Zombini i-SVOD kunye nokusasazwa kweTV bukhoma kuya kubiza kakhulu.UChris McGrath / Getty Izithombe Xa ukusika intambo kuqala kwaba lukhetho kubathengi, yayiyipivot eyinzuzo kwezemali kude neephakeji zekhebula ezinamandla zangaphambili. Endaweni yokuchitha ngaphezulu kwe- $ 100 ngenyanga kwiphakheji yamajelo ongakhange ujonge kuwo, ukusika intambo kunikeze ukhetho olufikelelekayo nolukhethwe ngononophelo lokonwaba kwescreen esincinci. Ngelixa uguquko losasazo lusanda ngakumbi endaweni yolonwabo ngokwesiko kule minyaka ilishumi idlulileyo, amaxabiso ayaqhubeka ukunyuka. Ngesiquphe, ukusika intambo akusenguye umgcini-ndleko okonga iindleko oshukumayo kwakukade kunjalo.
Ividiyo yokubhaliselwa kwimfuno yokusasazwa komhlaba isengumbono ongenakuphikiswa, kodwa iindleko ezidibeneyo ziyenyuka. Umngeneli omtsha we-HBO Max ubonwa njengenkonzo yeprimiyamu nge- $ 15 yenyanga yokubhaliselwa, ngakumbi xa kuthelekiswa nokufika okutsha njenge-Apple TV + ($ 5), iDisney + ($ 7) kunye nePeacock (enokufikelelwa simahla kunye nenqanaba leprimiyamu ehlawulelweyo. ). Enkosi ekukhuleni okukhulu kweDisney +, uninzi lindela Inkonzo yokunyusa iindleko zokubhalisela kungekudala.
Njengathi waxela kwangaphambili ngo-Septemba, Netflix kutshanje inyuse amaxabiso ayo kwababhalisi abatsha nabakhoyo. Isicwangciso esisezantsi senkampani ngoku sixabisa i-14 yeedola ngenyanga kubathengi base-US ngelixa i-premium tier yayo ibiza i- $ 18 ngenyanga. Nangona kunjalo, kubalulekile ukuba uqaphele ukuba ukunyuka kwexabiso kweNetflix kulandele umkhondo wokunyuka kwamaxabiso kwaye amaxabiso obhaliso akahambanga kakhulu kule minyaka ili-10 idlulileyo. Ngelo xesha, i-Hulu iye yehlisa ixabiso layo lokufunwa ukusuka kwi- $ 7.99 ngenyanga ukuya kwi-6.99 yeedola.
Ukanti izifundo zabatyali zimali zibonisa ukuba umthengi ophakathi wase-US uza kurhuma kwiinkonzo ezintathu ze-SVOD. Itotali yabo edibeneyo ayinakuthelekiswa nentambo, kodwa ayisengomva kwityala lakho lenyanga.
Iiphakheji zokuhambisa umabonakude ngoku azange ziphantse zibe mnene njengeenkonzo ze-SVOD. Ngoku ka CordCutting.com , Ixabiso lesicwangciso esinexabiso eliphantsi leSling TV liye lenyuka ngesithathu (ukusuka kwi- $ 20 ngenyanga ukuya kwi- $ 30) okoko inkonzo yaqala. Isicwangciso sayo esineenqwaba-sikhutshwe kwi-2016- sifumene i-bump ethe chatha kakhulu ukusuka kwi- $ 40 ngenyanga ukuya kwi- $ 45. U-Sony uvimbe i-PlayStation View ekuqaleni kuka-2020, kodwa hayi ngaphambi kokunyuka kwexabiso kumzamo wokugcina inqanawa ezika. I-DirecTV ngoku (iphinde yenziwa igama kwakhona njenge-AT & T TV Ngoku) yaqala nge-35-ngenyanga ngenyanga; ukusukela ngoJulayi, isicwangciso esiqhelekileyo ngoku siqhuba i $ 59.99 ngenyanga. I-YouTube yeAlfabhethi yeYouTube isenokuba lelona xabiso likhulu lokuhamba. NgoJulayi, i-YouTube TV anyuse amaxabiso phantse iipesenti ezingama-30 ukusuka kwi- $ 50 ngenyanga ukuya kwi- $ 64.99. Oku kuphawule ukonyuka kwexabiso lesithathu okoko i-YouTube TV yasungulwa nge- $ 35 ngo-2017.
Isizathu esinye sokunyusa amaxabiso kulo lonke ishishini kungenxa yokuba ezi nkonzo zeTV zibukhoma zongeza amajelo ongezelelweyo kwiinyanda zawo. Nangona kunjalo, oko kujongela phantsi ukuqala kwabo: ukubaleka iipakethi zeTV ezikhutshelweyo zexesha elidlulileyo.
I-avareji yokungena kwenqanaba lokuphila kwe-TV inyukile kwixabiso nge-35.7% ukusukela ngo-2015, ngokweCordCutting.com. Kodwa elo nani lisekwe phantsi kweendleko ezikhulayo kuba uninzi lokonyuka lwenzeka phakathi kweminikelo ephezulu. Ukuba umndilili wamaxabiso azo zonke iinyanda ezinkulu ezazikhona ngaphakathi kwazo zonke iimveliso kwiminyaka efanelekileyo, kukho ukonyuka kwamaxabiso ngaphezulu kwe-60% ukusukela ngo-2015, ngokuphuma.
Kwinkampani Q4 2019 umnxeba womvuzo , Umphathi we-Google u-Sundar Photosi uthe i-YouTube TV yaziqhayisa nge-2 yezigidi zababhalisi. Ngokubhekiselele kwi-TV ebukhoma exhaswa yi-intanethi, abakhuphiswano babandakanya iHulu + Live ( 3.2 yezigidi Ababhalisi njenge-Q4 2019), i-Sling TV (i-2.31 yezigidi ababhalisile njenge-Q1 2020), kunye ne-AT & T TV Ngoku (788,000 njenge-Q1 2020). Lixesha elingakanani la manani obhaliso aqhubeka enyuka ukuba amaxabiso aqhubeka nokunyuka nawo? Isisombululo esasisakuba sisisombululo esineendleko ezifanelekileyo kwimodeli yeTV ephelelwe lixesha sele iphinda yenza imicimbi efanayo.
