Intombazana ibrawuza i-Facebook eLondon, eNgilane.Imifanekiso kaChris Jackson / Getty Enye yeendawo zokuthengisa ezinkulu kwimidiya yoluntu xa yayiqala-ngakumbi i-Facebook-yayikukusinceda ukuba sihlale sinxibelelana nabantu esiqhele ukuphulukana nabo. Sasibabona ukuba baphi, babe njani kwaye ubomi babo bunjani. Ngokuqinisekileyo kuya kufana nokuhlangana kwakhona kwesikolo esiphakamileyo okuqhubekayo, indawo elungileyo apho kungekho mntu uya kuthi uphinde uphinde uphinde. Ngokuqinisekileyo yingcinga entle kodwa, njengayo nayiphi na imbono enjalo, inyani ikhulisa intloko yayo embi.
Ndiqinisekile ukuba ungaphezulu kokuqhelana nomntu endimbiza ngokuba ngumnqamlezo ngesizathu kuFacebook. Hayi, hayi amajoni ezobulungisa kwezentlalo, kodwa abantu abanesimo esomeleleyo kuwo nawuphi na umxholo-ezopolitiko, i-veganism, ubufazi, okanye malunga nayo nayiphi na into ekhuthaza iimbono zabantu. I-crusader yabelana ngamanqaku kunye neengcaphuno ngale nto, ndiza kuyishiya apha apha, okanye oku kuyinyani, ngokungathi nantoni na abayibekayo ichaza ingxaki ngokugqibeleleyo kwaye zonke iimpikiswano ezichasene nayo ziyashukuma.
Kwizangqa zethu zangaphakathi, izinto ezinjalo aziyongxaki. Sibona i-crusader ubuso ngobuso, sixoxa kakhulu nabo, kwaye sibathanda njengabahlobo okanye usapho lwethu. Sinobunewunewu bokwazi ukuba ngoobani kwaye nokuba asivumelani nabo, sinokugqitha koko kwaye sigxile kuzo zonke izinto esidibana ngazo. Le yindlela ubuhlobo obusebenzele ngayo iipesenti ezingama-99.9 zobukho bethu.
Kodwa kwenzeka ntoni xa singenabo obo bunewunewu? Kwenzeka ntoni ukuba ngumntu esimaziyo esikolweni, esingambonanga kwiminyaka engamashumi amabini-okanye umntu owayesebenza naye ngaphambili? Ngaphambi kweendaba zentlalo, siza kuphulukana nokunxibelelana nomntu ngelixa siqhubeka nobomi bethu kwaye mhlawumbi sibakhumbula ngothando. Kwimeko yam, ndingumkhosi wasemkhosini kwaye sele ndiphume phantse iminyaka emihlanu ngoku, kwaye khange ndibubone ubuninzi babahlobo abakhulu endabenzayo ngelixa ndandikhonza ukusukela ngoko. Ndiqaphele kutsha nje ukuba omnye wabo, endimhloniphayo kakhulu kwaye ndinobuhlobo obuhle kakhulu naye, ebendithethile. Ngoku, andiyiyo i-crusader ephezulu kwaye andingabelani ngezinto ngesihloko esinye esihambelanayo ngokubanzi, kodwa ndinetyala-njengabanye bethu-mhlawumbi ndibeka umbono wam phaya kancinci ngamandla.
Ngaba lo mntu undithandile ngenxa yokungavisisani esinakho ngaphezulu kwe-veganism? Ndingatsho ukuba kunokwenzeka kakhulu, nangona andazi kuba uFacebook akasixeleli xa umntu engenalo ifrimu. Ndicinga ukuba yinto efanelekileyo yokubheja, nangona kunjalo, kwaye indenze buhlungu kakhulu. Kuyandikhathaza kuba ndibuxabisile ubuhlobo balo mntu, kodwa nangenxa yokuba besinencoko ngobuqu, ndiqinisekile ukuba ngekhe kube bobobuhlobo kuphela, kodwa nengxoxo evuselelayo ngokwasengqondweni. Ndiyazi ukuba ekupheleni kwayo besiya kufumana umhlaba oqhelekileyo kwaye sihambe njengabahlobo.
Ngelishwa, kuhlobo olusekwe kwisicatshulwa kuFacebook nakwamanye amajelo asekuhlaleni, kuninzi okulahlekileyo kuguqulelo. Kwenzeka ntoni xa i-crusader iqhubeka nokwabelana ngezinto esingavumelani nazo? Xa singenabo ubunewunewu bokumbona loo mntu esenyameni, sibachaza ngokwabelana nabo. Ngesiquphe, asisababoni njengabahlobo, kodwa njengalo mntu ucaphukisayo osinyanzela ngeenkolelo zethu. Apho sasikhe sahlala phantsi saxoxa nge-ins kunye nokuphuma ngaphandle kwekofu okanye isidlo sangokuhlwa, ngaphambi kokuba siye kwezinye izihloko apho sinendawo esivumelana ngayo, ngoku sijonga kulo mahluko kuphela kwaye silibale ngazo zonke ezinye izinto ezintle ezisenze saba ngabahlobo indawo.
Kungekudala ngokwaneleyo, iba yimeko yokungalandeli, okanye, ukuba ukhule ungabathandi ngokwaneleyo, ungathandani. Xa oku kusenzeka nomhlobo ongakhange umbone kwiminyaka, mhlawumbi akusekho kubuya mva. Xa isenzo sifunyenwe, ummkeli unokuthi acinge, Kulunge kubo xa befuna ukuba njalo. Kwaye, ngolo hlobo, ubuhlobo buyachithwa. Ukuba kwenzeka siphinde sibabone buqu, ngumbuliso ongathandekiyo kuwo omabini amacala-kuba lowo ungafakwanga uyazibuza ukuba ingaba umntu lowo uyabazi na ukuba akabenzanga, kwaye lowo ungafakwanga mhlawumbi wenzakele.
Ukuba siyabuxabisa ubudlelwane bethu-ngakumbi ezo zingasebenziyo ngendlela ebesingathanda ukuba zibenjalo- kungasenza sonke ukuba siqwalasele ngenyameko enkulu into esiyithumelayo kwimidiya yoluntu. Ayisiyo malunga nokuba sizama ukukhubekisa abantu okanye akunjalo, kodwa malunga nokuba siyafuna na ukuba ngumshumayeli. Ngenxa yokuba yile nto olu hlobo lokwabelana: kukushumayela kwikwayala enokuthi okanye ingamkeli. Xa siziva sinamandla ngento ethile, licebo elingcono kakhulu ukuba sabelane ngalo kumyalezo wabucala okanye kwi-imeyile. Ngaphandle koko unokufumanisa ukuba ayinguye wonke umntu owabelana ngezimvo zakho, kwaye, endaweni yokuthetha nawe ngayo, bacofa iqhosha lesimumu kwaye bayeke ukumamela yonke into oyithethayo.
Khange ndikhankanye neempikiswano abantu abangena kuzo kwimidiya yoluntu. Ngezimbo zomzimba zobuso, ulwimi lomzimba kunye nethoni yelizwi elahlekileyo, kunye nokungavumelani okuncinci ngokukhawuleza kuyenyuka kuba asinakho ukuzichaza ezo zinto zibalulekileyo ngamazwi kuphela. Ngokwam, sinento eyaziwayo njengezithambisi kulwimi lwethu ezinceda ukudlulisa oko, nangona ndingavumelani nawe, ndisakukhathalele kwaye andikuhlaseli. Ezo ntlobo zokuthambisa azikho kwizimvo zikaFacebook. Ungayichazanga eyokuba xa uphikisana nomntu kwimidiya yoluntu, esidlangalaleni. Kwilizwe laseNtshona, asinaso ugxininiso olufanayo ekugcineni ubuso njengenkcubeko ezininzi zaseAsia, kodwa kwi-Intanethi yindawo enye apho lo mthetho ubaluleke kakhulu: nciphisa impikiswano yomntu kwimidiya yoluntu, kwaye uvele (kubo Amehlo) abahlazisa phambi kwayo yonke usapho kunye nabahlobo.
Kuyingozi ukuchaza umntu ngenkolelo eyodwa anayo, nokuba ungangavumelani nayo kangakanani. Emva kwayo yonke loo nto, siyile nto siyenzayo kweli hlabathi, hayi into esiyikholelwayo kumzuzu omnye okanye nangaphaya konyaka okanye emibini, apho sinokuthi sidlule kwinqanaba leenkolelo. Siya kulunge ngakumbi xa singathatha ifowuni okanye sithethe ikomityi yekofu malunga nomcimbi onempikiswano nomntu-ngamanye amagama, ngokwenza unxibelelwano lomntu. Kule ncoko yabantu, kungenzeka ukuba sifumane ukuqonda okukhulu, umhlaba oqhelekileyo kunye nokuxabisa okuhlaziyiweyo kwimbono yaloo mntu kwihlabathi.
Oku akukhathaleki nokuba uvotele uTrump okanye uHillary, kholelwa kutshintsho lwemozulu, ulwela okanye ulwela ubufazi, umKristu okanye akakholelwa kubukho bukaThixo, i-vegan okanye umntu odla inyama. Ayisiyo ngcinga intle yokuchaza umntu kuphela ngenkolelo abenayo. Ukwandisa, asikhathazi nokuba siqwalasele imbono yomnye umntu-kuba ukulungeleka kubaluleke ngakumbi kunengqondo evulekileyo. Ndiyabazi abantu abaneembono ezahlukeneyo kuzo zonke iindlela zezihloko. Ukuba ubuthathe bonke abahlobo bam kwimidiya yoluntu wabafaka kwigumbi lokuncokola, inokuba yinto eyoyikisayo, ezele yintiyo.
Nangona kunjalo, ukuba ubunokuzibeka ngokwasemzimbeni kwigumbi elinye, akunakulindeleka ukuba kwenzeke. Ubuntu bethu ekwabelwana ngabo businyanzela ukuba sizibambe kwaye simamele. Uninzi lwethu luyaphikisana ngokwaneleyo ukuba lungasayi kuqala nje ukuphikisana xa kuvela umbono esingavumelani nawo, kwaye yinto entle leyo.
Ngelishwa, nje ukuba siye kwi-intanethi-nokuba siyamazi umntu-uqhagamshelo lulahlekile kwaye konke esikubonayo kuyabanda, umbhalo ongenaluvelwano kwiscreen. Kulula ukutsho ukuba yinto entle leyo, kuba ngoku iingxabano zabo ziqhawule umtshato nomntu kwaye zinokujongwa kulwazi kunye nesizathu sodwa, kodwa leyo yindlela ekhohlakeleyo yokuncokola kwaye iyinxalenye yesizathu sokwahlukana okwangoku.
Ke, nokuba udlala umshumayeli kwimidiya yoluntu okanye ungumamkeli wentshumayelo, thatha inyathelo umva, uphefumle kwaye uqwalasele izenzo zakho. Ukuba ungumshumayeli, awuyi kutshintsha iingqondo zabantu ngokuthumela inqaku. Ukuba ungumamkeli wentshumayelo enjalo, khumbula ukuba lo mntu unaye-okanye ngaxa lithile-unxibelelwano lomntu. Ke, fikelela kubo, uthethe, kwaye ufumane ukuqonda okungcono kwesizathu sokuba beziva bomelele.
Ukuba kukho into enye efunwa lihlabathi ngoku, kukunyamezelana nokuqonda. Imithombo yeendaba kwezentlalo ngelishwa ayisiyondawo yokuyifumana.
UPete Ross uphinde wakha ubuchwephesha bengqondo kunye nefilosofi yelizwe leshishini, imisebenzi kunye nobomi bemihla ngemihla. Ungamlandela kwi-Twitter @prometheandrive.
