Eyona Ezintsha Ngaba abaDali be- $ 1M yeKickstarter Botch Production okanye baVuthela iCash kwiMojitos?

Ngaba abaDali be- $ 1M yeKickstarter Botch Production okanye baVuthela iCash kwiMojitos?

Yeyiphi Imovie Ukubona?
 
I-CST-01 yayibetha kwangoko. Yenze i-tech blogosphere yajikeleza kwaye yenziwa profiles ngu INew York Times . (Ifoto: Kickstarter)



NgoJanuwari ka-2013, inkampani ebizwa ngokuba yiCentral Standard Time yasungula i-200,000 yeedola Umkhankaso weKickstarter ye-CST-01, iwotshi enewotshi ene-sleek kunye ne-stainless ye-steel ene-0.80 mm ubukhulu kuphela, iyenza ukuba ibe yeyona wotshi ibhityileyo. Iwotshi (inqaku: hayi iwatchwatch) yabetha ngokukhawuleza, kwaye ngokuphela kwephulo, abadali babeqokelele ngaphezulu kwe- $ 1 yezigidi ngenkxaso-mali nangaphezulu kwe-7,500 backsters backers.

Sele ngaphezulu kweminyaka emibini okokoko iiwotshi kufuneka zithunyelwe, kodwa abaxhasi bayabhideka, bayathandabuza, banomsindo kwaye ngaphezulu kwako konke, ukubukela kungaphantsi. Nkqu nabaxhasi bokuqala abakayifumani eyabo, kodwa imali kuthiwa ihambile, kunye nayo, ukholo lwabo babekade bexhasa ngokuthembekileyo. Abo bakha basamkela isantya solibaziseko kunye nokuzithethelela kwaye bade bacela ukutyala imali eninzi ukunceda kwimveliso baye batsibela inqanawa. Iphepha lomkhankaso ligcwele zizinyanzeliso zeempendulo kunye nembuyekezo, kwaye abanye abaxhasi batyhola aba baseki babini ngokubaleka bayokuqhushumba imali kwi-pojitide mojitos ngelixa abanye bejonga nokuba kunokwenzeka ityala. Isikrini 2015-04-24 kwi-6.33.21 PM

(Umfanekiso: Umbonisi waseNew York / uSage Lazzaro)








Ke kwenzeka ntoni? Iphulo eliphakamisa njani i-1 yezigidi zeedola-ngaphezulu kokuphindwe kahlanu kwinto efunekayo-lisilele kalusizi?

Uhlaziyo lokungabikho kwiphepha leKickstarter likhomba kwimijikelo eliqela yeengxaki zokuvelisa. Nokuba loo nto inokukholelwa ngokupheleleyo, iyaqhubeka ixesha elide ngaphambi kokuba iingxaki zemveliso zigutyungelwe zizithembiso ezininzi ezaphukileyo zemihla yokuhamba ngenqanawa kunye namabali alilayo. Kwamva nje hlaziya , Abasunguli baya kude bafake ifoto yeveni ekuthiwa ipakishwe ngokusisigxina kwindawo yokupaka yomenzi, bebanga ukuba kulapho ulele khona umsunguli uDave Vondle.

Eyona ngxaki inkulu nangona, kubonakala ngathi kukusilela kwempendulo kunye nokucaca okukholelekayo okuvela kuMnumzana Vondle kunye nomsunguli wakhe osebenzisana naye uJerry O'Leary. Babehlala bephosa imihla yeenqanawa ezazithenjisiwe kwaye bengahoywanga ekuthumeleni uhlaziyo kwiinyanga ngexesha, beshiya abaxhasi ngokupheleleyo ebumnyameni. Ukusukela ukuba ixesha lenkxaso mali liphelile, abaxhasi bayakhalaza ukuba imiyalezo yabo kubadali ayiphendulwa. Benze uphando ngokunjalo, kwaye ezinye zezinto abadali abazenzileyo khange zihlole. Umzekelo, uMnu. Vondle no-O'Leary ibango Ukungenisa iingxelo eziyimfuneko kwiFCC ngoFebruwari 2014, kodwa abo baxhasayo abakhangele iifayili kwindawo yeCCC abafumananga bungqina bokuba (kwaye nathi asibufumananga). Ukurhanelwa okweyisayo ngokubhekisele kwindawo yokuhlala iveni iziswe ngaphezulu .

Ke, ngaba oku kukungazi kakuhle okanye yinkohliso?

Kuhlala kunzima ukuxelela. Njengokuba uMnu Vondle noMnu O'Learly bezikude kubaxhasi babo, banike igxalaba elibandayo kwiNew York Braganca ngokunjalo. Nanjengoko sele sibaxelele ibali kwimibuzo ejikeleze iphulo labo liza kupapashwa ngaphandle kwesigqibo sabo sokuthatha inxaxheba okanye hayi, benqabile ukuba kudliwanondlebe nabo izihlandlo ezininzi. Babenqabile ukubonelela nabuphi na ubungqina bokuxhasa iitshathi kunye neegrafu abathi bacacisa inkcitho yabo. Amanani athunyelwe ngaphezulu kweveki edlulileyo ngo-Epreli 17 kuhlaziyo lwabo lwakutshanje nolubonakala ngathi lolokugqibela-ukususwa kwaba: uxolo, kodwa siphelelwe yimali kwaye asisekho kwimveliso. Oh Kulungile. Ngokutsho kohlaziyo lwamva nje, omnye wabadali ebehlala kule ven kwindawo yokupaka yomenzi. (Ifoto: Kickstarter)



Ngaphandle kobungqina obuphathekayo, kunokwenzeka ukuba amaXesha aPhakathi aPhakathi ngumkhonyovu. Kodwa into esinokuyenza kwimeko ayibonisi oko. Ngaphandle kokuba yonke into abadali abayithethileyo kwasekuqalisweni kwephulo leKickstarter yayilixoki elenziwe ngononophelo, kuninzi ekufuneka kusolwe ngokuqhekeka kunye nokutshiswa kwe-CST-01, kwaye ngokuqinisekileyo ayilulo uthotho lweengxaki zokuvelisa ngelishwa. Inyani yile yokuba abadali beprojekthi benze itoni yeempazamo ezinokuthintelwa.

Benza ntoni abaxhasi?

Sinomzekelo opheleleyo osebenzayo onemveliso yokwenyani, kwaye sichithe unyaka ophelileyo siyila, senza prototyping kwaye sihlaziya ezo ndawo, kwaye le yindibano yokuqala esiyenzileyo, utshilo u-O'Leary kwividiyo kwiphepha lephulo. . Ukuqhubela phambili ezantsi, inkcazo ithi iiwotshi kunye nezahlulo eziboniswe kwividiyo kunye neefoto zisebenzisa iindlela zokwenyani zokuvelisa. Kuyachazwa ukuba baya kusebenza kulungiso oluncinci.

Ayitsho ukuba iimali ziya kuyila ii-overhauls kunye nophando kunye nophuhliso, kodwa kwenzeka kanye oko.

Ukusukela ukuphela kwephulo, abadali bazame izinto ezintathu ezahlukileyo zebhendi. Bayihlaziye ngokupheleleyo kwitshaja kwinto ethile eseva engenakuyiqonda. Bafumanise ukuba umenzi akasasebenzi iibhetri abazifunayo. (Bekungafanelekanga ukuba bakubonile oko kuza?) Phantse unyaka emva kokuba bethunyelwe ngenqanawa, bagqiba kwelokuba bongeze ukusebenza kwe-USB ngaphandle kwendawo.

Amagama afana ne-tweak, uhlaziyo kunye nohlengahlengiso luzalise uhlaziyo njengoko abadali bezama ukunciphisa imeko, kodwa utshintsho olukhulu lwenziwa. Yonke into ehlaziyiweyo inento emangazayo entsha, uyilo olutsha okanye olunye utshintsho olunzulu oluya kuthi ekugqibeleni lubangele ingxaki okanye ukulibaziseka. Amalungu amaninzi ahamba ngeendlela ezininzi, yiyo loo nto abaxhasi baxelelwa ukuba yenzekile ngaphambili ukumiliselwa kweKickstarter.

Abaxhasi bayakholelwa ukuba batyale imali kumzekelo osebenzayo ophantse wagqitywa kwaye ukulungele ukukhutshwa ngaphandle kumzi-mveliso. Ukongeza ekuthembiseni ukuhambisa iiwotshi kwinyanga enye kuphela emva kokuba ixesha lokubuyisa imali liphelile, abadali babethatha ii-odolo zangaphambili kwiwebhusayithi yabo kubantu ababengabathengi, hayi abaxhasi ngohambo. Ukujonga apho abadali bathi bekwinkqubo kwaye xa iiwotshi zicwangciselwe ukuthunyelwa, abaxhasi abanokubakho ngekhe babone iminyaka emibini yokulinga kunye neempazamo eziza kulandela. Nangona mhlawumbi kungenzanga ngabom okanye ngolunya, bakhohliswa kwasekuqaleni.

Isicwangciso soShishino

(Iscreengrab: iKickstarter)

Njengoko besesitshilo ngaphambilana, uMnu O'Leary noMnu Vondle bala ukwenza udliwanondlebe nathi nangona bekukho iinzame zokuba babandakanyeke. Kwakukho, nangona kunjalo, inqaku elinye lolwazi ababelane nathi ngalo: Iindleko zabo zemveliso ngeyunithi nganye zaziphindwe kabini kunaleyo bababiza ngayo abaxhasi babo.

Ukuba oku kuyinyani, le yimpazamo yasebukhosini. Nangona kunjalo, nge-imeyile, uMnu Vondle uchaze imiba yokuveliswa kweendleko ngokungathi sele bephumile ezandleni zabo.

Ukuba iKickstarter engenomvuzo ophathekayo iphakamisa imali engaphezulu kobuncinci, oku kusebenza kakuhle kwiprojekthi, kuba abasunguli baphela benemali engaphezulu yeprojekthi yabo. Nangona kunjalo, oku akunjalo nge-CST-01, uMnu Vondle wabhala nge-imeyile kwi-New York Braganca.

Ixabiso leyunithi nganye emva kokuba isivuno siphela saya kuthi ga kwi-300 yeedola, ngaphezulu kwe-2X yemali exhaswa ngabaxhasi. Xa iindleko zomvuzo ziphezulu kunegalelo lomxhasi, emva koko abaxhasi bayifumana iprojekthi, kunzima ukufumana ngaphezulu kwamanzi, uqhubeke.

Ukusuka kwimivuzo yeKickstarter kuphela, abadali babeneeyunithi ezingama-7,182 ze-CST-01 zokuvelisa. Siwakhuphe amanani athile, kwaye ngexabiso leedola ezingama-300 ngeyunithi nganye kwimveliso, bafuna i-2, 154, 600 yeedola, ukufeza nje iodolo yabaxhasi-ngaphezulu kokuphindwe kabini kunoko bakuphakamisileyo.

Ngaphandle kweengxaki ezininzi zokukhupha i-wallet, abaqulunqi bebeya kutshona. Nangona bebengazalisekisa eminye imivuzo ukuba bekungekho ngenxa yeenzame zabo ezingaphumelelanga zokuyila iwotshi kwakhona, kodwa bazidubule enyaweni ngokwenza isibambiso sendleko ziphantsi kuneendleko zokuvelisa umvuzo.

Abaxhasi bayonakalisiwe

Kubonakala ngathi uninzi lwabasekeli banomsindo malunga nokuziphatha kwabadali kunokuba kunjalo nangoku bengabanini iwotshi ye-thinnest yehlabathi. Kwinxalenye engcono yeminyaka emibini edlulileyo, baziva ubukhulu becala ebumnyameni kwaye ngathi abanakuthemba okanye bakholelwe uMnu Vondle kunye noMnu O'Leary. (Iscreengrab: iKickstarter)






Ngamaxesha amaninzi, abadali boyisakele ukuchaza ukuba ukuthunyelwa kuye kwalibaziseka kwakhona kwade kwaphela iiveki okanye iinyanga emva kokuba imilindo ifikile. Emva kwexesha elithile, baye bayeka nokubandakanya imihla entsha yenqanawa kwizibhengezo zabo zokulibaziseka. Kwasekuqaleni kukaFebruwari, bathumela uhlaziyo olunesihloko esithi SITUMELWA NGOKUTHUNYELWA okubandakanya iifoto zeepakeji ezilungele ukuthunyelwa ngeposi, kodwa loo nto ayenzekanga — inyani abayivumayo ukuba ihlale ixesha elingaphaya kweenyanga ezimbini ngelixa abaxhasi bejonga ileta ngeposi suku ngalunye . Uhlaziyo lwabo luye lwakukhankanya ukulibaziseka okuncinci, besithi baphelele ngokupheleleyo, ukuya kudweliso lweengxaki eziyingozi, kwaye njengoko ixesha liqhubeka, uhlaziyo luye lwancipha. Iphepha leKickstarter ligcwele ngamanzi amatsha abuza ubuchule babadali kunye nokugxeka ubugcisa babo yonke imihla.

Kucacile ukuba le miyalelo ayinakuzalisekiswa-inyani ngokuqinisekileyo ibonakalisiwe kubadali kangangexesha elithile ngoku. Ukuphulukana nomdyarho nge-maze yoyilo kunye neengxaki zokuvelisa kunye nokuqala ngemali encinci kunokuba befuna ukuzalisekisa imivuzo, oku kunokwenzeka ukuba kwabetha abadali kwakudala.

Kodwa kwafuneka bagcine yonke into iqhubeka.

I-Kickstarter ifuna ukuba yonke imbuyekezo yomxhasi izalisekiswe, kwaye kwimeko apho oku kungenzeki, banesingqino umgaqo-nkqubo Malunga nezinto ekufuneka zenziwe ngabadali.

Ngokusisiseko, kufuneka bathumele umsebenzi ngenkuthalo ukufikelela kwisigqibo esifanelekileyo kwaye banxibelelane namaxesha, apho imali ihambile kwaye kutheni iprojekthi ingenakugqitywa kwabaxhasi. Kananjalo kufuneka babonakalise ukuba bathembekile kwaye abenzanga nto ibonakalisayo kubaxhasi. Kwaye okokugqibela, abadali kufuneka babonelele ukubuyisela imali eseleyo ukuba umvuzo awunakufezekiswa, okanye kungenjalo abaxhasi banokufaka isimangalo ngokuchasene nabo.

UMnu Vondle noMnu O'Leary ngokucacileyo abanayo imali yokubuyisela imali, abaxhasi babo bebefuna iinyanga ngoku. Kuhlaziyo lwamva nje, bavumile ukuba abanako ukuvelisa ngoku, kodwa bachaza ukuba bajonge ukhetho oluza kubavumela ukuba baqhubeke nokuvelisa kwaye baya kusebenza ukuhambisa ngokukhawuleza. Ngokugcina i-sham ihamba, abaxhomekekanga kwizenzo zomthetho ngabaxhasi. (Iscreengrab: iKickstarter)



Bona: I-Kickstarter ekudala ilindelwe ikheniwe njengabaDali abangaphumeleliyo ukucacisa ukuba baya kuyingenisa njani ipeni yeMagical Colour Scanning

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