Eyona Ubugcisa Ukurhweba nge-E kwezona zinto ziHlabathi ziHlehle: Imibuzo emi-5 ene-1stdibs CEO

Ukurhweba nge-E kwezona zinto ziHlabathi ziHlehle: Imibuzo emi-5 ene-1stdibs CEO

Yeyiphi Imovie Ukubona?
 
UDavid Rosenblatt ekuvuleni igalari ye-1stdibs kwisiXeko saseNew York.1dibs



Ukuba impumelelo yasendle yeAmazon kunye neAlibaba isifundise into enye malunga nokuthengisa izinto kwi-intanethi, yeyokuba i-e-commerce imalunga nokufikelela ebantwini, ngokuhlisa imiqobo yemigama ebonakalayo kunye nolwazi asymmetry ukutyhala ixabiso liye kwelona liphantsi kwaye Uluhlu lweenketho ukuya kwelona likhulu. ( Iinkcukacha manani ezahlukeneyo Ndibonisile ukuba ixabiso eliphakathi le-odolo ekwi-Intanethi ebekwe e-US iphantsi kwe- $ 100.)

Nangona kunjalo, uDavid Rosenblatt, i-CEO ye-1stdibs (ebizwa ngokuba yi-dibs yokuqala), indawo yentengiso ekwi-intanethi ethengisa i-10 000 yee-armchairs kunye ne-22,000 antique porcelain vases, akaqinisekanga ukuba ukuthenga kwi-Intanethi ngumdlalo wexabiso eliphantsi kunye novuyo.

Bhalisa kwiNcwadana yeShishini yaBabukeli

Xa uRosenblatt, owathengisa ukuqala kwakhe kuGoogle nge-3.2 yezigidigidi ngo-2008, ethatha indawo ye-1stdibs ngo-2011, wayenolwazi oluncinci malunga neshishini lokuqokelela izinto zodidi, kodwa wayeqinisekile ngento enye kumava akhe angaphambili kwintengiso ye-Intanethi: ukufakwa kwedijithali okungenakuthintelwa kuwo onke amashishini-ifanitshala ephezulu kunye nezinto zakudala ezibandakanyiweyo.

Ukusukela ngoko, iRosenblatt iyandisile i-1stdibs 'inethiwekhi yomthengisi kunye nesiseko sabathengi ukusuka e-US-kuphela kwintengiso yehlabathi. Kunyaka ophelileyo, iqonga laququzelela ukuthengisa okuxabisa i-250 yezigidi zeerandi kwiimveliso kunye namagcisa aphuma kumazwe angama-28.

Kwinyanga ephelileyo, i-1stdibs ivule indawo entsha yezitena kunye nodaka kwintshona ye-Chelsea iManhattan. Indawo enkulu yegalari, ezaliswe zizinto ezivela kubathengisi abangama-50 kwii-1stdibs, ivumela abathengi ukuba babone iimveliso buqu ngelixa bethenga kwiwebhusayithi ye-1stdibs. Unako uku-odola izinto ezivenkileni ukuze zithunyelwe kwindawo yakho oyifunayo.

Umbonisi uthathe ithuba lokuncokola ngokufutshane noRosenblatt malunga nethemba ledijithali lezinto eziqokelelweyo, yintoni eyamtsalayo kwii-1stdibs kwindawo yokuqala kunye nokuba zingaphi izinto ze-1stdibs azithengele indlu yakhe. I-1stdibs iyazenzela njengendawo yentengiso yezinto ezintle zehlabathi.1dibs








Utshilo ngo-2015 Forbes udliwanondlebe ukuba, xa i-1stdibs isondela kuwe nge-CEO ithuba ngo-2011, yayiluthando ekuboneni kuqala. Kutheni kunjalo? Uthini malunga ne-1stdibs ekutsalele kubugcisa kunye nakwizinto eziqokelelweyo zeshishini?
Ndiyakholelwa ukuba lonke ishishini liya kutshintshwa yi-intanethi. Kodwa, uninzi lwamaxesha, indaleko ayibathandi abo bakwizikhundla zeshishini. Ke, into eyanditsalayo malunga ne-1stdibs yayilithuba lokuphinda ndibuyise umzi mveliso ukuze abo basebenzayo baxhamle, bangonzakaliswa, lolo tshintsho.

Kwishishini lokuqokelela izinto zodidi oluphezulu, isiphelo siya kuba lihlabathi apho kugcinwa khona kwaye kuphuculwe inkcubeko yethu, kunokuba yenziwe yenziwe. Yiloo nto endikhupha ebhedini ntsasa nganye.

Yahluke njani inkampani ngoku kunakuqala?
Ngokwemodeli yethu yeshishini, kwi-2012, besiyibhodi yeebhulethini nje yezinto zakudala zase-US kunye nefenitshala yeediliya. Abaphulaphuli bethu yayingoyilo olukhulu lwaseMelika. Namhlanje, siyindawo ye-e-commerce yehlabathi. Isinye kwisithathu sentengiso yethu senziwe kubaqulunqi kwihlabathi liphela, kwaye esinye isibini kwisithathu sabathengi. Kwicala lemveliso, ngo-2012, sasinee-antique kunye nefenitshala yeediliya kuphela; namhlanje, isiqingatha seshishini lethu labathengi bubucwebe, ubugcisa kunye noyilo lwangoku.

I-e-commerce yethu ikhule ngepesenti ye-100 ngonyaka ukusungulwa. Kwi-2018, i-1stdibs ithengise i-250 yezigidi zeedola kwi-GMV (ivolumu yokuthengisa).

Kubantu abaninzi, izinto eziqokelelweyo zokunethezeka zibonakala zilishishini eliyimfihlo kakhulu. Idigitalization izokutshintsha njani, ukuba kunjalo?
Ingabonakala njenge-niche, kodwa eneneni yishishini le- $ 400 yezigidigidi kwihlabathi liphela. UChristie noSotheby kuphela benza ngaphezulu kwe-12 yezigidigidi zeedola zidityanisiwe minyaka le, kwaye bayinxalenye encinci yomzi mveliso.

Kuyinyani ukuba, ngokwembali, izinto eziqokelelweyo zodidi azifikeleleki kubathengi abaninzi. Kodwa enkosi kuhlaziyo lwedijithali, konke kunqakraza kanye ngoku. Ungathenga abathengisi behlabathi kunye neempawu ezintle kwiipijama zakho.

Ukufakwa kwidijithali kukwavumela ukuba siphucule kakhulu amava okuthenga ngeendlela ezintathu: ukunciphisa umngcipheko wokuthenga, ukufundisa abathengi kwimveliso, kunye nokubonelela ngexabiso eliphantsi kunye nokuphucula inkxaso yabathengi kunye nolungiselelo.

Unesidanga se-bachelor kwi-Asia Study kwaye wenza ukhenketho lomsebenzi e-China ngaphambi kokuba uqale ikhondo lakho e-US Ngaba loo mvelaphi yenkcubeko yakha yadlala indima kwisicwangciso se-1stdibs?
Akukho mbuzo ukuba, kule marike-njengamanye iimarike zokunethezeka-umntu kufuneka abe nesicwangciso seChina. Ngoku siyakhile itekhnoloji yethu ye-e-yorhwebo kunye neqonga lenkonzo, siphuhlisa iqhinga lase China.

Lingakanani ikhaya lakho elihonjiswe ngamaqhekeza e-1stdibs?
Malunga nesinye kwisithathu sendlu. Kodwa, loo nto yenziwe ngaphambi kokuba sibe nodidi olutsha kunye nesiqhelo. Ukuba ibiyiyo namhlanje, ibiya kuba sisibini kwisithathu! Umnquba ngaphakathi kwigalari ye-1stdibs kwisiXeko saseNew York.1dibs



Ukusungulwa kweShishini lobuGcisa eliqwalaselweyo nge-21 kaMeyi eNew York ngumnyhadala wenkulumbuso yeengcali zeshishini lobugcisa. Sijoyine kangangesiqingatha seentsuku zeentetho, iingxoxo-mpikiswano ezibukhoma kunye neeseshoni zonxibelelwano nabadlali abaphambili kumzi mveliso. Iifemu zobugcisa ezikhokelayo zehlabathi, iigalari, iimyuziyam kunye nezindlu zeefandesi ziya kudibana ukuze zabelane ngezinto eziphazamisa ishishini namhlanje. Ungaphoswa , Bhalisa ngoku

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