Abathengi bahamba bedlula imiqondiso ‘Yokuvala’ efestileni yevenkile kaForever 21 kwisitrato iOxford eLondon.Steve Taylor / Imifanekiso ye-SOPA / i-LightRocket nge-Getty Izithombe Ngonaphakade i-21, yakuba nje isitovu kwiimall zaseMelika ezaziwa ngeempahla zayo ezinamaxabiso aphantsi kunye nemibala kunye nezixhobo, imalunga nokuzithengisa ngesaphulelo esinzulu, esinzulu emva kokusilela ukujamelana nomdlalo otshintsha ngokukhawuleza wefashoni.
NgeCawa, kwiinyanga ezine emva kokugcwalisa ukhuseleko kwiSahluko se-11, umthengisi osekwe eLos Angeles wafikelela kwisivumelwano kunye nequmrhu labanini beemall ukuze bathengise iiasethi zalo ezishiyekileyo nge-81 yezigidi zeedola, phantse i-99% ibe ngaphantsi kunoko bekufanele Incopho kwiminyaka nje embalwa edlulileyo.
Iqela labathengi liquka iSimon Property Group kunye neBrookfield Property Partners, abanini-mhlaba abakhulu be-Forever 21, kunye neQela eliQinisekileyo leBrands, elisandula kufumana amalungelo okufumana amaphepha-mvume kubaniniwo Iibhari eNew York .
Kusekho ithuba elincinci lokuba uNaphakade 21 afumane amanqaku ngexabiso elingcono, ukuba abanye abathengi abanomdla bafaka ibhidi ephezulu ngolwesiHlanu, ngoFebruwari 7. Kwimeko enjalo, umntu oza kuqubisana naye uza kuhlawula imali yokuqhekeka ye- $ 4.6 yezigidi. Intengiselwano yokugqibela iya kuba phantsi kwemvume yejaji ngoFebruwari 11.
I-Forever 21 yasekwa ngabaphambukeli baseMzantsi Korea uJin Sook Chang kunye no-Do Won Chang ngo-1984. Esi sibini savula ivenkile yokuqala ye-Forever 21 (eyaziwa ngokuba yiFashoni 21) eLos Angeles sisebenzisa i-11,000 yeedola kwimali esongiweyo kwaye sayakha sayokukhawuleza ibe luphawu lwamazwe aphesheya.
Kwincopho yayo ngowama-2015, ingunaphakade elingama-21 lafumana i-4.4 yeebhiliyoni zeerandi kwingeniso yonyaka ukusuka kwiivenkile ezingama-800 kwihlabathi liphela, ibeka imarike yayo exabisa i-6 yezigidigidi zeedola kwaye isenza i-Changs sesinye sezona zibini zityebileyo eMelika. Ngelo xesha, ii-Changs zibeka usukelo oluphezulu kubukhosi bazo befashoni ukufikelela kwixabiso le- $ 8 yezigidigidi ngo-2017.
Ukuphoxeka kwabo, ishishini lathatha idolophu enkulu kwiminyaka elandelayo. Ukuthengisa kwehle nge-10% ngo-2016, kunye nenye i-15% kunyaka olandelayo. Ngu-2018, ixabiso le-Changs 'lalinqunyulwe ngesiqingatha ukuya kwi-3 yezigidigidi zeedola, ngokwe Forbes . Kwaye ngoJulayi 2019, kwiinyanga ezimbini phambi kokubhengezwa ngokungapheliyo kwe-21, ii-Changs zehla Forbes Uluhlu lweebhiliyoni zizonke.
Ngo-Okthobha, u-Forever 21 wabhengeza ukuba izakuvala isiqingatha sevenkile zayo kwihlabathi liphela, kubandakanya ne-178 iindawo eMelika.
