Imvumi yaseTshayina u-Hebe ukhuthaza intlama yamazinyo kaDarlie kumsitho wokuphehlelelwa kwemveliso ngo-2013 eTaipei Taiwan, China.Ifoto ngu-TPG / Getty Izithombe Ekuvukeni kwentshukumo ye-Black Lives Matter e-US nakwilizwe liphela lasimahla, iinkampani zabathengi zaseMelika ezinobukho behlabathi ziphinda zicingisise ngezinye zeempawu zazo ezithandwayo.
Kwiveki ephelileyo, ukhathalelo lwempahla enkulu uColgate-Palmolive ubhengeze uphononongo lwentengiso yamazinyo eDarlie, ethengiswayo ithengiswe njengeNtlama yamazinyo eMnyama eMnyama eChina, eSingapore, ePhilippines nakwezinye iimarike ezininzi zaseAsia.
BONA KWAKHO: Ukujongana neVirgin Galactic ngeNASA inyikima umdyarho wezotyelelo
UDarlie lelona phepha liphezulu lentlama yamazinyo eAsia, ephethe iipesenti ezili-17 zesabelo sentengiso e-China, iipesenti ezingama-21 eSingapore, iipesenti ezingama-28 eMalaysia kunye nesiqingatha eTaiwan, ngokwe-Euromonitor International. Yayenziwe okokuqala yiNkampani yeHawley kunye neHazel Chemical Inkampani yaseHong Kong kwaye yaba luphawu lweColgate ngo-1985 ngokudibana kwendibaniselwano.
Ngaphezulu kweminyaka engama-35, besisebenza kunye ukuguqula uphawu, kubandakanya utshintsho olukhulu kwigama, ilogo kunye nokupakishwa. Ngoku sisebenza neqabane lethu ukuphonononga nokuqhubela phambili ukuvela kwayo yonke imiba yophawu, kubandakanya negama lophawu, utshilo uColgate kwingxelo ku Reuters , owathi waxela okokuqala isibhengezo, ngoLwesine. 
Ukupakishwa okungafaniyo kwentlama yamazinyo kaDarlie ukusuka kwiminyaka ye-1930 ukuya kwi-2020.Wikimedia Commons
UDarlie waziswa kuqala kwimakethi yaseTshayina kwiminyaka ye-1930 phantsi kwegama elithi Darkie kwaye wabonisa ilogo yomntu omhlophe oncumileyo e-blackface. Umsunguli weHawley kunye noHazel Kuxelwe ukuba kufike uphawu Emva kokubona umdlali we-White edlala kwi-blackface kwifilimu yaseMelika ngo-1927 Imvumi yeJazz .
Ngo-1989, kwiminyaka emine emva kokuthathwa kweColgate, inkampani yalitshintsha igama lophawu ukusuka kuDarkie laya eDarlie phantsi koxinzelelo lwabanye abaninizabelo kunye namaqela eecawe zaseMelika kwaye bayila kwakhona ilogo ukuba babonakalise indoda enobuhlanga enxibe umnqwazi ophezulu kunye netuxedo.
Isicwangciso sikaColgate sokubhukuqa uphawu lwakudala silandela isibhengezo sikaPepsiCo ngoLwesithathu odlulileyo wokuthatha umhlala phantsi uphawu lwangoko lesidlo sakusasa, u-Aunt Jemima, owayenomfazi wase-Afrika waseMelika epakisheni. Ukuhamba kukaPepsiCo kukwakhuthaze ezinye iinkampani zokutya ukuba zinqumamise iimveliso ezinabalinganiswa abaMnyama, kubandakanya irayisi kaMalume uBen, isiraphu kaNkosikazi Butterworth kunye neCream yeNgqolowa. (NgoMvulo, amalungu osapho lwabafazi babini ababonisa u-Aunt Jemima basikhalazela isigqibo sikaPepsiCo, besithi ukulahla ilogo kufana ukucima imbali kamakhulu wam. )
Nangona kunjalo, ngokungafaniyo neengxabano ezijikeleze iimveliso zokutya e-U.S., Uphononongo lweColgate kuDarlie lubonakala njengelinge lokuhlala unxibelelana nemozulu yezopolitiko ekhaya kunempendulo kwintengiso yendawo. Akukho zimpawu ziyaziwayo zibonisa ukuba intengiso yamazinyo kaDarlie yehlile ukusukela ekubulaweni kukaGeorge Floyd. I-China ikwabonakala ingekho kumbutho we-Black Lives Matter, njengoko uqhanqalazo lungekho semthethweni elizweni.
Ukuphendula kwintshukumo kaColgate kuxubekile. Ngelixa abanye becinga ukuba ukuphinda uzenzele ixesha kudala, abanye bathi akuyomfuneko kwaphela.
Ngokukrakra, andikholelwa ukuba kubathathe ixesha elide ukuqonda ukuba iyacaphukisa njani le nto, Ubhale umsebenzisi we-Twitter phantsi kwengxelo yeendaba ezenziwe yi-Hong Kong ISouth China Post Post .
Olu hlobo luye lwajikeleza e-China kangangeminyaka eli-100. Abantu baseTshayina abazi nokuba yintoni i-blackface, waphendula omnye umsebenzisi we-Twitter.
