(Ifoto: UTimothy A. Clary / AFP / imifanekiso kaFetty) I-Starbucks Coffee ibhengeze ubuhlakani noSpotify obuza kunika amalungu Amabhaso eMbali ye-Starbucks nakweyiphi na iivenkile eziyi-7 500 zeenkampani ezisebenza e-US ukukwazi ukubona umculo odlala evenkileni, ukugcina kunye nokumamela iingoma ezikhethwe yi-Starbucks nge-Starbucks Iselfowuni.
Eli ayiloxesha lokuqala lokuba inkampani yekofu ebalaseleyo idibane nenkonzo yokusasaza umculo: ngoMeyi wonyaka ophelileyo, I-Starbucks ikhutshiwe Inkqubo enike i-baristas kunye nabasebenzi beSpotify iiakhawunti zePrimiyamu kunye nokukwazi ukulawula umculo odlala ezivenkileni zabo, kunye nokwenza uluhlu lwadlalwayo lomculo odumileyo weStarbucks.
Umculo udlale indima ebalulekileyo ezivenkileni zethu ngaphezulu kweminyaka engama-40 kwaye besikwinqanaba lokuyidibanisa nendawo yokuthengisa, utshilo umphathi weStarbucks uHoward Schultz kwingxelo. Sidibanisa okwasemzimbeni nakwidijithali, ukubonelela ngamanqaku okufikelela amatsha eSpotify njengoko ziqhubeka nokukhula kwilizwe jikelele.
Ukuhamba yeyona nto yakutshanje kwimfuno yeStarbucks yokuphucula iteknoloji. Ukusuka oomatshini bekhofi abadityaniswe lilifu iya ku ubukho beendaba zosasazo zasekuhlaleni , Inkampani yenze ubuchwephesha bobuchwephesha njengenxalenye yesicwangciso sayo. Kwintengiso yetekhnoloji yeselfowuni, yayiyeyokuqala ukwamkelwa kwenkqubo yemivuzo yeselfowuni, kunye neStarbucks Card Mobile- eyandulela usetyenziso lwangoku- isungule ngo-2009 kwiindawo ezili-16 . Ngo-2013, ingeniso yentengiselwano yenkampani idlulile kwi-1 yezigidigidi zeedola .I-Starbucks ikwaqalise ubuhlakani bohlelo lokusebenza nayo Nyusa kwaye i INew York Times kunyaka ophelile.
I-Starbucks ibikhe yafumana ithemba lokuba yinkokheli yomzi mveliso womculo ngokwawo uthenge uMamela umculo , umthengisi womculo, ngo-1999 kunye nokugcina iiCD. Yiva yaqaliswa njengerekhodi yerekhodi ngo-2007 njengendibaniselwano phakathi kwe-Starbucks kunye ne-Concord Music, batyikityo amagcisa afana noPaul McCartney noJames Taylor. Kwi Udliwanondlebe luka-2004 nge Inkampani ekhawulezayo , U-CEO u-Schultz uthe ukuba sifumene, kunye nerekhodi yerekhodi, u-Norah Jones olandelayo, sinokuba nefuthe ngakumbi kwaye sinikezele ngokubonakala ngakumbi. Iivenkile zakwaStarbucks ziyeke ukuthengisa iiCD ngoFebruwari wonyaka ophelileyo.
Kodwa kwingxelo ebonelelwe kuMqwalaseli, i-Starbucks yancoma uSpotify njengeqabane lexesha elitsha lomzi mveliso womculo.
Ubudlelwane bethu neSpotify buqala amava ethu omculo kwikamva, ngokudibanisa umhlaba ophathekayo kunye nedijithali, ingxelo ifundwe
Iqonga lomculo le-Starbucks liyafumaneka kwi-Starbucks Mobile App kuzo zombini i-Android kunye ne-iPhone. Okwangoku, uluhlu lokudlala lweStarbucks 'Coffeehouse kwiSpotify lineengoma ezingama-540 kunye nabalandeli abangama-4 283.
