Eyona Ezintsha Njani iNkqubo yokuHamba kweNja yaba yi-Unicorn eshushu ka-2018: I-Q & A ene-Rover CEO u-Aaron Easterly

Njani iNkqubo yokuHamba kweNja yaba yi-Unicorn eshushu ka-2018: I-Q & A ene-Rover CEO u-Aaron Easterly

Yeyiphi Imovie Ukubona?
 
Umphathi we Rover kunye nomsunguli we co-Aaron Aaron.Rover



Uhlelo lokusebenza lokuhamba kwenja luvakala ngathi luvo oluqhelekileyo lokuqalisa olujikelezwe ngumthandi wenja ngexesha lonke loqoqosho lokwabelana nge-buzz kodwa mhlawumbi alunomtsalane ngokwaneleyo ngemigangatho yeSilicon Valley.

Yiloo nto kanye eyenzeka ngo-2011 xa abathandi bezinja abathathu baseSeattle baseka iRover, indawo yentengiso ekwi-intanethi ehambelana nabanini bezinja (kunye nekati) nabahlali bezilwanyana ngendlela efanayo ne-Airbnb ehambelana nabahambi kunye nabanini-mhlaba. Abatyalomali bayathandabuza ukuba imfuno yokhathalelo lwezilwanyana yayinkulu njengoko abasunguli bakaRover babecinga kwaye ukuba abanini bezinja baya kuphathisa umntu ongamaziyo ukuba ahlale iintsana zabo ezinemilenze emine njengokufowuna umqhubi we-Uber.

Bhalisa kwiNcwadana yeShishini yaBabukeli

Kodwa uRover ubonakalisile ukuba abo bazondileyo abachananga. Namhlanje, inkampani eneminyaka esixhenxe yeyona ndawo inkulu yokuthengisa izilwanyana zasekhaya e-US, idibanisa abantu abangaphezu kwama-300,000 abahlali bezilwanyana zasekhaya kunye nabanini bezilwanyana abasisigidi ngenyanga ukuhamba kwenja kunye neenkonzo zokubhoda ubusuku bonke. Kunyaka ophelileyo, abanini bezilwanyana bachitha i-375 yezigidi zeedola kwi-app. Kwaye iprojekthi yenkampani ichitha umnini wesilwanyana ukuqhubela phambili ukukhula ukuya kwi-500 yezigidi zeedola kulo nyaka.

La manani ecaleni, kuyinyani ukuba ukuqhuba ishishini elibandakanya abantu kunye nezilwanyana kwinqanaba elinje kunokuba nzima kwaye kugcwele ukumangaliswa.

Kwangoko kule nyanga, uMbonisi uncokole nenja ephambili kaRover, u-CEO u-Aaron Easterly, malunga nokufundwayo okulindelweyo kunye nemiceli mngeni yokuqhuba i-Airbnb yezilwanyana zasekhaya, indlela uRover aqala ngayo njengenye indlela yezindlu zezinja kwaye yavela ukuba ithathe imishini enkulu enokuthi ekugqibeleni Guqula isimo sengqondo sabantu ngobunini bezilwanyana ngenye imini.

Zingaphi iindidi zezilwanyana zasekhaya ezenziwa yenkonzo kaRover?
Izilwanyana eziqhelekileyo zizinja kunye neekati. Kodwa sikwanamahashe, iihagu ezineebhodwe, iihamsters, iinyoka, icikilishe kunye ne-shrimp yasekhaya, endingazange ndiyazi ukuba iyinto.

Izinja kunye neekati zezona ntlobo zimbini zezilwanyana onokuzibhukisha ngokusemthethweni kwiqonga lethu. Kodwa abantu bebekade bezama ezinye iintlobo zezilwanyana kwinkqubo yethu kule minyaka idlulileyo. Umzekelo, umntu angathi [kwisicelo senkonzo], Hee, yinja le. Kodwa emva koko, iba yintlanzi.

Uziphatha njani ezi meko zokugenca?
Ezo meko azixhaphakanga ngoku ngenxa yomsebenzi wethu wesilwanyana sasekhaya. Ngaphambi kokuba umboneleli wenkonzo amkele iodolo, uye abone iprofayili yesilwanyana sasekhaya, kubandakanya iifoto, imiyalelo yokhathalelo kunye nezinye iinkcukacha. Umzekelo, umnini wehashe unokufaka umfanekiso wehashe lakhe nangona ekhetha izinja okanye iikati kwinyathelo lokuqala lenkqubo yokubhukisha.

Sikhuthaza nabanini bezilwanyana ukuba bacacise uhlobo lwesilwanyana ecaleni kwegama lesilwanyana. Abanini bezilwanyana bayayithanda loo nto, kuba iyabanceda bafumane abantu abanomdla wokuhlala kolo hlobo lwezilwanyana zasekhaya.

Ngaphambi kweRover, wawumphathi kwiMicrosoft iminyaka eliqela. Yintoni eyenze wafuna ukushiya umhlaba wobumbano uqale inja ehamba ngeapp?
Ndingumphathi jikelele eMicrosoft iminyaka emithathu enesiqingatha. Kodwa leyo yayihlobo lwengozi, kuba ndajoyina iMicrosoft ngokufumana ukuqala (iAtlas). Ndihlala ndingusomashishini ngentliziyo. Ndiyakuthanda ukuqala amashishini kunye nezinto zokwakha. Ke, ibiyinto eqhelekileyo ukuba umntu onje ngam abuyele kumhlaba wokuqalisa kwaye akhe into kwangoko.

Ndayishiya iMicrosoft ngo-2011 ndinomnqweno lowo ndaza ndajoyina inkampani ethengisa imali ebizwa ngokuba yiMadrona njengosomashishini osakhasayo. Ke, njengoko bendisebenza kwimibono eyahlukeneyo kwimarike ezikwi-Intanethi kwindawo yemithombo yeendaba, elinye lamaqabane apho lathi, Kuthiwani ngentengiso ye-Intanethi yezinja?

Ngaba wawungumnini wezinja ngelo xesha?
Ewe. Umnini ligama elingaqhelekanga. Ndingathanda ukuthi Mna yayingumnikazi. IPomeranian yam eneeponti ezine, uCaramel, yayindisongele ngokuqinileyo ezandleni zakhe. Oko kuncipha kancinci kwakulawula ubomi bam ngayo yonke indlela.

Njengomphathi omkhulu ngelo xesha, ngalo lonke ixesha kwakufuneka ndithathe uhambo lweshishini, kwakufuneka ndiye ezantsi kuluhlu lwabahlobo, usapho kunye nabamelwane ukuze ndikhathalele uCaramel. Ke bendinayo le ngxaki nam.

Umseki wam osebenzisanayo, uGreg Gottesman, ekuqaleni wayibeka ingcinga yeRover njengenye indlela yezindlu zezinja. Kodwa eyam imbono yile: Andiqondi ukuba abantu abafana nam bayazisebenzisa izindlu zezinja, kuba siyayicekisa ingcinga yokuba izinja zethu zitshixelwe ehokweni. Emva kohlalutyo malunga noku, safumanisa ukuba abantu abanjengam baphindaphindwe kalishumi kunabantu abasebenzisa iikati. Umsebenzi weRover nenja yakhe.Rover








Kunyaka ophelileyo, abanini bezilwanyana bachitha i-375 yezigidi zeedola kwiRover. Kude kufike iRover kunye nezinye iiapps ezihleli izilwanyana zasekhaya, uninzi lwabantu aluzange luqonde ukuba le yintengiso enkulu kangaka. Uyifumene njani le mfuno ingafakwanga? Uyazi njani ukuba i-app ehleli yesilwanyana yinto abantu abaza kuwela kuyo?
Ngaphambi kokuba iapp yethu ifike ixesha elide, uninzi lwabantu lwalufuna ukhathalelo lwezilwanyana kusapho kunye nabahlobo okanye iinkonzo zorhwebo, kuxhomekeke kwiindidi zeenkonzo.

Ukunyamekela ubusuku bonke, umzekelo, safumanisa ukuba iipesenti ezingama-90 zabantu baya kusebenzisa iintsapho kunye nabahlobo. Kwezinye iipesenti ezili-10 ezijikela kwiinkonzo zorhwebo, isibini kwisithathu sisebenzisa izindlu zezinja kunye neenkonzo zokubhoda, kwaye abanye baya kuqesha abahlali bezilwanyana abaqeqeshiweyo, ikakhulu ngeYelp kunye noGoogle.

Inkonzo yasemini, nangona kunjalo, iyonke intengiso, kuba uninzi lwabantu alunakuthembela kubahlobo nakusapho ukuhamba kwenja rhoqo emini.

Kuba uninzi lwabantu alunakho ukubonelela ngononophelo lwasemini oluqhelekileyo lwasemini, uninzi lwabanini bezilwanyana abanokucinga ukuba abanasidingo soku. Ndicinga ukuba eyona nto ingumqobo ekufumaneni isilwanyana kukunakekelwa: anditshatanga; Ndihlala eflethini; Ndisebenza iiyure ezininzi; Ndisandul 'ukwahlukana, ke imeko yam ayizinzanga.

Injongo yethu kukususa imiqobo kubunini bezilwanyana zasekhaya. Ukulungiswa kwezilwanyana zasekhaya, ngakumbi izinja, yenye yezona zinto zibalulekileyo ezenzekayo kwimbali yoluntu ngokuphucula ulonwabo lomntu ngokweemvakalelo. Kodwa la mava okuba liqabane, ukwamkelwa kunye nothando olungenamiqathango lithathwa kuphela liqaqobana labemi ngoku. Sijonga oko njengentlekele yomntu.

Nangona kunjalo, ukuvumela umntu ongamaziyo ukuba anakekele isilwanyana sakho kuyoyikisa. Ubenza njani abantu bakuthembe?
Uyazi, e-U.S., Ukuba ubuza abanini bezinja, Ngaba uzijonga njengomnini wenja okanye umzali? Amashumi asixhenxe anesithandathu eepesenti angathi ngumzali. Ke le nkonzo yahluke kakhulu kune-Uber okanye ukuhanjiswa kokutya. Oku kunika umntu ukuba anakekele usana lwakho ngeendlela ezininzi. KUNZIMA.

Kwiintsuku zokuqala, besithembele kakhulu kwizalathiso ezivela kubantu abake basebenzise inkonzo yobungcali ngaphambili, inkqubo yokujonga kwakhona kunye nelizwi lomlomo.

Isicwangciso sethu, kwinqanaba eliphezulu, kukuba ngcono kumgangatho nakwixabiso. Ngenxa yokuba utshintsho olunjalo lokuziphatha luhamba kubahlobo kunye nosapho ukuya kubantu ongabaziyo, sifuna ukubonelela ngenkonzo ekumgangatho ophezulu ngexabiso eliphantsi kunezisombululo eziqhelekileyo. Sikholelwa ngenene ukuba ngcono kuzo zombini iyafuneka kolo tshintsho kwindlela yokuziphatha.

Sesiphi esona sikhalazo sixhaphakileyo osifumene kubanini bezilwanyana zasekhaya?
Inkonzo kunye nexesha endilifunayo alifumaneki. Uninzi lwababoneleli beenkonzo kwiRover aluxhomekekanga koku njengomthombo ophambili wengeniso. Benza oku kuba bezithanda izinja okanye iikati. Ke ikhalenda yabo ayifane yenzeke kwaye ayithembeki njengabahlali bezilwanyana abaqeqeshiweyo. Iofisi yaseRover yaseSeattle inabasebenzi abamalunga nama-300 kunye nezinja ezingama-70 yonke imihla.Rover



URover uziphatha njani iingozi ezigabadeleyo? Kuthekani ukuba inja okanye ikati iyafa okanye ilahlekile ngexesha ukhathalelwe?

Ukhuseleko yeyona nto iphambili kuthi. Siyavuya ukunikela ngengeniso yexesha elikufutshane egameni lokhuseleko. Ukususela ngomhla wokuqala, siye saba nenkxaso yongxamiseko engama-24/7. Oko kubandakanya bobabini abasebenzi eRover kunye nokhathalelo lwevet lomntu wesithathu.

Oko kwathethi, xa usenza ngaphezulu kwesigidi seenkonzo ngenyanga, izinto zizakwenzeka. Injongo yethu kukuba bobabini banciphise amathuba - kunqabile ngokumangalisayo eqongeni-kwaye, xa kusenzeka iingozi, yenza umsebenzi omangalisayo wokuxhasa abahlali bezilwanyana kunye nabanini bezilwanyana kwisisombululo esikhawulezileyo.

Ngokuchanekileyo! Izinto zizakwenzeka. Kubekho izehlo ezimbalwa ezingathandekiyo ebandakanya abasebenzisi beRover kunyaka ophelileyo. Abanye abanini bezilwanyana abanxungupheleyo bathatha amajelo eendaba ezentlalo ukubonisa inkxwaleko okanye ingqumbo kwinkampani yakho. Ithini impendulo yakho kuloo nto?
Ayindikhathazi kwaphela into yokuba abantu baveze iimvakalelo zabo xa kusenzeka iingozi. Besingalindela ukuba benze njalo. KwiRover, singabathandi bezilwanyana zasekhaya. Sibakhathalele ngendlela efanayo esikhathalela ngayo abantwana bethu. Ngandlela thile, bekuya kundikhathaza ngakumbi ukuba abantu bebengakhathali xa kusenzeka iintlekele. Ndichithe iintsuku ndilila kamnandi xa uCaramel eswelekile, nangona wayeneminyaka eli-14 enesiqingatha kwaye wayephila ubomi obumnandi.

Siza kuphanda zonke izehlo kwaye sihlala sikulungele ukuphazama kwicala lokhuseleko. Ukuba sikholelwa ukuba ababoneleli ngeenkonzo banempazamo kwaye akufuneki babekho kwiRover, siya kubasusa eqongeni.

Kwakhona, iqondo lethu leziganeko liphantsi kakhulu njengepesenti yenqanaba leenkonzo ezibhukishweyo. Akukho ndlela nje yokwenza eli shishini kwisikali ngaphandle kokubandakanyeka kwinyani yokhathalelo lwezilwanyana. Siyazithanda izilwanyana, kwaye leyo yinxalenye yaloo nyani.

Ngaba iRover iyazivumela izilwanyana zasekhaya eofisini?
Ewe, uchukumise owona mceli mngeni mkhulu kwishishini lethu (hleka).

Owona mceli mngeni mkhulu ekusebenzeni kweofisi yethu eneneni kukufumana isakhiwo sentengiso esixekweni saseSeattle esinobuhlobo. Iindawo ezininzi zinje, Owu, sinobuhlobo ngokupheleleyo nezilwanyana zasekhaya. Kodwa bathetha ngezinja ezimbini okanye ezintathu. Ke, ndiyafana, Njani malunga nama-70?

Uneenja ezingama-70 eofisini ?!
Ewe sineenja ezingama-70 apha eSeattle ezinabasebenzi abangama-300 yonke imihla. Ke, ulindelo lwethu kulawulo lwezilwanyana yinxalenye ebaluleke kakhulu yengqeshiso (hleka).

Amanqaku Onokuthanda :