumelelo itshintshile kwaye iNetflix iphambili kwisitayile esitsha sodumo kwisizukulwana esitsha sendalo. I-celebs zentsholongwane ngabaphembeleli abaqhubela ingqalelo kwi-Netflix ethi yona iqhubeke nokukhuthaza iinkwenkwezi zayo zasekhaya. Umsasazi ngoku akasenguye ophazamisa ukuzonwabisa kodwa iphedi yokuqalisa. UCentineo kutshanje uye wadlala kwi-Sony's Iingelosi zikaCharlie Ukuqalisa kwakhona kwaye kuya kubeka phambili okuzayo He-Ndoda yenza kwakhona. U-Condor udlale indima exhasayo kwimveliso eveliswe nguJames Cameron UAlita: Ingelosi yokulwa kunye neSyfy's Iklasi eBulalayo . Zombini ziya kubuya ngo-2021's ezintathuquel Kubo bonke Amakhwenkwe: Ngamaxesha onke nangonaphakade, uLara Jean , esele ikwimveliso yasemva kwexesha kwiNetflix.
UWong mhlawumbi ngowona mzekelo ubalaseleyo wokusebenza kombhobho wokuphucula ngaphakathi weNetflix. Umntu ohlekisayo waqala ukubalasela ngo-2016 okhethekileyo we-stand-up ekhethekileyo Imvumba yomntwana , ayenzileyo ngelixa ekhulelwe kwikota yakhe yesithathu kwaye ikhutshwe ngobuqili ngempelaveki yoSuku loMama. Ulandele le nto kunye nenye into ekhethekileyo yokukhulelwa, Unkqonkqoza nzima umfazi , Indima yexesha elifutshane kwimidlalo ethandwayo yoopopayi yeNetflix ITuca kunye neBertie kunye ne-rom-com yokugqibela yehlobo Soloko ubanguMhlawumbi wam (I-rom-com ebalaseleyo yeNetflix yemali yethu), ebhalwe nguWong, eneenkwenkwezi ngaphakathi, kwaye yavelisa. Kutshanje utyikitye entsha enenzuzo amanani asibhozo ukujongana izinto ezimbini ezintsha zokuma kunye nokusasaza.
UWong ngoku uyi-fide ethe nkqo kwi-Netflix superstar edityanisiweyo ngezandla zakhe eme phezulu, ii-sitcoms kunye neefilimu aziphuhlisayo, zonke zikwis studio esinye. Okukhona uphawu lwayo-oluhambelana ngqo neNetflix — lukhula, kokukhona izibonelelo zeNetflix zanda. Ubudlelwane bobuhlobo obukhethekileyo kwiHollywood eqhekekileyo; kunqabile ukuba sinxibelelane neenkwenkwezi ezithile kunye nesitudiyo esithile.
Ngoku ka INetflix , Soloko ubanguMhlawumbi wam yajongwa ngu 32 yezigidi amakhaya ngelixa Kubo Bonke Amakhwenkwe Endibathandileyo Ngaphambili yavela njengenye yeefilimu zayo zokuqala ezithandwayo ezazisoloko zibukelwa ngamandla. Centineo ’s Umhla ogqibeleleyo bakrobe amalungu emizi engama-48 ezigidi, ngokokusasaza. Ukudubula ixesha elide , Enye yezona zinto zintle zemidlalo yeqonga ye-2019, ifumene phantse i-54 yezigidi zeedola kwihlabathi liphela. Ixabiso eliphakathi letikiti kunyaka ophelileyo yayiyi- $ 9.11, oko kuthetha ukuba abantu abangaphantsi kwezigidi ezi-6 bathenga itikiti (5,927,552.1405). Akunjalo nakwezinye iipulo-to-apula ukuthelekiswa kunikwe i-nuances yokukhetha nganye (i- $ 40 uhambo oluya kumdlalo weqonga vs ubusuku obubumnandi bebhayisikobho), kodwa kuyabetha nangona kunjalo.
Umboniso bhanyabhanya weqonga usapakisha eyona nto inamandla kwincoko yenkcubeko (jonga: iDisney, iiOscars, njl.) Kubalulekile kwaye kufanelekile xa abadali abanjengo Ndlela-ntle 'S Lulu Wang kunye Ama-Asiya aTyebileyo ' UKevin Kwan noJon M. Chu yehla ukubonwa kwemali enkulu ngokuthanda ukukhutshwa kweqonga. Kodwa iNetflix yenza i-cinema ifikeleleke ngokulula kwinani elikhulu labantu. Umqobo wofikelelo, ngakumbi kwiifilimu zodumo ezifana Ibali lomtshato kwaye Umntu waseIreland , ayisathintelwanga ukukhetha iithiyetha kwizixeko eziselunxwemeni. Oko kubalulekile kwaye kufanelekile nako. Sifikelele kwinqanaba lokugcwala apho kungekho khetho oluphosakeleyo phakathi kokusasaza kunye nemveli.
Ukusasazwa kweTV kusetyenziswe phantse kabini kwisithuba esingaphantsi kweminyaka emibini, ngokweedatha ezivela kwiGracenote eyeNielsen Intatheli yaseHollywood . Abantu abadala abaneminyaka eyi-18 ukuya kuma-34 babezimisele ukuba ngabona bathengi banokuhlawula imirhumo emininzi ye-SVOD-isibiyeli sobudala Imbali yeNetflix njengokhetho lokuzonwabisa oluphezulu. Aba bathengi banceda ukuqhuba incoko ngoku ekwi-intanethi enxibelelene nenkcubeko ye-pop, iglasi eyandisiweyo eyandiswa ngohlobo lwehlabathi lwamaqonga anobuhlobo anjengeNetflix kunye namaqonga eendaba ezentlalo afana ne-Instagram. Ngenxa yoko, iinkwenkwezi ezinje ngeCentineo kunye neWong, kunye neeprojekthi zabo zeNetflix, bayakwazi ukwakha ukuthembeka kwebrendi yamanye amazwe kwindlela eya kudumo olutsha.
Imeko ekhoyo ngoku ayisasebenzi. Ihlabathi leNetflix, sihlala kulo.
