(LR) UKate Mason, uRosanna Pansino, uMichelle Phan kunye neBethany Mota bathetha eqongeni kumnyhadala we-YouTube ngo-2014.I-Dimitrios Kambouris / imifanekiso ka-Getty kwi-YouTube Ukwenza iividiyo zikaYouTube ngokusisigxina kujonga iibhokisi ezininzi zomsebenzi ogqibeleleyo-ukwenza ukuthanda kwakho ukusebenza, iiyure eziguqukayo, ukuba nesihlwele esikhulu sabalandeli kwaye-eyona nto inenzuzo enkulu kubo bonke abo bahlawulwayo.
Nangona kunjalo, uninzi lwabantu, ukuba sisityebi kwiYouTube yinto enokwenyani kunokuba ube ngumdlali bhanyabhanya eHollywood. Kwaye kuya kusiba nzima ngakumbi, ngokophando olutsha lweendaba zentlalo.
UMathias Bärtl, uprofesa weYunivesithi yase-Offenburg ye-Applied Sciences eJamani, waphanda ukuhanjiswa kweembono zamaphepha kwi-YouTube ukususela ekusekweni kwenkampani ngo-2005.Iziteshi ezidumileyo ziye zaduma ngokuhamba kweminyaka, zishiya ezincinci zisiya zingabonakali.
Ngo-2006, xa iYouTube yayisisiqalo nje sonyaka omnye kunye neendlela zokuzilawula ezithi zivele kuqala eqongeni, ezona pesenti zintathu zeendlela ezinabaninzi ababhalisile zatsala isibini kwisithathu (iipesenti ezingama-66.67) zeembono zeYouTube, isifundo sikaBärtl .
Kwiminyaka elishumi kamva, iipesenti ezintathu eziphezulu zazineepesenti ezingama-90 zeembono zizonke.
Ngokuqinisekileyo kukho umthetho wamandla kwi-YouTube. Iitshaneli ezaye zaduma kwangethuba zikwazile ukukhula ngokukhawuleza kunabangeneleli bamva, u-Alice Marwick, unjingalwazi oncedisayo kwiSebe lezoNxibelelwano kwiYunivesithi yaseNorth Carolina eChapel Hill, uxelele i-Braganca.
Amakhulu amathathu eeyure zomxholo wevidiyo zilayishwe kwiYouTube ngomzuzu ngamnye, ke kunzima kakhulu kwiziteshi ezintsha ukufumana ababhalisile, wongeze watsho.
Ixesha elipheleleyo le-YouTubers ikakhulu zixhomekeke kwingeniso yentengiso. Ngokomndilili, iipesenti ezintathu eziphezulu zezona ziteshi zidumileyo zitsala izigidi ezili-1.4 zokujonga inyanga nenyanga, eziguqula zibe yi- $ 16,800 ngonyaka kwingeniso yentengiso, utshilo uBärtl IBloomberg .
Kodwa ingaphantsi kwesinye kwisithathu se- Ingeniso yasekhaya yaseMelika . Kwaye iipesenti ezingama-97 ezisezantsi ze-YouTubers eziya kweli nqanaba phantse zingenakwenzeka.
Ukubalwa kweBärtl kuthatha ukuba abadali bafumana i-1 ngeedola ezili-1 000. Eli nqanaba libizwa ngokuba yi-CPM (iindleko ngewaka) ngokwemiqathango yoshishino.I-CPM kwiYouTube iguqukile kule minyaka idlulileyo kwaye ibotshelelwe kwizinto ezininzi.Ngokutsho kohlalutyo lwamva nje lwentengiso yeendaba zoluntu e-SocialBlade, i-CPM kwiYouTube isukela kwi- $ 0.6 ukuya kwi- $ 7, kuxhomekeka kuhlobo lwevidiyo, apho iimbono zivela khona, amaxabiso okucofa kanye nezinye izinto.
Kubalulekile ukuba uqaphele ukuba, nkqu nakwinqanaba le-YouTuber leqela eliphezulu, ukujonga iphepha kuyahluka kakhulu. Ipesenti enye yeziteshi itsala naphi na ukusuka kwi-2.2 ukuya kwi-42 yezigidi zokujonga ngenyanga, isifundo sikaBärtl, esichaphazela ngokuthe ngqo ingeniso yentengiso.
UDanTMD, umjelo womdlalo onababhalisi abazizigidi ezili-18, ukusukela ngoFebruwari, wenza i-16.4 yezigidi zeedola kwingeniso yentengiso kwi-2017, eyona iphezulu kuzo zonke iiYoutubers, Forbes kuqikelelwa. Ukuqhutywa ngumdlali wevidiyo oneminyaka engama-26 egama linguDaniel Middleton, ijelo lipapasha iividiyo zemihla ngemihla ezinokuphononongwa komdlalo kunye nokudlala bukhoma. UVanossGaming, umdlalo wevidiyo kunye nejelo elihlekisayo elinababhalisi abazizigidi ezingama-22.5, bafumana indawo yesibini kuluhlu lweForbes nge- $ 15.5 yezigidi kwingeniso yentengiso.
Inkxaso ngomnye umthombo wengeniso yeYouTubers, kuxhomekeke kuhlobo lomxholo abawenzayo. Umzekelo, amajelo abonisa ubuhle kunye neengcebiso zefashoni zihlala zitsala abaxhasi ngakumbi kunezo zigxile kumdlalo wokuhlekisa okanye wezilwanyana.
UMarwick uqikelela ukuba i-YouTuber enabalandeli abangama-50 000 inokufumana ukuya kuthi ga kwi-10, 000 yevidiyo ngevidiyo exhaswa. Nangona oku kuvakala njengemodeli yengeniso enengeniso, inkxaso-mali ayizinzanga njengengeniso yentengiso kwaye inokonakalisa nokubhaliswa xa kwenziwe into engalunganga.
Umzekelo, iitshaneli ezinkulu zobuhle zihlala zitsala abalandeli ngeengcebiso zabo zokuqala zokuhombisa. Ngelixa la majelo anokufumana ngokulula inkxaso-mali yemveliso, kokukhona bexhasa iividiyo, kokukhona kunzima ukugcina ubunyani, utshilo uMarwick.
Okwangoku, abantu abatsha abaninzi baqala amajelo e-YouTube, bephupha ukuba babe nguJenna Marble olandelayo kunye noMichelle Phan. UMarwick uqaphele ukuba isiqwenga esihle samajelo amatsha senziwa phantsi kwevidiyo yokudlala.
