Uphuhliso lwe-AR luyinxalenye yoxinzelelo olukhulu kubathengisi bemveli bezitena nodaka ukurhweba abathengi kwiivenkile zabo kunokukhetha ukuthenga kwi-Intanethi.IHemant Mishra / iMint ngokusebenzisa imifanekiso kaGetty Yiveki yeFashoni kwisiXeko saseNew York, ke imeko yewadi yakho ingangaphezulu kwengqondo yakho. Nokuba usemarikeni yesuti entsha enesidanga okanye isinxibo esitsha, inyani eqinisekisiweyo (i-AR) inokudlala indima enkulu kwindlela othenga ngayo ukuya phambili.
Inani elikhulayo leenkampani zinika abathengi iindlela ezintsha zokuzama ikhabethe elitsha. Kunyaka ophelileyo, abantu abazizigidi ezili-100 basebenzise ukuzama ngaphambi kokuba uthenge ubuchwephesha bokwenyani ngelixa bethenga ikhabethe labo elitsha, kwaye ngo-2020, elo nani liza kukhula kuphela. Icandelo lokuthengisa kulindeleke ukuba lichithe i-1.5 yezigidigidi zeedola kwinyani eyongeziweyo kunye netekhnoloji yenyani ebonakalayo kwi-2020, ngokwefemi yophando Inkampani yeDatha yeHlabathi .
Ukuza kuthi ga ngoku, umthengisi we-Intanethi u-ASOS ukhokelela kwintlawulo. NgoJanuwari, inkampani yasungula inkqubo yokwenyani ebandakanyiweyo ebizwa ngokuba yi-See My Fit evumela abathengi ukuba bazame kwilokhwe ezahlukeneyo ezingama-800. Insiza ye-See My Fit ibonisa izinto zokunxiba kwiimodeli ezibonisa ngokuthe gabalala abathengi abodwa. Inkampani isebenzisa iimodeli zazo zonke iimilo kunye nobukhulu, isenza amava okuthenga abandakanyeke ngakumbi kunye nokugweba okungaphantsi.
Ukuhamba kwe-ASOS kuza kwizithende zeGap, eyaphehlelela usetyenziso lwayo lwe-AR olubizwa ngokuba yiDressingRoom nguGap. Insiza ivumela abasebenzisi ukuba bathenge ngezitayile kwaye ukhethe kwiindidi ezintlanu zomzimba, ukunceda abathengi ukuba baqonde ukuba iimpahla zinokulingana njani. Umzi mveliso wefashoni awulungiselelwanga ukunceda abantu baqonde indlela iimpahla eziza kulunga ngayo. Umsantsa uzibophelele ekuphumeleleni ukuthembela kwabathengi ngokusoloko unikezela kwaye uhambisa iimveliso ezenza ukuba abathengi babukeke kwaye bazive kamnandi, itshilo inkampani kwingxelo.
Ukudinwa kwe-ASOS kunye neGap kwi-AR kulandela ukukhula kwefayile ye- Isibuko se-Oak eyenziwe ngokuqalisa iiLebhu ze-Oak ngo-2015. Isibuko se-Oak, isibonakaliso esisebenzisekayo esingumboniso wamagumbi afanelekileyo, sisebenza njengesikrini sokuchukumisa kunye nesipili. Abathengi bangasebenzisa umboniso wesipili ukucela iimpahla ezinobungakanani obahlukeneyo, imibala okanye izinto abathengi abathenga ngazo kunye. Abathengisi abanjengoTopshop kunye neUniqlo nabo basungule iiprojekthi ezifanayo. Ukwengeza, Umgangatho wobuhle weSaks Fifth Avenue Kwaye uSephora usungule iikhonsepthi zemilingo, ezivumela abathengi ukuba bazame ukwenza izithambiso, kwiminyaka yakutshanje.
Ngaphandle kwetekhnoloji yesipili esine-smart, ii -apps zeselfowuni ziye zenza nentloko. I-Lacoste iphehlelele i-AR mobile app ebizwa ngokuba yi-LCST Augmented Reality evumela abasebenzisi ukuba bazame kwizihlangu ezitsha besebenzisa imiboniso kwiindawo zezitena nodaka zaseLacoste. Iifowuni zesoftware ezivumela abathengi ukuba bazame kwizambatho ziye zanyuka kule minyaka idlulileyo, ngakumbi kwindawo yezihlangu nge I-Nike Ukuxoxa ngeeprojekthi ezifanayo.
Olu phuhliso luyinxalenye yoxinzelelo olukhulu kubathengisi bemveli bezitena kunye nodaka ukurhweba abathengi kwiivenkile zabo kunokukhetha ukuthenga kwi-Intanethi. Kunye 9,300 iivenkile ezivala ngo-2019 kuphela, abathengisi baya kuqhubeka nokufumana iindlela zokuyila ukugcina abathengi kwiivenkile zabo ukuze baphile.
Ngoku ka Ivenkile yokuThengisa , uninzi lwabantu baseMelika lisafuna amava omzimba okuthenga ngezitena nodaka. Olu phuhliso lwe-AR lunokunceda abathengisi bavale umsantsa phakathi kwezibonelelo zokuthenga kwi-Intanethi kunye nezibonelelo zezitena nodaka. Itekhnoloji ye-AR ivumela abathengisi ukuba bahlalutye iipateni zokuthenga, oko kuthetha ukuba abarhwebi baya kuba nokuqonda okungcono malunga nokugcina isitokhwe kubathengi kwiivenkile zabo ezibonakalayo.
