UJamie Foxx njengo-Art in Amandla eProjekthi .ALFONSO BRESCIANI / NETFLIX QAPHELA 10/29: INetflix yile ukonyusa amaxabiso kubabhalisi bayo baseMelika namhlanje, ngesicwangciso sayo esisemgangathweni ngoku esiqhuba i-14 ngenyanga kunye ne-premium tier yayo ebiza i- $ 18 ngenyanga.
INetflix ilawule ukusasazwa ngo-2020. Ngoncedo oluvela ekuvalelweni kwikhaya jikelele ngokunyanzelwa sisifo secoronavirus, iNetflix ikhule ngezinga elingazange libonwe kwezi nyanga zintandathu zidlulileyo. Ngaphezulu kwesiqingatha sokuqala se-2020, umsasazi wongeze irekhodi lenkampani ye-26 yezigidi zababhalisi abatsha; yongeze abathengi abatsha abazizigidi ezingama-28 kuyo yonke i-2019. Njengoku kubhalwa, isitokhwe seNetflix sitsibe i-53% ukusukela ngoJanuwari, sibetha ixesha elipheleleyo elingaphezulu kwe- $ 510 ngesabelo ngasinye ekuqaleni kwehlobo. Ikepusi yentengiso yenkampani ngoku ihleli kwi-221,31 yezigidigidi eziphilileyo; kwiminyaka emibini edlulileyo ilizwe lezemali lamangaliswa xa lidlula kwi-140 yezigidigidi zeedola. Kodwa inkqubela phambili iza ngendleko, kwaye kule meko, loo ndleko iya kudluliselwa kubathengi beNetflix.
Ukusukela ngo-Matshi, iNetflix yakhupha malunga ne-60 yoqobo kunye neefilimu ngenyanga njengomnye wabanikezeli besiqulatho esitsha kulo lonke ubhubhane. Kunyaka olandelayo, umsasazi unethemba lokukhupha ii-original ezingaphezulu, eziya kufuna imali engaphezulu.
Kunyaka olandelayo, sicwangcise unyaka-sikhethe umxholo omkhulu, i-CEO Reed Hastings uxelelwe Ezahlukeneyo kule veki. Kuseyintsusa ngakumbi kunalo nyaka. Ayikhuphi kangako njengoko siqikeleleyo kuqala, kodwa inyuke kunyaka ongaphezulu konyaka. Ewe eYurophu sivelisa, eAsia sivelisa. Sonke sinethemba lesitofu sokugonya, ukuze sikwazi ukubuyela emsebenzini onzima ngakumbi.
INetflix yakhupha imiboniso bhanyabhanya kunye neemovie ezingama-371 e-US kunyaka ophelileyo, ngoku ka Ezahlukeneyo . Uhlahlo-lwabiwo mali lwenkampani lwe-2020 ngaphambi kobhubhane lwalenzelwe ibhaluni ukuya kwi-17 yezigidigidi zeedola. Sinokulindela ukuba inkampani iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde iphinde isetyenziselwe umhlaba xa ikhuselekile ukwenza njalo. Amagqabantshintshi ka-Hasting ahambelana noMgaqo-nkqubo we-Netflix u-Greg Peters, owathi ngo-Agasti ngethuba lokufumana ingxelo yenkcitho yenkampani yokuba ukugcina i-ante kunye nokondla iimfuno zayo ezingonelisekiyo zomxholo, umsasazi kulindeleke ukuba anyuse amaxabiso obhaliso.
Siza kujonga kufutshane kakhulu - kwiimethrikhi zethu ezithile, kwaye ziimetriki ezinje ngokuzibandakanya, njenge-churn, uPeter utshilo kwinyanga ephelile. Kwaye leyo miqondiso esinayo yokubonisa xa sele sidale ixabiso elingaphezulu kumalungu ethu, ke ngoko buyela kwisicwangciso sakho. Kwaye ayisiyiyo kangako into yokuba zonke izicwangciso eziphambili esinazo, kodwa sizisebenzisa ngakumbi ezo mpawu ukuba senze umsebenzi olungileyo wokwakha ixabiso elingaphezulu kwamalungu ethu, abonisa kuthi, hey, ingalixesha lokuya buyela kubo kwaye ubacele into encinci ngakumbi ukuze sikwazi ukutyala imali ngokuthe chatha kumabali amangalisayo, umxholo omkhulu, amava angcono emveliso kunye nokwenza ixabiso ngakumbi kubo.
Okwangoku, iNetflix ibonelela ngezicwangciso ezintathu zokubhalisela abathengi bayo: isicwangciso esisisiseko seedola eziyi-8.99 ngenyanga, isicwangciso esisemgangathweni seedola ezingama-12.99 ngenyanga (eyona nto idumileyo), kunye nesicwangciso seprimiyali seedola ezingama-15.99 ngenyanga. Ngo-Epreli ophelileyo, xa iNetflix kutsha nje inyuse amaxabiso ayo, zonke izicwangciso zonyuke nge-1 ukuya kwi-2 yeedola ngenyanga.
I-streamer ivelise ngaphezulu kwe- $ 20 yezigidigidi kwingeniso kulo nyaka uphelileyo. Ukucinga ukuba uninzi lwemveliso lunokuqhubeka kwakhona ngokukhuselekileyo kungekudala kwaye ngekhe kubekhona ukuzola kumxholo ozayo-obukhokelwa bubunkokheli beNetflix malunga nokuba ubhubhane uzolulela-ukunyuka kwexabiso kwisiqingatha sokuqala se-2021 kusenokwenzeka ukuba kusondele.
